As non-face-to-face consumption patterns have rapidly spread due to COVID-19, the online market has also grown rapidly, and in particular, general malls have expanded the sales of food ingredients into new portfolios, and the consumer purchasing trend is for 1-2 day delivery for raw materials where freshness is key. Service can be said to be the key driving force that made this possible. As the majority of food ingredient platforms have established similar delivery systems, it can be said that the services of each company have become standardized. In this situation where competition is intensifying, understanding what food ingredient buyers using online platforms truly want should be a priority, and an overall evaluation and measurement of factors affecting consumer behavior is necessary. In this study, in order to analyze the impact of service quality influencing factors of platform business on repurchase intention, the service quality influencing factors were transaction convenience, convenience convenience, personalized information, information quality, delivery timeliness, and packaging based on existing prior research. They were categorized by friendliness, and a survey was conducted targeting the general public who had experience purchasing food ingredients using the platform. An empirical analysis was conducted using the statistical package SPSS 24.0 on 208 responses received through a Google online survey over a period of about 3 weeks from June 20, 2023.
 The research results are as follows. First, transaction convenience, information quality, and packaging friendliness had a positive influence on repurchase intention. Second, in the relationship between service quality factors, reliability, and repurchase intention, the mediating effect of trust fully mediates the relationship between information quality → trust → repurchase intention, and partially mediates the relationship between packaging friendliness → trustworthiness → repurchase intention. It was found that Based on the results of this empirical analysis, academic and practical implications were presented. First, the significance of the study is that it confirms that branding and friendliness of delivery packaging are recognized as new differentiation points in a situation where convenience and timeliness are being standardized beyond essential factors such as price and product. Second, continuous research should be conducted and reflected in that service quality improvement points for long-term profit generation are evolving in various ways by analyzing the influence of repurchase intention rather than one-time purchase intention. Third, although the study focused on cases on large platforms, small startups targeting niche markets can also transform and apply it as a point of differentiation by varying the scale.
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