Feminism In China Research Articles

A Study on the Influence of New Feminist Brand Advertising on Chinese Consumer Behavior

With the development of feminism in China, there are more and more "new feminism" phenomena in commodity advertisements. Brand advertising conveys brand concept, emotion and attitude to society and consumers by supporting for women, opposing discrimination against women and breaking the stereotype of women. Based on the five key words of deconstructing new feminism, this paper investigates 590 Chinese consumers to understand the impact of new feminism advertising on Chinese consumers' consumption behavior. The research results show that there are some differences between the age, education background, cognition of new feminism, and the interpretation of key words in new feminism cultural advertising and Chinese consumers' attitudes towards new feminism advertising, which in turn affect Chinese consumers' consumption behavior towards the brand.At the same time, although male consumers recognize new feminist advertising and are willing to buy new feminist advertising products, some male consumers still have certain inherent stereotypes of women.

“Widow-style parenting”: the discursive formation of gendered parenting roles and popular feminism on social media in China

In China, content creators on noninstitutional social media platforms, collectively known as zimeiti, have sparked fervent discussions about “widow-style parenting.” This term is used to describe the lack of paternal involvement in childcare. Using feminist critical discourse analysis, this study explores how widow-style parenting is discussed in the context of popular feminism in China. Rhetorically, zimeiti articles aim to promote a more equal division of childcare between parents and reshape traditional masculinity. However, they fall short of achieving this goal because they endorse gender essentialism. This means they place the blame on mothers and reinforce their self-denial and burden. Interestingly, the reader comments challenge this discourse by questioning the structural gender inequality and demanding a change in the grueling work culture in China. These points are often overlooked by the articles because of their commercialized and depoliticized nature. The interaction between zimeiti articles and readers creates a dynamic space that both reinforces and challenges existing gender norms in parenting. This study is the first to investigate how ordinary people respond to popular feminism on social media in China. It enriches our understanding of emerging popular feminism and the evolving dynamics of family relationships in East Asia.

#STOPMENSTRUALSHAMING: XIAOHONGSHU USERS’ ONLINE ADVOCACY FOR WOMEN’S ISSUES IN CHINA

This paper investigates how social media users advocate for women's issues in China, focusing on the activism against menstrual shaming on the social media platform Xiaohongshu, a culturally significant but understudied platform used primarily by women. With women accounting for 90.41% of active users, Xiaohongshu provides a unique social media environment that shapes the way users engage with feminist issues. However, despite the growing literature on digital feminism in China and the surging popularity and significance of Xiaohongshu in the Chinese social media ecosystem, no studies so far have examined the feminist activism on this platform. Our study contributes to this gap by exploring the discourse around menstrual shaming on Xiaohongshu, as a lens into the dynamics of activism on this female-oriented platform. Analyzing 329 posts and 10,336 comments under the hashtag #StopMenstrualShaming on Xiaohongshu, our study foregrounds the salient role of Xiaohongshu in helping women express their feminist values in an online space that they perceive as safe and intimate. In doing so, we employ the conceptual framework of hashtag activism, which refers to the development and spread of online activism with tangible results in the physical and digital worlds. Shining a spotlight on this significant but understudied platform, we illuminate the dynamics of Chinese digital feminism, especially the formation of solidarity, relatability and collective identity on a female-oriented social media platform.

Feminism Up on Stage A Discussion on the Deformation of Female Images in Chinese Film and TV Works

Taking Chinese film and TV works as the research subject, this paper attempts to analyze the development of feminism and the deformation of the female image shaped by film and TV works, summarize and reflect on the motives as well as the results of these works. We deploy a case-study methodology to scrutinize the evolution of feminism and the prevailing trend of distorted female portrayals in film and TV. It identifies three primary modes of distortion in the depiction of women in three mediums. This paper also aims to advocate that film and TV works should reasonably shape female image, veritably reflect the voice of females and convey feminism, and positively promote the development of feminism in China. At the same time, we advocate that filmmakers ought to fathom the true essence of feminism, genuinely reflecting the authentic voices and demands of women. We also hope that this paper will have a deeper significance for the subsequent research.

The Stigmatization of Feminism in China

This essay delves into the intricate issue of the stigmatization of feminism in China, with a particular emphasis on the historical influence of Confucianism and the evolving political ideology. While dominant explanations are mainly about the development of social media, this study shows a strong correlation between the cultural and political factors and the feminism stigma. The results of this study indicate that the traditional framework often views feminism as a challenge to established social hierarchies and the status quo. Furthermore, the consequences of this stigma extend beyond individual rights, affecting the overall social fabric of the nation. By analyzing how these two factors have contributed to the stigma based on social stigma theory as well as indicating the impact on Chinese society, further studies can focus on the possible solutions and directions to improve this issue.

A Comparative Study of the Influence of Feminist Development on Young Womens Aesthetics in China and Australia

The development of feminism has played a certain role in the promotion of womens status and the defense of their interests and rights in Western and Chinese society. Chinese and Western women have demonstrated the influence of feminism on aesthetic changes. The research theme of this paper is investigating the development of feminism in China and Australia, which explores the development process of feminism in China and Australia and the similarities and differences between feminism and womens perceptions of physical appearance. By comparison, literature review, and interview methods, this study found that the similarities between the development of womens rights and aesthetics in China and the West are that young female interviewees who are subject to feminism think that physical health is the most important thing, and that women have autonomy and choice in the management of appearance. The difference between the development of womens rights in China and the West on aesthetics is that due to the increasing influence of individualism and feminism in Australian society, Australian women have more freedom in managing their appearance, and they are less influenced by mainstream social norms regarding womens appearance. However, under the influence of social pressure and collectivism, Chinese women are more inclined to change their appearance to adapt to the standard of ideal female appearance in Chinese mainstream society. Feminists in China can use the results of this study to understand the causes and effects of gender inequality, and pro-feminist educators can promote gender education in schools and society.

An Analysis of the Influence of K-pop on the Development of Feminism in China

In China, in recent years, feminist content has been on the rise on social media platforms, and many female social media users have begun to recognize and support feminist views. In China, K-pop music and idol, which are also more widely known, have also influenced the perceptions and thoughts of many Internet users. This paper focuses on the influence of K-pop on Chinese social media users perceptions of feminism. The research methodology of post-subcultural and transcultural studies will help this paper study the changes in K-pop culture and feminist concepts. The conclusion of the study is that the behavior and speech of K-pop fans and the content of the songs in K-pop culture can influence the concepts and behaviors of Chinese Internet users and K-pop fans, and as a result, K-pop culture has contributed to the development of feminism in China.

The Influence and Significance of Different Social Media on the Development of the Feminism in China

With the development and widespread application of Internet technology, women have gained more discourse power in social media platforms. The traditional stereotype of women has undergone a subversive change, and more and more women have awakened their consciousness to understand the significance and spiritual connotation of feminism. Recently, a video entitled Peking University Dormitory and Ueno Qianhezi Chat has spread rapidly on the Internet. In the video, three women who graduated from Peking University and are now in their 30s and a famous feminist scholar from Japan, Akiko Ueno, have their own understanding and discussion on feminism. In social media, netizens expressed different views and opinions on the feminism discussed in the video. This article explores the impact and significance of the views of netizens in different social media on the development of feminism in China. The research crawls the public opinion arguments of netizens on the Internet about this event for nearly half a month and analyzes its communication trend, keywords in different social media, and the emotional distribution of netizens hot words cloud. The effect of the experiment is relatively clear. It can be seen that feminism in China has caused fierce discussion among netizens on social networks today. Social media platforms are dominated by short video platforms, and their spread on other new media platforms is far greater than that of traditional media platforms. Through the continuous discussion of netizens on the Internet, womens issues have received greater attention than originally, and more people have begun to awaken their gender awareness.

Feminist Developments and Dilemma in China in the Post-epidemic Era

Since the epidemic era, the discussion on feminist issues has attracted a lot of attention on the internet. Many studies on the development of feminism in China have been done in the past, but there is still a gap in the research on the current situation of feminists. In this paper, the current issues faced by feminists in China are analyzed by reading the literature and reviewing the major events related to feminism on the Internet in the past few years. The problems faced by feminists in China are multifaceted, and all these problems will take a long time to be solved. Great progress has been made, as many feminist issues have been brought to the public attention. Yet there is still a long way ahead for feminism in China. It is undeniable that Chinese feminists still require a long time to make attempts to address the various issues.

Research on the image Construction of struggling women in movies and TV dramas from the perspective of social gender Theory

"This study uses gender theory and construction theory to study how the image of struggling women in movies and TV dramas has changed since the rise of feminism in China. Firstly, the research method of content analysis is used to conduct stratified sampling and coding for struggle films and TV dramas from 2013 to 2022. Secondly, it analyzes the data and finds that the female images in movies and TV dramas have changed in the past ten years, from male vassals to independent subjects. Finally, it analyzes the reasons for the changes in female images and puts forward the social problems caused by the changes in female images."

The Influence of the Rise of Chinese Feminism on the Marketing Strategy of Beauty Products

This research study is based on the realistic background of the rise of feminism in China, which noticeably influenced female consumers, specifically through the spread of the internet. Due to the high activation of the topic of feminism, this study plans to discover its influence on the beauty market in China, as female consumers occupy a relatively higher proportion in this market. This research has a deep background of the development of the Chinese beauty industry since reform and opening up in China. The marketing principles in the Chinese beauty market are then discussed and analyzed while supported by a questionnaire based on the "snowball" sampling method. It leads to Chinese consumer segmentation based on consumers' definitions of feminism. Throughout the research, consumers' willingness to see feminist elements in beauty advertisements and the variety of feminism that consumers have defined have been discovered. It hints at the future patterns of "how to market" to beauty organizations in the Chinese market. This research study can help widen the range of research in the academic marketing field and provide more ideas to academicians in future marketing coupled with a way to think from a new angle. It could also possibly help business people who work in the beauty industry in the Chinese market to have an idea of how to present consumers and potential consumers think and how to manipulate and reflect under the condition of fast development on feminism.

Feminism in Modern Manchu Female Literature: Analysis of Female Image in Caisangzi by Ye Guangqin

This thesis stems from the perspective of feminism and probes into the family theme novel - Caisangzi, by Ye Guangqin, a Manchu female writer. It develops a deep understanding of the female consciousness implied in the novel through close examination of Ye Guangqin's work, Caisangzi, and analysis of the female images in the text. By focusing on the hidden inner world of the author and the characters in the book, Ye Guangqin's concern and thinking about women groups in the modern Manchu cultural context are unfolded. Analysis of the literary works of minority female writers has an profound research significance and has the potential to promote development of feminism among minority groups and the development of local feminism in China. This thesis unveils the awakening degree of female consciousness of the female images in Caisangzi from era, nationality and family perspectives, explores differences and causes of female consciousness from the female images in Ye Guangqin's novel. In so-doing, new ideas for studying Chinese minority female literature and Chinese modern feminism are presented.

An Exploration of the Causes of Women’s Reduced Fertility Intentions Under the Three-child Policy in the Context of Liberal and Radical Feminism in China

Under the implications of Chinese government’s three-child policy, the fertility intentions of the women of fertility age present a declining trend. This essay, therefore, investigates the possible influences of feminism on women’s fertility intentions. This study collected and researched previous studies about radical feminism and liberal feminism, then analyzed their possible influences on the fertility intentions. As a result, the theoretical results indicated that with the awakening of female consciousness, the fertility intentions would decrease. Finally, this essay concluded that the female consciousness and feminism would reduce the fertility intentions and proposed several suggestions for future institutional framework about fertility policies. For the past relative studies, few researchers had noticed the influences of feminism and female consciousness, which contributed to this essay’s research motivation. A study of the reasons for women’s reduced fertility intentions from the perspective of female consciousness would help to fill a gap in this field.

Shifting the struggle inward: Mainstream debate on digital grassroots feminism in China

ABSTRACT This research suggests that the legitimacy of Chinese feminist public opinion is reflected in mainstream digital grassroots feminism. The authors investigate the use of feminist discourse in the Chinese Internet with the aim of highlighting and focusing current discussions among grassroots feminists in China. This research reveals that mainstream debates revolve around radical and conservative feminism. We propose that there is an emerging radical force in the mainstream debate, which is conceptualized as “new feminist activism.” It tries to separate itself from national and sexual politics, and has evolved from western radical feminism, separatist feminism, and socialist feminism in China. In addition, new feminist activism is labeled as extreme feminism and pseudo-feminism and is not only criticized by conservatives such as liberal feminists and socialist feminists but is also ruled by the state for ideological control. Appropriation of feminist discourses by grassroots feminists have led to positions of different groups splitting, and there is an intense internal fight for power over discourse. In general, digital feminism in China is characterized by a focus on the private sphere, de-political, and indirect confrontation.

Beginning to Dismantle New Stereotypes: Female Body Image Anxiety Formation and Change in Social Media, Using Red Book As an Example

With the advent of the Internet society, gender stereotypes have gradually become more binding for women, and there are gender stereotypes or feminist theories spreading in both the real society and online media. This article is beneficial to the study of current feminism and the discussion of women’s discourse on the Internet. By applying the theory of gender stereotypes and taking bloggers’ postings on Red Book as the research object, this article analyzes the reasons for the emergence of white, thin and young as the main aesthetic theme, as well as the reasons for the gradual dissipation of this stereotype and its effects. The results of the study show that with the large number of current social media users and their rapid dissemination, the mainstream aesthetic finds changes from the gender stereotype of white, thin and young to its dissolution, reflecting the contemporary mainstream view that women are no longer objects to be gazed at and objectified. This study further demonstrates that social media has an important role in promoting the development of feminism in China and that the influence and changes produced by women’s opposition to stereotypes have promoted more women to embrace a pluralistic aesthetic.

The Analysis of Why Women Kill Season 2 Based on the Development of Feminism in China

The second season of Why Women Kill has been widely disseminated and discussed in China. By combining an in-depth viewing of Why Women Kill II and the current development of Chinese feminism, this paper adopts the textual close reading to analyze the connotation of beauty, the awakening of female self-awareness, and the abnormal development of Chinese feminism. The work hopes to promote the further development of Chinese feminism, raise the level of gender consciousness in the whole society and accumulate experience and provide reference for similar feminist drama series and related researches in China and abroad.

#Metoo as communities of practice: a study of Chinese victims’ digital narratives of sexual harassment

ABSTRACT Online disclosure of one’s own experience and the harasser’s name is a prominent way of telling #MeToo stories in China. Drawing on the theoretical perspective of community of practice (CoP), this article conducts a narrative analysis of these disclosures to explore how they are employed to form communities of practice that serve to resist sexual harassment, thereby contributing to digital feminism in China. The study finds that they shape a common identity as victims and sustain affective solidarity through sharing traumatic experiences and reflective discourses to build the community. Their discursive practice of exposing harassers, including tagging variant hashtags, archiving contents for continued proliferation, and inviting netizens to re-post information, serves to break the silence and challenge the social environment that connives at sexual harassment, constituting a forceful digital feminist movement. By incorporating the theoretical insights of CoPs with the #MeToo movement, the article expands the study of digital feminism.

Analysis of Otome Mobile Game from the Perspective of Feminism in China

Analysis of Otome Mobile Game from the Perspective of Feminism in China

Critical Socialist Feminism in China: Xingbie (Gender), the State, and Community-Based Socialism

Recent publicity of Chinese feminist activism highlights the urgency for scholarly attention to historically and contextually grounded knowledge about socialism and feminism. This essay explores current Chinese feminism as a contentious and geopolitically mediated subject, introducing critical socialist feminism within the Chinese feminist theorizing that has emerged in the last decade. Specifically, the essay discusses how several scholars reexamine gender, socialist legacy, and community-based socialism and argues that this new terrain of Chinese feminist theory should be read critically while paying attention to recent theoretical developments in East Asia. Grounded in the context of Chinese state capitalism, critical socialist feminism holds potential to challenge certain Eurocentric tendencies in the transnational flow of socialist feminism.

Empowering housewives: exploring popular feminism in China

Empowering housewives: exploring popular feminism in China