External Image Research Articles

Имидж специалиста: парадоксы профессиональной идентичности

The article clarifies the concepts of “mage of a specialist” and “professional identity”. It is emphasized that these concepts are far from generally recognized comprehension. This gives rise to errors not only in external assessments of the image by colleagues and management of organizations, but also distortions in the development of the professional identity of employees. A generalized model of identity statuses is proposed, reflecting the fairness of external image assessments, which also affect the identity of the employee. At the heart of this model is the principle of justice, when business merits (essential components of labor) become the basis for the development of the image; аnd vice versa, non-essential elements, i.e. not directly related to specific work (family ties of the ordinary with influential people, the ability to manipulate public consciousness in teams, etc.), which often lead to distortions of the professional and personal identity of the employee. The following main paradoxes of professional identity are associated with the problems of the image: 1) the discrepancy between the employee's own ideas about his image and the vision of his image by the people around him; 2) a possible contradiction between the image based on business (essential for this work) achievements and the image based on accompanying (external, “decorative” in relation to this work) achievements; 3) ambiguous (non-linear) dynamics of the image of a specialist. The paradox of the image is also manifested in the very fact of recognition / or non-recognition of the image, when, on the one hand, someone does not have an image, but on the other hand, we can talk about the presence of an image that is at a certain stage of development (or expressed in a certain type of image). Also, paradoxes manifest themselves differently in professions with clear criteria for labor efficiency, and in professions where these criteria are delayed in time or cannot be quantified. Special paradoxes arise when a high image may not coincide with the developed identity of the employee.

FROM THE CENTER TO THE «SLEEPING DISTRICTS»: ATTEMPTS TO CONSTRUCT THE EXTERNAL IMAGE OF LVIV AS A SOVIET CITY

The attempts of the Soviet authorities to construct the external image of Lviv as a Soviet city are analyzed. It is argued that an important aspect of the transformation of any city is its visual changes. It is noted that during the period 1939–1941, and later in 1944–1991, the Soviet government sought to give a «Soviet face», first of all, to the center of Lviv. Simultaneously with this, in the so-called «sleeping districts» of the city – a kind of invention of the Soviet era – in Lviv, as in other cities of the USSR, residential quarters typical for the Soviet space were to appear, built with characteristic residential quarters with a uniform layout and standard social infrastructure. It is concluded that the implementation of the plan to transform, according to the Soviet definition, the «bourgeois» (European) appearance of the city of Lviv into a «Soviet» one turned out to be half-hearted. Thus, the Soviet project to create a «socialist model» center in Lviv was not successful: instead of the large area of the new center planned in the 1940s with Soviet monuments and administrative buildings, only a few buildings were built, and a 700-anniversary of Lviv Street was laid, which instead of the city center, it became an ordinary highway connecting the historic center with the new residential quarters of the northern districts of the city. It is noted that the process of residential development, which began in the 1950s, was more successful. As a result, being built with typical new buildings, Lviv’s suburbs got a Soviet image. At the same time, massive housing construction contributed to a partial solution to the housing issue, although often the condition of new buildings was not the best. It is noted that the cultural phenomenon of the Ukrainian-speaking «yesterday’s peasants» – the «new residents of city» – began to form on the outskirts of Lviv. They began to adapt to city life, adopting its culture, in turn influencing the natives of the city. At the same time, in the case of Lviv, it was not precisely about the Russification of the «new settlers», but actually their Ukrainization of the space of the city center and its outskirts. Key words: Lviv, image construction, Soviet city, Ukrainian SSR, USSR, architecture, city center, city outskirts.

ОСНОВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ СИСТЕМЫ ФИЗИЧЕСКОГО ВОСПИТАНИЯ В РЕСПУБЛИКЕ КАЗАХСТАН

The development of physical culture and sports is one of the priority areas of the state social policy, implemented in the educational, health, cultural, national, youth, and international spheres. The urgency of the problem is also determined by the need to understand the current situation in the development of physical culture and sports in the Republic of Kazakhstan at various levels. Physical culture and sports contribute to the formation of the internal and external image of the state, the patriotic feelings of the people. In this regard, consideration of the main directions of development of physical culture and sports in the Republic of Kazakhstan in the historical and pedagogical aspect seems to be extremely relevant. This article analyzes the current state, trends and prospects of research activities in the country’s physical education, substantiates the need for a comprehensive application of the achievements of related sciences to create a scientific and technical base for innovative technologies in the field of physical culture and sports. Modern vectors and world standards for the formation of a national system of physical culture staffing in accordance with the trends in physical education, as well as the creation of innovative educational institutions for the training of physical education specialists, the formation of a network of children’s sports schools, rural sports complexes, social and cultural centers of physical development are considered. The axiological vectors of the development of physical culture and sports of the Republic of Kazakhstan have been updated in accordance with promising areas in physical education; humanization of national education on the basis of value orientations in a healthy lifestyle of every person. In this regard, the necessity of designing a system for training future specialists, considering the analysis of national experience to create a scientific and technical base for the implementation of innovative technologies in the field of physical culture and sports, is emphasized.

A Study on The Path of Improving Decent Work for Front-Line Employees

The front-line employees of an enterprise are the main force in the direct value creation of the enterprise. Decent work is related to the development and external image of the enterprise, as well as the construction of harmonious labor relations in China. This paper starts with the definition of front-line employees, and finds out the statusquoof decent work for front-line employees through secondary data. The study found that the decent work of front-line employees in China needs to be improved. Therefore, this paper analyzes the promotion path of decent work from the enterprise aspect and individual aspect respectively. From the enterprise aspect, we should pay more attention to the awareness of human resources, the management level of human nature and the construction of employer brand; from the individual aspect, we should cultivate employees' awareness of decent work and improve their engagement and skill training level.

Integration of image preprocessing and recognition functions in an optoelectronic coupling organic ferroelectric retinomorphic neuristor.

The human visual system (HVS) has the advantages of a low power consumption and high efficiency because of the synchronous perception and early preprocessing of external image information in the retina, as well as parallel in-memory computing within the visual cortex. Realizing the biofunction simulation of the retina and visual cortex in a single device structure provides opportunities for performance improvements and machine vision system (MVS) integration. Here, we fabricate organic ferroelectric retinomorphic neuristors that integrate the retina-like preprocessing function and recognition of the visual cortex in a single device architecture. Benefiting from the electrical/optical coupling modulation of ferroelectric polarization, our devices show a bidirectional photoresponse that acts as the basis for mimicking retinal preconditioning and multi-level memory capabilities for recognition. The MVS based on the proposed retinomorphic neuristors achieves a high recognition accuracy of ∼90%, which is 20% higher than that of the incomplete system without the preprocessing function. In addition, we successfully demonstrate image encryption and optical programming logic gate functions. Our work suggests that the proposed retinomorphic neuristors offer great potential for MVS monolithic integration and functional expansion.

Roof Color as a Factor of Architectural Landscape Design

For many centuries, the settlements had a fairly uniform image, which was the result of the use of local materials, technology and the economic condition of the population. With the development of the construction profession and the improvement of material conditions, building materials and construction technology also began to change, the market supply has diversified, which led to changes in the appearance of buildings. The roof, also known as the fifth facade, affects to the external image of the settlement. According to Fister et al., the design of roofs and their colour (roofing) are among the most recognizable components of architecture as criteria for the identity of architectural landscapes. The roof changes were the most drastic in the last 150 years. As the covering changed, so did the colour. The development of roofs in Slovenia with an emphasis on the key influencers of the development is presented in the paper. We limited ourselves to individual houses as carriers of the landscape's architectural identity. We compared the colour of the roofs on a sample of over 700 houses in the architectural region Savinjsko-Kozjansko, which data were obtained as part of the research project V5-2111: Architectural typologies and architectural landscapes and regions of Slovenia. We compared the obtained data with the requirements of spatial plans of municipalities and the characteristics described by Fister et al. The results showed the differences between the situation 30 years ago, the requirements of spatial acts and the current situation. Although the research involved a small sample, we can conclude that the situation is similar in most Slovenian places. The obtained results enable a broader view of this problem and open the possibility of appropriate action. Settlements that are recognized for their high-quality settlement architecture are shown as examples of excellent practice.

Artificial intelligence for detecting and delineating the extent of superficial esophageal squamous cell carcinoma and precancerous lesions under narrow-band imaging (with video)

Although narrow-band imaging (NBI) is a useful modality for detecting and delineating esophageal squamous cell carcinoma (ESCC), there is a risk of incorrectly determining the margins of some lesions even with NBI. This study aimed to develop an artificial intelligence (AI) system for detecting superficial ESCC and precancerous lesions and delineating the extent of lesions under NBI. Nonmagnified NBI images from 4 hospitals were collected and annotated. Internal and external image test datasets were used to evaluate the detection and delineation performance of the system. The delineation performance of the system was compared with that of endoscopists. Furthermore, the system was directly integrated into the endoscopy equipment, and its real-time diagnostic capability was prospectively estimated. The system was trained and tested using 10,047 still images and 140 videos from 1112 patients and 1183 lesions. In the image testing, the accuracy of the system in detecting lesions in internal and external tests was 92.4% and 89.9%, respectively. The accuracy of the system in delineating extents in internal and external tests was 88.9% and 87.0%, respectively. The delineation performance of the system was superior to that of junior endoscopists and similar to that of senior endoscopists. In the prospective clinical evaluation, the system exhibited satisfactory performance, with an accuracy of 91.4% in detecting lesions and an accuracy of 85.9% in delineating extents. The proposed AI system could accurately detect superficial ESCC and precancerous lesions and delineate the extent of lesions under NBI.

Image compressive sensing via hybrid regularization combining centralized group sparse representation and deep denoiser prior

To effectively solve the ill-posed image compressive sensing (CS) reconstruction problem, it is essential to properly exploit image prior knowledge. In this paper, we propose an efficient hybrid regularization approach for image CS reconstruction, which can simultaneously exploit both internal and external image priors in a unified framework. Specifically, a novel centralized group sparse representation (CGSR) model is designed to more effectively exploit internal image sparsity prior by suppressing the group sparse coding noise (GSCN), i.e., the difference between the group sparse coding coefficients of the observed image and those of the original image. Meanwhile, by taking advantage of the plug-and-play (PnP) image restoration framework, a state-of-the-art deep image denoiser is plugged into the optimization model of image CS reconstruction to implicitly exploit external deep denoiser prior. To make our hybrid internal and external image priors regularized image CS method (named as CGSR-D-CS) tractable and robust, an efficient algorithm based on the split Bregman iteration is developed to solve the optimization problem of CGSR-D-CS. Experimental results demonstrate that our CGSR-D-CS method outperforms some state-of-the-art image CS reconstruction methods (either model-based or deep learning-based methods) in terms of both objective quality and visual perception.

A Linkage Between Perceived Corporate Image and Organisational Identification in the Banking Sector in Nigeria

Whether an organization makes an effort to change its image, every organization has one. The stakeholders' perceptions of a particular firm activity as well as related global and industry challenges shape the perceived corporate image. One of the important topics in the management and organizational fields has been corporate image. The study's goal is to investigate the relationship between organizational identity and perceived corporate image. The study used a survey methodology to gather the data, which was then analyzed using IBM SPSS version 21.0's arithmetic mean, correlation, and regression functions. The study found that the notion of perceived corporate image is one of the fundamental ideas for being relevant and competitive in a globalized company environment. The link between perceived corporate image and employee engagement was examined in two distinct dimensions, external and internal, each with its own set of values. According to their own social responsibility ideals, an employee who believes that their company is renowned because it practices social responsibility may be more (or less) inclined to report involvement. Additionally, based on the study's findings, it was determined that there is a strong positive association between perceived internal and external image and organizational identity, and that both of the perceived corporate image's sub-dimensions had a favorable impact on that relationship. Future research might evaluate if, and to what extent, organizational culture influences corporate image and organization identity, according to the study's recommendations.

Русские странники. Многообразие религиозных образов русского странничества XIX века

The article is devoted to the study of the diverse manifestations of the phenomenon of religious wandering in Russian culture of the 19th century, with the study of their external aesthetic image, lifestyle, Orthodox foundations and principles, characteristic language, methods of organization and institutionalization. The author considers the concept of "wanderer" as one of the fundamental concepts in world and especially Russian culture, emphasizing its polysemantic and heterogeneous nature, and also points to its special value as a visible embodiment of the Orthodox understanding of God, man and the world, permeated with the spirit of hesychasm. At the same time, the author confines himself to the consideration in his article of mainly folk religious forms of Russian pilgrimage, which were widely developed and spread in the 19th century. The central place in the study is devoted to the consideration of the richest material of the book "Wandering Russia for Christ's Sake" by the researcher of folk religious life of the second half of the 19th century S.V. Maksimov, in which the features of life, image, language of the most diverse forms of Russian religious wandering are collected and preserved for us. The article shows wandering as a kind of worldly obedience, self-denial and humility associated with the test of the roads and the possible transformation on them. The main types of wandering, their features are analyzed in detail: from religiously motivated to vagabond, parasitizing on a pious attitude towards pilgrims. On the one hand, the article demonstrates the connection between the phenomenon of Russian Orthodox wandering and the phenomenon of religious pilgrimage as such, but, on the other hand, the specifics of wandering, its differences from similar forms of religious piety, are clarified. The author refers to the essay "Candid Stories of a Pilgrim to his Spiritual Father" to show the influence of hesychasm on the formation of the idea of wandering in its highest and most perfect religious form, as a fundamental Orthodox value worthy of being presented and recognized as a separate form of holiness. The article contains numerous examples of wandering, individual characteristics of the most famous representatives of this movement.

Русские странники. Образы православного служения на дорогах

The article is devoted to the study of the diverse manifestations of the phenomenon of religious wandering in Russian culture, especially the 19th century, with the study of their external aesthetic image, way of life, Orthodox foundations and principles, characteristic language, methods of organization and institutionalization. The author considers the concept of "wanderer" as one of the fundamental concepts in world and especially Russian culture, emphasizing its polysemantic and heterogeneous nature, and also pointing out its special value as a visible embodiment of the Orthodox understanding of God, man and the world, permeated with the spirit of hesychasm. At the same time, the author confines himself to considering in his article mainly folk religious forms of Russian wandering, which were widely developed and spread in the 19th century. It was at this time that the theme of wandering becomes one of the main ones in Russian and European literature. So, the author dwells in detail on the image of a wanderer in Dostoevsky's novel "The Teenager", on the work of N. Leskov "The Enchanted Wanderer", on the works of I. Shmelev. Particular attention is paid in the article to Russian painting of the mid-second half of the 19th century, in which the figure of the wanderer is one of the central ones, which all leading artists turned to in their paintings. The central place in the study (in the 2nd part of the article) is devoted to the consideration of the richest material of the book "Wandering Rus' for Christ's sake" by S.V. Maksimov, in which the features of life, image, language of the most diverse forms of Russian religious wandering are collected and preserved for us in detail. The author also refers to the composition "Frank stories of a wanderer to his spiritual father" to show the influence of hesychasm on the formation of the idea of wandering, in its highest and most perfect religious form, as a fundamental Orthodox value worthy of being presented and recognized as a separate form of holiness.

Образ шамана в творчестве художников Прибайкалья

The article is devoted to the description of a unique phenomenon – Baikal shamans, who have become indisputable symbols of the region, presented in the works of local artists. The image of the shaman is considered in the context of the depiction of natural phenomena of the Baikal region, since the shaman personifies the original transcendent force and the element of nature, and lives, at the same time, according to the unwritten laws of intuitive mythological and symbolic perception of the surrounding world. Therefore, the image of the shaman is inextricably linked not only with the external image of the material form of things and objects accompanying the ritual, but also with an attempt to sensually convey the primordial state of the otherworldly parallel world of ancient mysteries and beliefs that the shaman translates when encountering the Universe. If we consider the figure of the Baikal shaman in this context, then it is a collective image associated with all the diverse nature and ancient local traditions of the Baikal region, which undoubtedly distinguishes the paintings depicting shamans by local artists imbued with this phenomenon. The presented research is based on the description and analysis of paintings by artists of the Baikal region – A. V. Nikishin, S. E. Moiseenko, V. G. Smagin, whose works, performed in different artistic techniques, create that single collective image of the Baikal shaman.

Analysis of Sports Fan Economy Marketing Strategy in the Age of Social Media - Taking Chinese Rhythmic Gymnastics as an Example

When mobile internet and social network become popular nowadays, social media marketing of the sports fan economy has started to rise as one of the hot topics nowadays. In the era of "Internet+", some researchers have found that social media provides a new way for marketing and development of sports fan economy. Rhythmic gymnastics also known as "ballet on the carpet" has high ornamental value and has a group of loyal fans. However, through searching information and references, we found that the commercialization of rhythmic gymnastics in China is not high, the amount of media coverage is small, not much attention, and the marketing model is a single problem at this stage. Taking the Chinese rhythmic gymnastics team as an example, this paper uses the literature method and comparative analysis method to analyse the relevant concepts and marketing models of sports fan economy, and to analyse and give corresponding suggestions on the marketing strategy of Chinese rhythmic gymnastics team's fan economy in the social media era according to the characteristics of the rhythmic gymnastics program. The study concluded that the athletes of the Chinese rhythmic gymnastics team have the advantages of a goodccccccccccccccccc program and an external image. Therefore, it is important to focus on the influence of social media to strengthen the publicity and popularity of the rhythmic gymnastics programme, and to try to have social media accounts operated and planned by professionals to increase exposure, attract fans for word-of-mouth communication on the internet and finally increase the commercial value of the sports team.

Appreciation of Chinese Modern Garden Architecture from A Multi-dimensional Aesthetic Perspective

With the development of the era, traditional architecture and modern culture in the process of collision, interweaving, integration and innovation, gradually formed the development ideological trend of architectural culture. Chinese modern garden architecture in learning from the classical landscape elements, and also in the integration of the New Chinese design elements. From the perspective of multi-dimensional aesthetic, the appreciation of the external image, the perception of the emptiness and the thinking of the connotation of Chinese modern garden architecture are successively carried out, gradually approached and further explore the true nature of architecture and the virtual perception of internalization, reconstruction time background and architectural culture of art language, guide the development direction of Chinese garden architecture in the future.

An analytical and meshless model for 3D transient flow in a confined aquifer with nonuniform thickness: Application to stream depletion due to groundwater extraction

This study proposes an analytical and meshless model for three-dimensional transient flow induced by multiple wells in a stream-confined aquifer system with arbitrary nonuniform aquifer thickness. The model involves allocating external image wells near the aquifer boundary. The aquifer drawdown is defined as Theis’ solution plus a simple series expanded by complementary error functions reflecting the boundary effects of the stream and impervious stratum. The solution for stream depletion rate (SDR) can be derived based on the drawdown solution. Results suggest the Dupuit assumption of no vertical flow is valid to estimate SDRs affected by the landward exponentially decreasing thickness. The SDR induced by multiple wells is the same as that by a single well if the total well discharge rate and stream-well distances in the multiple well case are identical to those in the single well case. The present solution outperforms a finite difference solution in computational efficiency.

Motives of Fine and Decorative Arts in the Design of Modern Accessories

Research aim is to find out the use peculiarities of motifs of fine and decorative arts in modern accessories design. The article examines the Ukrainian brands’ products with special attention to the creative experiment of designers. Research methods. Methods of analysis, synthesis, observation, comparison, analogy, and generalization were used to determine modern trends and the main areas of work of accessory designers. Iconographic, figurative, and stylistic methods were used while studying creative approaches in the accessory’s creation. Scientific novelty consists of the analysis of modern accessories with figurative content and artistic-aesthetic load. Using the example of creative experiments of Ukrainian brands OLIZ, Gunia Project, My Scarf, Sokolova, the connection of accessory design with artistic processes in the fields of fine and traditional folk art was revealed. Methods of reproduction, citation, and creation of new compositions based on the motives of one or another work, as well as the author’s compositions are considered. For the first time, the creative experiments of the mentioned Ukrainian brands were introduced into the scientific context of art-historical research. Conclusions. As a result of the research, we conclude that the trend of applying motifs of fine and decorative arts in the design of modern accessories is aimed at satisfying the aesthetic needs of the modern consumer. The target audience for manufacturers of such accessories is people of all ages – art fans and professionals who, when creating their external image, strive to go beyond the ordinary, to bring out the connection with Ukrainian or world art, both fine and decorative. In turn, in this way, plots, compositions, color combinations, and the quality of works with motifs and plots of art encourage acquaintance with the work of artists and give the creations a "second life".

Development of a Radiomic Signature Derived from Apparent Diffusion Coefficient Maps to Predict Outcomes in Cervical Cancer

<h3>Purpose/Objective(s)</h3> Previous studies have suggested that apparent diffusion coefficient (ADC) values from pretreatment MR are associated with outcomes after definitive chemoradiation in patients with cervical cancer. The purpose of this study was to determine whether radiomic features derived from ADC maps on pretreatment diffusion-weighted MRI are predictive of patient outcomes, and prioritize those individual features into a predictive signature. <h3>Materials/Methods</h3> ADC maps were generated from pretreatment pelvic diffusion-weighted MRIs acquired on a 1.5T MRI simulator for twenty-six patients prior to definitive radiotherapy (RT). All patients were treated with curative intent chemoradiation, including external beam RT and image guided brachytherapy as per the standard of care. Median post therapy clinical follow up time was 67 months, and treatment outcomes were approximated by the results of 3-month post therapy FDG-PET. The clinical endpoint was recurrence-free survival (RFS), defined as death or recurrence of cancer. High risk regions, visually identified as areas of ADC hypointensity, were manually contoured. Quantitative radiomic features characterizing intensity, shape, texture and multiscale wavelet transformations of contoured regions of interest were identified using an unsupervised learning approach. A radiomic signature for RFS was generated using a multivariate Cox model that included the best performing feature from each of the four categories. <h3>Results</h3> Our model identified high and low risk groups based on a radiomic signature that stratified patients by RFS (hazard ratio 4.5, p=0.0016). The features chosen for the signature included the median of voxel intensity, joint entropy of the gray level co-occurrence matrix (GLCM), elongation of the region of interest, and LHH wavelet transform of intensity skewness. The mean receiver-operator curve on 5-fold cross-validation had an area under the curve of 0.83 +/- 0.16. <h3>Conclusion</h3> In this pilot study, we have developed a radiomic signature derived from pretreatment ADC maps of cervix tumors that successfully stratifies this group of uniformly treated patients by RFS. Future work will seek to validate our model on a larger independent data set to determine its predictive value as well as correlate these data with radiomic features from FDG-PET/CT images and RNA-seq data from patient tumor samples.

Internal branding as a tool for integrated organisational alignment

Within an evolving business environment, it is central to the continuing success of organisationsthat internal communication be taken into consideration in the quest to increase organisationalcompetitive advantage. This paper explores the importance of an alignment existing betweeninternal organisational values and the external organisational image. As such, to guaranteethe promotion of employee satisfaction through an internal organisational alignment strategy,improvement should be made to internal communication strategies. As it implemented internalbranding initiatives so as to align internal stakeholders with the core organisational values and itsexternal corporate brand image, Absa Bank is the chosen sample. Through qualitative research,the participants concur that the aim of the internal branding initiative is to improve the quality ofservice rendered, to retain external customers, and to impact positively on the bank’s profitability.Based on the research, the data analysis reveals that a key contribution is the conceptualisationof the term ‘integrated organisational communication’.

12.1: Invited Paper: Comprehensive solution for high image quality in medium and large‐size AMOLED displays throughout display usage cycle

AMOLED display system based on external compensation and image data correction allows for accurate compensation for initial non-uniformity, TFT instability and OLED aging and thereby maintaining high image quality throughout display usage cycle. We discuss implementation of key components of the system including pixel circuit, sensing scheme and compensation algorithm along with application examples and evaluation results.

Жанровые разновидности описания: специфика функционирования глагольных предикатов

The paper is devoted to the consideration of the specifics of the descriptive type of speech and the study of the features of the functioning of verb predicates in the context of the genre description paradigm. The empirical basis of the work is fiction, descriptive texts are selected from the works of Russian classics of the 19th-20th centuries. The work uses a functional-semantic approach and the method of contextual analysis. The genre description paradigm is formed by a description-landscape, a description-interior, a description-portrait and a description of a thing (displaying the external properties of an object). In all genre varieties of description, the contours of the spatial arrangement of objects are outlined: through actants and predicates, the referential space is transmitted, in addition to which the receptive space associated with pragmatic meanings and subjective navigation can be explored. The greatest variety of groups of predicates, is observed in the description-landscape. A more limited set of lexical-semantic groups of predicates is presented in the description-interior. The most limited set of groups of predicates is fixed in the description-portrait due to the limited set of elements that make up the external image of a person. Actional semantics predicates can be used in descriptive genres, acquiring the function of characterizing space, while the acting object, perceived as one of the signs of the described picture, is important.