AbstractThe author is Group Vice President of Digital Marketing and Digital Transformation at Thales, and a Lecturer at INSEAD and elsewhere. He discusses a concept he originated, Artificial Integrity. This involves how society can build fair, just, and equitable principles into the fabric of artificial intelligence, as the latter continues to move and evolve at lightning speed, in ways most people cannot understand. He describes his holistic framework of principles “for continuous vigilance and collaborative efforts in shaping AI’s role in society, ensuring it contributes positively to human progress.” He details 17 different principles, which “provide a framework aimed at establishing a global, constitution‐like foundation to govern AI.” They are, in his words: Protection of Human Identity and Dignity, Safety and Well‐being, Obedience to Human Orders, Transparency and Explainability, Confidentiality and Data Protection, Regulation and Human Decision‐Making, Responsibility in Case of Failure, Self‐protection and Updating, Shared Responsibility, Fairness and Inclusion, Protection of Meaningful and Significant Jobs, Ethical and Cultural Respect, Environmental Impact, International Collaboration, Respect for State Sovereignty, Economic Incentive for Societal Development, and Education and Awareness.