Field Of Fashion Research Articles

PENGARUH KERAGAMAN PRODUK, TATA LETAK PRODUK DAN SUASANA TOKO TERHADAP MINAT BELI ULANG

Abstract The clothing business in Indonesia is growing following the current of odernization. More and more business people in the field of fashion will result in increasingly fierce competition. This competition makes business people formulate strategies so that the business they are involved in can survive. The Rasky Fashion located in the Balai Baru area faces this situation because of its location or proximity to competitors who offer similar products. In this case, Rasky Fashion also very concerned about the level of sales, which does not increase significantly every year. This study aims to determine the effect of product diversity, product layout, store atmosphere on partial and simultaneous repurchase interest. This type of research is quantitative with multiple linear regression analysis method using primary data, data collection methods are carried out by interviewing and distributing questionnaires. The population of this research is the customer of Rasky Fashion, the determination of the number of samples using the Roscoe technique, obtained as many as 40 respondents with the withdrawal using the purposive sampling method. The results showed that product diversity, product layout and store atmosphere had a significant effect on repurchase interest at Rasky Fashion partially and simultaneously. The regression is Y = 5,435 + 0,369 X1 + 0,261 X2 + 0,302 X3 and the Adjusted R Square value is 0.683, meaning that the independent variable is able to explain the dependent variable by 68.3% while the remaining 31.7% is explained by other variables not examined in this study.

현대 패션에 나타난 고프코어(Gorpcore)에 대한 연구

Lifestyles have changed significantly since Corona 19, and the boundary between everyday clothes and outdoor wear has collapsed, especially among the MZ generation, who are most sensitive to trends. Practical fashion that combines the keywords of smart, sustainable, and new normal in the recession is positioned as the world's best outdoor brand, sports brand, and global fashion brand in line with the Gorpcore trend. The extensive scalability and impact of the Gorpcore style is increasing every day. However, the study of the Gorpcore style lacks precise criteria for it, and is a scarce reality due to its short history. With the increasing interest of people all over the world and the recognition of the importance of the Gorpcore style in the fashion field, research has become an urgent phenomenon. I would like to analyze and consider the Gorpcore style that has appeared in modern fashion, where there is no previous research on the Gorpcore and the standards are ambiguous, and to use it as efficient information for future research not only the exact standards but also fashion. Not only that, it is significant in that it is also used in the development of fashion designs. In addition, we expect that fashion trends that pursue practicality and functionality like the Gorpcore style and that reflect lifestyles centered on individual satisfaction will have an impact on future high fashion and fashion trends in various fields.

Exploring commonly used terms from online reviews in the fashion field to predict review helpfulness

Online shopping for fashion products is a challenging process for consumers. Although customers can facilitate purchasing, review content and helpful voting systems can be unreliable. This study aims to apply linguistic approaches on term recognition to identify and extract frequent terms in fashion reviews and predict their helpfulness. Features are chosen using the latent Dirichlet allocation (LDA) model for topics, bi-grams using the term frequency- inverse document frequency (TF-IDF) vectorizer and topics plus bi-grams using the TF-IDF vectorizer. The feature sets are then used to train four supervised algorithms on an imbalanced dataset to highlight the model performance. Models are validated using a dataset of 828,700 customer reviews collected from Amazon Fashion platform. The experimental results show that choosing LDA plus n-grams using the TF-IDF vectorizer for a random forest classifier outperforms the other models, with an accuracy of 0.81 and an F1-score of 0.78. Furthermore, the study indicates that reviews describing fabric quality, trend and fashion aesthetics, size details, price, and return experience are more helpful. Using the results, customers are made aware of how to narrow their search terms and retailers can optimize their review system more intelligently, especially on the first page of a product's description.

Wabi-sabi Style: the Collision of the East and West, the Combination of the Fashion and the Nature

In the past fifty years, Japanese fashion as one of the most prosperous Asian fashions has become a legend in the world fashion field through its special oriental design that breaks the fashion aesthetics with the West as the mainstream in the past. In recent years, wabi-sabi style has become a new fashion trend. As sustainable fashion is advocated by more and more people, the ecological concept wabi-sabi aesthetic holds also accords with the eco-fashion tendency. This paper aims to study the wabi-sabi style in the fashion field, which includes its power to collide with the fashion world dominated by the West, and its ecological function. First of all, this paper compares the aesthetic, religious, and women's fashion history of the wabi-sabi style and the western style. Then, it investigates the fashion collision between the East and the West in terms of design concepts and analyzes the inspiration for the wabi-sabi fashion style. What is more, this paper also integrates the wabi-sabi style and eco-fashion to analyze its positive impact on the environment. Ultimately, this study suggests that although the wabi-sabi style has a minimal influence in the fashion field, it will have a promising future for its sustainability and the comfort it renders to the secular life. The result helps to promote the wabi-sabi style, making more people know about this style and think deeply about their attitude to their lives, and grabbing more attention to wabi-sabi fashion for its environmentally friendly function.

Exploration on the Teaching Method of Professional Fashion Performance Based on the Model of Capstone Courses

Abstract The major of fashion performance is an emerging discipline, and the mode of talent training is still undergoing the process of exploration and improvement. The fashion performance major aims to cultivate talents with diversified abilities and a sense of social responsibility in the field of fashion or arts. In order to achieve this objective, the research proposes integrating the teaching mode and educational philosophy of the Capstone Course into fashion performance classes. The research employed case studies to analyze, compare, and summarize related cases, synthesizing the mode of the Capstone Course, which is highly integrated in terms of “knowledge, ability, and practice.” Through deduction, induction, and feasibility analysis, it is demonstrated that the application of the Capstone Course to teaching fashion performance is both practicable and advantageous. The research results offer suggestions regarding the teaching model for fashion performance majors. It may have theoretical guiding significance for the follow-up of the capstone course in the fashion performance major.

PENGARUH PEMASARAN DIGITAL TERHADAP KINERJA UMKM DI KOTA LHOKSEUMAWE DENGAN INOVASI PRODUK SEBAGAI VARIABEL INTERVENING

This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 entrepreneurs of SME business in Lhokseumawe City who focused on the field of fashion. The analytical tool used is path analysis using the SEM (Structural Equation Modeling) with AMOS. The results showed that digital marketing had a positive and significant effect on marketing performance and the product innovation mediated between the digital marketing variable and the marketing performance.

Pelatihan Kewirausahaan Bidang Fashion Pada Pelajar SMK Bhakti Nusantara: Seni Lukis Kain

Abstract: The target and outcome of this community service activity are to provide skills training using cloth painting techniques that can be practiced easily, with the finished product being t-shirts that can be used daily, and have selling power as a business product. The training approach uses simulation and practicum methods, as well as discussions on fashion themes that will be applied to clothing. After the training activities, Student XI of the Vocational High School of SMK Bhakti Nusantara, showed their interest and talent in the fashion field, combined by a good knowledge of painting techniques on cloth media.

Retro Futurism: The Resurgence of Y2K Style in the Fashion Field

Y2K style was born in the late 1990s at the end of the 20th century. This period was at the turn of the new and old centuries. At that time, people were full of yearning and longing for the future world. Therefore, this aesthetic style with both the sense of future technology and a little retro flavor was integrated into the design field. Y2K style has been popular for a period of time, and began to decline since 2003. Later, new popular style gradually took her place. In recent years, with some design fashion brands integrating the Y2K aesthetic style into clothing design again, fashion icon and celebrities have spread and promoted the Y2K style, and young people in the era of Z have their own unique aesthetic pursuit, which has made the resurgence of Y2K with retro futuristic style from the minority to the public, and gradually formed a new atmosphere in the fashion circle. This article uses qualitative research methods to study the development and evolution of Y2K style as well as its current impact on the fashion field and the reasons for its popularity again.

Тела цифровой моды: постгуманические перспективы

The paper analyzes the concept of digital corporeality and identity and their representation in virtual images of digital fashion. Digital fashion is a new field of fashion that develops in the interdisciplinary space made of information technology, gaming industry and digital art. The article assumes that the digital fashion body depends neither on the human nor the human body. The digital body is non-human and it explicitly represents a posthumanist corporeality as a cyborg formation (D. Haraway). It assembles through machinery and becomes randomly fixed assemblages (G. Deleuze, F. Guattari; M. Delande). The author draws on concepts of new materialism, including the concept of the plane of immanence by G. Deleuze and F. Guattari’s, J. Bennett’s vibrant matter and K. Barad’s agential realism. New materialism shows radical change of the digital corporeality discourse. The author analyzes digital fashion projects posted on digital fashion retail platforms, such as The Fabricant, Dematerialised, DressX, Artisant, and works of digital designers who have gained fame through participation in digital shows.

Architects as Fashion Designers: An Emerging Enterprise for Sustainable Growth

Overtime the fashion world in Nigeria has largely depended on imported products. Statistics show that most of these products do not meet the socio-cultural and economic needs of the people. However, efforts made by fashion designers to bridge this gap by rolling out innovative fashion products and adequate skill-sets have suffered setbacks. To sustain this creative industry amidst the economic recession, this research explores the potential of architects -the master designers’ contributions to the fashion enterprise as one that has the potential for significant growth. The research explored the frontiers of fashion design and how architects can get involved to improve processes, products, and services through mixed research methods encircling data collectedfrom literature reviews, interviews, case studies, and observation. The research results reveal that architects can function as fashion designers as 41 out of the 50 respondents constituting 95.3% of the studied population comprised of fashion designers and users were positive that the input of architects in the field of fashion is essentially needed to artfully realize the sustainable growth of the industry, 68% of the respondents strongly agreed that fashion designers share a similar skill set with architects, 44.9% of the respondents and 53.1% agree and strongly agree respectively that architects can become fashion designers, while 95.3% of the respondents are enthusiastic about seeing more architects in the fashion industry. The architects’ richness in artistic skills and creativity encapsulated in their sufficient knowledge of anthropometrics and ergonometric, user preferences, elements and principles of design will bring a significant boost to the fashion industry with new and improved articles of clothing which will, in turn, generate revenue for them, promote the growth of the Nigerian Gross Domestic Product (GDP), propagate the nation’s cultural heritage and tourism, stimulate her global recognition and attention

Impact of transformational leadership on business efficiency – Research women’s handbag fashion field in Ho Chi Minh City

In the present, people's wants for basic necessities are growing, and human psychology is more complicated than ever. As a result, it becomes harder to lead a team or organization with high effectiveness, necessitating leaders to have a leadership style that is appropriate and modified to reflect current developments. Businesses must simultaneously identify and elicit the precise needs of their employees in order to motivate and boost staff productivity, which will help the company run more economically. "Impact of transformational leadership style on business performance of enterprises - Research on women's handbag fashion field in Ho Chi Minh City" is a study that was conducted, with the help of respondents working in the field of women's fashion and handbags in Ho Chi Minh City, who distributed 280 survey questionnaires and collected 260 survey questionnaires with appropriate value. Any enterprise's business operations come with hurdles and hazards, particularly in the context of integration with the contemporary global economy 4.0 and the state of the economy's recovery following the Covid19 outbreak. Then, carry out the steps of testing, evaluation, and quantitative analysis using SPSS 22 and AMOS 22 software, the research findings demonstrate that transformational leadership style has a positive impact on employee satisfaction and performance, which in turn influences the business performance of the enterprise.

Protection of intellectual property rights in Ukraine: design solution

Keywords: objects of intellectual property rights, trademark, utility model, copyrightand/or related rights, industrial design, unregistered industrial design, utilitymodel, commercial name
 The law of the fashion industry is a branch of law that regulates publicrelations arising in connection with activities related to products of the light andcosmetic industries. Creative products, such as fashion designs expressed in products,may be protected as intellectual property rights. A design solution embodied in a particularproduct may be protected by one or more intellectual property institutions.Design solutions in the field of fashion are not directly defined in the legislation,but their properties are reflected in the features of various objects of intellectual propertyrights. The design solution embodied in the product may include copyright, industrialdesign, utility model, trademark, geographical indication, trade name. However,if the product contains several objects of intellectual property rights at once, theauthor currently registers not all, but one/two due to the cost of registration (obtaininga certificate or patent). There is an example of a bag given in the article, whichshows how protection for an industrial design and a trademark can be received immediately.But there is no procedure for providing protection by design solutions.For comprehensive protection of a design solution in the system of cross-borderprotection of intellectual property rights, foremost it is necessary to introduce the conceptof «design solution» by law. Furthermore, since design solutions in the fashion industryare seasonal and short-term, the law should give «accelerated preferentialtreatment» to design solutions in the fashion industry. This means that, after a designdecision is registered, it is protected for one year. After one year, the designerspay the fees to officially register the intellectual property rights. This way, the designerscan understand the relevance and purchasing power of the goods and avoid payinghigh fees to register intellectual property rights.

Research on the Application of 3D Virtual Simulation Technology in Fashion Design from the Perspective of Meta Universe

Since the concept of “virtual fashion” and “meta universe” broke out in 2018 and 2019, many designers have taken advantage of this trend to emerge in the field of virtual fashion, injecting new vitality into fashion design in the fashion industry. Compared with traditional fashion design, the use of 3D virtual simulation technology can effectively reduce the investment cost of design and improve the efficiency of fashion design. This paper studies the application of 3D virtual simulation technology in fashion design in the view of meta universe, in order to provide reference for relevant personnel.

Diagnosing fashion outfit compatibility with deep learning techniques

Fashion image understanding is a popular research field with many different machine learning applications. There have been many studies regarding outfit prediction and outfit composition in the field of fashion. However, there are few works that explain the prediction. This paper addresses a method of diagnosing outfit compatibility through clothing images. The proposed system not only predicts compatibility, but also diagnoses incompatible clothing items in outfits. First, a new dataset named ModAI, which has clothing images and compatibility comments from different users was created. After this, a common compatibility comment was created according to user comments for each clothing image. Lastly, image captioning techniques were used to generate compatibility suggestion texts from clothing images. Different segmentation techniques were also used to improve captioning capabilities. The model achieves a 0.62 BLEU-4 score. Experiments show that image captioning techniques can also be used to diagnose outfit compatibility.

Analyzing aesthetic values in Stella Jang’s "Villain" lyrics

K-pop is a generic label which is currently the main strength of South Korea whose culture has spread to almost all countries in the world both in the fields of fashion, culinary, entertainment and even in the field of music. K-pop music can be very popular not only because of the hype music, but they also present a fun dance with the visuals of the idols which are more attractive and much enjoyed by consumers. However, not a few consumers are concerned with and pay more attention to music videos and interesting lyrics, which are a benchmark for how total K-pop is in the music industry. This study analyzes the music and lyrics of the song Villain by Stella Jang, a solo singer from South Korea as one of the songs that emphasizes interesting meaning and content.

Smart Fabric Textiles: Recent Advances and Challenges

Textiles have been used in our daily life since antiquity in both economies and social relationships. Nowadays, there has never been a greater desire for intelligent materials. Smart fabric textiles with high-quality and high-performance fiber manufacturing with specific functions represented by clothing and apparel brands (such as astronaut suits that can regulate temperature and control muscle vibrations) are becoming increasingly prominent. Product applications also extend from the field of life clothing to the medical/health, ecology/environmental protection, and military/aerospace fields. In this context, this review proposes to demonstrate the recent advances and challenges regarding smart fabric textiles. The possibilities of innovative smart textiles extending the overall usefulness and functionalities of standard fabrics are immense in the fields of medical devices, fashion, entertainment, and defense, considering sufficient comfort as a parameter necessary for users to accept wearable devices. Smart textile devices require a multidisciplinary approach regarding the circuit design of the development of intelligent textiles, as the knowledge of intelligent materials, microelectronics, and chemistry are integrated with a deep understanding of textile production for optimum results.

Kawaii: fenomén roztomilosti v japonské kultuře a společnosti

The main objective of this study is to introduce the Czech reader to the hitherto unexplored phenomenon of cuteness (kawaii) in Japanese culture and society. The term kawaii, which is used to describe cute objects (toddlers, animals, mascots, toys), represents one of the most culturally persuasive aesthetics of the new millennium and is a significant economic driver of Japan’s cultural industry (manga, anime, fashion, music). In other words, kawaii is not a temporary fashion trend – it is virtually a ‘standard aesthetic’ that has permeated all areas of Japanese everyday life. In this study, I focus on three thematic units, namely psychology, aesthetics, and history of cuteness. Within psychology, I analyze kawaii as an intense emotional response to some significant stimulus that triggers a ‘maternal’ desire. Within aesthetics, I firstly focus on the stylized Japanese script, which started the kawaii fever in 1970s. Secondly, I point out the main specifics of Japanese product design with kawaii features and explain how kawaii aesthetics permeated the field of Japanese fashion. Thirdly, I focus on various mascots and animal characters that represent the main platform of kawaii aesthetics today, and demonstrate how Japanese authorities and institutions utilize this aesthetic to maintain the status quo. Finally, I offer a brief history of Japanese cuteness, which began in court literature of the 10th century and culminated in the second half of the 20th century.

패션 미디어의 유형 분류와 역사적 변화 고찰

The purpose of this study was to systematically categorize fashion media types for fashion communication in a media-centric modern society and identify the historical development direction of the types. To this end, this study carried out literature research based on prior research on media in the field of communication and informatics and fashion media in the field of fashion. The results of the study are as follows. First, fashion media is a tool of fashion communication, for fashion designers, editors, and brands. Second, the fashion media types were categorized into representation media, carrier and intermediary device media and real object presentation media, reflecting the visual communication characteristics inherent in fashion, based on the media type categorization criteria, information content, carrier and intermediary device, unmediated type. Third, the examination of the historical change in the fashion media types showed that the fashion media reflected the development of the society, culture, and technology of the time, and developed steadily alongside the art of the time. With the recent development of digital and internet, mobile technologies, information processing and distribution methods have changed dramatically, and the fashion media type is changing to digital, media convergence, and interactive communication. As the boundaries of contemporary art expand, the artification in fashion media is increasing quantitatively on a wide scale. Based on these findings, I hope to provide a holistic and systematic basis for fashion media, which will be helpful for exploring the direction of subsequent research related to fashion media.

Sustainable packaging - a roadmap for Indian fashion and apparel industry

Environmental sustainability has become a key managerial issue for most industries and in particular fashion industry looking into its scandalous reputation for being one of the largest contributors to global pollution. A critical aspect when looking at sustainability in supply chains of fashion is, Packaging. A big part of the waste crisis is the result of packaging, which the fashion industry is using ever more in this age of cheap fashion and online retail across the world. This paper attempts to trace the initiatives taken by Indian apparel manufacturers and retailers in creating sustainable packaging and trace the Life cycle Management of the packaging wastes. The objective of the paper is to create a sustainability road map for the fashion industry in India in terms of packaging by assessing the various global initiatives being taken in closing the loop on recovering material value. The methodology adopted is mainly review of literature and unstructured personal interviews with retail professionals from the field of beauty, FMCG and fashion.

Application of Outlier Detection Model in Korean Language and Culture Communication System Based on Artificial Intelligence.

With the continuous expansion of the Internet in China, network communication models and network services have become more and more complex, and with the increase of data types and diversification of data sources, network operation and maintenance projects have become more and more difficult. Passive statistical testing techniques for outliers are widely used, and many shortcomings have been pointed out, so there is an urgent need for improvement. After the research on the abnormal test of the text, it is determined that each method uses the visualization tool to simulate the data through the classification algorithm of the existing abnormal test and to identify the possibility of the data of each method and the PR diagram. The accuracy is counterintuitive. At present, Hallyu has a greater influence on the Internet, mainly in the fields of fashion and culture in Asian countries. Therefore, Korean language teaching has received widespread attention from the society, and combining cultural education with language teaching is an important way to improve the efficiency of language teaching. In the actual Korean language teaching work, a variety of Korean language materials are essential educational and teaching resources. The simulation results show that a large amount of training can make the DNN generate a better auto-encoder. In addition to strengthening the template for simulation training in deep learning, multiple supervisions of the data can be performed to reduce errors and improve efficiency.