A Review of Cross Cultural Studies on World Fandom Culture in the Context of World Cultural Diversity: Taking China and the United States as Examples

Abstract

While the world economy is developing rapidly, the way of information media is becoming more and more diversified, and under the multiple effects of politics, economy and culture, a new group has gradually arisen fandom. In China, fandom originates from celebrities' fan circles, a group formed spontaneously by fans for their Idol (the celebrities favored by the fan groups). This group communicates with each other on the Internet, and in reality, and helps celebrities to promote themselves, beat the charts, and vote for the celebrities. In the process of development, the radicalization of these groups and the social influence they produce cannot be underestimated. In recent years, fandom culture has been expanding and developing, and the degree of wrong value guidance and negative social influence caused by fandom culture has also been expanding. Fandom culture is a topic that has been researched extensively in China. However, it is essential to note that fandom culture is not limited to China alone. It is a global phenomenon that has influenced the cultures of various countries. The impact of fandom culture is not only limited to its sphere but can also be seen in the broader cultural environment. Therefore, cross-cultural research on fandom culture is essential to understand its influence on different cultural environments. This paper will combine the existing research results to analyze and propose the future development trend of fandom culture as a new cut, in order to provide useful reference and guidance for the benign development of fandom culture in China in the future.