Abstract
Modern commercial enterprises achieve success in business not only due to competent financial decisions and marketing policy. The level of profit in recent years has been significantly influenced by the corporate social responsibility program implemented by the company. It allows you to build optimal relationships with business partners, consumers, regional authorities, investors. Due to the external and internal social policy, the company forms a favorable image in the eyes of stakeholders and improves its business reputation. The article discusses various approaches to the term "corporate social responsibility" and clarifies this concept. The significance of the connection of the corporate social responsibility program with the enterprise strategy is substantiated. The analysis of the signs of socially responsible behavior of the organization is carried out and the most significant ones are identified among them. Using the example of the rating of large Russian industrial enterprises, the influence of corporate social responsibility on the business reputation of companies is shown. The advantages that socially responsible companies receive are considered and justified taking into account foreign experience. Priority areas and projects in the field of corporate social responsibility that are relevant for Russian companies are highlighted. Activities and projects in the field of corporate social responsibility are proposed, the implementation of which will have a positive impact on the business reputation of Russian companies and will find support from stakeholders.
Published Version
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