Field Of Fashion Research Articles

Do corporate social responsibility drive sustainable purchase intention? An empirical study in emerging economy

PurposeThe purpose of the research is to investigate whether corporate social responsibility awareness (pCSR), environmental concerns (EC) and consumer environmental knowledge (CK) will have an impact on sustainable purchase intention (SPI). Furthermore, this paper also contributes to surveying the mediating impact of consumer attitudes (CAs) between intention and the three factors mentioned above.Design/methodology/approachSmartPLS (version 4.0) structural equation modeling (SEM) and quantitative methods were used to analyze 457 responses from consumers. The survey sample consisted of individuals between the ages of 18 and 34, with a male-to-female ratio of 70 to 30. The study aims to examine and put into practice new directions for manufacturing firms in the fields of fashion, food and consumer products. At the same time, provide more convincing evidence about the use of these fields in the research.FindingsThe study showed a favorable link between pCSR, EC, CK and SPI through the proposed hypotheses. The research additionally showed that CAs mediate between the aforementioned variables.Originality/valueThe important and distinctive results of this study encourage both consumers and enterprises to make changes in their perceptions of society. Consumers should gradually change their daily lifestyle by consuming more sustainable products. As a result, this outcome will provide the impetus for manufacturing businesses to alter their operational procedures in order to support the shift from the production of products to more friendly processes, with the help of all levels of management within the business.

Fashion industry in crisis: a systematic literature review 1972–2022

PurposeThis systematic literature review presents the state of the field of fashion and crisis communication. The quantitative coding offers insight into dominant and emergent themes in one of the most crisis-prone industries. This review also offers a framework for future research.Design/methodology/approachThis study uses a systematic literature review approach. 205 academic articles were gathered in total using the search term “fashion industry crisis”. Subsequently, they were quantitatively coded using the Diers-Lawson (2016) Crisis Communication Code Book.FindingsFindings show an increase in the fashion industry crisis with clear emergent themes such as sustainability, emphasising the truly global and multidisciplinary nature of the industry. Findings also reveal a genuine lack of theoretical grounding, with over 80% of the articles coded using no crisis communication theory. The findings also suggest value co-creation ought to be a priority for this agenda moving forward, as it overlaps with emerging themes and is a practical tool and concept to support crisis prevention and management through an extension of the Stakeholder Relationship Model (SRM) Model.Research limitations/implicationsAs a largely under-researched area in crisis communication, the findings present a new opportunity to explore fashion within its context and contribute. At this point, the research field is lacking, and there is room for theory testing and hypothesis building. The findings and themes from the research present a development of the original SRM model, SRM Val-Co.Practical implicationsAs well as research implications, the proposed framework provides practical solutions for the future of the fashion industry.Originality/valueAs a largely under-researched area in crisis communication, the findings demonstrate a new opportunity to explore fashion within its context and contribute because there is a dearth of research and a lack of theoretical development. Therefore, the proposed framework provides practical solutions for the fashion industry’s future. The findings and themes from the research present a development of the original SRM model, SRM Val-Co.

The Symbolism of the Dragon in the Design of Clothing and Accessories in the Context of Updating the Traditional Cultural Heritage of China

As a traditional clothing symbol that is unique to the Chinese nation, the dragon symbol combines the distinctive features of the Chinese nation, reflecting the depth of mental changes and the historical context of Chinese culture. The image of the dragon has formed a kind of dragon pattern as a certain set of ideas about the culture that encoded all its changes. Therefore, in national clothing the dragon image has been one of the most favorite patterns for thousands of years. With the interweaving of world cultures and the deepening of the concept of clothing design, the dragon pattern will incorporate fresh elements of Western culture while maintaining the essence of traditional Chinese culture, and show a new design image through the utilization of various innovative ideas and design methods. The following methods were used for the study: literature review, field research, analysis of design cases, analysis of fashion trends. Using these methods, the specifics of using dragon designs in the fashion industry in different seasons and years are analyzed, and the trend of their evolution in the field of high fashion is studied. In the article we analyzed modern trends of clothing design and gave their characteristics. The results of the study showed that even in modern youth fashion this national symbol is actively used, which indicates that the patterns and images of the dragon have real applicability and wide prospects of application in modern fashion design. Modern clothing design provides a rich cultural heritage for modern clothing to retain the characteristics of civilization on the basis of continuous innovation. The use of dragon motifs in modern clothing not only meets the aesthetic concepts of modern people, but also adds vitality to clothing design.

Study of the role that AI can play in the Sustainable Fashion Business

This study investigates the potential application of artificial intelligence (AI) in the field of sustainable fashion by streamlining the production of clothing and incorporating trend analysis. By researching current fashion trends and consumer preferences to identify the most well-liked apparel patterns and designs, the article seeks to optimise supply and demand while reducing surplus production. Fashion garment production can be optimised to fulfil customer demand while minimising waste and lowering costs by incorporating trend research into the manufacturing process. Companies may now invest in clothing concepts that will sell thanks to AI trend forecasting, which reduces some of the uncertainty and human error that now hinder trend forecasting. The fashion industry is infamous for its detrimental effects on society and the environment, including creation of waste and pollution. While the fashion industry has started to adopt more sustainable practises, AI has the ability to quicken the process by offering creative answers to some of the sector's most pressing problems. The study looks at a number of AI-related case studies in the fashion sector, including the use of predictive analytics to cut waste and streamline supply chains, computer vision to enhance textile recycling, and natural language processing to encourage openness and moral work practises. The paper also examines how AI could revolutionise the fashion business and hasten the shift to a more ethical and sustainable future. The report also highlights the necessity for careful evaluation of these concerns as the fashion industry develops by posing significant ethical and social implications for AI.

Web-Based Clothes Sales Information System

Aliyelsha Damar Bordir is a business in the field fashion which is located on Jln. Rasuna Said No.38 Kurai Taji, South Pariaman, Pasir, Kec. Central Pariaman, Pariaman City. Aliyelsha Damar Bordir sells robes, koko clothes, kebaya clothes and mukenas. Clothing sales at the Aliyelsha Damar Bordir shop do not yet use information technology media so there are limitations in selling and marketing clothes at the Aliyelsha Damar Bordir shop not using information technology so it is difficult to do marketing. Based on the existing problems, the author designed a web-based information system for selling clothes at the Aliyelsha Damar Bordir shop. This research method uses the System Development Life Cycle (SDLC) with the Waterfall model. The programming languages used in building the system are PHP and MySQL. The aim of this research is to build a sales information system for the Aliyelsha Damar Bordir shop in selling clothing, implementing a clothing sales information system in improving clothing marketing and strengthening business value in the field of fashion and the results of this research are that the system built can make it easier for Aliyelsha Damar Bordir in the sales that will be built, as well as making it easier to provide information regarding goods and customer data.

Designing for the Land of Affluence: The Postwar American Dream through Synthetic Fabrics

After World War II, overproduction and overconsumption overshadowed the ascetic period 1940-1945, as new commodities such as houses, new technological house equipment, cars and other vehicles, travel, frozen food, fast food, but also plastics realized the dreams and expectations of middle class Americans, fulfilling their purchasing desires. Synthetic fabrics constituted a great part of this new socioeconomic and cultural phenomenon and symbolized the US’s emergence from years of deprivation, austerity, depression and war. In the 1950s and 1960s the American market was flooded with man-made materials such as nylon, acrylic and polyester, the ‘miracles of Du Pont’s chemistry laboratories’ which replaced traditional natural fibers such as silk, cotton and wool, suggesting a, new, colorful, modern clothing. This article aims at exploring the effect of man-made fabrics mainly invented during the 1940s or before, on the social and cultural theater of the US as new technological achievements in the fields of fashion and home interior design. The article also aims to shed light on their historical background and unprecedented behavioral qualities which fascinated the postwar American consumer audience by altering their sense of taste and purchasing choices.

Design of Virtual Hands for Natural Interaction in the Metaverse.

The emergence of the Metaverse is raising important questions in the field of human-machine interaction that must be addressed for a successful implementation of the new paradigm. Therefore, the exploration and integration of both technology and human interaction within this new framework are needed. This paper describes an innovative and technically viable proposal for virtual shopping in the fashion field. Virtual hands directly scanned from the real world have been integrated, after a retopology process, in a virtual environment created for the Metaverse, and have been integrated with digital nails. Human interaction with the Metaverse has been carried out through the acquisition of the real posture of the user's hands using an infrared-based sensor and mapping it in its virtualized version, achieving natural identification. The technique has been successfully tested in an immersive shopping experience with the Meta Quest 2 headset as a pilot project, where a transactions mechanism based on the blockchain technology (non-fungible tokens, NFTs) has allowed for the development of a feasible solution for massive audiences. The consumers' reactions were extremely positive, with a total of 250 in-person participants and 120 remote accesses to the Metaverse. Very interesting technical guidelines are raised in this project, the resolution of which may be useful for future implementations.

Not solely influencers in the communication plan: a comparative study in the fashion field

En los últimos años, las redes sociales e influencers están dominando las campañas de comunicación, debido a su poder de influencia en los consumidores. Como resultado, algunos de los actores tradicionales de la comunicación no están siendo considerados en los planes de comunicación. Sin embargo, no existe ningún estudio que confirme su pérdida de influencia sobre el consumidor y sus decisiones de compra. Tomando el caso de la compra en moda, el objetivo de este artículo es comparar el poder de influencia de siete actores de la comunicación: medios, marcas de moda, celebridades, influencers (mega, macro y micro) e influyentes. Con datos de 1176 cuestionarios respondidos a través del método de autodenominación, podemos concluir que los influencers son superados por los influyentes (círculos cercanos) como los líderes de opinión con mayor impacto en el consumidor, seguidos incluso por las marcas de moda y los medios de moda.

Penerapan Logika Fuzzy Sugeno Dalam Memprediksi Besar Komisi Penghasilan Pada Toko Karunia Ijo Di Malang

Abstract. Karunia Ijo sewing equipment shop in Malang is a place that has an important role in supporting the creative industry, especially in the fields of fashion and handicrafts. In this shop, we find various kinds of sewing equipment that are really needed by professional tailors, hobbyists and convection business people. This research aims to determine the amount of commission at the Karunia Ijo sewing equipment shop in Malang by considering the factors that influence the amount of commission on purchases. This research was conducted using the Sugeno method of fuzzy logic by determining the price of goods, purchase time, and volume of goods as the input, and the amount of commission as the output. The steps taken in this research are determining the degree of membership of each set of input variables which is referred to as fuzzyfication, then determining fuzzy rules, and carrying out fuzzification to get the final value in the form of the output of the purchase commission amount. The test result using Matlab was 5 while the result from manual calculations was 4.81. There is a slight difference, namely a difference of 0.19 but it is still in the large output category.

Anglicisme recente în domeniul modei

The constant penetration of anglicisms in the vocabulary of the Romanian language in all fields of activity is a characteristic of the current dynamics of the lexicon. The fashion field excels in this regard and faces an accentuated dynamic generated by a series of factors: the opening of the field itself to the new, the lexicon with an international character, the activity of influencers, bloggers, content fashion designers who use a language that abounds in lexical elements borrowed from English. In this article, we aim to point out the presence of recent Anglicisms in the field of fashion, frequently used in specialty publications, in the virtual space by influencers, but also by the ordinary consumer and speaker who consults different clothing sites and is confronted with new lexical structures, from English, mostly not recorded by the academic dictionaries of the Romanian language.

Models and means of clothing elements patterns classification using machine learning

The task of pattern classification remains relevant in the fields of trends, style, fashion, personalization, manufacturing, and design. Research aimed at the design and development of models and means of classification of patterns of clothing elements using machine learning is highlighted. The study addresses a pertinent issue in computer vision, namely: increasing the efficiency of classification of patterns of clothing elements. The research was conducted with a proprietary dataset comprising 600 images. The following patterns are defined for classification: “checkered”, “dotted”, “vegetation/floral”, “print”, “solid”, “striped”. A convolutional neural network was developed using the Python programming language and deep learning frameworks Keras and TensorFlow. The scalable Keras-Tuner framework was used to optimize the hyperparameters of the developed network. The structure of the convolutional neural network includes an input layer, a feature extraction part, and a pattern type determination part. The architecture of the applied convolutional neural network is described. The CUDA Toolkit, the cuDNN library and the WSL layer are applied to train a convolutional neural network using a GPU, significantly speeding up the training process. Metrics including accuracy, precision, and recall were used to evaluate the developed convolutional neural network. The web application is developed in the Python programming language with the FastAPI framework. The web application has a described API for interacting with a convolutional neural network, and uses the Pillow (PIL) libraries for working with images and Rembg for image background removal. The user interface is developed in the JavaScript programming language with HTML, CSS and the React framework. The user interface is presented as an intuitive tool for interacting with the system. The developed software uses the modular principle, which allows for rapid modernization of the software. As a result of applying transfer learning, a testing accuracy of 93.33% was achieved, and with fine-tuning, the final version of the convolutional neural network for the classification of patterns of clothing elements with a test accuracy of 95% was obtained. The trained neural network was tested on new images of the specified types of patterns, examples for two patterns are given.

The Impact That Work Environment, Work Motivation, And Work Discipline Have on The Performance of Hammer Strong Bandung Employees

Hammerstout Bandung is a company operating in the field of fashion (clothes), shirts, jeans, sweatshirts, and jackets targeting the young Bandung market. Hammer Stout Bandung produces and sells its brand. This is through sales offline or online with digital marketing. In the 2017-2020 period, Hammerstout Bandung experienced a decline in production which was indicated to be due to various factors that could influence the employee's performance. This research aims to determine and analyze the influence of work discipline, work environment, and work motivation on the performance of Hammer Stout Bandung employees. The total research sample was 63 respondents who were Hammerstout Bandung employees. Data analysis uses multiple linear regression and hypothesis testing. The study's findings demonstrate that work discipline significantly and favorably affects employee performance at Hammerstouth Bandung. Employee performance at Hammerstouth Bandung is positively and significantly impacted by the work environment. Workplace motivation significantly and favorably affects employee performance at Hammerstouth Bandung. With a combined influence contribution of 84.0%, work environment, work motivation, and work discipline have a considerable impact on employee performance in Hammerstouth Bandung. Other characteristics not included in this research account for the remaining 16.0% of the variation in performance.

La fraise : histoire d’un accessoire et de sa terminologie

Between specialised and general language, the domain of fashion is of great interest for the study of terminology: a terminology that, following the trends of an era, evolves over time and space. In this context, this study focuses on a fashion accessory of ancient origin and on its terminology: the ruff.Very fashionable in the 16th and 17th century, after having symbolised the austerity and rigour of the Reformation and the Counter-Reformation, the ruff became a symbol of elegance and power. Nowadays, some fashion companies have reintroduced this accessory whose value has changed: contemporary ruffs are extravagant accessories for their shapes and sizes, that inevitably evoke the 16th and 17th century. The study of ruffs requires heterogeneous sources, such as manuals of fashion history, technical documents and lexicographic resources. Moreover, iconographic sources – paintings, sculptures, sketches – are to be collected and analysed, since they clarify similitudes and differences between different types of ruffs. After having described the most important sources for this study, the history of ruff is presented into details, in order to describe its different models. Then, a terminological analysis is conducted: the French terminology of this accessory is presented, with a focus on the difference between the termsfraise, collerette and gorgerette. The French terminology is compared to the Italian one and a French-Italian glossary is prepared in order to answer to the needs of experts of communication, translator and people working in the fashion field.

Assistance in Modiste and Makeup Business Management In Lemahdadi, Bangunjiwo, Bantul

Abstract. This community service program aims to increase the economic value of the residents of Griya Citra Asri Housing in general and Micro Business Partners of Make-up and Fashion Tailors “Jelita” in particular. Partner Business is in the field of make-up and fashion, located in Lemahdadi Hamlet, Bantul Regency, Special Region of Yogyakarta. The partners have run make-up and fashion services by taking place at home. Partners’ problems started when the COVID-19 pandemic occurred, where the make-up and fashion business was the business that felt the most impact from the pandemic because almost no one was holding events. Problems from the production aspect are the partners do not have make-up cases that are easy to carry, some make-up equipment is almost out of date, and lack of basic materials for sewing purposes. Partners do not have a catalog of clothing models, so customers have no alternative in choosing the model to be sewn. The partner’s problems from the marketing aspect are: the nameplate is damaged and not functioning, it does not have packaging media that is the identity of the partner, and the partner does not yet have a business card. The problem with the financial management aspect is that partners have not kept financial records properly. The activities offered to solve this problem are 1) Procurement of easy-to-carry make-up suitcases, procurement of make-up and sewing tools, 2) Making Instagram an online marketing medium, 3) Together with partners designing logos and names, making and installing nameplates, 4) Procurement of packaging with partner identity, 4) Provision of business cards, 5) Conducting make-up training, and 6) Financial recording assistance. The results of the community service activities are: 1) An elegant and large make-up suitcase is available along with additional make-up tools and sewing materials; 2) Online marketing media is available in the form of Instagram; 3) Partner nameplates are attached; 4) Availability of plastic packaging with partner’s identity; 5) Availability of partner name cards; 6) Organized cosmetology training; and 7) Organized financial recording assistance. After the COVID-19 pandemic, the government has freed the public to hold events. This has had a positive impact on increasing orders for bridal make-up, graduations, and sewing orders. As of September 2023, orders are fully scheduled to reject orders, and partners’ income has increased significantly by up to 400% compared to before mentoring.

Metodology for assessing the effectiveness of brand management system in fashion industry

Aim of the article. The method of evaluating the effectiveness of the implementation of the brand management system at the enterprises of the fashion industry is considered, taking into account the evaluation of the qualifications and efficiency of the employees at the enterprise, the evaluation of the effectiveness of marketing tools and brand management measures. The specificity of the organizational and methodical approach to brand management of light industry enterprises is determined. Criteria for assessing the efficiency of employees and methods of their evaluation have been developed. The relationship between the performance indicators of the implementation of brand management at the enterprise is shown. The level of influence of individual specialists on the achievement of brand management goals is calculated. The purpose of the article is to reveal the system of brand management implementation at enterprises working in the field of fashion, as well as to develop a recommendation for the formation of a brand management department in such companies. The results of the analyses. To evaluate the effectiveness of the implementation of the brand management system at the enterprise, the following directions were considered: 1) Evaluation of the performance of duties of each employee who participates in the implementation of brand management. 2) Evaluation of the effectiveness of marketing tools. 3) Overall effectiveness of all brand management measures. For an adequate assessment of the results of the implementation of brand management at the enterprise, it is important to measure indicators before the implementation of communication campaigns, otherwise it will be difficult to assess their effectiveness and impact on brand awareness. The use of a systematic approach to the analysis of the effectiveness of brand management is due to the impact of the actions of each individual employee on the achievement of the ultimate goals of the brand. Each of the goals of communications, marketing, and brand management is to a certain extent influenced by marketing directions and specialists involved in its implementation. Creating a strong brand with a wide loyal audience is a long-term and complex process that requires constant analysis of all actions aimed at interacting with consumers and conveying to them the values of the brand and its main attributes. Conclusions and directions for further research. The development of a strong brand depends not only on the implementation of brand management tools at the enterprise, but also on how their effectiveness will be controlled. When analyzing the implementation of a new system and new tools of marketing and branding, the main goal is to identify the strengths and weaknesses of the functioning of the brand management system, to identify the most effective tools and directions of work, which will allow the company to develop its brand on the market as quickly and efficiently as possible.

The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector

This paper explores the role of interactive technology in retail design, and the prerequisites of the designed retail environment in optimizing customer experience and brand experience. Adopting a case study method, primary data was obtained using semi-structured interviews with 20 experts directly involved in the three chosen cases. The research contributes to the lack of extensive literature on interactive technology in physical retail, specifically within the fashion field. By connecting three topics of academic research – physical retail environment, the role of interactive technology and in-store customer experience and brand experience – it suggests the prerequisites for designed retail environments in optimizing customer experience and brand experience.

Development of Ecoprint Skills into Creative Entrepreneurship Products at Muhammadiyah Vocational School Gamping Sleman

Based on observations and interviews conducted at SMK Muhammadiyah Gamping Sleman, there areproblems that can be solved through the community service activities, that is waste of leaves which have potential to become textile products. This can also be an alternative for developing skills and a synergy with school subjects whichecoprinting has never been taught at SMK Muhammadiyah Gamping Sleman. The methods used include: 1) Ecoprint training using steaming and pounding techniques; 2) Creative products-making; and 3) Digital marketing training in the field of fashion. The results of these activities areboth students and teachers are able tomake ecoprint fabric, process it into creative products, and undertstand digital marketing. Furthermore, the results of a questionnaireconducted byparticipants showed that there are beneficial values, both for individuals and school subjects, as well as an increase in ecoprint knowledge. Thus, it can be concluded that this community service is on target and achieves its goals

Challenges Visually Impaired Students Face in Acquiring Fashion Skills: A Case Study among Visually Impaired Training Institutions in Ghana

Purpose: This study explored the challenges visually impaired (VI) students face concerning fashion skill acquisition.
 Design/Methodology/Approach: The research design was based on qualitative. The combination of purposive and snowball sampling techniques was chosen to ensure a diverse participant pool, capturing a range of perspectives on what visually impaired students face concerning fashion skill acquisition. Thematic analysis was employed to uncover patterns and themes, contributing to a rich understanding of the subject matter.
 Findings: The findings revealed that the visually impaired are challenged by barriers to enrolment in fashion programmes, the cost-intensive nature of training, lack of sight, lack of skilled teachers and perceptions about Students with Visual Impairments (SVI) in Fashion. The study initiates further stakeholder discussions regarding designing a simplified inclusive curriculum to accommodate individuals with visually impaired and interested in enrolling on fashion courses.
 The Research Limitation: Purposive and snowball sampling techniques may introduce selection bias, as participants are recruited based on specific criteria and through referrals. This may result in a sample that is more inclined to share similar perspectives, potentially overlooking the diversity of experiences within the visually impaired student community.
 Practical Implication: Implementation of these practical measures can contribute to breaking down barriers and ensuring equal access to opportunities in the field of fashion for all students, regardless of visual ability.
 Social Implication: Inclusive fashion education for the visually impaired has the potential of developing such individuals socially and economically thereby relieving the government of potential financial burden and reducing the social exclusion that the visually impaired experience.
 Originality/ value: The novelty of studying visually impaired students regarding fashion skill acquisition lies in its potential to uncover unique challenges, innovative solutions, and opportunities for inclusivity in education and vocational training.

Taking H&M as an Example to Analyze the Value Production of "Fast Fashion" Brands in Online Media Communication

Under the background of rapid economic and technological development, the author analyzes the current situation and form of "fast fashion" in today's society, and takes H&M company as an example for analysis and investigation. Through the analysis of H&M company's personnel segmentation, corporate structure and sales proposition, understand H&M company's operation mode and business strategy. Then, by comparing the investment and income of H&M in a certain year, as well as the company's sales channels and market operation mode, the main performance and profit of H&M are analyzed. Draw a picture according to the obtained data, and give some reasonable suggestions and measures for improvement. At the same time, it also studies the influence and role of network media in the field of fast fashion. Through the analysis of the current situation of H&M, this paper expounds the advantages and disadvantages of "fast fashion" in the whole clothing industry and the future research direction.

Market Fluctuations and the Crocs' Resurgence

This paper delves into the reasons for the decline in sales of Crocs and the reasons for its counterattack. The decline in sales of Crocs was mainly affected by changing fashion trends and consumer preferences, a lack of effective marketing and promotion strategies, and the proliferation of copycat shoes in the market. However, Crocs managed to fight back by focusing on providing a comfortable foot feel, shifting marketing strategies and leveraging the influence of social media, as well as the unique characteristics of Crocs. This reversal not only led to the economic recovery of the shoe industry and workshops but also regained the importance of Crocs in the field of culture and fashion. There are a few suggestions to pay attention to for the future prospects and sustainability of Crocs: First, pay close attention to changes in consumer trends and adjust product design and promotion strategies in time to adapt to changes in market demand. Secondly, pay attention to the safety of Crocs, continuously improve the comfort and quality of products, and ensure consumer satisfaction and trust. Finally, strengthen intellectual property protection, prevent infringement of counterfeit products, and maintain brand image and market share. By proactively addressing these critical issues, Crocs can secure its future growth and continue to succeed in the highly competitive footwear market.