Social Network Facebook Research Articles

A economia criativa e a geração millennials no contexto da indústria cinematográfica das histórias em quadrinhos: um estudo empírico

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

EVALUATION RESULTS OF THE USE OF MODERN INTERNET SOURCES BY THE STUDENTS OF VOCATIONAL EDUCATION INSTITUTIONS FOR THE FORMATION OF HEALTH AWARENESS

The aim: Is toevaluate students' use of online tools to obtain information on health and healthy lifestyle. Materials and methods: A sociological survey was conducted among 1,563 students of vocational education institutions in Transcarpathian region, using a specially designed questionnaire on the use of information and communication channels to inform about health and healthy lifestyle. Results: It was found that a large proportion of students of vocational education institutions (71.8 ± 2.2%) spend more than 2 hours a day browsing Internet resources, which makes it possible to use these information and communication channels to inform about health and healthy lifestyle. The most relevant sources of information about health for young people are social networks Facebook (58.3±2.4%) and Instagram (56.7±2.5%), webpages of famous doctors (34.9±2.4%) and official websites of health care institutions (32.4±2.3%). Conclusions: Effective use of modern information and communication channels for health promotion among students aged 15-18 is possible taking into account the preferences of the target group, their features, reliable information content.

Oglašavanje na društvenoj mreži Facebook

The exponential growth of users on social networks around the world has led companies to explore effective ways of their presence on social networks. Accordingly, the trend of advertising as one of the most important forms of communication mix has changed and now companies are mainly focused on advertising on social networks. There are many social networks that companies can use for advertising, however, this paper points to the importance of advertising through the social network Facebook, given the fact that Facebook is the largest and most popular social network in the world and is the perfect marketing tool with a built-in advertising system, allows businesses to use each user's information for targeted advertising. Hence, Facebook is the most dominant social network for advertising, which every company should take into account when creating marketing strategies, in order to gain and maintain a competitive advantage and maximize business success. The paper presents secondary data that clearly indicate that Facebook is the social network that has the most potential for advertising, reaching and engaging consumers, which is supported by a discussion of the results of empirical research.

Аналізування маркетингових інструментаріїв ЗВО в online-сфері: порівняльний аналіз досвіду українських і польських університетів

The purpose of the article is to study and analyze the use of marketing tools by Ukrainian and Polish higher education institutions in the online sphere and compare the activity of higher education institutions of Ukraine and Poland in the social networks Facebook and Instagram by the number of user preferences of active accounts. This will serve as the basis for the development of a marketing strategy for higher education institutions to increase their competitiveness and popularize them in the educational services market. The article reviews the professional literature on the issues under study, which allows to distinguish the interpretation of the term of «marketing of educational services». The relevance of reorientation of higher education institutions in terms of the use of marketing tools from offline to online sphere is substantiated. The activity of higher education institutions of Ukraine and Poland in social networks is analyzed. The rating of the top 10 pages of higher education institutions of Ukraine and Poland on Facebook and Instagram is studied by the number of user preferences of active accounts. It is determined that higher education institutions actively share information on their Facebook and Instagram pages, where they also post information on education, educational process, various activities in higher education institutions. It is concluded that at the present stage of functioning, marketing tools in the online sphere are a key communicator between higher education institutions and consumers of educational services. In view of this, higher education institutions need to focus the main vector of attention on the maximum use of Internet marketing. For higher education institutions, it is proposed to develop social media promotion strategies that will cover both the content plan and the target audience.

Digitalne valute centralnih banaka

Central Bank digital currencies are a digital challenge to the international monetary and financial system. Since the development of cryptocurrency, such as bitcoin, the modern world has faced the possibility of digital technological transformation and providing a digital form of payment for the economy and the household. In addition, the announcement of a digital currency that would have a global reach, such as the Libre issued by the social network Facebook, raised questions about legal and regulatory safeguards, financial stability, and the role of the digital currency in society. All this influenced the leading central banks to recognize the need to conduct a detailed analysis of the possibilities of issuing digital currency of the central bank, which would be a supplement to the cash and non-cash form of payment. These analyzes include considering the advantages and disadvantages of that currency, determining its design and technological solution, as well as the necessary regulatory adjustments. In the coming period, we will witness a technological transformation in the operations of central banks, which, as before, should take care of preserving price and financial stability as its main goals, but also respond to new challenges of digital business.

Використання сучасних маркетингових інструментів для спонукання споживчих мотивацій

The article is concerned with improving the marketing tools aimed at encouraging consumer motivations of the branded clothing market in the context of the crisis caused by the COVID-19 pandemic. In the analysis, systematization and generalization of scientific works of many scholars, theoretical and practical approaches to the process of formation of loyalty and separate aspects of their management at retail enterprises are considered. It is found that in the current market conditions, a competitive marketing strategy involves the implementation of relationship marketing as one of the major functional tools for improving business efficiency. Relationship marketing allows to identify, establish, maintain, strengthen, change and terminate relationships with consumers in order to create value for consumers and ensure the profitability of the company in the current period and perspective. Technologies of promotion of fashion industry brands in crisis market are researched. The activity of the company engaged in retail trade of goods is considered on the example of the seller of branded clothing Polo Ralph Lauren. A marketing study is conducted in order to study the demand for the consumption of branded clothing, recommendations for its promotion are developed. The theoretical and methodical basis of the study is the work of foreign and domestic scientists-economists on the problems of brand promotion, development of the fashion market of branded clothing. The actual research task on theoretical substantiation and improvement of methodological approaches to the formation of customer loyalty in the fashion market of branded clothing has been solved. An online survey of the branded clothing consumers in the city of Kyiv was created on the GoogleForms platform, the results of which determined the significance of the factors for the purchase; it was proved that the key channels of distribution of fashion brands in the current market conditions continue to be shopping centers, with the simultaneous growth of the Internet segment. A marketing instrumentarium for the promotion of branded clothing in social networks Facebook and Instagram has been developed. Recommendations as to the main activities of the marketing complex are presented taking into account the specifics of the target audience.

SMAD: Text Classification of Arabic Social Media Dataset for News Sources

Due to the advances in technology, social media has become the most popular means for the propagation of news. Many news items are published on social media like Facebook, Twitter, Instagram, etc. but are not categorized into various different domains, such as politics, education, finance, art, sports, and health. Thus, text classification is needed to classify the news into different domains to reduce the huge amount of news available over social media, reduce time and effort for recognizing the category or domain, and present data to improve the searching process. Most existing datasets don’t follow pre-processing and filtering processes and aren’t organized based on classification standards to be ready for use. Thus, the Arabic Natural Processing Language (ANLP) phases will be used to pre-process, normalize, and categorize the news into the right domain. This paper proposes an Arabic Social Media Dataset (SMAD) for text classification purposes over the social media using ANLP steps. The SMAD dataset consists of 15,240 Arabic news items categorized over the Facebook social network. The experimental results illustrate that the SMAD corpus gives accuracy of about 98% in five domains (Art, Education, Health, Politics, and Sport). The SMAD dataset has been trained tested and is ready for use.

Language signs of communication in the Facebook social network

Language signs of communication in the Facebook social network

Predicting the number of comments on facebook posts using an ensemble regression model

The nature and importance of user’s comments in various social media systems play an important role in creating or changing people's perceptions of certain topics or popularizing them. It has now an important place in various fields, including education, sales, prediction, and so on. In this paper, Facebook social network has been considered as a case study. The purpose of this study is to predict the volume of Facebook users' comments on the published content called post. Therefore, the existing problem is classified as a regression problem. In the method presented in this paper, three regression models called elastic network, M5P model, and radial basis function regression model are combined and an ensemble model is made to predict the volume of comments. In order to combine these base models, a strategy called stack generalization is used, based on which the output of the base models is provided to a linear regression model as new features. This linear regression model combines the outputs of the 3 base models and determines the final output of the system. To evaluate the performance of the proposed model, a database of the UCI dataset, which has 5 training sets and 10 test sets, has been used. Each test set in this database has 100 records. In the present study, the efficiency of the base models and the proposed ensemble model is evaluated on all these sets. Finally, it is concluded that the use of the ensemble model can reduce the average correlation coefficient (as one of the evaluation criteria of the model) to 74.4 ± 16.4, which is an acceptable result.

Occasionalisms in Ukrainian Facebook as a means of negative evaluation

This article analyzes neologisms (occasionalisms) appearing in the Ukrainian-language segment of the social network Facebook, which is the most popular network in Ukraine nowadays. Neologisms proved to be the most numerous among the occasionalisms under analysis. They demonstrate negative evaluation connotation primarily that of contempt. The said negative connotations are explicated via word-forming transformations. The most productive and frequent transformations registered in web discourse are: intentional low-case spelling of proper names such as toponyms (official, historical, colloquial or borrowed names of countries and territories), polysonyms, anthroponyms, names of the highest state institutions; metatheses that distort word structure, paronomasic addition, replacement or capitalizing of letters, "graphic transcription", etc. The article focuses on novel secondary designation units that express negative evaluation denoting countries, citizenship, individual nicknames. The paper argues that neologisms generated and used in Ukrainian Facebook reflect individual pragmatics of expressing contempt towards constituents the surrounding reality. The article highlights various structural modifications and "word play" involved in the formation of respective secondary designation units

Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic

This paper deals with the issue of innovation in e-commerce, specifically with the application of innovative methods of evaluating customer interactions in the environment of the virtual social network Facebook. The first part presents the results of desk research on the issue of the utilization of virtual social media Facebook in e-commerce in order to approach the knowledge base of the analysed issues. The aim of the second part of the study presented in the paper was to describe and evaluate the activities of customer groups of the five largest e-commerce entities operating in the Slovak virtual market. The data needed for the analysis were collected during the state of emergency declared in connection with the COVID-19 pandemic. From the point of view of findings, the initial trends in the customers interactions were declining online activity over the weekend and an increase in online activity at the beginning of the working week. In general, it can be stated that data were analysed in a highly non-standard market situation. With respect to the social media e-communication of selected e-commerce entities, it was possible to outline specific patterns of consumer behaviour. As a result, it was possible to create a qualitative knowledge base for further research into the impact of the COVID-19 pandemic on national and international economies, for both economics and management sciences.

Study on Missing People Search Method on Follow-up of Breast Cancer Cohort

In medical cohort studies, the frequent movement of population leads to incomplete data, which greatly interferes with research results. This article refers to such problems as the search for missing people (SMP) problem. Based on the idea of social network information propagation, we propose a propagation contribution-driven missing people search mechanism (MPSM). MPSM exploits social networks to gather information from users and then dynamically evaluates the ability of users to help find missing people Using the two most complete and widely used data sets of social networks Facebook and Twitter, MPSM method was compared with seven common information transmission models (Independent Cascade method, Linear Threshold method, Random Process method etc.), and the success rate, propagation scale, and propagation cost were taken into comprehensive account to prove the validity of MPSM model. Follow-up data from the breast cancer cohort study were then used for pre-sampling experiments, and the results showed that the MPSM success rate reached 58.9%(95%CI 45.0%~71.9%). To sum up, MPSM has important application value in SMP.

Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic

The study presented in this contribution deals with the issue of using modern methods of data collection for the purposes of analysing consumer behaviour. Professional literature as well as business practice offer us an enormous number of approaches, traditional or innovative, with which it is possible to obtain and then evaluate data in order to understand specific patterns of consumer behaviour. Following on from our previous research in the field, we have applied a method of collecting and evaluating customers e-data in real time. As a source of data, we used the virtual social network Facebook. As a sample we selected customers of the five largest e-shops operated in the Czech Republic. On a sample of more than one and a half million users we monitored the B2C communication of e-shops and subsequently the C2B Facebook interaction of their customers during the lockdown caused by the COVID-19 pandemic. In the observed period we analysed hundreds of thousands of interactions and then outlined basic trends and specific characteristics of consumer behaviour suitable for further research. The selected findings resulting from the implemented analyses contribute to the creation of a knowledge base of a qualitative nature, which can help to define research goals in the future process of examining the effects of the pandemic on various aspects of business.

Derecho a la intimidad y redes sociales: relación

Este es el resultado de una investigación que tuvo como objetivo identificar las concepciones de derecho a la intimidad que tienen los estudiantes de Lic. Informática de la Universidad de Córdoba y su relación con el uso de la red social Facebook. Se trata de un estudio cualitativo, basado en la etnografía educativa como estrategia metodológica. Se aplicaron técnicas como la entrevista semiestructurada y la observación no participante para la recolección de los datos, que posteriormente fueron analizados a partir de la categorización de sus contenidos.

PENGUNGKAPAN DIRI PADA REMAJA DENGAN MENGGUNAKAN JEJARING SOSIAL FACEBOOK

AbstractThis research is motivated use of the internet, especially in his own country Indonesia. And also important to know how the relationship between the Adolescents and social networking facebook. Because most of social networking users in Indonesia are Adolescents. In fact, a survey conducted by the Ministry of Communication and Information of the Republic Indonesia confirmed that their. The phenomenon of adolescents using social networking is very interesting to study. By using the Social Network adolescents ventured to form their social identity. That is by disclosure a personal thing to others, or even before the public. There are many theories of communication that support for such research, among which Self-disclosure Theory, Communication Privacy Management (CPM), and Social Exchange Theories. Therefore, researchers here will focus on research aimed at finding out the causes of self-disclosure in adolescents using social networking facebook (Case Studies of Students SMK Al-Fata on Village Billapora Rebba Sub-District Lenteng District Sumenep). The research method used was a case study approach to the type of form of qualitative research. The data collection techniques through documentation, interviews, and observation as supporting. The subjects were all students of SMK Al-Fata. Mechanical analysis of data collected is the data reduction, data display, and conclusion drawing. As for checking the validity of the data the researchers used a technique of observation extension, increase persistence and triangulation. Results from this research is the first that became the background of self-disclosure to the students of SMK Al-Fata them because it is easier and daring, because the feeling is not revealed, because of limited entertainment, and because it takes a friend to chat. The second function of self-disclosure to the students of SMK Al-Fata them to alleviate the problem, to encourage reciprocation, and to share experiences. Key words : Self-disclosure, Adolescent, Social Network

ЛІНГВОКУЛЬТУРНІ ОСОБЛИВОСТІ ІРЛАНДСЬКОГО СЛЕНГУ ТА ЇХ ЗБЕРЕЖЕННЯ У ПЕРЕКЛАДІ

The article presents the results of the linguocultural theory that is one of the most actively developing areas of linguistics. It is caused by the fact that modern linguistics contains a significant amount of material concerning cultural concepts and linguistic personality. The notion of linguistic and cultural type is considered a recognizable image of a particular culture’s representative, the totality of which is the culture of a society. The study is based on an analysis of the Irish linguistic and cultural types of the famous film “The Stag” - the debut film comedy directed by John Butler, as well as the novel of Patrick McCabe – “A Dead School”. At the heart of the story is a conflict between two characters, Raphael Bell and Melaki Dagen, who, in a worldview and generational way, reflect the clash of two different models of Ireland perception. The study found that the self-esteem of Irish drinkers and everything related to drinking is widely circulated in modern society. Therefore, the topic of drinking, and often even alcoholism, is perceived as specifically Irish.Particular attention was paid to the existence of slang in the Hiberno-English language. The survey called “Usage of Irish slang” was conducted and analyzed. The survey involved 76 respondents of all ages who replied to messages on the social network Facebook. It was also found that due to slang, a completely new form of communication emerged – netspeak, which combines both oral and written forms of communication. Based on the survey and experiment mentioned earlier, there were managed different types of slang: general slang and special slang.

CONSENSUAL GAMES IN NETWORK WARS AND THE IMPLANT PHENOMENON

This article summarizes the author's research experience in 2018-2020 on the possibility of script implantation in online discussions of an aggressive nature to prevent their destructive impact on personality and social consent. At this stage, script implantation is conceptualized by us as network peacekeeping to reduce the level of aggression in communications. The work analyzes how peacemaking is presented in scientific literature of various directions - military, philosophical, political science, conflictological, and it is revealed that the psychological aspects of peacekeeping are of increasing interest, since the practice of peacekeeping is fraught with many problems. Moreover, the practice of network peacemaking as work with language and group sociocognitive psychology is offered for the first time. The study was conducted in 2018-2020 in the Russian-speaking sector of the social network Facebook. It is shown that the analysis of 5022 comments in 2018, 2458 - in 2019, 3139 - in 2020 allows identifying such trigger topics of online discussions as “It is good or bad to be Russian”, “President of Russia”, “Ukraine”, “Protests”. Social issues: the problems of pensioners, childhood, medicine, education - are discussed, but with less intensity. Summarizing the experience of search experiments, the author shows in which categories and subcategories such phenomena as collective fears, resentment, aggression, separatism and terrorism are represented. Work on creating script templates for networked peacekeeping is noted. An expert assessment of the selected texts allows us to assert that the management of triggered discussions is possible. The research is financially supported by the Russian Foundation for Humanities, project no. 18-013-00171 А.

ANALYSIS AND FORECASTING THE DYNAMICS OF ADVERTISING BOTS ACTIVITY

When introducing a new product or service to the market, a manufacturer or retailer is faced with the need to develop a promotion strategy. Taking into account the recent trends in e-commerce and social media marketing, it makes sense to evaluate the possibility of borrowing promotion strategies from producers of abstract, potentially monetized electronic content. The article considers the activity of advertising bots using the example of the social network Facebook. The paper carries out an autocorrelation analysis of the observation results and reveals the frequency of automated requests to the user by advertising bots. The authors construct an autoregressive model of the dynamics of the activity of advertising bots and verbalize Facebook’s strategy to increase traffic to the information space controlled by the social network.

Интернет-коммуникация и транслокальная миграция: случай Дагестана

The article examines the mechanisms of functioning of internet communication and social networks in the translocal rural communities of Dagestan, a Russian Federation region in the North Caucasus, whose members have been participating in the labor migration to industrial Russian cities. Huge distances and various sociocultural and economic differences between the sending and the receiving societies pose a challenge to the unity of the rural community, djamaat. Rural identity is salient for migrants: they preserve the principle of rural endogamy, bury all the dead migrants in their village, spend money and time on the development of the village, and create public organizations of fellow villagers. The article focuses on the practice of using mobile social networks—Facebook and its Russian counterparts—by transmigrants, their families, and fellow villagers. Social media provide everyday family communication and serve as a platform for performing important social rites such as finding a bride, matchmaking, remitting money for condolences, as well as transferring important information between migrants and those living in the village. Rural chats consolidate the community and formulate the idea of the unity and also become power and economic resources for migrants. At the same time, the villagers’ chats are the places where the laws of reputation are at work, therefore they can also demonstrate positive or negative social capital and carry a danger for migrants, especially for women. Article in Russian DOI: 10.25285/2078-1938-2020-12-3-26-51

Attitudes of university professors towards the scientific uses of Facebook in the Kurdistan region Sulaymaniyah and Sulaymaniyah Technical University as a model

This research deals with a cognitive topic on the ground of the knowledge relationship that exists between Facebook and university professors in the Kurdistan region, as it aims to reveal the trends of university professors in the Kurdistan region towards the scientific uses of Facebook, in order to realize a set of communicative habits and their motives, through access to these trends And what it is, which is basically the structural problem of this study. This is by obtaining field answers to the following questions: What are the scientific motives for university professors' use of Facebook? What are the academic groups that university professors communicate with for this purpose? What are the academic gratifications achieved by university professors' use of Facebook?    The research is considered an appropriate descriptive research to discover what its structural variables and the interconnections that bring together, that is, those variables, using the survey methodology to address its basic questions in the field, relying on the professors of human sciences at the University of Sulaymaniyah and Sulaymaniyah Technical University as a collective for research and comprehensive inventory, and its most important results are: -The existence of a good relationship between university professors and the Facebook social network. -The presence of good interactive experience among university professors regarding this social network, i.e. Facebook.