Abstract
A female head of household is a woman who has full responsibility in assuming the role of family leader, which means being the backbone of the family to support her family. In addition to bearing the economic burden for the family, women family heads also carry the domestic burden as housekeepers and child caregivers. Therefore, this study will describe the strategies applied by female heads of households in Kukusan, Depok City in facing economic challenges. Economic challenges include women's poverty, women's discrimination, and women's double burden. Through descriptive qualitative research methods, it can be concluded that women family heads in Kukusan, apply three strategies to face economic challenges, these strategies are in the form of a network strategy, which is a form of utilizing social assistance programs and informal relationships with the surrounding environment to activate their respective jobs. The second strategy is an active strategy that can be more optimal if the family has a higher initiative to optimize the potential of themselves and their families in earning a living. And the third strategy is a passive strategy, namely a preventive strategy to manage finances with a priority scale at certain times has been implemented as well as possible.
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More From: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
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