The Event as a Value Factor in the Development of Art-Market

Abstract

The article explores the problems of the art market through the prism of philosophical and cultural consideration of the phenomenon of the event. The attending of art fairs and biennials has become an important part of the cultural life of modern people, so cultural study of these events make it possible to identify them as a factor in the development of contemporary art and a tool to expand the understanding of current art trends in the 21st century by visitors. The author of the article investigates the phenomenon of the events in the context of the art market as a value-semantic factor of the development of contemporary culture. Justifying and developing the thesis on the meaningful aspect of the art market event, the event is considered as a unit of cultural experience and the factor of cultural development. The art has long been instrumental in imparting the meaning and the value to the group meetings of people, so the cultural study of the event as a value and semantic factor in the development of the art market will help to understand visitors’ values and meanings. The conceptualization of the events is possible thanks to cultural anthropology, which is the source of knowledge about the culture, including holidays, customs and rituals. The analysis of the biennials and the art fairs as the events will help to understand the essence of the art market, its gravitas for the development of modern society.