The study was conducted in Fogera plain which is one of rice production hubs in South Gondar Zone in North West part of Ethiopia on rice production, adoption of technologies and its determinant factors for small holder rice producing farmers. A total sample size of respondents (n=74) were selected through random sampling method. Binary logistic regression model was applied to the specification of socio-economic, demographic and institutional factors determining to adoption of improved rice technologies. Both continuous and categorical variables were used based on their logical and statistical hypothesis in relation to adoption of rice technologies. Poor infrastructure, timely un-availability of technology, membership of the household to farm organizations such as cooperatives, access to farm credit and price of technologies were statistically and significantly identified as determinant factors for adoption of improved rice technologies. Age, family size, sex, education level, farming experience, access to extension and advisory services of the household head and size of cultivated land didn’t significantly affect adoption of technologies. Hence it is recommended that availability of improved technologies at appropriate time, infrastructural development to rice producing farmers and strengthening farmers’ organizations especially seed cooperatives as well as efficient access of farmers to credit and saving services in their proximate areas were paramount importance to enhance adoption of improved rice technologies. Keywords: Adoption, Fogera plain, improved variety, Oryza Sativa DOI: 10.7176/JESD/12-7-06 Publication date: April 30 th 2021
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