Abstract The boundary-driven magnetized flow of non-Newtonian nanofluids have several applications in the processing and manufacturing of electronic devices, medicine and medical equipments, glass fiber, paper production, polymer sheets and filaments. Due to all such potential implications, we characterized the Powell-Eyring fluid over a stretching surface in the regime of magnetic dipole. Rheological flows with heat transfer have superficial roles in the modern industries. We evaluated the transportation of heat under nonlinear thermal radiation. Convective heat condition is taken into account. Furthermore, the Brownian and thermophoresis aspects of nanofluid with activation energy are explored. Appropriate transformations are implemented to convert the nonlinear system of partial differential expressions into system of ordinary differential ones. The governing dimensionless equations are solved by shooting scheme. The outcomes of sundry variables are demonstrated through graphs and numerical benchmarks.