Factors Influencing Consumer Behavior Research Articles

Future of Retailing in Metro Manila: DIY Homeowners’ Acceptance and Use of Technology in an Omnichannel Retailing

This paper investigates the multifaceted realm of consumer behavior within Metro Manila’s hardware industry, focusing on omnichannel factors that shape purchase intentions. Drawing from Venkatesh et al.’s 2003 Unified Theory of Acceptance and Use of Technology (UTAUT) model, the researcher adapted the theoretical framework by eliminating moderators and substituting Facilitating Conditions with Habit and Perceived Security. To unravel the intricacies of consumer preferences, a quantitative approach was employed, utilizing a survey instrument administered to 400 DIY homeowners-representing a cross-section of the target population. The research methodology incorporated Slovin’s formula for sample size determination, ensuring a robust and representative dataset. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data and derive meaningful insights. This methodological approach allows for a refined exploration of the relationships between variables, offering a quantitative foundation for answering the research questions. The results elucidate the pivotal roles of Performance Expectancy and Perceived Security in positively influencing Purchase Intent. Notably, the study unveils a significant positive relationship between Purchase Intent and Usage Behavior, emphasizing the consequential impact of intention on subsequent consumer actions. This comprehensive exploration provides valuable insights for industry practitioners seeking to refine their omnichannel strategies in the hardware sector. By deciphering the intricate interplay of factors influencing consumer behavior, businesses can optimize their approaches, fostering greater engagement and loyalty among DIY homeowners in Metro Manila. This research contributes significantly to the evolving discourse on omnichannel dynamics, offering a nuanced perspective grounded in empirical evidence and a modified UTAUT framework.

The usage of Foodpanda delivery apps among students: an exploratory study

Within the food and beverage industry in Malaysia, food delivery service, particularly the application of food delivery apps, is an emerging new wave. The escalation of food delivery apps could shift consumer behaviour in the purchase of food. The paper aims to explore contributing factors influencing consumer behaviour using food delivery apps using a qualitative approach. The approach entails the use of semistructured interviews with eight students, all of whom are Foodpanda food delivery app users, in a high-learning institution. Thematic method of data analysis revealed the following factors influencing the app usage behaviour: Ease of use, Variety of Choice, Social effect, and Time/Cost saving. This finding highlights the behavioural pattern of food delivery app users, which informs on better marketing strategies and planning for future business opportunities.

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review

This study delves into the intricate dynamics of consumer psychology within the realm of marketing management, aiming to provide valuable insights for marketers and researchers alike. Employing a descriptive inquiry methodology, the research explores various factors influencing consumer behavior, including internal determinants, cognitive processes, and external influences. Through a systematic literature review and thematic analysis, the study elucidates the critical role of brand equity in driving consumer choice and purchase behavior. Additionally, the research highlights the significance of pricing strategies, cognitive biases, and impulse buying behavior in shaping consumer preferences and decisions. The findings underscore the importance of understanding the interplay between situational cues, mood states, and individual traits in driving impulse purchases, offering actionable insights for marketers seeking to capitalize on spontaneous buying opportunities. Moreover, the study identifies emerging trends such as the influence of social media, cultural values, and experiential marketing on consumer behavior, paving the way for further research in this dynamic field. Overall, this research contributes to the ongoing discourse on consumer psychology and offers practical implications for marketers aiming to enhance brand engagement, foster customer loyalty, and drive sustainable business growth.

Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.

Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia

The number of individuals willing to make purchases of goods and services over the internet has steadily increased over the past several years. Additionally, as a result of the pandemic, it has reshaped consumer behavior, making people more hesitant to leave their homes to obtain the things they need. Therefore, the safest method for them is to shop online. Consequently, we need to assess and investigate the quality of Malaysian e-commerce that has the potential to influence a consumer’s intention to make an online purchase. This research topic represents a limited investigation into how the standard of e-commerce in Malaysia may impact consumer preferences regarding online shopping. As a consequence of this, the primary goal of this research is to conduct in-depth studies and future research on how e-commerce quality influences customers’ intentions to shift from traditional purchases to online ones. It is crucial to conduct further research and explore the intentions of Malaysians to gain a better understanding of customers’ motives for making purchases. To obtain respondent samples for the study, researchers employed non-probability sampling strategies such as convenience sampling and snowball sampling. In this study, we also used social media to distribute 384 different sets of online questionnaires to random respondents for data collection purposes. Approximately 350 valid responses were collected from Malaysians who had made online purchases and were under the age of 40 using an online Google form. Subsequently, the Statistical Package for Social Science (SPSS) software was utilized to analyse the gathered data. In the final phase of this study, researchers will summarise and outline all findings from each test. They will then use multiple regression analysis to determine whether each variable (service quality, information quality, e-trust, and performance expectation) significantly affects online purchase intentions.

Factors Influencing Consumer Behavior Towards the Purchase of Organic Food Products

Factors Influencing Consumer Behavior Towards the Purchase of Organic Food Products

Analysis of the Influencing Factors of Marketing Strategy on Consumer Purchasing behaviour: A Case Study of Apple

This passage provides an analysis of Apple Inc.’s marketing strategies, focusing on its advertising and product marketing tactics, as well as its approach to celebrity and film marketing. It highlights Apple’s emphasis on simplicity and minimalism in its advertising campaigns, utilizing short, memorable slogans and a clean design aesthetic. The passage also discusses Apple’s use of secrecy and mystery surrounding product launches to generate consumer curiosity and anticipation. Additionally, it addresses Apple’s engagement with filmmakers to feature its products in movies and TV shows, further enhancing brand visibility. The passage concludes with suggestions for Apple, including the importance of understanding consumer needs, maintaining brand loyalty, and developing a comprehensive marketing strategy that addresses various factors influencing consumer behavior.

Influencing factors and mechanisms on consumers' behavior: A case of tea tourism in China

AbstractThis study explores the factors affecting tea tourism, including the action mechanisms and the impact level of each factor influencing consumer behavior intentions, to contribute to predicting tea tourism consumer behavior. This study surveyed 377 potential tea tourists and constructed a theoretical model of tea tourism consumers' planned behavior using SPSS and AMOS. The results show that: (a) The experiential perception and opportunity perception of tea tourists can significantly affect their attitudes, (b) The self‐efficacy perception and convenience perception of tea tourists can significantly affect their perceptual control, and (c) The attitude of tea tourists can significantly positively influence their behavioral intention. This study not only broadens the applications boundary of the theory of planned behavior, but it also provides a new perspective for research on the behavioral awareness of tea tourism consumers. The findings have implications for predicting and promoting future tea tourism in China and beyond.

Opinion Leaders and Product Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott

This study aims to identify the factors driving consumers to boycott companies that support the occupation of Israel, with an emphasis on the role of religiosity and religious values as the main motivating factors. This is motivated by contradictory results from previous research, especially related to the influence of religiosity and opinion leaders in boycotting companies that support Israel. The variables under investigation include opinion leaders, religiosity, consumer animosity, consumer ethnocentrism, and perceived efficacy, measured using a 5-point Likert scale. The research method is quantitative, employing SEM-PLS for model evaluation. A total of 156 respondents were selected through the purposive sampling technique. The research findings conclude that, among the five independent variables, religiosity, consumer animosity, and opinion leaders do not have a direct influence on the intention to boycott. However, opinion leaders indirectly influence the boycott intention through consumer ethnocentrism. Meanwhile, consumer ethnocentrism and perceived efficacy positively influence the intention to boycott. This research contributes to the literature on the role of opinion leaders in shaping consumer behavior and provides an actual understanding of the boycott phenomenon. In practical terms, this research makes an implication contribution to supporting local products by utilizing opinion leaders as promoters

Individual Characteristics as Motivators of Sustainable Behavior in Electronic Vehicle Rental

This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and explores the critical factors influencing consumer behavior towards EV rental, focusing on hedonic motivation, service level, consumer habits, and willingness to pay. Utilizing multiple linear regression analysis on 302 valid samples from Texas, USA, the research identifies the significant impact of these factors on rental intention. Notably, the service level emerges as the most influential predictor while emphasizing the unique and less studied role of hedonic and personal characteristics as essential antecedents of rental intention. The findings, supplemented by a Monte Carlo simulation, reveal that these personal and motivational characteristics are pivotal in shaping rental intentions, accounting for approximately 47.2% of the variance in rental intention. The study contributes valuable insights into the EV rental market, offering theoretical implications for the EV literature and practical strategies for car rental enterprises to tap into consumer patterns effectively.

Protein Consumption In Communities Affected By Stunting In Daerah istimewa Yogyakarta

Inadequate protein consumption is characterized by a low intake of energy and proteinous foods, leading to stunted growth and negative public health outcomes. Therefore, this study aims to determine the factors influencing consumer behavior in purchasing animal and vegetable proteinous foods in Daerah Istimewa Yogyakarta (DIY), as well as to analyze the relationship between protein consumption and these influentialfactors. A quantitative design was used along with a survey approach, involving both primary and secondary data. The study participants were selected using a non-probability sampling method. Data were collected through observations, interviews, literature studies, and documentations. Multiple linear regression analysis, including covariate tests, was then used for analysis. The results of the research showed that household income, the income of women, the number of family members, the number of children under the age of five, the age of women, and the distance from the house to the nearest shop/minimarket had a significant impact on protein consumption among households with stunted children in DIY. Furthermore, Gunung Kidul, Kulon Progo, and Sleman districts had protein consumption of <1 million Indonesian Rupiah (IDR), while Bantul Regency and Yogyakarta Municipality were >1 million IDR.

Exploring the effects of e-service quality and e-trust on consumers' e-satisfaction and e-loyalty: insights from online shoppers in Pakistan

PurposeThe purpose of this study is to investigate the impact of e-service quality and e-trust on customer e-satisfaction and, subsequently, on customer e-loyalty towards a website in the online shopping environment of Pakistan.Design/methodology/approachThe research employed a quantitative approach and utilised structural equation modelling to investigate the relationship between e-service quality and e-trust on consumers’ e-satisfaction and e-loyalty. The data were collected from 250 individuals who actively use online shopping websites to purchase products in Pakistan.FindingsThe findings revealed that e-service quality and e-trust offered on e-commerce websites significantly impacted customer e-loyalty. However, it was found that both e-service quality and e-trust do not have a significant impact on customer e-satisfaction. In addition, the findings showed that customer e-satisfaction positively impacts e-loyalty.Research limitations/implicationsOverall, these findings emphasise the importance of e-service quality, e-trust and customer e-satisfaction and their role in cultivating customer loyalty within the context of the online shopping environment in Pakistan.Originality/valueThis study contributes to the existing literature on online shopping in Pakistan by exploring the factors influencing consumer behaviour in this context. The findings add to the academic understanding of consumer behaviour and provide valuable insights for e-commerce businesses in Pakistan.

An Extended Model of Consumer Behavior for Vegetables in the Market in Indonesia

Purpose: In this study, principal component analysis (PCA) was used to identify the key factors influencing consumer behavior in the context of vegetable consumption in traditional and modern markets. Theoretical reference: This common pattern of small-scale and subsistence-based vegetable production in agriculture, typically meeting local needs, results from limited competitiveness in the global vegetable value chain, largely due to relatively small national-scale vegetable production. Method: The use of multilevel structural equation modeling (MSEM) was employed to analyze consumer behavior at different levels within the sales model. This study involved the use of an online questionnaire that sought to explore vegetable consumer behavior in the year 2023. Results and Conclusion: The study emphasizes the dominant role of the economic factor in shaping consumer behavior, with economic conditions and personal income being pivotal influencers of purchase decisions. Cultural factors also play a positive role in decisions, highlighting cultural considerations. Social dynamics, psychological factors, and personal habits contribute significantly, while effective marketing strategies and customer satisfaction are crucial for influencing choices and fostering loyalty in the vegetable market. Implications of research: Furthermore, the study indicates that effective marketing strategies have a positive impact on purchase decisions and consumer loyalty. Well-designed marketing campaigns, promotions, and branding efforts can motivate consumers to choose specific vegetables and foster loyalty, highlighting the importance of strategic marketing in the vegetable market of Pekanbaru City. Originality/value: Additionally, the study emphasizes the intrinsic connection between consumer satisfaction and loyalty, emphasizing the significance of addressing consumer needs and expectations to cultivate and sustain loyalty in the vegetable market. Businesses that prioritize customer satisfaction are likely to enjoy repeat business and positive word-of-mouth referrals, enhancing their position in the market.

PERILAKU KONSUMEN TERHADAP PEMBELIAN TELUR AYAM RAS DI PASAR TRADISIONAL KOTA MANADO

Commercial chicken eggs are one of the most sought-after livestock products by the community due to their easy availability, affordable price, and complete nutritional content to meet the protein needs of animals. This study was conducted to analyze the characteristics of consumers of commercial chicken eggs and examine the factors influencing consumer behavior towards the purchase of commercial chicken eggs in Manado City. The sample determination method used accidental sampling, which involved randomly selecting respondents who were purchasing commercial chicken eggs at the traditional markets of Bersehati and Pinasungkulan in Manado City. A total of 100 respondents were included in the study. The data analysis utilized multiple linear regression analysis. The results indicated that income, the share of expenditure on purchasing commercial chicken eggs, the number of family members, and the education level of housewives simultaneously influenced the dependent variable, which was the quantity of consumed commercial chicken eggs. The R2 value of 0.545 indicates that changes in the independent variables can explain 54.5% of the changes in the dependent variable, while the remaining 45.5% is attributed to other factors beyond the model equation. The characteristics of consumers of commercial chicken eggs in the traditional markets of Bersehati and Pinasungkulan in Manado City include age, education level, occupation, and income.

A Study on Consumer Buying Behavior of Vermicompost in Lucknow, Uttar Pradesh, India

Understanding the consumer buying behavior of vermicompost in the Lucknow district of Uttar Pradesh is a critical aspect that needs to be understood in order to promote sustainable agriculture. This study aims to analyze the factors that influence the buying behavior of consumers towards vermicompost. The researcher employed a mixed-method approach, including both quantitative and qualitative data collection methods. The data was collected from primary as well as secondary sources of data. Secondary data was collected from published literature. In this study, we are going to find out the mindset of the consumer while purchasing vermicompost or bio-fertilizer. Nowadays, vermicompost is becoming increasingly popular because heavy chemical fertilizers are used to grow food grains, vegetables, and pulses, which has led to a lot of health issues in humans, with cancer being one of the major concerns. Apart from health issues, degrading soil health is a major problem faced by Indian farmers, and the only solution they have is vermicompost or bio-fertilizer. The researcher found that out of 100 respondents, only 40% were using vermicompost, while 60% were not using it. It has been noticed that the maximum number of respondents using vermicompost are marginal farmers or the urban population who are interested in kitchen or terrace gardening. The findings reveal that out of 100 respondents, only 40% were currently using vermicompost, indicating a relatively low adoption rate. Among the vermicompost users, 37% belonged to the marginal category of farmers with smaller land holdings. In contrast, the majority of non-users were large-scale farmers, citing higher costs as the primary reason for not adopting vermicompost. The study identifies key factors influencing consumer behavior. Awareness plays a significant role, with 20% of respondents reporting it as a motivation for purchasing or using vermicompost. Other factors include health consciousness (12.5%), involvement in vermicompost production (25%), nature-loving practices (17.5%), and the ease of application (12.5%).
 The researcher concluded the research by recommending appropriate and useful strategies to promote the adoption of vermicompost among consumers in the Lucknow district of Uttar Pradesh

Assessing the Factors Influencing Consumer Behaviour in E-Commerce Platforms

This paper examined the various factors proposed in the literature that have potential to impact consumer behaviour within the context of e-commerce platforms. The field of consumer behaviour involves the analysis of the actions and reactions of individual consumers in response to business practises. This is particularly pertinent within the realm of e-commerce and online retail, as they differentiate themselves from traditional commerce by virtue of their unique functionalities and characteristics. It is worth noting that e-commerce has the ability to distinctly impact consumer behaviour. By employing questionnaire surveys to gather data and evidence, followed by conducting various forms of analysis such as descriptive and inferential analysis, we have ascertained that consumer behaviour can be positively influenced by factors such as sales and promotion, a favourable reputation of the e-commerce retailer, and a satisfactory user experience. This study has effectively identified the distinctive factors that empower e-commerce retailers to exert influence over consumer behaviour. It is suggested that these findings possess the potential to contribute significantly to the current body of knowledge on e-commerce retailing.

An Assessment of the Impact of the COVID-19 Pandemic on Consumer Behavior Using the Analytic Hierarchy Process Model

Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19 pandemic introduced unprecedented market disruptions, prompting unique consumer reactions. Our foundational study dissected factors affecting consumer habits, laying the groundwork for a focused analysis of how individual consumption was impacted during the pandemic. Significantly, psychological influences emerged as a key determinant of consumer behavior in our prior findings, leading us to centralize the pandemic’s effect in our recent research. We undertook this analysis using data from 559 participants from the Republic of Croatia. Utilizing the Analytic Hierarchy Process (AHP), typically applied in analyses of decision making in businesses, we ranked the influences on consumer purchasing patterns amidst the pandemic. Our findings underscored the profound influence of these factors on consumer behavior and the resulting implications for sustainable development. This highlights the urgency for businesses to adopt flexible strategies that also support overarching sustainability objectives. The objective of the study is to analyze the impact of the pandemic on individual consumption and to understand the key psychological factors influencing consumer behavior. The main contribution of this work is the identification and ranking of pandemic influences using the AHP model, as well as understanding the implications of these behavioral changes for future planning.

CONSUMER BUYING PROCESS FOR COSMETICS – AN ANALYSIS

Investigating consumer buying habits about cosmetic products was the primary goal of this particular study. The country's cosmetics and lifestyle industry has proliferated during the last few years. The factors influencing consumer behaviour include personality, perception, attitude, physical traits, pricing, and others. Consumers in India have seen a considerable increase in their purchasing power and disposable income over the past ten years, resulting in significant growth in this business. We found that various preferences exist among cosmetic consumers and that things like age, gender, and frequency of purchases influence these choices. Strategic marketing campaigns that are specifically aimed at the 25- to 34-year-old group are necessary. According to the study's findings, several factors, such as demographics, preferences for in-person or online shopping, and the interaction of rational and emotional factors, significantly influence people's decisions to buy cosmetics. In addition to considerations of price and brand reputation, environmental conscience is becoming more and more correlated with this decision-making process. The harmonious integration of superior products, public trust, and individual values fosters brand loyalty. Because social media, particularly through influencers, is a major factor in creating consumer attitudes, businesses must use these platforms to create enlightening and honest content for consumers looking to make informed cosmetic purchases. Keywords- Consumer Buying Process, Consumer Buying Model, Brand Image, Cosmetics and Influencing

Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia

Page Header Online Submissions Call for Papers Contribution and Fee Student Edition Author Guidelines Focus and Scope Publication Ethics Peer Review Process Editorial Team Open Access Policy Open Access Statement Plagiarism Policy Copyright Notice Archiving All Issues Contact RJI Main logo TEMPLATE JOURNAL TOOLS CONTACT ONLINE Visitor Stats Supported by JOURNAL HELP USER You are logged in as... editorjcda My Profile Log Out NOTIFICATIONS View (341 new) Manage LANGUAGE Select Language English JOURNAL CONTENT Search Search Scope All Browse By Issue By Author By Title FONT SIZE Make font size smallerMake font size defaultMake font size larger INFORMATION For Readers For Authors For Librarians HOMEABOUTUSER HOMESEARCHCURRENTARCHIVESANNOUNCEMENTS##CALL FOR EDITORIAL TEAM## Home > Vol 6, No 3 (2023) > Singh Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Dr. Kavita Singh, Joe Fen Tan, Syaza Afiqah Binti Abdullah, Hui Mei Tan, Zhiwen Tan, Nurafikatul Fauziah, Sakshi Sharma, Dr. Daisy Mui Hung Kee Abstract McDonald’s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumers’ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents. Recommendations and implications were discussed.