Fashion Models Research Articles

Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty

ABSTRACT This study aims to identify the dimensions of fashion consciousness and investigate the relationship of fashion consciousness to brand love, loyalty and its impact on advocacy on all things muslim modest brand consumers perceive in Indonesia. Data were collected from 315 respondents and analyzed using partial least square (PLS). This study provides information about luxury muslim modest brands, which can be used to reference muslim clothing. This study shows that fashion consciousness has a significant effect on brand love, fashion consciousness significantly affects loyalty, and fashion consciousness has a significant effect on advocacy. In addition, brand love has a significant effect on loyalty. However, consumers who love a brand will not advocate it because sometimes they do not want the fashion. They have the same as others. This aligns with the results of previous research suggesting that brand love has no significant effect on advocacy, and loyalty has a significant effect on advocacy. Fashion has an unusual behavior effect on each consumer. So, it is necessary to conduct research related to consumer behavior because the perception of each fashion model is different.

Race, beauty type, and femininity in fashion advertising: Analysis of young Chinese female consumers’ responses

This study investigated young Chinese female consumers’ responses to fashion advertising that features Eastern (local) and Western (global) fashion ideals. These ideals were operationalized into categories of race (East Asian versus Caucasian), beauty type (“Cute/Girl-next-door” versus “Sensual/Sex-kitten”), and femininity (submissive versus assertive). The results of two experiments (n1 = 114, n2 = 208) revealed that, overall, young Chinese female consumers preferred advertising with Caucasian (versus East Asian), Cute/Girl-next-door (versus Sensual/Sex-kitten), and assertive (versus submissive) fashion models. Moreover, both Caucasian and East Asian models portrayed as Sensual/Sex-kitten types received more positive responses when posed as assertive rather than submissive. Caucasian models portrayed as Cute/Girl-next-door types received more positive responses when posed as assertive rather than submissive, whereas the opposite results were found for East Asian models. This study highlights managerial implications for cultural positioning strategies and implementation in fashion advertising that targets young Chinese female consumers.

Block pattern design system using 3D zoning method on digital environment for fitted garment

The 2D pattern-making methods which are entirely based on body measurements are widely used and practiced to design garments in today’s digital environment. Such a method is highly criticized due to a lack of consideration for the body's different morphological and anthropometric data. However, such a method would be effective with many precise and repetitive adjustments and with the help of manual expert know-how. For the last few decades, designers have also used a garment designing technique that is carried out directly on a physical mannequin or fashion model, called the draping technique. The current study is devising and implementing a digital garment design technique in the 3D pattern-making process to create and fit the human body morphology in a 3D digital environment. This technique is based on the analysis of 2D pattern-making methods used by model makers. It also highlights the morphological contour and anthropometric links that have been used to develop a similar method in a 3D environment. However, the proposed methods are performed directly on the 3D wearer's morphology as in the manual 3D draping techniques, which avoids morphological interpretation errors. Such a process helps to control the fit of the 3D garment by determining the ease allowance. Besides, the methods integrated a 3D zoning technique to improve the 3D modelling and to ensure the best possible drape and analysis between the garment and the wearer's body. Further work is required to validate the block pattern for general application based on various parameters including fabric, garment style, body position, etc.

Los impactos ambientales y jurídicos de la industria textil en el derecho de la moda

Currently, the excessive production of textile products and the rise of the fast fashion model causes a continuous but constant deterioration of the environment. For this reason, this article intends to analyze the impacts of the textile industry from an environmental perspective and the defense of people's rights. To do this, we will address the difference between two models of the fashion industry: fast fashion, and the alternative model of slow fashion. Finally, the role that Fashion Law should have in the design and elaboration of the necessary regulation for the protection of the environment and the adoption of sustainable fashion models will be considered.

Working Out Desire: Women, Sport, and Self-Making in Istanbul

Working Out Desire: Women, Sport, and Self-Making in Istanbul

비언어적 무용극 창작을 위한 연출적 특성 - 매튜 본의 <호두까기 인형!>을 중심으로

This study focuses on the importance and value of directing within the contexts of the dance theatre as a total art by exploring the directing style and method of Matthew Bourne through examining his < Nutcracker! >. The specific directing features from the analysis are the following. First, he wrote a realistic scenario to achieve a dramatization by using subtext from reinterpreting the original novel and ballet. Second, he attempted to maximize the dramatic expression of non-verbal performance by using logical plot and creative scenes. Third, to convey some continuities from the original, he transformed the original characters into completely different modernized personals having unexpected humor. Fourth, he used original Tchaikovsky''s music as a motif that becomes the center of his dissolution and re-creation. Fifth, he used various style movements such as folk ballet, gymnastics, pair skating, headbanging, Spanish dance, fashion model movements, and the 60s’ social dance along with contemporary dance movement vocabularies. Sixth, he pursued popularity by employing homages and parodies throughout the work by adapting stylistic elements inspired by other performing arts fields such as theater, movies, and musicals. Seventh, he and his stage-art designer, Anthony Ward, create several visual metaphors symbolizing the duality and illusion that crosses reality and fantasy.

Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises

PurposeAustralians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some unique supply chain complications of geographical distances, sparse population and fragmentation in processing and manufacturing. This research aims to examine how Australian fashion small to medium enterprises (SMEs) are overcoming these challenges to run fashion businesses built around core principles of product stewardship (PS) and circularity.Design/methodology/approachSMEs make up 88% of the Australian apparel manufacturing sector. This qualitative exploratory study included in-depth interviews with three Australian fashion SMEs engaged in circular design practice, and a focus group of 10 Western Australian fashion advocates of sustainability. Analytic coding and analysis of the data developed eight distinct themes.FindingsThis study examines the barriers to circular economy (CE) that exist in the Australian fashion sector, and maps the practice of Australian SMEs with circular business models in overcoming these barriers. In CE innovation, Australian SMEs may have an advantage over larger fashion companies with more unwieldy structures. Employing design-thinking strategies, Australian SMEs with a foundation of PS and circular purpose are creating new systems of viable closed-loop business models and design processes.Originality/valueThe themes from this research contribute to the limited literature on circular innovation examples that link CE theory with practice in the fashion sector. The model for circularity maps the practice of three SMEs built around core principles of PS and circularity in overcoming the barriers to CE in an Australian context, and may be used as a visual tool in education and understanding.

Frequency of disordered eating habits among fashion models.

Sociocultural influences, including an increasing pressure for fashion models to maintain a thin body frame may be crucial in the development of eating disorders. The present study aimed to establish whether fashion models are more likely than non-models to develop eating disorders. Female fashion models were selected by snowball sampling (n=179, mean age: 25.9 SD=4.70years). They were compared with an age adjusted control group (n=261, mean age: 25.0 SD=4.97years). Participants completed an online questionnaire containing the Eating Disorder Inventory. The average BMI of the fashion models was in the underweight range (mean BMI=18.1 SD=1.68). The BMI of the control group was significantly higher (mean=22.1 SD=4.23, p<0.001). The frequency of simulated anorexia nervosa was 3.9% among the fashion models and 1.1% in the control group (p=0.057). 14.6% of the models showed subclinical anorexia nervosa symptoms versus 2.7% in the control group (p<0.001). The ratio of bulimia nervosa and subclinical bulimia nervosa showed no significant difference between the two groups. Female fashion models showed no significant difference from the control group in the frequency of anorexia nervosa and bulimia nervosa but had a significantly higher frequency of the subclinical form of anorexia nervosa.

Waste Management, Blend of Design and Social Connectivity in the Creation of a New Product Range Using, Godhadi Quilting Technique from the State of Maharashtra.

The increasing pressure on exhaustive natural resources in the current fashion model is leading to the rise of other enormous issues such as the disposal of fashion products. This has sparked the need for a circular concept to minimize wastage. Godhadi, traditional upcycled quilts of Maharashtra, is getting scarce owing to its low commercial viability and social stigma, is hence a solution to create new products using the upcycling technique as well as its higher social impact of community upliftment. The objective of this research involves developing a range of prototypes, using Godhadi technique that not only manages the post-consumer waste created by the industry but also helps in redefining its traditional context in a contemporary way. ‘Something old, something new’ is the principle thought behind this research, which is an initiative to collaborate with artisans, to co-create a range that helps in empowering their roots through a circular concept. Keywords - Circularity, up-cycling, social sustainability and fashion waste management

Can Digital Technologies Increase Consumer Acceptance of Circular Business Models? The Case of Second Hand Fashion

Experimentation with, and the implementation of, circular business models (CBMs) has gained rapid traction within the textiles and fashion industry over the last five years. Substitution of virgin materials with bioderived alternatives, extending the lifecycle of garments through resale, and rental services and the recycling or upcycling of garments are some of the strategies being used to reduce the 1.2 billion tonnes of greenhouse gas emissions and 92 million tonnes of waste associated with the sector in 2017. However, whilst CBMs demonstrate environmental and economic benefits, low consumer acceptance is considered by business professionals and policymakers to be one of the main barriers to the transition towards a circular economy. Digitisation is widely acknowledged as a catalyst for innovation in many sectors and digital technologies are driving new ways to exchange and share goods and services, enabling companies to match the supply, and demand for, otherwise underused assets and products. Online platforms, in particular, have played a crucial role in driving the growth of used goods and resale in other consumer goods markets, such as consumer technology. A mixed methods approach, including a review of 40 organisations operating second hand fashion models, a consumer survey of over 1200 respondents and in-depth interviews with 10 organisations operating second hand fashion models, is adopted to reveal (a) the barriers to consumer acceptance of reuse models in the fashion industry, and (b) how digital technologies can overcome these barriers. Findings highlight the significant progress that organisations have made in using digitalisation, including data analytics, algorithms, digital platforms, advanced product imagery and data informed customer communications, to address barriers associated with convenience, hygiene, trust and security. Furthermore, the study identifies opportunities for the development of more sophisticated digital technologies to support increased transparency and address concerns associated with the quality, authenticity and sourcing of materials. Positioned at the interface of digitisation and consumer acceptance of circular business models, this study makes an important contribution to understanding consumer barriers and how to address them and concludes with a set of recommendations for practitioners.

Transitory ties: A network ecology perspective on job opportunities in fashion modeling

Project-based and short-term employment is widespread in the contemporary labor market, yet existing theories of social capital often rely on an organizationally bound model of work and careers. In this paper, we expand this perspective by examining the case of precarious employment in a creative industry to ask, what kinds of social ties promote or constrain workers’ opportunities? We examine networks among fashion models, a case of project-based freelance labor. Using ethnographic accounts of fashion shows and castings, as well as a unique longitudinal dataset of careers and networks in fashion modeling, we develop the notion of “transitory ties” to account for the short-term, fleeting, and highly valuable social relations that models form recurrently on jobs. We adopt a network ecology perspective on transitory ties by showing how contextual factors drive their formation, and ultimately broader network structures that have tremendous consequences for models’ careers.

Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)

The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their functional potential is described. The choice of the research source is due to the significant influence of transnational media on the process of homogenization of cultural pictures of the world of different ethnic groups and the prototypical nature of the journal as an encyclopedia of the lifestyle of a successful person. It is proved that the native advertising discourse of “Tatler” magazine is characterized by the presence of a complex system of verifiable intertextual units, including quotes from fashion designers, models, actors, etc., transformed and non-transformed text applications from different source areas, precedent names, hashtags with an allusive function. It is noted that the analyzed units are multifunctional and perform informative, attractive, expressive, suggestive, compositional-playing and other functions. The author comes to the conclusion that the whole system of intertextual inclusions of “Tatler” native advertising is aimed at creating and maintaining a myth about the existence of a special “Tatler man” in the visually aesthetic world of luxury, whose image becomes a tool for forming the social status identity of the addressee of the advertising message.

Garment failure causes and solutions: Slowing the cycles for circular fashion

Clothing consumption continues to increase worldwide, with many fashion brands facing criticism for producing poor quality garments which have short lifetimes, adding to already unsustainable levels of post-consumer waste. This paper aims to identify the causes of failure for different types of garments and discusses solutions through which to increase their durability. Recent literature has highlighted the need for companies in the clothing industry to progress to a circular fashion model and the important role of consumer attitudes and expectations in determining clothing lifetimes. Garment failure due to inadequate technical durability is acknowledged but has not attracted significant attention from academic researchers. This paper reports on a survey which identified different types of garment failure by assessing discarded items at end of life, explains the causes of such failure and reveals potential solutions, drawing upon data from a series of research projects commissioned by WRAP and Defra. The survey revealed that the most common causes of garment failure are pilling and colour fading. Other causes included fabric breakdown, accidental damage, loss of dimensional stability, logo failure, discolouration, and holes in seams. Increased garment durability is achievable by following best practice technical guidance but also requires effective management of product development and manufacturing processes. Implementation of technical solutions requires appropriate testing, improved technical skills and knowledge, collaboration to promote better design practices, and new business models that support garment longevity.

Analysis of the Effect of Product Quality Factors, Product Style, Product Price, Brand Image, Service Quality and Store Environment against Brand Loyalty of Zara Customers in Surabaya

People in Indonesia are currently very easy to follow the existing fashion trends with a variety of products and fashion models, to complement their appearance every day to make it more attractive and stylish. Currently, in Indonesia, fashion retail has become increasingly diverse with the emergence of new brands starting from domestic brands to foreign brands. One of the foreign retailers that has enlivened the competition between retailers, especially in the fashion sector in Indonesia, is Zara. The purpose of this study was to determine the effect of product quality, product style, product price, brand image, service quality and store environment of brand loyalty. The expected benefits of this research is to increase the repertoire of knowledge in the field of management, especially how large the influence of product quality, product style, product price, brand image, service quality and store environment so asto increase Brand Loyalty for Zara customers in Surabaya. This study is causal. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 125 respondents with the characteristics of male and female respondents aged 18-60 years, and has visited Zara’s store at least two years. The results showed that Product Quality with regression coefficient of 0.464; Product Style with regression coefficient of 0.370, Product Price with regression coefficient of 0.723, and Service Quality with regression coefficient of 0.256, positive and significantly affect Brand Loyalty;Brand Image with regression coefficient of 0.044 and Store Environment with regression coefficient of 0.042, positive and not significantly affect Brand Loyalty.

The Influence of E-Commerce and E-Payment on Purchasing Decisions: Fashion Model as A Moderating Variable

One aspect that can lead to consumer purchasing decisions is the influence of information in electronic or online media. The information in such media is more effective compared to the ones in social life. The electronic media have greater accessibility and greater reach since consumers use online media with the aim of sharing their own experiences to a brand, product, or service that they have experienced. In the case of fashion model, the consumers use electronic commerce (e-commerce) electronic payment (e-payment) for purchasing. Using the fashion model as a moderating variable, this study shows that e-commerce has a positive and significant impact on purchasing decisions. At the same time, e-payment has a positive and significant effect, fashion models have a positive and significant effect.

Product-Service Systems: A customer engagement perspective in the fashion industry

The current fast fashion model fostering high consumption causes consequential damages to the planet and society, facts that highlight the need to curtail its growth throughout more sustainable solutions. Among these solutions is engaging fashion customers in Product-Service Systems (PSSs), which are oriented towards dematerializing fashion consumption by offering bundles of products and services. Drawing from the social exchange theory, this research sheds light on the benefits customers seek to engage with various coexisting product-oriented and use-oriented PSSs in the fashion industry. A quantitative study among 477 customers in Belgium reveals that customer engagement with PSSs in the fashion industry is a function of the benefits that customers expect to reach (economic, pragmatic, cognitive, personal, hedonic, and societal expectations) and their demographic characteristics (gender and age). Depending on the expected benefits and demographic characteristics, customers were found to engage with different types of PSSs. Accordingly, fashion companies should leverage customers’ expected benefits and demographics when developing PSSs and communicating about these PSSs.

Film Stars on a Catwalk: Costumes and Aesthetics of Fashion Shows in Classic Hollywood Films about Fashion Models

Film Stars on a Catwalk: Costumes and Aesthetics of Fashion Shows in Classic Hollywood Films about Fashion Models

Implementasi Marketing MIX Dalam Upaya Peningkatan Penjual Butik Muslimah Di Kota Tanjung Pura

The purpose of this research is to find out how the implementation of marketing mix in an effort to increase sales at Muslimah Tanjung Pura boutiques. The type of research used in this research is the qualitative type using descriptive analysis methods. Data collection is done through observation, structured interviews or interviews, and documentation. The results of this study show that the Muslimah Boutique "Emma Collection" has implemented a marketing mix in running its business. Starting with planning, developing and releasing their products by following the trend of every time the latest Muslim fashion model production among the community. In addition, in the Muslim fashion store "Emma Collection" is carried out promotion by installing banners / brands in front of the store, through social media, namely Facebook and Blackberry Masengger. From the results of research on this promotion, it can be concluded that it is in accordance with the theory of promotion that should be done in a business. From the price aspect in the Muslimah Boutique store "Emma Collection" has determined the price of each product by taking into account well. Muslimah boutique "Emma Collection" does not take advantage of many times, and the price is affordable by students and the surrounding community.

Men’s and women’s implicit negativity towards obese fashion models

ABSTRACT The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them.

The Microsociology of Aesthetic Evaluation: Selecting Runway Fashion Models

The Microsociology of Aesthetic Evaluation: Selecting Runway Fashion Models