Strategy to Optimize the Potential of Bamboo Products in Petungsewu and Pandanrejo Villages, Wagir District, Malang Regency

Abstract

The production of processed bamboo products has a great potential for establishing welfare among the people of Petungsewu and Pandanrejo villages, Wagir sub-district, Malang district. However, the bamboo products in these villages are still manufactured traditionally and at a smaller scale. The condition of MSMEs in these villages also lacks priority over raw materials, marketing, technical production, and expertise. Therefore, the purpose of this study is to analyze the optimization of processed bamboo products so that they develop rapidly and support the sustainable development goals, optimize creativity, identify problems that cause bamboo products to be constrained and preserve the environment to create go-green areas and improve the economy of the local people in Petungsewu and Pandanrejo villages, Wagir subdistrict, Malang district. This study uses a quantitative approach with SWOT analysis which aims to determine strategies that can be used to develop and maintain the business. Data used are primary data obtained from observation activities and through questionnaires. The primary data obtained were analyzed statistically using SEM and operated through the SMART PLS program. The SWOT analysis is also equipped with analytical methods (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) to determine the SWOT Quadrant Positioning. Keywords: optimization, local economic development, processed bamboo products