Abstract

With the development and widespread application of Internet technology, women have gained more discourse power in social media platforms. The traditional stereotype of women has undergone a subversive change, and more and more women have awakened their consciousness to understand the significance and spiritual connotation of feminism. Recently, a video entitled Peking University Dormitory and Ueno Qianhezi Chat has spread rapidly on the Internet. In the video, three women who graduated from Peking University and are now in their 30s and a famous feminist scholar from Japan, Akiko Ueno, have their own understanding and discussion on feminism. In social media, netizens expressed different views and opinions on the feminism discussed in the video. This article explores the impact and significance of the views of netizens in different social media on the development of feminism in China. The research crawls the public opinion arguments of netizens on the Internet about this event for nearly half a month and analyzes its communication trend, keywords in different social media, and the emotional distribution of netizens hot words cloud. The effect of the experiment is relatively clear. It can be seen that feminism in China has caused fierce discussion among netizens on social networks today. Social media platforms are dominated by short video platforms, and their spread on other new media platforms is far greater than that of traditional media platforms. Through the continuous discussion of netizens on the Internet, womens issues have received greater attention than originally, and more people have begun to awaken their gender awareness.

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