ABSTRACT This paper aims to explore the ultras phenomenon in the Kolkata maidan as a mediatized spectacle in the context of sports fandom in 21st-century India. In contrast to the typical portrayal of football ultras as violent groups of conservatives in the global paradigm, this paper examines the Kolkata ultras as a distinct community formed by specific fan groups of two prominent football clubs—Mohun Bagan and East Bengal. Exploring the complex configurations of sports fandom and ultras activities, this paper considers the Kolkata football ultras as a pastiche of their European counterparts. Through their gallery activities, including the display of tifos, the Kolkata ultras attempt to narrativize the settlers-migrant conflict between Mohun Bagan and East Bengal in a neoliberal economy. While turning the identarian discourse on a visual level, the paper also analyses how the display foregrounds a change in the politics of sports fandom in India through their anti-NRC-CAA tifos in recent times.