Abstract
This paper deals with the issue of innovation in e-commerce, specifically with the application of innovative methods of evaluating customer interactions in the environment of the virtual social network Facebook. The first part presents the results of desk research on the issue of the utilization of virtual social media Facebook in e-commerce in order to approach the knowledge base of the analysed issues. The aim of the second part of the study presented in the paper was to describe and evaluate the activities of customer groups of the five largest e-commerce entities operating in the Slovak virtual market. The data needed for the analysis were collected during the state of emergency declared in connection with the COVID-19 pandemic. From the point of view of findings, the initial trends in the customers interactions were declining online activity over the weekend and an increase in online activity at the beginning of the working week. In general, it can be stated that data were analysed in a highly non-standard market situation. With respect to the social media e-communication of selected e-commerce entities, it was possible to outline specific patterns of consumer behaviour. As a result, it was possible to create a qualitative knowledge base for further research into the impact of the COVID-19 pandemic on national and international economies, for both economics and management sciences.
Highlights
For almost two decades, literature [1,2,3,4,5] has provided estimates and predictions of the possible impact of innovations, especially e-commerce on the global market
The first part presents the results of desk research on the issue of the utilization of virtual social media Facebook in e-commerce in order to approach the knowledge base of the analysed issues
The aim of the second part of the study presented in this paper is to describe and evaluate the activities of customer groups of the five largest e-commerce entities operating in the Slovak virtual market during the state of emergency declared in the Slovak Republic from March to June 2020
Summary
Literature [1,2,3,4,5] has provided estimates and predictions of the possible impact of innovations, especially e-commerce on the global market. If we look at the repeatability of similar externalities, we find that we have a decimal sinusoid here In a time of pandemic, companies are literally forced to take measures that do not come as market impulses, but rather as state regulations. All of these acts in business management function as a catalyst for innovation. By seeking to create qualitative knowledge for future in-depth research into the impact of the pandemic on both national and transnational economies, the authors hope to contribute to a shift in knowledge in both economic and managerial sciences
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