This study aimed to determine the level of rice bran usage in the growth of local chickens raised in rural areas. It was conducted using a Completely Randomized Design , consisting of 4 types of feed as treatments with 4 replications. Each replication consisted of 10 chickens of one week old so that the total number of chickens used was 160. The treatments were commercial feed mixed with rice bran as follows: a) T1: 50% rice bran, b) T2: 60% rice bran, c) T3: 70% rice bran, d) T4: 80% rice bran. This experiment lasted for 12 weeks, consisting of 3 weeks adaptation period and 9 weeks observation period. The parameters observed were a) daily weight gain (DWG), b) feed consumption ratio (FCR), c) protein efficiency ratio (PER), d) energy efficiency ratio , and e) revenue/cost (R/C) ratio. Data were analyzed using the computer program of SPSS version 24.0. In case a difference occurs between the treatments, data were further analyzed using Duncan’s Multiple Range Test (DMRT). The results of this study revealed that feed treatments had significant effects on all parameters observed. It can be concluded that the T1 feed ration had the best response to the DWG (17.2 g/bird/d), FCR (4.43) and R/C ratio (1.39).
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