Face Economic Challenges Research Articles

CONTABILIDADE DE CUSTOS: A GESTÃO DE CUSTOS NO DESENVOLVIMENTO DE MICRO E PEQUENAS EMPRESAS PRESTADORAS DE SERVIÇO DE LIMPEZA

This article examines the impact of Strategic Cost Management (SCM) on the sustainable development of micro and small businesses in the service sector, with a focus on cleaning companies. The research investigates how SCM can be a vital tool for these businesses, enabling strict control over operational costs, which drives their competitiveness and ensures their market survival. The methodology is based on a literature review, analyzing theoretical approaches and previous studies on the application of SCM in small businesses. The results suggest that adopting strategic SCM practices not only improves operational efficiency but also strengthens the financial health and resilience of these companies in the face of economic challenges.

Peran Sosialisasi dan Edukasi Kewirausahaan dalam Membangun Generasi Milenial Berjiwa Wirausaha: Studi Kasus di Kelurahan Perdagangan I

This research aims to analyze the role of entrepreneurship socialization and education in fostering the entrepreneurial spirit among the millennial generation, with a case study focus in Kelurahan Perdagangan I, Simalungun Regency. Entrepreneurship socialization and education are crucial steps in fostering entrepreneurial awareness and skills, especially for the younger generation who will face economic challenges in the future. This research used a qualitative method with a case study approach. Data were collected through in-depth interviews with program participants, direct observation in the field, and document analysis related to the KKN program in Kelurahan Perdagangan I. The results showed that the program was successful. The results showed that the entrepreneurship socialization and education program implemented through KKN succeeded in increasing participants' entrepreneurial knowledge, interest, and skills. In particular, SMK students showed increased motivation to start a business after participating in entrepreneurship education. The success of the program was supported by active community involvement and a contextually relevant approach. However, there are some challenges, such as limited access to technology and financial resources, that affect the sustainability of entrepreneurial interest among the millennial generation.

Digital finance infrastructure and growth of commercial banking firms in Nigeria

This study delves into the intricate relationship between digital finance infrastructure and the growth of commercial banking firms in Nigeria. Through a comprehensive analysis of various financial indicators and statistical tests, we offer critical insights into the dynamics of the Nigerian banking sector. The findings reveal a resilient and steadily growing banking industry, even in the face of economic challenges and the global COVID-19 pandemic. Key highlights include the exponential rise in digital infrastructure, exemplified by the proliferation of Automated Teller Machines (ATMs), Point of Sale (POS) machines, and web banking accounts. These digital channels have significantly influenced the accessibility and convenience of banking services in Nigeria. Our analysis employs correlation, regression, and Granger causality tests to explore the intricate relationships between bank total assets and digital infrastructure components. While positive correlations between bank total assets and digital infrastructure components suggest a strong link between technological expansion and banking growth, the analysis reveals nuanced relationships. Furthermore, while web banking accounts have grown significantly, their influence on bank total assets remains limited. Our findings emphasize the paramount importance of continued investments in digital finance infrastructure for the Nigerian banking sector's growth. However, they also underscore the need for a more profound understanding of the underlying drivers of these trends. This study offers valuable insights for policymakers, financial institutions, and researchers interested in fostering financial inclusion and optimizing digital banking services in Nigeria's ever-evolving financial landscape. In conclusion, this study highlights the critical role of digital finance infrastructure in driving the growth of commercial banking firms in Nigeria, while also calling for more targeted strategies to maximize the benefits of technological advancements in the banking sector.

Parliamentary proposals to increase public expenditures to face economic challenges Comparative study

Government and parliamentary efforts are combined when faced with a particular financial crisis. parliamentary proposals is often a means of pressuring the government to increase public spending to cope with the crisis. The government's role in Kuwait is characterized by dependence on oil public revenues.The Debates in the plenary for parliamentary proposals to increase public expenditures during the discussions of the draft budget in parliament.the study concluded that parliamentary proposals of a financial nature have a negative impact when over-increasing public expenditures or reducing public revenues. It is not permissible parliamentary proposals to impose a tax to cover public health expenditures because it contradicts the constitutional principle: "non-allocation of public revenues". The French and Egyptian legislators are unlike Kuwaiti distinguished themselves from their counterparts in terms of recognition of the principle: Acceptable limits of parliamentary proposals. The study recommended amending the Kuwaiti Financial Law by adding "Acceptable limits" that allow a member of the National Assembly to influence the Estimates. The study also recommended to create an interim parliamentary committee when studying parliamentary proposals Increasing public expenditures to to address economic challenges. the presentation of the Minister of Finance must be synced during The Discussion of the draft budget in the National Assembly. Keywords: economic challenges - parliamentary proposals - general expenses.

Work Balance in the Phase of a Depressed Economy and Employees Job Satisfaction in Selected Organizations in Rivers State

This study examined the relationship between work balance in the phase of a depressed economy and employee’s job satisfaction in selected organizations in rivers state, Nigeria. The research aim to determine the extent to which strategies to maintain work balance impact job satisfaction in the face of economic challenges. The study employed a correlational research design to explore this relationship, focusing on organizations in Rivers State. The population of the study consists of employees in selected organizations, with a sample size of 76 employees determined through a stratified random sampling technique. Data is collected using a self-structured questionnaire titled: Work Balance in a Depressed Economy Questionnaire (WBDEQ) and Employees’ Job Satisfaction Questionnaire (EJSQ). The questionnaire distribution and collection to selected employees took place over a period of four months ranging from October 2023 to February 2024. Participants were assured of the confidentiality of their responses and their right to withdraw from the study at any time. During this period, the 76 copies of the instrument were distributed, only 69 were returned. Of these, 4 were not correctly filled out, leaving the researcher with only 65 valid copies that were used for data analysis. To ensure content validity, a pilot study was conducted with a subset of participants to test the validity and reliability of the questionnaire to make necessary adjustments. Thereafter, a reliability index of .87 was calculated using Cronbach Alpha method based on the outcomes of this analysis. Descriptive statistics, such as mean and standard deviation, was used to answer the research questions, while inferential statistics, such as Pearson's Product-Moment Correlation (PPMC), was utilized to test hypotheses at a significance level of 0.05. The statistical analysis was conducted using SPSS version 23.0 software. The findings revealed a significant positive relationship between strategies to maintain work balance in a depressed economy and employees' job satisfaction. This suggested that organizations implementing effective strategies to address work balance in challenging economic times are likely to experience higher levels of job satisfaction among their employees. The study concluded that by addressing work balance issues, organizations can improve employee job satisfaction, leading to increased productivity and a more positive organizational culture. Recommendations are made for organizations in Rivers State to focus on developing and implementing strategies that support work balance to improve overall employee job satisfaction.

A study on financial performance of cooperative societies in Nepal

This article delves into the financial performance of cooperative societies in Nepal, honing in on liquidity, leverage, and risk management. Employing a robust methodology encompassing descriptive, financial ratio, correlation, and regression analyses, the study is centered on cooperatives in Kathmandu. The sample, carefully selected to represent approximately 10% of total cooperatives, is derived from a combination of primary and secondary data sources. The analysis extends to various dimensions including organizational structure, loan investment procedures, and credit risk management practices within these cooperative societies. Through regression models, the study uncovers significant relationships between financial performance indicators such as return on assets, net profit margin, net interest margin, and return on equity, and a multitude of factors. One of the key findings underscores the critical importance of effectively managing leverage and liquidity to bolster cooperative profitability. This not only highlights the financial health of these cooperatives but also sheds light on their operational efficiency and risk resilience. By integrating both primary and secondary data sources, the study offers a comprehensive exploration of critical aspects related to cooperative financial performance. It provides valuable insights into effective strategies for optimizing leverage and liquidity within these cooperative societies, which can serve as a roadmap for enhancing their sustainability and resilience in the face of economic challenges.

Introducing a partial bottom-up model for onshore wind turbine CAPEX estimation

European wind turbine manufacturers are under significant cost pressure. To minimize risk in investment and development decisions, it is crucial to identify cost drivers, especially given the high volatility of resource prices. This study presents a cost model that breaks down the component costs of onshore horizontal axis gearbox or direct drive wind turbines. Individual sub-models are developed for each component, using existing models where available. Production costs of steel towers, rotor blades and gearboxes are modeled, following a bottom-up approach. The calculated main investment costs for a 4.4 MW onshore wind turbine in 2023 are 1311 €/kW. These results are approximately 15 % higher than those of a previous study conducted in Germany in 2022. The increase is attributed to price developments, high inflation, and the fact that manufacturers have been selling turbines at a loss, thus underestimating turbine costs in the recent past. The model is a valuable tool for researchers, OEMs, and policy makers to analyze manufacturing and material costs. It facilitates informed decision-making about future research needs in the face of economic challenges.

Основные подходы в информационном обеспечении проектов на получение государственной поддержки компаниями несырьевого сектора

The relevance of the chosen topic is justified by the need to research and develop measures aimed at reducing the negative impact of the unpredictable environment of the Russian economy in the face of overcoming economic sanctions. One of such measures of state support could be an information system for participants in foreign economic activity, taking into account the main approaches in information support of projects funded from the federal budget. The development of the system is based on marketing research of participants in foreign economic activity. As part of the development of measures of state support, market research includes expert assessment, methods of comparison and grouping, index method, and matrix algebra, i.e., it is based on methods of comprehensive analysis of economic activities. The tools under consideration allow forecasting practical results of project evaluation and analysis receiving state support. In conclusion, by integrating theoretical insights with practical methodologies, stakeholders can navigate complex economic environments and capitalize on emerging opportunities. Moving forward, continued research and innovation in information support systems will be essential for promoting sustainable development and resilience in the face of economic challenges.

Resilience, Self-efficacy, Openness to Change, and Innovativeness of MSME Owners: A Quantitative-Qualitative Integration Before, During, and After the COVID-19 Crisis

"Research Aims: Micro, small, and medium-sized enterprises (MSMEs) have consistently demonstrated their resilience in the face of economic challenges, particularly during crises. This study delves into how the experiences of MSMEs before, during, and after the COVID-19 crisis have translated into resilience, self-efficacy, openness to change, and innovativeness as they responded to the unprecedented challenges posed by the pandemic. Design/Methodology/Approach: This mixed-methods study combines the quantitative analysis of the characteristics of MSME owners with their narratives of their experiences during the COVID-19 crisis, translating adversity into an opportunity. Research Findings: The integrated results showed how the quantitative-qualitative insights enabled a more comprehensive understanding of the characteristics that supported resilience, resulting in maximum utilisation of technology, expansion of networks, and the creation of community enterprises. Theoretical Contribution/Originality: The integration of Psychological Capital Theory into the discussion provides a nuanced lens through which we can understand how MSMEs effectively harness their vulnerabilities to foster resilience, self-efficacy, openness to change, and innovativeness. Managerial Implications in the South East Asian Context: The findings of this study offer valuable insights for small and medium-sized enterprises in Southeast Asia seeking to develop crisis management strategies. By emphasising the pivotal characteristics of entrepreneurs, these strategies can enhance the agility and resilience of business owners in the face of adversity. Research Limitations & Implications: Future research could examine COVID-19's longitudinal and comparative effects on Southeast Asian MSMEs. These studies can help explain how small businesses adapt to and evolve to meet difficulties."

Strategi Perempuan Kepala Keluarga Dalam Menghadapi Tantangan Ekonomi Di Kelurahan Kukusan Kota Depok

A female head of household is a woman who has full responsibility in assuming the role of family leader, which means being the backbone of the family to support her family. In addition to bearing the economic burden for the family, women family heads also carry the domestic burden as housekeepers and child caregivers. Therefore, this study will describe the strategies applied by female heads of households in Kukusan, Depok City in facing economic challenges. Economic challenges include women's poverty, women's discrimination, and women's double burden. Through descriptive qualitative research methods, it can be concluded that women family heads in Kukusan, apply three strategies to face economic challenges, these strategies are in the form of a network strategy, which is a form of utilizing social assistance programs and informal relationships with the surrounding environment to activate their respective jobs. The second strategy is an active strategy that can be more optimal if the family has a higher initiative to optimize the potential of themselves and their families in earning a living. And the third strategy is a passive strategy, namely a preventive strategy to manage finances with a priority scale at certain times has been implemented as well as possible.

The state of cancer care in Russia: age and cancer. Features of the localization structure, quality of accounting and survival of patients with malignant neoplasms of senile age and centenarians (population study). Part 5.

In accordance with the World Health Organization (WHO) standard, the elderly population is defined as individuals aged 75 to 89, while long-livers are those aged 90 and older. According to the United Nations, long-livers are individuals who have reached 100 years of age. In the preceding four messages, we explored the specific detailed localization structure of morbidity, mortality, and survival in pediatric, adolescent, young adult, middle-aged, and elderly populations. However, the analysis of these characteristics for individuals in the elderly and long-liver categories is conducted for the first time. Old age is the period of human life characterized by the loss of the body's ability to sustain the species, deterioration of mental capacities, and decline in bodily functions. It represents an age range for individuals nearing the expected life span. Gerontologists are concerned with medical research into the aging process, while diseases affecting the elderly and old age fall under the purview of geriatrics. The discipline of gerontology deals with the technologies for supporting an aging society. The elderly and older adult populations are more susceptible to diseases and injuries. They face economic challenges related to retirement, loneliness, and ageism – age-based discrimination. The WHO's definition of "elderly" encompasses three five-year age groups, including long-livers: - 75-79 years – early old age - 80-84 years – advanced old age - 85-89 years – late old age - 90 years and older – long-livers. We will attempt to examine the specific localization characteristics and the potential effectiveness of specialized oncological care for each of these age groups. Emphasis will also be placed on the quality of primary patient registration whenever possible.

Relations between Keynes's theory and F. D. Roosevelt's economic policy in the environment of the Great Economic Depression of 1929 - 1933

Purpose of the study: The aim of the article is to show possible relations between economic theory and economic policy using the example of the interactions between the Great Economic Crisis, Keynes' theory, and Roosevelt's economic policy.
 Methodology: The methods used include literature studies and critical analysis of the literature, which are important for the development of a given scientific discipline. The subject of research determines the need to use the historical method. In addition, induction and deduction were used, as well as analysis and synthesis.
 Main Findings: Roosevelt's New Deal program is not a perfect reflection of Keynes's theory. In economic policy, such a model approach seems impossible. Both solutions occur parallel to each other. There are points of great similarity, but there are also visible differences. Adopting the thesis about Roosevelt's independence points to the weakness of orthodox economic theory in the face of economic challenges.
 Applications of the study: importance in the teaching of economic sciences. The teaching of economic sciences plays a key role in shaping the direction and level of economic knowledge in society. Currently, in addition to economic orthodoxy, a heterodox approach plays an important role in this respect. Therefore, it constitutes the basis for independent analysis in this area. The way of presenting issues within the so-called theoretical subjects, such as the history of economic thought,. For a critical analysis of economic phenomena, it seems important to enrich economic theory with pragmatic aspects. The article aims to interest economics students in the relationship between economic theory and economic practice.
 Novelty/Originality of the study: In the context of economic, financial and pandemic crises, considerations regarding the role and importance of economic theory and the scientific discipline itself are important. This is an attempt to answer the question to what extent the achievements of scientists in the field of economics allow us to effectively "get out of the crisis" and to what extent these are ad hoc actions. This is particularly important in the context of changing economic methodology and the relationship between heterodoxy and orthodoxy and the economy in times of uncertainty.

Bankruptcy forecast analysis: empirical study of the manufacturing subsector of Norte de Santander, Colombia

The study \"Bankruptcy Forecast Analysis in the Manufacturing Subsector of Norte de Santander, Colombia (2015 – 2022)\" offers an empirical evaluation of financial stability in this region, using the capital structure theory of Modigliani and Miller and the Altman Z-Score model for bankruptcy risks as a theoretical foundation. Through a quantitative approach that includes time series analysis, the internal and external factors that affect the financial competitiveness of the subsector are analyzed. The research highlights the contributions and limitations of capital structure theory and the Z-Score model in real practices, and discusses the integration of advanced technologies such as artificial intelligence to fine-tune financial risk predictions. Using purposeful sampling and documentary analysis, patterns are identified and business solvency is assessed, providing a detailed view of the sector\'s resilience in the face of economic challenges. This study provides valuable insights for those interested in the financial sustainability of the manufacturing sector, highlighting the importance of adapting risk management strategies to regional particularities. Its contribution to the specialized literature lies in offering an updated perspective on bankruptcy forecasting and financial management adapted to the specific context of the Colombian emerging economy.

Climate Change Adaptation Strategy of the Coastal Indigenous Community of Bangladesh

Climate change has increasingly impacted developing and underdeveloped nations, with Bangladesh’s coastal areas experiencing significant effects such as storm surges, salinity, cyclones, and droughts. These regions, heavily reliant on agriculture, face economic challenges exacerbated by climatic events, making adaptation to climate change a critical concern for coastal inhabitants. This study aims to understand the obstacles and adaptive mechanisms employed by the Munda indigenous people in southeastern coastal Bangladesh to protect their livelihoods. Employing both qualitative and quantitative methodologies, including focus group discussions (FGDs) and thematic analyses, we assessed the community’s challenges and adaptation strategies. FGDs revealed that public life is frequently disrupted, salinity poses a major threat to agriculture and drinking water, and the cropping pattern, fish production, livestock, infrastructure, industry, biodiversity, health, and human settlement are adversely affected. Notably, there is a significant lack of adequate healthcare. Quantitative analysis using the χ2 test showed that 33.2% of participants believe climate change affects their happiness, 85.1% stored 72 h of water and food, and 59.3% had hygiene and sanitation supplies. This research underscores the necessity of adaptive measures such as rainwater harvesting, organic fertilizer usage, community disaster preparedness education, effective communication systems, and social security implementation to mitigate climate change’s adverse effects. The findings offer valuable insights for the government, nongovermental organizations (NGOs), policymakers, civil society, and stakeholders in developing suitable climate adaptation strategies to ensure sustainable livelihoods in coastal Bangladesh.

An Analysis of the Determinants of Bank Stability in the Banking Industry of Nepal

Bank stability refers to the ability of a financial institution to maintain consistent and secure operations, even in the face of economic challenges or shocks. This research study examines the determinants of bank stability in the Nepalese banking industry. The study analyzed data from commercial banks over a wide time range from 2001 to 2023, utilizing the autoregressive distributed lag (ARDL) model technique. The study found that bank size, funding risk, liquidity risk, and GDP growth have a positive and significant impact on bank stability in Nepal. The study also found that credit risk has a negative impact on bank stability. This implies that higher levels of credit risk increase the likelihood of bank instability in Nepal. Banks must give utmost priority to effectively managing and controlling bank size, funding risk, liquidity risk, and fostering GDP growth in order to bolster bank stability and fortify the country's financial system. However, the study also found that credit risk has a negative impact on bank stability. This implies that higher levels of credit risk increase the likelihood of bank instability in Nepal. The implications of the research study for policymakers, regulators, and banks, emphasize the need for effective risk management practices, adequate capitalization, diversified funding sources, and a supportive economic environment to ensure a stable banking sector. The implications of this finding hold great importance for policymakers, as they highlight the crucial role of preserving current bank stability in order to attain even greater stability in the future.

Perceived Discrimination and Poverty among Syrian Refugee Women in Jordan

The Syrian Civil War displaced millions of Syrian women and children, many of whom face economic challenges and discrimination. This paper examines self-reported poverty and its relationship with perceived discrimination among women, as framed by social exclusion theory. The cross-sectional study included 507 Syrian refugee women visiting health clinics outside camps in Jordan. Consistent with our hypothesis, 79.09% of women reported poverty as a serious problem, and women reporting discrimination were found to have higher odds of reporting poverty as a serious problem post-migration (AOR: 3.489; 95% CI: 1.534, 7.937). Gender-responsive interventions, policy implications, and recommendations are addressed.

Impact of Social Responsibility as a Driver of Business Performance in Indonesian Smes

The Covid-19 pandemic continues to shape Indonesia's trajectory, with projections indicating its influence for the next 4-5 years, prompting a paradigm shift across all spheres, including the economy. Companies find themselves at a crossroads, tasked with aligning profitability with the evolving needs of communities, while simultaneously meeting ethical obligations to society and the environment. Consequently, Corporate Social Responsibility (CSR) has taken on a dynamic role, expanding beyond large corporations to encompass Small-and-Medium Sized Enterprises (SMEs). Nevertheless, the intricate interplay between CSR, SME resilience, and the capacity to endure economic downturns remains largely unexplored.This study endeavors to bridge this research gap by delving into the impact of CSR on the financial performance of SMEs in the face of economic challenges. As the Covid-19 pandemic persists, Indonesian SMEs must navigate an altered economic landscape. Although the concept of CSR has gained prominence, its precise influence on SMEs' ability to weather economic adversities and attain sustained financial success remains enigmatic. Consequently, this research aims to uncover the factors that shape the adoption of CSR practices among SMEs, while also investigating the extent to which CSR implementation correlates with financial performance. By elucidating this relationship, the study aspires to provide valuable insights into fortifying the sustainability and resilience of SMEs within the dynamic framework of evolving economic norms. Keywords: Decarbonization, Malaysia, Net-zero emissions, Corporate practices

Enhancing silk screen printing through potassium dichromate: A path to quality and competitiveness in the printing industry

Silkscreen printing, a cornerstone of the printing industry, is often considered one of the oldest printing processes, though debate exists regarding whether block printing predates it. In the face of economic challenges, the printing industry must embrace technological advancements to ensure financial stability and foster quality production. Recognizing its potential economic impact, the need for technological enhancement in this field becomes evident. The quest for global competitiveness necessitates achieving production goals. This study explores the viability of utilizing potassium dichromate as a key agent in photographic silk screen printing. The evaluation of finished products involved twenty-five academic practitioners and twenty professional practitioners from diverse institutions and industries in Region VI, Western Visayas, Philippines. The assessment employed a five-point Likert scale, and statistical analysis relied on a t-test for independent sample means with a significance level of 0.5. The findings affirm the acceptability of potassium dichromate in photographic silk screen printing, with a highly satisfactory rating. Notably, it yields high-quality print legibility on t-shirts. To ensure optimal results, this study recommends the use of quality stencils by academic and professional practitioners, screen entrepreneurs, and enthusiasts engaged in silk screen printing. This research opens new avenues for growth and prosperity within the printing industry.

Lokalizacija, transkreacija in trženje

The transfer of communication from one country to another requires a particular approach to translation. It also requires interdisciplinary skills based on language, culture, communication, technology and increasingly marketing, especially for the translation of multilingual websites or advertising texts. This is called localization and transcreation; and both fields face economic challenges. Using specific translation strategies, localization aims to adapt a product to different markets from a commercial point of view. Transcreation is a creative translation that relates to the field of advertising and marketing. It makes it possible to preserve the original meaning of the message while adapting it to the target culture. Qualitative research allows us to describe new translation trends and strategies, focusing on the relationship between translation and marketing, including the adaptation of websites and advertising slogans. To this end, we have examined localization and transcreation services offered by some Slovenian and foreign translation agencies that provide online services.

REGULATION OF THE COMPETITIVENESS OF THE INDUSTRIES OF THE AGRICULTURAL SECTOR OF THE ECONOMY UNDER THE CONDITIONS OF APPLICATION OF DIGITAL MARKETING TOOLS

The purpose of the article is to identify features and develop applied solutions for regulating the competitiveness of livestock industries, in particular snail farming, fish farming, organic aquaculture, based on modern approaches to digitalized marketing management in the context of economic volatility. In order to achieve the objectives of the research and the set goal in the process of developing practical proposals in the modern conditions of exogenous and endogenous challenges for the livestock industry and in the formation of demand for self-produced products of snail farming, fish farming, and organic aquaculture, the problem of regulating its competitiveness is exacerbated. Additional complexity of the task is added by the need to take into account specific industry drivers within the framework of digitalized marketing management in these sectors of livestock production. Also, as part of the research, we applied synthesis methods, quantitative and graphic methods in the identification of specific elements of digitalized marketing of livestock products, theoretical methods in the analysis, generalization, as well as explanations in the generalized analytical processes of calculating the cost of livestock products, including the assessment of production costs and financing needs due to deep analytics. The methodological basis of the study is the method of strategic analysis within the framework of digitalized marketing management in the field of animal husbandry in the areas of cost, product knowledge, pricing, establishing a corridor of target prices, as well as effective management of contract conditions. Approaches to the study of the problems of formation and implementation of digitalized marketing of animal husbandry products, based on an in-depth assessment of a wide range of influencing factors, in the context of regulation of competitiveness, are proposed. Aspects of the formation and implementation of an effective process of digitalized marketing management and its impact on the fulfillment of business goals are highlighted. The similarities and differences of the digital marketing process in general and in the livestock industry are described. An analysis of the key factors influencing the digitalized marketing of livestock products in the context of ensuring competitiveness was carried out. Based on the analysis of the considered influencing factors, the key aspects of digitalized marketing management of livestock products are highlighted, which is intended to strengthen its competitiveness. The importance of taking into account specific industry factors in planning and implementation of digitalized marketing in the livestock industry in the light of competitiveness regulation is emphasized. The process of planning and implementation of digitized marketing of livestock products, consisting of seven mutually agreed stages, is proposed. The industry-specific factors influencing the digitalized marketing of products of the livestock industry in terms of cost, product understanding, pricing and management of contract conditions are separately considered. Prospects for future research are the competitive development of the process of digitized marketing of livestock products based on digitization tools, as well as an in-depth analysis of the infrastructure of digitized marketing management in livestock to ensure competitiveness in the face of economic challenges.