Abstract In this research, the opinions about family and values of public administration representatives were examined. Based on online questionnaires, the research sample included 428 civil servants and scientists from various ministries, faculties, schools, libraries, institutes, and municipalities. Opinions in the form of classified data for civil servants were converted into numerical data and presented in networks. It is possible to illustrate various scenarios about diverse types of decision-making processes, within which either feminine or masculine value emphases predominate. The present study has opened an interesting area of research on hierarchical associative networks of family and values. Researching such networks, whether they concern individuals, families, or diverse societies, could support us to improve various decision-making models. Hierarchical associative value networks will play a meaningful role in decision-making in a variety of ways and the upcoming development of the family. Future research could go in the direction of measuring and analyzing hierarchical associative networks of values in specific families and other social environments like within e.g., health, police, industry, military. This would provide an excellent insight into the mental concepts of people and across different social zones (e.g., migration zone, cultural zone, industrial zone, trade zone, government zone).