External Factor Analysis Summary Research Articles

Business Strategy Planning Case Study: PT Sera Food Indonesia

This study aims to look at the position of PT Serafood Indonesia in the rotation of the food business, especially meat processed ingredients. By knowing the position of the company, it will get the right position for stakeholders to develop the company's business. This type of research is a qualitative descriptive. To collect data in this study used field observations and interviews. Resource persons in this study were 7 people consisting of the owner, general manager and managers as decision makers at PT Serafood Indonesia. This study uses a SWOT analysis from Pearce and Robinson. Data analysis used is the IFAS matrix analysis technique (Internal Factor Analysis Summary) and the EFAS matrix (External Factor Analysis Summary) and SWOT matrix analysis (Strengths, Weaknesses, Opportunities, Threats). The EFAS results get a value of 0.054 and IFAS is 0.356. In the SWOT matrix diagram, it shows that the condition of the institution is in quadrant 1. The results of the research analysis can be concluded that PT Serafood Indonesia has opportunities and strengths as well as good abilities in dealing with threats and weaknesses. To win the competition in the processed food industry, the right strategy planning for PT Serafood Indonesia is to support an aggressive growth policy with a choice of strategies are market penetration, market development and product development.

Analisis Strategi Pemasaran Digital pada Apotek Pendidikan Sekolah Farmasi ITB

This research aims to analyze and develop an effective digital marketing strategy for the Apotek Pendidikan Sekolah Farmasi ITB. This research uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to identify internal and external factors, as well as appropriate marketing strategies for the company. In addition to qualitative descriptive analysis, this study also utilizes SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), SWOT Cartesian Diagram, and SWOT Metrics as solutions obtained from the SWOT analysis. The results of this research show an IFAS score of 3.15 and an EFAS score of 2.65 indicating that the pharmacy has a very good ability to utilize existing external opportunities. In the Cartecius SWOT diagram, it is in a very advantageous position to grow rapidly ("Growth"). This is indicated by the coordinates (X: 0.25; Y: 0.35) which reflect the internal strength of the study program and great external opportunities. So that in the SWOT strategy matrix the most appropriate to apply is SO where this is in line with the Aggressive strategy in the results of the Cartecius diagram.

Implementasi Analisis SWOT dalam Strategi Pemasaran Produk Si Nahdik (Simpanan Amanah Pendidikan) Pada KSPPS BMT Amanah Nusa Wedelan

Purpose- The purpose of this study is to make decisions on the marketing strategy of SIRADIK products at KSPPS BMT Amanah Nusa Wedelan through SWOT analysis. Methods- This research uses a qualitative approach with the SWOT (Strenght, Weakness, Opportunities, Threats) analysis method and combines it with the calculation of IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) weights. This method includes in-depth interviews, observation, and documentation. Results- From the calculation with the IFAS and EFAS approaches, the SI NAHDIK product marketing strategy is in the third coordinate and is included in the classification of turn-around strategies. The steps taken to maximize the product include market segmentation, marketing efficiency, effective use of social media.

Strategi Bauran Pemasaran (Marketing Mix) 7p pada Ita Yunarta Organizer dalam Meningkatkan Jumlah Client Wedding Organizer

This research aims to analyze how the 7P marketing mix strategy uses external & internal analysis of Ita Yunarta Organizer with the SWOT method to increase the number of Ita Yunarta clients to be superior to other wedding organizer service competitors. The research method used is descriptive, as part of qualitative analysis. Data were obtained through observation, documentation, and in-depth interviews related to the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, & Physical) to evaluate strengths, weaknesses, opportunities, and threats with SWOT analysis. The results of this study were evaluated through IFAS (Internal Strategy Factor Analysis Summary) and EFAS (External Strategy Factor Analysis Summary) analysis. The results show internal strengths with a score of 2.859 and weaknesses with a score of 0.402, while external opportunities have a score of 3.008 and threats 0.496. The recommended strategy is SO, which focuses on utilizing internal strengths to pursue external opportunities.

Business Development Strategies for Stalls and Economic Impact Through Menu Innovation and Digital Promotion

Conditions that can be controlled by Warung Zipau based on internal strategies by referring to the IFAS (Internal Factor Analysis Summary) table obtained a value of (3.31), this shows that the strength score is greater than the weakness score. Meanwhile, the external strategy in the EFAS (External Factor Analysis Summary) table obtained a value of (3.31), this shows that the opportunity value score is more than the threat value score. Reviewing the calculation results in the IFAS and EFAS tables shows that the results of the SO strategy are in quadrant I, where this position supports an aggressive strategy, meaning that this position is a very profitable situation because Warung Zipau has quite strong strength. Achieve business goals, the zipau stall business must develop strategies in the future by implementing a Growth Oriented Strategy, namely by expanding, developing varied menu choices and developing promotions using social media because the opportunities in this media are very large. wide open and reaches many groups.

Perancangan Strategi Dinas Perdagangan, Koperasi dan Usaha Kecil Menengah Kabupaten Barito Selatan untuk Usaha Mikro Kecil dan Menengah

South Barito Disdagkop-UKM as the leading sector responsible for the development of MSMEs faces big challenges in resolving various problems faced by MSMEs. So you must have the ability to carry out work programs effectively and efficiently. This research aims to find out the strategy of the Department of Trade, Cooperatives, and Small and Medium Enterprises of South Barito Regency in developing Micro, Small, and Medium Enterprises (MSMEs). The analysis uses four matrices, namely the IFAS Matrix (Internal Factors Analysis Summary), EFAS (External Factors Analysis Summary), IE (Internal External Matrix), SWOT, and QSPM (Quantitative Strategic Planning Matrix). The results of the South Barito Disdagkop-UKM IE Matrix analysis are in the internal high external strong quadrant I, namely the Growth and Build position with the recommended strategy namely intensive or integrative. Selected strategy based on the QSPM matrix for South Barito Disdagkop-UKM Focus on work programs that prioritize innovations based on local industrial results (S1O1) with a STAS value of 3.99.

PENGEMBANGAN STRATEGI BISNIS PADA HOTEL XYZ DENGAN ANALISIS MATRIX IFE DAN EFE

The increases of tourist visits in Bali can influence the development of the hotel industry. The significant increase in the number of tourists has caused demand for accommodation services, especially hotels, which has an impact on increasing hotel competition. This research aims to identify and design a business strategy at hotel XYZ through several stages such as IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) analysis. This research uses a qualitative descriptive method with data collection methods through interviews. Based on the EFAS and IFAS values, the company is in quadrant V with a hold and maintain business strategy. The results of this research provide strategies that can be implemented by XYZ Hotel, namely market penetration strategies and product development strategies.

Strategi Bauran Pemasaran Bisnis Digital “Ngiklan Aja” dalam Meningkatkan Volume Penjualan

This research aims to determine the marketing strategies used by Ng Advertising Aja to increase its sales volume. The research method used is a qualitative descriptive method, using data collection techniques through interviews, observation and documentation. In-depth interviews were conducted to obtain information regarding the 7P marketing mix strategy, namely Product, Price, Place, Promotion, People, Process and Physical Evidence. which is used to find strengths, weaknesses, opportunities and threats using the SWOT analysis method. The results of this research are categorized into IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The resulting score from internal factors was 3.02; with a strength of 2.58 and a weakness of 0.44. Meanwhile, the score obtained from external factors was 3.48; with an opportunity of 2.66 and a threat of 0.82. Thus, it is known that Ng Advertising Aja is in quadrant I position, which supports the creation of an aggressive strategy by using its internal strengths to make the most of existing opportunities.

Effectiveness and Management Strategy of Tual Archipelago Fishing Port in Supporting Measured Fishing

Measured Fishing (MF) is the government's effort to preserve fish resources by optimizing economic and social benefits for fishermen and fishery business actors. One of the government's efforts to prepare for the implementation of the MF policy, the Ministry of Maritime Affairs and Fisheries through the Directorate General of Capture Fisheries continues to improve the preparation of fishing ports to carry out these activities. This requires the main role of Archipelago Fishing Port (AFP) Tual as a fishing port managed by the central government to be able to improve its function as an executor of government functions as well as provide services to the fishing fleet and other service users who need these services. This study aims to analyze the effectiveness of the role and function of AFP Tual in supporting Measured Fishing and analyze Tual's AFP strategy in supporting Measured Fishing. The data analysis technique used to measure the effectiveness of the role and function of AFP Tual was score assessment using the rating scale formula. Meanwhile, the data analysis technique to determine the AFP Tual strategy was to use the SWOT matrix, the Internal Factor Analysis Summary (IFAS) matrix, and the External Factor Analysis Summary (EFAS) matrix to determine the SWOT matrix quadrant. The results of this study showed that the effectiveness of the role and function of AFP Tual is at a score of 84.5%, which means that it is very effective in supporting the program measured fishing. Based on the SWOT analysis, it is in favorable conditions so that it can take advantage of the existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy (growthoriented strategy) in supporting Measured Fishing so that the goals of MF can be maximally achieved.

Analysis the Impact of Halal Certification Strategies on the Development of Small and Medium Enterprises (SMESs) in Bandung

The study aims to determine the strategy for halal certification in the development of Culinary SMEs in the Greater Bandung Region from an internal and external perspective. The research method used is a qualitative method with a SWOT matrix approach of IFAS (Internal Strategic Factors Analysis Summary) and EFAS (External Strategic Factors Analysis Summary) and AHP (Analytical Hierarchy Process). The population in this study are competent parties who know the strategy of halal certification in the development of SMEs in the Greater Bandung Region and sampling was carried out using a purposive sampling technique with a total sample of 18 expert respondents who are ready and willing to be respondents. Based on the results of the IFAS and EFAS assessments, the halal certification strategy is in quadrant I, namely, "Grow and Develop". This research also shows the position of the halal certification strategy in the IA quadrant with the choice of the "Rapid Growth" strategy which has an S>O value, thereby supporting the SO strategy. Meanwhile, based on AHP analysis, the biggest problems and priority solutions are in the infrastructure aspect. The theoretical and practical implications of this research confirm that the problems and solutions that are the priority need to be considered by the relevant institutions. In conclusion, the government should play a proactive role in developing Culinary SMEs by raising awareness of halal opportunities and encouraging innovation. Halal certification institutions should optimize the certification process to support the development of Culinary SMEs.

Conversion Electric Motorcycle Business Strategy Using Swot Analysis and Business Model Canvas

Convertible electric motorbikes are the outcome of transforming motorbikes that run on fossil fuels into electric ones. The purpose of this conversion is to promote the growing adoption of electric vehicles, prolong the lifespan of motor vehicle products, and mitigate carbon emissions in the transportation sector. Hence, the objective of this study is to ascertain and evaluate the market position of the convertible electric motorbike industry through the utilisation of Strength, Weakness, Opportunities, Threats (SWOT) and Business Model Canvas (BMC) analysis. The collection of primary data involved conducting interviews and utilising brainstorming approaches with professionals from electric vehicle manufacturers and academia. Nine business strategy models for convertible electric motorbikes were derived from the investigation using the BMC technique. According to the examination of the Internal Factor examination Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices, a growth strategy has been selected. This approach indicates that the business possesses strengths and opportunities. Therefore, it requires policies that promote rapid expansion through comprehensive, integrated, and diversified methods. Recommendations for further research include exploring company strategies that use a circular and sustainable approach.

Strategy to Optimize the Potential of Bamboo Products in Petungsewu and Pandanrejo Villages, Wagir District, Malang Regency

The production of processed bamboo products has a great potential for establishing welfare among the people of Petungsewu and Pandanrejo villages, Wagir sub-district, Malang district. However, the bamboo products in these villages are still manufactured traditionally and at a smaller scale. The condition of MSMEs in these villages also lacks priority over raw materials, marketing, technical production, and expertise. Therefore, the purpose of this study is to analyze the optimization of processed bamboo products so that they develop rapidly and support the sustainable development goals, optimize creativity, identify problems that cause bamboo products to be constrained and preserve the environment to create go-green areas and improve the economy of the local people in Petungsewu and Pandanrejo villages, Wagir subdistrict, Malang district. This study uses a quantitative approach with SWOT analysis which aims to determine strategies that can be used to develop and maintain the business. Data used are primary data obtained from observation activities and through questionnaires. The primary data obtained were analyzed statistically using SEM and operated through the SMART PLS program. The SWOT analysis is also equipped with analytical methods (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) to determine the SWOT Quadrant Positioning. Keywords: optimization, local economic development, processed bamboo products

Analysis of Coconut Agribusiness Development Strategy in North Minahasa Regency

The development of coconut in North Minahasa requires an appropriate and efficient strategy. This research aims to assess and analyze the conditions in the coconut agribusiness system in North Minahasa, outline the factors of IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) matrices, and provide policy recommendations related to the coconut agribusiness development strategy in North Minahasa. The research was conducted over a period of 9 months, utilizing both primary and secondary data. Primary data were obtained through the distribution of questionnaires, followed by Focus Group Discussions with respondents and direct interviews with coconut farmers, collector traders, and coconut processing industries (producing copra, flour, and coconut milk) in North Minahasa Regency, as well as business entities involved in the coconut agribusiness. Secondary data were obtained from relevant institutions such as the Central Statistics Agency, the Regional Agriculture Office of North Minahasa Regency, previous research journals, and related books. The research results, analyzed through a SWOT analysis of the Coconut Agribusiness Development Strategy in North Minahasa Regency, fall into quadrant I, indicating an aggressive strategy with coordinates (0.42:0.44), aligning with strengths and opportunities. The derived strategy is S-O (Strength-Opportunity), focusing on maintaining the availability of raw materials, the market for processed coconut products, human resources, and land suitability, with support from the local government to increase community income and expand coconut processed products into the international market.

Optimizing Integrative Holistic Early Childhood Development in Mimika Baru Sub-district: An IFAS and EFAS Analysis

This study investigates the implementation of Integrative Holistic Early Childhood Development (IHECD) in Mimika Baru Sub-district, focusing on four kindergartens: TK Negeri 1 Mimika, TK Kartika VI-31, TK Advent Timika, and TK Ceria Cerdas. Utilizing IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary), the research aims to evaluate the current conditions and recommend strategies for optimizing IHECD. An evaluative study method was employed, involving questionnaires and focus group discussions to gather data on internal factors such as leadership, educator quality, and infrastructure, as well as external factors including government support and community involvement. The findings reveal that all institutions have more strengths than weaknesses and more opportunities than threats, placing them in quadrant I of the SWOT matrix, which indicates strong positions with significant growth potential. Despite these strengths, challenges such as inadequate infrastructure and insufficient health and safety measures were identified. The study underscores the need for tailored strategies to address these issues, suggesting that policymakers and stakeholders enhance support and resources to improve IHECD implementation. By focusing on strengthening internal capabilities and leveraging external opportunities, the overall quality of early childhood development services can be elevated, contributing to better educational outcomes and human resource development in the region. Furthermore, the research recommends a growth strategy for these institutions to maximize their strengths and opportunities. Future research should explore diverse settings, including rural areas, and consider longitudinal approaches to assess the long-term impact of recommended strategies. This comprehensive approach will ensure that all children in the Mimika Baru Sub-district have access to quality early childhood development services.

Agile Establishment of ERP System Roll Out in Maintaining Production Sustainability during the PSC Transition & Liquidation Phase Case Study a Site Acquisition in the Oil & Gas Industry

In the dynamic landscape of the Oil & Gas Industry, Information Technology (IT) emerges not only as an enabler but as the central driving force reshaping business operational paradigms. This paper delves into the transformative power of Enterprise Resource Planning (ERP) systems, with a spotlight on the agile approach unveils the critical role of the Software as a Service (SaaS) Systems establishment of the Applications, and Products in Data Processing (SAP), in providing a means to mitigate the business process gaps anticipates the indefinite time of Gazettal issuance, streamlining operations, and accelerate business deployment to maintain the oil production sustainability during liquidation and transition phase for a new Production Sharing Contract (PSC) in the case study of a site acquisition in Oil & Gas Industry. The primary data collection is gathered through Focus Group Discussions (FGDs) with key stakeholders, including the Company’s Management, Subholding Upstream, and Holding’s task force team consisting of SAP Consultants, and Business Process Owners (Subject Matter Experts) who are well-versed in the business requirements and current surrounding issues. Combining the literature review for secondary data collection for broader context and insights into best practices and lessons learned in similar cases. The data analysis focuses on the External Strategic Factors Analysis Summary (EFAS) is conducted using PESTLE, Porter’s Five Forces, and the Competitor Analysis to gain a competitive landscape, while the Internal Strategic Factors Analysis Summary (IFAS) with the VRIO framework, assessing a firm’s internal resources and capabilities to maintain a competitive edge over the long term, summarizes the key external & internal factors for the SWOT analysis resulting the alternative strategies. The ultimate best alternative strategy utilizes the Quantitative Strategic Planning Matrix (QSPM) method by analyzing attractiveness scores to the factors & enhances the probability of selecting the best strategic options. Through real-world case studies on a site acquisition and Oil & Gas Industry insights, the paper underscores how SAP SaaS Roll-Out with an established Shared Service Centre as a support organization could revolutionize the Oil & Gas sector, paving the way for enhanced efficiency, sustainability, and strategic decision-making would benefit in the Liquidation and Transition phase of a PSC. Ultimately, this research illuminates the indispensable nature of the SAP applications, as the linchpin driving the industry’s progression towards a more agile, competitive, and ready-to-use landscape as it opens further feasibility study of SAP SaaS “packaged-solution” deployment for the benefit of next block acquisition.

Analysis of the Implementation of Gerakan Ayo Sekolah Movement in Improving the Human Development Index in Ketapang District

The research analyzes the implementation of Gerakan Ayo Sekolah (GAS) Program in dealing with Out-of-school children (ATS) and Out of School Adults (DTS) in Ketapang Regency. Carried out in four sub-districts, namely Matan Hilir Utara, Muara Pawan, Delta Pawan, and Benua Kayong. This research method uses qualitative research, the results of the analysis show an average of strengths and weaknesses of 3.2, and opportunities and threats of 3. IFAS (Internal Factor Analysis Summary) value is 2.81 and EFAS (External Factor Analysis Summary) is 2.79 placing GAS (Gerakan Ayo Sekolah) in a position of growth. Data shows an increase in the HDI (Human Development Index) from 67.92% (2021) to 68.68% (2023), associated with an increase in the average length of schooling through GAS (Gerakan Ayo Sekolah). A total of 54 individuals returned to school, both formal and non-formal. SWOT analysis integrates internal and external factors towards the implementation of GAS (Gerakan Ayo Sekolah). Matrix IE (Internal External) shows the growth potential of GAS (Gerakan Ayo Sekolah) in increasing the HDI (Human Development Index), with the intersection point in quadrant V, indicating the potential of GAS (Gerakan Ayo Sekolah) in increasing the HDI (Human Development Index) through efforts to overcome dropping out of school and preventing vulnerable children from dropping out of school.

STRATEGI PENGEMBANGAN USAHA WARUNG ZIPAU DI KAMPUNG CURUGSAWER KECAMATAN PANDEGLANG, KABUPATEN PANDEGLANG

This study aims to determine the business development strategy of Warung Zipau in Pandeglang in order to survive in the culinary business that is getting tighter today. Warung Zipau is one of the MSMEs in Pandeglang that sells snacks such as fish balls with a distinctive taste and seblak with various filling variants. The method used in this study is using quantitative methods. The population used is buyers/customers who have made purchases at Warung Zipau in 2023, which is 7,160 customers with a sample of 99 people taken using a simple random sampling technique. This study uses SWOT analysis techniques, which compares external factors of opportunities and threats with internal factors of strengths and weaknesses using the internal strategy factor matrix or IFAS (Internal Factor Analysis Summary) and the external strategy factor matrix or EFAS (External Factor Analysis Summary). Warung Zipau based on internal strategies shows a strength score greater than a weakness score. While the external strategy shows an opportunity value score more than a threat value score. Reviewed through the calculation results in the IFAS and EFAS tables, it shows the results of the SO strategy which is in quadrant I, where this position supports an aggressive strategy, meaning that this position is a very profitable situation because Warung Zipau has a strong enough strength. To achieve business goals, the zipau stall business must develop future strategies by implementing a Growth Oriented Strategy.

ANALYSIS OF CATFISH FARMING BUSINESS DEVELOPMENT STRATEGY IN FISH FARM AGRIBUSINESS KARANG SARI VILLAGE SOUTH LAMPUNG

Indonesia is one of the countries that has abundant resources both from capture fisheries production and aquaculture fisheries. Catfish farming has profitable potential because the demand from the community is very high, while judging from the cultivation technique is relatively simple and quite easy. This research was conducted by analyzing how the catfish farming business development strategy in the Fish Farm Fisheries Agribusiness business of Karang Sari Village, South Lampung. The purpose of this study is to find out the catfish business development strategy in the Fish Farm Fisheries Agribusiness, this analysis method uses a qualitative analysis method using SWOT analysis in SWOT analysis divided into two groups, namely internal factors (IFAS) consisting of strengths and weaknesses and external factors (EFAS) consisting of opportunities and Threat. Based on the Internal Factor Analysis Summary (IFAS), the completeness score of all internal components (Quality and deficiency) is 3.13, while for the External Factor Analysis Summary (EFAS), it is known that from each external factor (Openings and Hazards) is 3.14. The results of the study of the SWOT analysis diagram produced are that the growth strategy is in quadrant 1, then the strategy applied is a growth strategy (Growth).

Digital Marketing Strategy in Increasing Competitive Advantage of Companies (Chewid Fashion Case Study)

Competition in the same area and similar products being sold means that Chewid Fashion must increase innovation in digital marketing to increase the number of consumers. Therefore, the aim of this research is to explore the digital marketing strategies that have been implemented by Chewid Fashion to increase sales. The approach used is qualitative, with the owner of Chewid Fashion as the main informant. Observation, interviews, and documentation are the data collection techniques applied in this research. The results show that Chewid Fashion has adopted various marketing strategies, including promotion through Chewid Fashion's digital marketing involves advertising strategy, collaboration with influencers, and product innovation. SWOT analysis uses the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS) matrix, SWOT diagram and SWOT Matrix. The results of the analysis show that the highest weight is 0.71 for strengths, 0.24 for weaknesses, 0.86 for opportunities, and 0.29 for threats. The average score on the IFAS matrix is 3.41, while on the EFAS matrix it is 3.29. The conclusion of this analysis places Chewid Fashion in quadrant I, indicating the need to implement aggressive growth strategies in marketing. Keywords: SWOT Analysis, SWOT Matrix, Business Strategy

Strategi Pengembangan Potensi Pariwisata sebagai Daya Tarik Wisata di Kecamatan Pulau Ende

This study aims (1) to determine the strengths, weaknesses, opportunities and threats in the strategy of developing tourism potential as a tourist attraction in Pulau Ende District (2) to determine the strategy for developing tourism potential as a tourist attraction in Pulau Ende District. This study uses qualitative research methods. In order to achieve the objectives of this study, the authors use the SWOT analysis method. SWOT (Strengths, Weaknesses, Opportunities, Threats) is an analysis method of the internal factor analysis summary (IFAS), external factor analysis summary (IFAS) and the SWOT matrix. Based on the results of IFAS factor analysis and EFAS factor analysis, the following values were obtained: strengths (3.59), weaknesses (-1.85), opportunities (3.00), threats (-3.22) so that the coordinate points (1.74; -0.22) in quadrant II (Diversification Strategy), A verified strategy is a strategy that faces various threats, but this potential still has internal strength. The strategy that must be implemented is one that uses strength to take advantage of long-term opportunities by means of verified strategies. This indicates that tourism development in the Pulau Ende sub-district faces various threats from outside, although this score still has strength from an internal perspective. Specific strategies that can result from tourism development in Pulau Ende District are increasing the development of tourism strategies, improving around tourism sites, improving tourism promotion, improving and improving facilities and infrastructure for tourist attractions, improving the quality of human resources, and increasing collaboration with various sectors efforts to overcome the lack of budget shortage of funds.