This study aims to propose a plan for developing an Arirang Festival exhibition space using the virtual reality of the metaverse to preserve Arirang and promote local cultural development. Arirang is a unique music of the Korean people, and preserving and passing it down is an important factor in cultural development. However, several problems were raised at the Arirang Festival, which plays a big role in revitalizing Arirang. Therefore, this study aims to develop an exhibition space for the Arirang Festival based on virtual reality, a core technology of the metaverse. Based on the Mil-ryang Arirang Festival, which has the longest history, and the Jeongseon Arirang Festival, this study aims to identify issues and propose a new virtual reality exhibition space to address them. We analyze examples of VR exhibition spaces revitalizing local culture, propose themes and components for the Arirang VR space. Additionally, we prepare experiential contents highlighting regional characteristics for a harmonious virtual space. To enhance participation across generations, promote Arirang's heritage and tourism, and expand engaging contents, we offer 3D Arirang experiences, storytelling videos, traditional avatar games, and virtual tours. Through these efforts, we aim to promote the sustainable development of the Arirang Festival and hope that Arirang can expand to a wider audience across generations.
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