Objective: This research presents results of the digital media competence scale applied to Mexican youth during the period 2009-2023. With this evidence, the study is contrasted theoretically and empirically with the five major official programs on digital media competence implemented by the Ministry of Public Education of Mexico in said period. Theoretical Framework: The study was adjusted to the recommendations of international organizations such as UNESCO (2018) and the European Union (Livingstone, 2019). The scale was developed and adapted from a broader study on Internet consumption habits, digital skills, and online sociability in young people (León, et al., 2013; 2014; 2015). Method: A quantitative methodology of longitudinal descriptive cut was applied to present the empirical results of the scale on a sample of (N=4,753) high school students in Mexico. Results and Discussion: The results obtained revealed the need to include a permanent teacher training program on literacy and basic digital skills in the field of basic education, as well as the creation of content on digital communication and information in all basic education plans and programs. Research Implications: The practical and theoretical implications of this research provide sensitive information to modify future management programs within the public policy on digital culture. Originality/Value: The study contributes to the specialized literature by highlighting the management challenges that the New Mexican School headed by the current government should consider. The relevance and value of the data presented show a critical and independent position in contrast to the government's positions.
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