Factors Influencing Consumer Behavior Research Articles

Presentation of a Model of Situational Influencing Factors on Consumer Behavior in Shopping Centers

Objective: The primary aim of this article is to present a model of situational influencing factors on consumer behavior in shopping centers. Methodology: The research method used is a mixed (qualitative-quantitative) approach. In addition to documentary study, the grounded theory method has been employed to identify effective situational factors influencing consumer behavior in shopping centers. The population for this study included all academic experts, faculty members, managers, and professionals familiar with situational influencing factors on consumer behavior in shopping centers until theoretical saturation was achieved with 15 interviews. All interviews lasted between 45 to 75 minutes. Semi-structured interviews with experts were conducted in 2022 using a questionnaire with 164 indicators, 27 components, and 8 dimensions, which were eventually placed in a paradigm model with 6 variables. To determine the current status of dimensions, a one-sample t-test was used, and for designing the model, the structural equation method was applied. In the current situation, the behavioral interactions dimension with a t-value of 3.61 is in a better state compared to other dimensions. Finally, for the model's validation, the Strauss and Corbin method with four dimensions (understanding, adaptation, generalization, control) was evaluated and endorsed by experts. Findings: In the first phase of this research, semi-structured interviews were used to identify dimensions, components, and indicators of consumer behavior, resulting in 164 indicators for 8 dimensions and 27 components, and eventually for the cultural-social dimension 2 components, individual and psychological factors 5 components, behavioral interactions 3 components, decision to purchase 1 component, and for the marketing mix dimension 5 components, environmental factors 7 components, managerial capabilities 2 components, and for the purchasing behavior dimension 2 components were identified. Conclusion: In this study, we accept scientific findings and models designed in the Western context, while respecting the findings of these researchers, solely because the origin of these theories is consumer behavior in the cultural context of those countries, not based on education with Iranian and indigenous culture. Therefore, we have added elements that bring these theories closer to indigenous culture where applicable.

A systematic literature review on social commerce: Assessing the past and guiding the future

The development of technology and social media offers the opportunity for social commerce to emerge with new phenomena in the market. Numerous studies were addressed to gain an understanding of social commerce, and many reviews have generated findings from existing literature on social commerce. However, since social commerce has grown rapidly in recent years, it is vital to incorporate new clues from current research in this field. This study provides a systematic review of social commerce and online consumer behavior. We used the literature search strategy method to explore new features of social commerce by collecting, reviewing, and synthesizing research published from 2017 to 2021. Throughout our paper, the Stimulus-Organism-Response (SOR) framework has been adopted to understand the factors influencing consumer behavior, how consumers perceive social commerce factors, as well as the responses and activities of social commerce. We provide the result with a clear view of social commerce and consumer behavior by identifying the stimulus, organism, and response of social commerce.

A Thematic Review on Using Food Delivery Services during the Pandemic: Insights for the Post-COVID-19 Era.

The food delivery service is the most typical and visible example of online-to-offline (O2O) commerce. More consumers are using food delivery services for various reasons during the COVID-19 pandemic, making this business model viral worldwide. In the post-pandemic era, offering food delivery services will become the new normal for restaurants. Although a growing number of publications have focused on consumer behavior in this issue, no review paper has addressed current research and industry trends. Thus, this paper aims to review the literature published from 2020 to the present (October 2022) on consumers' use of food delivery services during the pandemic. A thematic review was conducted, with 40 articles searched from Scopus and Web of Science being included. Quantitative findings showed current research trends, and thematic analyses formed eight themes of factors influencing consumer behavior: (1) technical and utilitarian factors, (2) system-related attributes, (3) emotional and hedonic factors, (4) individual characteristics, (5) service quality, (6) risk-related factors, (7) social factors, and (8) food-related attributes. The paper also emphasizes COVID-19-related influences and suggests promising future research directions. The results offer insights into industry practices and starting points for future research.

Research on the Consumer Behavior Characteristics and Marketing Strategy of New Energy Vehicles——Taking BYD and Tesla as Examples

The problems of energy crisis and environmental pollution brought about by the rapid development of the automobile industry have become increasingly prominent. The development and promotion of new energy vehicles have become one of the solutions. Many vehicles have joined the queue to produce and sell new energy vehicles. However, different brands have different factors influencing consumer behavior and face different marketing problems. Therefore, it is significant to study the user characteristics of new energy vehicles and provide solutions for existing problems. This paper uses the method of literature research and comparative analysis, taking BYD and Tesla as examples, to study the characteristics of consumer behavior and marketing strategies of the two brands, respectively. Finally, the author finds that the main problems of BYD are the lack of promotion of the concept of green marketing and the single market. The main problems of Tesla are reflected in the direct selling model, selling price, after-sales service, and the market. At the same time, for these problems, the author gives some corresponding solutions. This paper has played a role in promoting the development of two new energy vehicle companies and can also help marketers to formulate and improve existing marketing strategies.

Consumer Behavior in Online-to-Offline (O2O) Commerce: A Thematic Review

Online-to-offline (O2O) commerce is a popular business model which links offline business activities with online channels. Consumer behavior in O2O commerce is more complex than in other traditional business models as both online and offline channels are involved. Despite the growing number of publications focused on this issue, no review paper has discussed the current research trends and factors influencing consumer behavior in O2O commerce. Therefore, this review aimed to synthesize literature on O2O commerce from 2015 to April 2022, focusing on consumer behavior. A set of inclusion and exclusion criteria was developed for searching and screening articles from two dominant databases (i.e., WOS and Scopus), and 53 eligible articles were included in this review. A thematic review approach using ATLAS.ti 9 software was conducted. Quantitative results presented the research trends of O2O commerce. Qualitative analyses generated eight main clusters of factors which influence consumers’ O2O behavior: (1) service and product quality, (2) technical and utilitarian factors, (3) emotional and hedonic factors, (4) trust and risk, (5) price and cost (6), social factors, (7) online content, and (8) habit. This paper also highlighted promising future research directions. The findings are expected to benefit the sustainable management and the future research of O2O commerce.

Analysis of the factors influencing consumer behavior in choosing of OTC medicines

Analysis of the factors influencing consumer behavior in choosing of OTC medicines

INFLUENCE OF EXTERNAL AND INTERNAL FACTORS ON CHANGE IN CONDUCT OF CONSUMER SERVICE CONSUMERS

Consumer behavior involves certain decisions, activities, ideas or experiences that meet the needs and desires of consumers. This applies to all activities directly related to the receipt, consumption and disposal of products and services, including decision-making processes. Many factors influence the decision-making process. They can be psychological, social, cultural, economic, personal and organizational. These factors influence people's consumer behavior, which ultimately influences consumers' choices about using the hospitality industry. Psychological factors influencing consumer behavior are motivation, perception and attitude. Social factors are family, group, role and status. Cultural factors include culture, subculture and social class. Economic factors include personal income, family income, and income expectations. Other factors that are personal include age, occupation, income and lifestyle.
 Behavior is an organizational factor that includes marketing strategies, work organization, brand name and company image, and not least factors that influence consumer choice - these are external environmental factors that include economic, political, social, legal, technology and competition . Identifying and understanding the factors that influence consumer behavior can influence their choices and regulate the demand for certain services that can meet the needs and desires, thus increasing the income and profitability of the institution.
 Understanding the impact of internal and external factors helps hospitality organizations develop marketing strategies to meet consumer needs and gain market advantage. It has been studied that the consumer cannot make decisions alone, but makes decisions under the influence of several other people who perform different roles. Therefore, consumer behavior as a buyer is strongly influenced by cultural, social, personal and psychological characteristics. These factors help consumers develop product and brand benefits.
 Research has shown that the age of consumers influences their choice of accommodation and food. Older consumers are more demanding of comfort and nutrition. Data for this study were collected through a self-administered questionnaire.
 The questionnaire was compiled after an extensive survey and analysis of the scientific literature. The questionnaire presents a list of external and internal factors that affect the behavior of consumers of hospitality services. Each factor was evaluated in 2 points. Points were translated into percentages.

Priorities of consumer behavior based on factor analysis

In the article, the authors substantiate the relevance of studying consumer behavior. The purpose ofthe study is to identify the possibility of using analytical tools to identify the main factors, which influencingconsumer behavior and being a priority to make a purchase decision. The survey method of primaryresearch was chosen among 408 respondents to study this problem. This method was found on the basisof a sample survey called “snowball” method. The method of factorial estimation was used for data analysis.All data were analyzed in IBM SPSS 22 software. The authors describe in details the methodology ofthis study, with the provision of statistical analysis results. The method of factor analysis made it possibleto identify five main factors influencing consumer behavior when they buy car batteries: “basic characteristicsof batteries”, “marketing communications”, “sources of information”, “motivation” and “socialfactors”. The data obtained in the course of the survey allowed us to conclude that consumer behavior inthe car battery market is determined by a combination of various variables within factors. The receivedresults also made it possible to draw a conclusion about the completeness of the identified factors ofconsumer behavior and the need for further research in the context of studying the declared problem.Key words: consumer behavior, factor analysis, purchase decision-making, car batteries.

The impact of e-service on hotels' booking: adjusted TAM framework for customers' intentions to book hotels online

Electronic services have modified the procedures of online communication, namely in terms of available information which facilitates comparisons and transparency of markets, information diversity, and website interactivity. Understanding the determinants of customers' intentions for booking online through electronic services becomes important for the hospitality industry because, within this industry, hotels are witnessing a reorganisation of the distribution channels and marketing strategies. The purpose of this study was to examine the relationship between the TAM model, dimensions of e-service quality, and clients' hotel e-booking intentions, focusing on evidence drawn from consumers of five-star hotels in Beirut, Lebanon. Customers still seek assistance during their online booking procedure. Results revealed that perceived trust, followed by perceived ease of use and perceived risk are key factors of e-booking. In managerial terms, this research enables decision-makers to identify factors influencing consumer behaviour when buying online, as well as the motivation factors that drive them to make online purchases. Finally, this study determined the degree of association of variables through linear regression analysis in an empirical study conducted on 154 hotel guests.

BEHAVIORAL MODEL OF BUSINESS CHANGE MANAGEMENT IN RELATION TO BUILDING COMPETITIVENESS IN MARKET ECONOMY CONDITIONS

In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers’ shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes as effectively as possible. The purpose of the article is to analyze the factors influencing consumer behavior in the market conditions of the Slovak Republic. We described the current situation by a survey, which we conducted in 2020–2021. Among the selected categorical variables, we verified the dependence in two hypotheses by the statistical method of Pearson’s Chi-Square test. Using the method, we pointed out the factors that influence consumer behavior and can be important for change management. We compared the results of the survey with the results of similar surveys conducted abroad. Accepting the results of the survey, we proposed a general model of change management in the discussion part of the article. The model is thus a practical implication for companies with a differentiated subject of business. It also takes into account the behavioral characteristics that the company should adapt to in the current situation in order to achieve its strategic goals.

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

Оценка влияния эмоциональной асимметрии на восприятие потребителями туристической видеорекламы (на примере Крымского полуострова)

Consumer perception of advertising media is a rather complex process of selection, organization and interpretation of signals coming in the consciousness of an individual from the senses. However, based on the main provisions of information theory, corresponding feedback is the result of advertising impact, i.e. advertising review or advertising effect, which causes a lot of discussion not only in the scientific, but also in the practical sphere. A survey was conducted to determine the profiles of emotions towards tourist areas and to identify the most visited areas and factors influencing consumer behavior when choosing tourist sites for visit. Evaluation of the emotional perception of video materials was made by the method of summary assessments. The calculation method and methodology of K. Izard were used to determine the dominant emotional state of consumers of a tourist product. The study took place in several stages. At the first stage in order to assess the emotional state of respondents, they watched advertisement videos. At the second stage we conducted a score assessment of the emotional perception of video materials. At the third stage we gave a total assessment of basic emotions. At the fourth stage generalized indicators were calculated for enlarged groups of emotions. At the final stage we interpreted the obtained data. The study showed that an average assessment of the emotion of “interest” in the resorts of the eastern and western Crimea is higher than in the Crimean foothills and the southern coast. In all areas of the peninsula, there is a weak degree of experience of acute negative and anxious-depressive emotions. Tourists and residents of Crimea are focused on visiting the southern coast of Crimea. The most unpopular areas for tourism are eastern and western parts of Crimea.

Factors influencing consumer behaviour in the beer market in the Czech Republic

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysočina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Faktor-faktor yang mempengaruhi perilaku konsumen terhadap keputusan pembelian hijab pada santriwati Dayah Darul Mua'rif Al-Azizizyah

This study aims to determine the factors influencing consumer behavior towards the purchase decisions of Hijab among Dayah students of Darul Mua'rif Al-Aziziyah. This study uses primary data obtained by distributing questionnaires to 61 respondents selected using the Slovin formula. The data analysis method used is multiple linear regression with the help of SPSS. The results partially show that culture has a positive but insignificant effect on purchase decisions of Hijab at the Dayah students of Darul Mua'rif Al-Aziziyah, social has a positive and significant effect on purchase decisions of Hijab at the Dayah students of Darul Mua'rif Al-Aziziyah, person has a negative and insignificant effect on purchase decisions of Hijab at the Dayah students of Darul Mua'rif Al-Aziziyah, psychology has a positive and significant effect on purchase decisions of Hijab at the Dayah students of Darul Mua'rif Al-Aziziyah, and design has a negative and insignificant effect on purchase decisions of Hijab at the Dayah students of Darul Mua'rif Al-Aziziyah. Simultaneously, culture, social, person, psychological, and design have a significant effect on the purchase decisions of Hijab at Dayah of Darul Mua'rif Al-Aziziyah.

Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

Consumer Financial Knowledge and Cashless Payment Behavior for Sustainable Development in Poland

Financial knowledge is the main element of financial literacy, which is important for the sustainable development of individuals and society. Sustainability is a complex concept that spans many fields, including financial knowledge for all ages. Financial knowledge requires significant scientific research showing its impact on individuals and the economy, including non-cash payments. Consumer payment knowledge and its association with consumer financial behavior have long been a matter of widespread interest by researchers, but no in-depth, empirically based scientific research has been completed for Poland. The objective of this study was to examine factors associated with cashless payment behavior with an emphasis on the role of consumer financial knowledge. A total of 1100 interviews were carried out with Polish nationals aged 15 and above. The collected data were analyzed with the use of statistical methods, including analysis of variances (ANOVA), in order to examine consumers’ financial knowledge by basic economic and non-economic factors. Additionally, a data-mining method known as Random Forests was implemented for finding the variable importance in correlations between consumer financial knowledge and preferred methods of payment. The results revealed the diversity of factors influencing consumer behavior. Among the consumers’ personal traits, financial knowledge was one of the most important determinants of their payment choices. The results have implications for the design of payment processes. The results can be used by central banks to determine the directions of financial inclusion, as well as for stakeholders in the payments market.

Analysis of Consumer Behavior in Online Shopping During in the Pandemic Covid-19 Period in Bengkalis Sub-District

This study aims to determine the factors that influence consumer behavior in online shopping, determine the dominant factors and determine the lowest factor consumer behavior in shopping online during the covid-19 period in Bengkalis district. Method of collecting data is through a survey through a questionnaire instrument. Research questionnaires were presented to respondents through distributing online questionnaires on uploaded internet links, number of samples obtained was 100 respondents in total. The sampling technique used was a non-probability sampling technique, a type of snowball sampling. The results show that personal is the dominant factor while culture is the lowest factor influencing consumer behavior, where both of these factors are included in the high category. respondents who filled out the questionnaire to be able to help pass it on to other potential respondents. It is hoped that in the future this research can continue to be developed in accordance with the times.

Factors Influencing Consumer Behavior in Sustainable Fruit and Vegetable Consumption in Maramures County, Romania

The article explores consumer behavior in the context of sustainable consumption and the changes related to healthy food that have occurred during the pandemic. The study seeks to identify the factors that influenced consumer behavior on the consumption of fruits and vegetables. For this purpose, a questionnaire was applied to a sample of 1230 people from Maramures County, Romania. This study evaluates consumer behavior and attitudes on sustainable healthy food consumption; determining factors of consumer behavior are established by the needs, knowledge, selection of quality products, and the degree of culture and education in health diet issues. The study also presents a specific classification for fruits and vegetables in terms of consumer preferences and the clustering of local consumers by their interest in healthy food habits according to consumer culture, consumer loyalty, consumer needs, and consumer knowledge. In this study, it was revealed that consumer behavior consumption is not influenced by age, gender, or education. As a result of the correlation analysis, a positive relation was identified between the consumer preference, consumer attitude, and consumer behavior variables. The results of this study offer practical solutions and directions for future research on redesigning sustainable development of local, traditional foods. The new trend focuses on brand offerings and consumer needs for quality food and shows the consumer’s ethnocentrism and orientation for practical solutions.

PECULIARITIES OF CONSUMER BEHAVIOR IN COVID-19 CONDITIONS: BIBLIOMETRIC ANALYSIS

The events caused by COVID-19 are among the most significant and unpredictable events of recent years. Every country, economy, and human sphere could not ignore the Pandemic that unfolded in early 2020. And, of course, it has strongly influenced consumer behavior. Under these conditions, the main psychological factors influencing consumer behavior were anxiety and fear and the panic they caused. External and internal restrictions on business and consumer activity associated with the coronavirus pandemic have led to a temporary decline in production and consumption in the economy. Measures for social distancing, self-isolation, quarantine, adopted in many countries, and other factors have created new consumer trends that need to be detailed. Accordingly, the article aimed to determine the essence of research in the pandemic impact on consumer behavior, published in publications indexed by the leading database Scopus. As a result of bibliometric analysis of 1007 publications indexed by the Scopus database for 2020-2021 on the impact of the Pandemic on consumer behavior, four most potent clusters were identified: the impact of the Pandemic on changing consumer habits in all spheres of life; characteristics of consumer attitudes; health of different categories of the population; study of the effects on the body caused by coronavirus infection. Determining the impact of changes in consumer demand in terms of achieving economic and social goals by enterprises and states remains little studied. A study of the geographical affiliation of authors of scientific papers in this area showed the most significant number of publications published by scientists from the United States, China, Britain, India, Italy, Spain, South Korea, and Australia. At the same time, the number of publications in the Scopus database published by domestic authors is relatively insignificant, which once again confirmed the lack of research and timeliness of the study in Ukraine. Interest in the topic is constantly growing. Because the problem remains open – Covid-19 continues to change the lives of people around the world, changing not only consumer, food, etc. behavior of the population and the principles of doing business, but forms new and new goals of sustainable development of society.

Study of Factors Influencing Consumer Behaviour towards Electric Two-wheelers in Gujarat

Study of Factors Influencing Consumer Behaviour towards Electric Two-wheelers in Gujarat