Ethiopia is the 2nd largest wheat producers in Sub-Saharan Africa next to South Africa, with a potential expansion to 1.3 million hectare. The highlands of the central, south-eastern and northwest parts of the country are the main wheat producing areas especially west Arsi zone including Deneba Kebele. The wheat commodity selected based on uses of Food security, Environmental sustainability, Production potential, Market demand, Gender mainstreaming, Risk potential and enabling environment. As the survey result shows, the main market participants in wheat value chain are producers, processor, collectors, wholesaler, retailers, and consumers. Based on the wheat VCA 14,074,635.00, 15,191,456.00, 16,653,200.00, 16,279,500.00 and 24,871,230.00 ETB income generated from, Producer, Collectors, Wholesalers, Retailers, Processor and Consumers respectively. It also creates 85,000 employment opportunities in wheat value chain system. In wheat value chain the constraints like Low input availability, Diseases, weeds, low soil fertility, less farmers awareness of improved crop management practices, low price of commodities at harvest time, less bargaining power of farmers in the market, Poor infrastructures and transportation cost, lack of timely and sufficient market information, weak market linkages among value chain actors, Lack of quantity and quality, Lack of capacity and packaging materials are some of the main constraints in wheat value chain actors.