The article focuses on the study of semantics of comparisons as markers of basic emotions in Ukrainian heroic-fantastic fairy tales translated into German. In the fi eld of linguistics, the comparison transforms from logical to artistic correlating with the type of poetic thinking which forms, develops, changes, and evolves within the cultural and historical development of mankind in general and ethnos in particular. The methodological basis of the semantics of comparisons as markers of basic emotions is formed by the anthropocentric paradigm of modern linguistics (F. S. Batsevych, E. S. Kubryakova, and V. A. Maslova). The terminological apparatus of the study is outlined through the method of defi nitive analysis, whereas the semantic content of the apparatus is revealed through the method of etymological analysis with the use of the methods of comparative analysis. The methods of interpretive-textual and cultural-historical analyses were used to distinguish connotative and situational meanings relevant to the objectifi cation of basiс emotions. The application of the method of stylistic analysis of tropes allowed establishing the poetic features of comparisons and their stylistic color/stylistic neutrality as well as to better understand the idea of a heroic act. To reveal the mechanisms of the processes of materialization and diff erentiation of knowledge on basic emotions, elements of the method of modeling the conceptual system of the emotional state of a fairy-tale character have been involved. The author comes to the conclusion that etymology of the terms “heroism” and “fi ction” is diff erent and that the process of choosing the transformation of body shape correlates with the situation, esoteric knowledge, and magic of things around the world. Furthermore, in fairy tales, the man and nature form one whole, and people, plants and imaginary supernatural beings experience emotions and feelings. The classifi cation of semantic models of comparisons as markers of basic emotions is off ered, and the quality of emotional experience is traced. Key words: comparison, basic emotions, marker, semantics of comparisons as markers of basic emotions, fairy tale, heroic-fantastic tale, semantic model of comparison.
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