External Communication Research Articles

Impact mapping tool for interdisciplinary research institutes

The identification of societal impacts resulting from interdisciplinary research is a complex task. This complexity is particularly evident for agricultural research, which strives to mitigate trade-offs between agricultural production and multiple societal targets, including food provision, ecosystem services, soil and biodiversity conservation, climate action and rural development, all contributing to the Sustainable Development Goals (SDGs). To address this issue, this article presents an Impact Mapping Framework for systematically assessing such societal impacts. The use case on soil health shows how ZALF, an interdisciplinary agricultural landscape research institute in Germany, uses the framework to map its research activities and their contributions towards the improvement of ecosystem services and biodiversity, and the SDGs. The Impact Mapping Framework is presented in a circular format, with research activities mapped in the outermost circle and their contributions to SDGs in the center. The article provides step-by-step instructions for applying the impact mapping framework and a supplementary Impact Map Table. It concludes by emphasizing the importance of using a systemic approach to formatively assess the societal impact of interdisciplinary research, to visualize it for external communication, to identify research gaps and collaboration opportunities, and to build impact literacy.

Using deep learning to address the security issue in intelligent transportation systems

<p>The lives of people are at risk from security and safety risks with Intelligent Transportation Systems (ITS), particularly Autonomous Vehicles. In contrast to manual vehicles, the Security of an AV’s computer and communications components may be penetrated using sophisticated hacking methods, preventing us from employing AVs in our daily lives. The Internet of Vehicles, which connects manual automobiles to the Internet, is vulnerable to cyber-attacks such as lack of service, spoofing, sniffer, widespread denial of service and repeat attacks. This paper presents a unique intrusion detection system for ITS, using Enhanced Cuttle Fish Optimized Multiscale Convolution Neural Network (ECFO-MCNN), that uses vehicles to identify networks and infrastructure and detects careful network activity of in-vehicle networks. The primary goal of the suggested strategy is to identify forward events emanating through AVs’ central network gateways. Two benchmark datasets, namely the UNSWNB15 dataset for external network communications and the car hacking dataset for in-vehicle communications, are used to assess the proposed IDS. The evaluation’s findings showed that the performance of our suggested system is superior to that of traditional intrusion detection methods.</p>

Research on the innovative path of precise communication of Chinese Martial Arts under the background of the "One Belt and One Road"

Research on the innovative path of precise communication of Chinese Martial Arts under the background of the "One Belt and One Road"

Metabolites of pathogenic microorganisms database (MPMdb) and its seed metabolite applications.

Seed metabolites are the combination of essential compounds required by an organism across various potential environmental conditions. The seed metabolites screening framework based on the network topology approach can capture important biological information of species. This study aims to identify comprehensively the relationship between seed metabolites and pathogenic bacteria. A large-scale data set was compiled, describing the seed metabolite sets and metabolite sets of 124,192 pathogenic strains from 34 genera, by constructing genome-scale metabolic models. The enrichment analysis method was used to screen the specific seed metabolites of each species/genus of pathogenic bacteria. The metabolites of pathogenic microorganisms database (MPMdb) (http://qyzhanglab.hzau.edu.cn/MPMdb/) was established for browsing, searching, predicting, or downloading metabolites and seed metabolites of pathogenic microorganisms. Based on the MPMdb, taxonomic and phylogenetic analyses of pathogenic bacteria were performed according to the function of seed metabolites and metabolites. The results showed that the seed metabolites could be used as a feature for microorganism chemotaxonomy, and they could mirror the phylogeny of pathogenic bacteria. In addition, our screened specific seed metabolites of pathogenic bacteria can be used not only for further tapping the nutritional resources and identifying auxotrophies of pathogenic bacteria but also for designing targeted bactericidal compounds by combining with existing antimicrobial agents.IMPORTANCEMetabolites serve as key communication links between pathogenic microorganisms and hosts, with seed metabolites being crucial for microbial growth, reproduction, external communication, and host infection. However, the large-scale screening of metabolites and the identification of seed metabolites have always been the main technical bottleneck due to the low throughput and costly analysis. Genome-scale metabolic models have become a recognized research paradigm to investigate the metabolic characteristics of species. The developed metabolites of pathogenic microorganisms database in this study is committed to systematically predicting and identifying the metabolites and seed metabolites of pathogenic microorganisms, which could provide a powerful resource platform for pathogenic bacteria research.

Eksplorasi Komunikasi Korporasi Efektif dalam Keberlangsungan Program Corporate Social Responsibility di PT. PLN Unit Induk Distribusi Sumatera Utara

One company that has implemented corporate social responsibility is PT. PLN (Persero) which is a State-Owned Enterprise (BUMN) which manages all aspects of electricity in Indonesia. PLN is determined to harmonize the development of the three aspects of electricity supply, namely economic, social and environmental. For this reason, PLN developed a Corporate Social Responsibility (CSR) Program as a concrete manifestation of corporate responsibility. Effective communication is needed to be able to manage and minimize communication problems that occur internally and externally to the company. The results of this research are that there is effective corporate communication in the implementation of sustainable CSR programs, including internal communication which includes upward, downward and horizontal communication. Also external communication that utilizes media and pays attention to the feedback provided.

Industrial Process Management Model to Improve Productivity and Reduce Waste

One of the challenges facing operations management is the design, choice, and implementation of action plans adapted to the magnitude of the deviations from the variables of an industrial process. Making conscious and quick decisions is crucial to achieving improvements in productivity. This will be achieved if the organization’s internal and external communication model is strategically designed, considering specific cultural factors and the symmetry or asymmetry required in the communication model. However, how do we organize ourselves and through what channels do we communicate within a production process to generate Big Data that combines data from technologies and the perception, comprehension, and projection of experienced humans? Our hypothesis suggests that the implementation of our model generates a continuous improvement system that could provide significant benefits to the company by connecting management with the place where the work happens (Gemba), streamlining multiple processes, thereby fostering sustainability. The developed model, “Group Situational Awareness Model”, was implemented in an operations management team, following the guidelines of an action researcher methodology. This resulted in the design of an operations management model and a detailed methodology for its implementation, achieving significant improvements in the metrics of the current process, making it a success story.

The impact of interorganizational collaboration on the viability of disaster response operations: The Gjerdrum landslide in Norway

This study investigates the interorganizational collaboration among agencies that responded to a landslide in Gjerdrum, Norway in 2020. It focuses on the crucial role of communication, coordination, cooperation, and knowledge sharing within organizations, and it examines tensions between centralization and decentralization, professional and administrative leadership, planning and improvisation, and external and internal information sharing. To explore this collaboration, we conducted nine interviews and employed the viable system model (VSM) as a conceptual and methodological framework. Through a systemic diagnosis of the search and rescue (SAR) crisis response system’s viability and by applying the VSM, the structural, communicational, and functional pathologies in interorganizational collaboration were identified. Thus, this diagnostic approach allowed us to determine the pathological features that challenged the SAR system’s effectiveness and viability, including imbalances, inefficiencies in maintaining internal and external interactions, communication breakdowns, and inefficient resource allocation. These insights clarify the structural challenges within the SAR system and underscore the significance of optimizing interconnections, establishing efficient decision-making processes, and improving communication flows to enhance the overall effectiveness of the SAR system.

Corporate communication, public relations, and mobility in communication crisis handling in the insurance industry

Corporate communication, public relations, and mobility in communication crisis handling in the insurance industry

Development of an Electronic Decision Aid Tool to Facilitate Mainstream Genetic Testing in Ovarian Cancer Patients.

Multigene panel testing is an important component of cancer treatment plans and risk assessment, but there are many different panel options and choosing the most appropriate panel can be challenging for health care providers and patients. Electronic tools have been proposed to help patients make informed decisions about which gene panel to choose by considering their preferences and priorities. An electronic decision aid (DA) tool was developed in line with the International Patient Decision Aids Standards collaboration. The multidisciplinary project team collaborated with an external health care communications agency and the MGH Cancer Center Patient and Family Advisory Council (PFAC) to develop the DA. Surveys of genetic counselors and patients were used to scope the content, and alpha testing was used to refine the design and content. Surveys of genetic counselors (n = 12) and patients (n = 228) identified common themes in discussing panel size and strategies for helping patients decide between panels and in identifying confusing terms for patients and distribution of patients' choices. The DA, organized into 2 major sections, provides educational text, graphics, and videos to guide patients through the decision-making process. Alpha testing feedback from the PFAC (n = 4), genetic counselors (n = 3) and a group of lay people (n = 8) identified areas to improve navigation, simplify wording, and improve layout. The DA developed in this study has the potential to facilitate informed decision-making by patients regarding cancer genetic testing. The distinctive feature of this DA is that it addresses the specific question of which multigene panel may be most suitable for the patient. Its acceptability and effectiveness will be evaluated in future studies.

Children's writing – facilitating one’s internal and external communication through writing*

ABSTRACT Popular conceptions notwithstanding, children are using the medium of writing in their different life spheres at present more than at any other time in human history. Therefore, examining this course of action will shed light on a central practice utilized by children in an attempt to better understand it. For this purpose, I analyzed the character of Momik, from the novel See Under: Love as a child who writes. In addition, I conducted critical readings of psychoanalytic, feminist, and literary theories. The results of this study indicate that children’s writing is distinguished by two types of communication. The first, intrapersonal communication, centers on the individual’s ability to talk to oneself and to analyze oneself through one’s writing. The second type is interpersonal communication, which takes place between the individual and the environment; within this framework writing expresses subversion.

Contextualised shared leadership: A Canadian case study

ABSTRACT This account summarises the findings from one component of a six-stage study conducted in multiple international sites. Following a series of interviews, a 10-month case study was conducted in a K-12 private school in western Canada. Initial interviews demonstrated how the school manifested shared leadership, clear pedagogical goals, student success, and strong community support. Members of the school agreed to have two university researchers conduct further interviews, observe school-wide, grade level and subject area meetings. Two school-based researchers collaborated to identify key members of the school community, flag salient planning and celebratory events, and participated in ongoing debriefing meetings with the university researchers. All four researchers engaged in data analysis and reporting. The research team identified four themes. First, the teacher work theme included positivity, shared expectations for professionalism, and rigour. Second, communication included unique internal and external communication strategies. Third, there was a learning culture that utilised unconventional information sources. A fourth theme was operational support. Results highlighted the holistic nature of teacher leadership and suggested that teacher leadership is a complex, sophisticated state of being. Results challenge school governance stereotypes and invite educators to work with a sense of vocation and mission.

Commercial provider staff experiences of the NHS low calorie diet programme pilot: a qualitative exploration of key barriers and facilitators

BackgroundThe National Health Service Type 2 Diabetes Path to Remission programme in England (known as the NHS Low Calorie Diet programme when piloted) was established to support people living with excess weight and Type 2 Diabetes to lose weight and improve their glycaemic control. A mixed method evaluation was commissioned to provide an enhanced understanding of the long-term cost effectiveness of the pilot programme, its implementation, equity and transferability across broad and diverse populations. This study provided key insights on implementation and equity from the service providers’ perspective.MethodsThirteen focus groups were conducted with commercial providers of the programme, during the initial pilot rollout. Participants were purposively sampled across all provider organisations and staff roles involved in implementing and delivering the programme. Normalisation Process Theory (NPT) was used to design the topic schedule, with the addition of topics on equity and person-centredness. Data were thematically analysed using NPT constructs with additional inductively created codes. Codes were summarised, and analytical themes generated.ResultsThe programme was found to fulfil the requirements for normalisation from the providers’ perspective. However, barriers were identified in engaging GP practices and receiving sufficient referrals, as well as supporting service users through challenges to remain compliant. There was variation in communication and training between provider sites. Areas for learning and improvement included adapting systems and processes and closing the gap where needs of service users are not fully met.ConclusionsThe evaluation of the pilot programme demonstrated that it was workable when supported by effective primary care engagement, comprehensive training, and effective internal and external communication. However, limitations were identified in relation to programme specifications e.g. eligibility criteria, service specification and local commissioning decisions e.g. pattern of roll out, incentivisation of general practice. A person-centred approach to care is fundamental and should include cultural adaptation(s), and the assessment and signposting to additional support and services where required.

Local management of the COVID-19 pandemic in Norway: a longitudinal interview study of municipality chief medical officers

Objective To explore the experiences and views of Norwegian Municipality Chief Medical Officers (MCMOs) on preparedness, collaboration, and organization during the COVID-19 pandemic to gain insight into local crisis management of value for future pandemic responses. Design Longitudinal qualitative interview study. We conducted semi-structured digital interviews with nine MCMOs working in different municipalities in Norway from September to December 2020. Five MCMOs were re-interviewed from January to April 2021. We used thematic analysis to analyze the data. Results Through the analysis, three major themes were identified in the material; 1) The view of preparedness changed from being low-priority and dormant to the desire to strengthen preparedness as a permanent measure; 2) The nature of the pandemic forced a change in internal and external communication and collaboration for the MCMOs towards direct dialogue, teamwork and digital networking; 3) The pandemic changed the role and position of the MCMO within the municipal organization. Although most MCMOs were given a leading role in the municipal pandemic response, some MCMOs experienced that they were not positioned to fully exercise their intended role. In our material, de-authorization of the MCMO role seemed to coincide with the increasing size and organizational complexity of the municipality. Conclusions The Norwegian pandemic response and outcome have been regarded as successful internationally. Although the MCMOs managed to implement flexible and quick responses facilitated by teamwork, dialogue, and joint sensemaking, they also identified several challenges and shortcomings of the Norwegian pandemic preparedness requiring organizational and financial changes to sustain future health system resilience.

Research on the Path of English Translation Teaching and External Communication Based on the Multimodal Analysis Method

Abstract With the development of the times and the continuous innovation of modern education technology, the multimodal theory is developing deeply in the field of education. The first step in this study is to use the optimization principle to select modes that meet the needs of English translation teaching and then develop a multimodal analysis framework for external communication that incorporates multimedia communication methods. Then, we constructed an emotion recognition model for English translation teaching by using speech recognition and expression recognition combined with convolutional neural networks for the students’ classroom situation and attitude and carried out the empirical analysis. The recognition accuracy of the emotion recognition system constructed in this paper is 86.4%. In the multimodal analysis of English translation teaching, the teacher who uses the linguistic modality type for the most number of times 387 times, and the teacher who uses the mixed modality for the most number of times 271 times, the students have the best classroom status. It has been stable at about 5 points, which is a “more positive” state. The students in the class had the highest level of motivation. Through the analysis, it is found that multimodal teaching can effectively improve the students’ status in class and keep their attention, which verifies the appropriateness of the external communication path combined with multimedia communication in multimodal English translation teaching. It provides a practical path for the development of English translation teaching.

A Review of Research on the English Translation of Xi Jinping: The Governance of China

After combing through the literature on the English translation of Xi Jinping: The Governance of China from 2015 to 2022, it was found that most of the relevant research focused on three aspects: translation strategies, external communication and national image construction, and research based on discourse analysis. However, the research on these three aspects is not balanced. The first two aspects have more literature and more in-depth research, while the third aspect has fewer papers and more scattered research. The analysis shows that the research on the foreign translation of important party and state documents based on discourse analysis shows the characteristics of scientific methods and novel perspectives, and has strong academic value. Research in these three aspects can be further integrated, expanded and explored under the theoretical framework of discourse analysis, which can produce more theoretically innovative research results.

Dynamics of Social Adaptation

This research aims to describe and analyze the reality of changes in social behavior that occur in the Nepal Van Java Tourism Village area, as well as describe and analyze the forms of social adaptation of the community in connection with the reality of changes in social behavior in the Nepal Van Java Tourism Village area. This research was conducted using descriptive qualitative methods. The data analysis technique used in this research uses steps such as data collection, data reduction, data presentation and drawing conclusions/data verification. The "Nepal Van Java" Tourism Village in Butuh Village, Magelang Regency, Central Java, was developed by the local community with the principles of Community-Based Tourism (CBT). The community has autonomous control over decisions, operations and profit sharing in the tourism business. The management of this tourist attraction has met CBT parameters by preserving the environment through the Sapta Pesona program, preserving local culture, and involving community participation. The growth of tourism can be seen from the number of participants as tourism managers and actors. Distribution of benefits to marginalized communities also occurs through income for Butuh Village. Internal and external communication by Pokdarwis is key in achieving tourism development from "Nepal Van Java" to Magelang Regency. Tourism awareness, community participation and agricultural tourism packages have also increased the attractiveness of this destination. Social media, especially Instagram, plays an important role in the promotion of "Nepal Van Java". Good management can lead to a downward trend in tourists. This village also collaborates with various parties, such as universities and the Magelang Regency Government Service. The importance of cultural and environmental preservation is emphasized, with the integration of local wisdom as a key to authentic appeal. Economic development through handicrafts, local culinary delights and tourism services has a positive impact on the micro economy. Synergy with Magelang City is considered important for optimizing management and marketing. Marketing strategies, through social media and partnerships with travelagents, can increase the village's attractiveness. The "Nepal Van Java" Tourism Village has promising prospects, but faces challenges such as changes in tourism trends. Regulation and careful planning are needed. Sustainable management, cultural and environmental preservation, as well as improving the quality of tourist experiences are the main focus in developing this village and tourism growth in Magelang Regency

Digitization and globalization: Navigating the impact on social capital, natural resources, and environmental sustainability

The impact of digitization in the context of globalization on the formation and preservation of social capital, natural resources, and the environment has been considered. In examining state strategies towards digitization and its influence on social capital, principles such as specificity, integrity, historicism, and rationality were employed, along with methods of comparison and constructive criticism, as well as categories of essence, necessity, and measure. Historical, anthropological, ontological, political, axiological, and dialectical methods played a significant role in reflecting the characteristics of the information age, defining strategies, and priorities for the development of states and social capital. Countries that vigorously integrate digitization into human existence tend to develop faster, reap economic benefits, thereby contributing to the preservation of social capital. Additionally, the processes of digitization become essential for creating a digital space for the formation of digital social capital and the digital individual, each possessing unique characteristics. The digitization of social capital processes entails the introduction of digital technologies into the ontological environment of individuals, where they become part of human reality. Both positive and negative aspects of digitization have been identified, with the impact of digitization on social capital formation being complex and multifaceted, depending on the state’s development strategy in this direction. Digital technologies facilitate communication, increase access to information and resources, promoting the development of social connections and cooperation, ultimately enabling quick responses to environmental challenges for the preservation of the environment. Digitization is one of the characteristics of a society of sustainable development. Within the concept of this society, it allows accumulating social capital, developing the economy, taking into account environmental requirements. From a practical point of view, digitalization is a condition for structural changes in organizations, as a result of which the processes of internal and external communication and management change. The development of a digitalized society, in which the accumulation of social capital takes place, has a positive effect on the implementation of the principles of sustainable development: the combination of nature conservation and social development; satisfaction of basic human needs; achieving equality and social justice; ensuring social self-determination and cultural diversity; maintaining the integrity of ecosystems.

The role of social intelligence in management

Are considers to the study of the role of social intelligence in management as one of the ways to increase the efficiency of both individual employees and the organizational structure as a whole in the article. Modern dynamic changes in the business environment require organizational flexibility, speed of decision-making, development of management that is adaptive and constantly improving. Management emphasizes the "soft" skills of leadership, change management, and employee motivation, which are part of social intelligence. The ability to establish constructive relationships with a wide range of people today depends on the effectiveness of labor and social activities. Therefore, social intelligence take on the meaning of a professionally important quality for any person and organization. It was determined that the presence of social intelligence in managers and employees contributes to increasing the efficiency of the enterprise management system and the success of the professional activities of employees. This increases the efficiency of the organization. Social intelligence, builds an effective management system and includes: effective communication, leadership qualities, understanding emotions, team building, strategic management of relationships in the organization. Social intelligence is an essential skill for personal and professional success. Intelligence, competence, technical knowledge, sensitivity, nous and strong communication skills are essential ingredients in a competitive job market. Possession of social intelligence helps to achieve success in the chosen professional field. To social intelligence, which positively affects the professional success of an employee, we include: internal and external communication, cooperation with other employees, conflict management, the ability to quickly make effective decisions, the formation and management of relationships at the workplace, communication with clients, and others. Thus, the social intelligence of managers and employees contributes to the successful operation of the firm.

Analysis of place function and spatial distribution on HSR station area: A case study of Jinanxi Station

The HSR station area not only assumes the function of the city’s external communication, but also is an important public space, which plays an important role in the urban development. Based on the relevant theories, this paper analyzes and evaluates the status quo of the site functions in the Jinanxi Station area by combining the on-site survey and POI data. It is concluded that the site functions in the Jinanxi Station area are formed relatively slowly, with strong characteristics of circle structure and single residential function, showing unbalanced characteristics, but it will have huge space for future development. So in order to achieve an integrated development between station and city, it should avoid a single residential function, and achieve diversified functional development, require planning guidance and government guidance as well as further support and orderly promotion of policy funds.

Система комунікацій підприємств та організацій: основні складові та особливості функціонування

The aim of the article is to study the communication system of enterprises and organizations, to define its main components, interconnection and interaction, as well as its role in the process of ensuring an effective management process. In modern conditions, the effective functioning of enterprises and organizations is impossible without an established system of information and communications management. The performance of managerial functions is accompanied by information exchange both within the organization and externally. It is determined that the organization’s communication system contains subsystems of internal and external communications that provide information exchange within the organization and outside of it. Within these subsystems, social, technical, information and managerial subsystems, their constituent elements and characteristics are allocated. The internal communication system of the enterprise is designed to provide access to information in the process of making managerial decisions, while maintaining the optimal level of information protection. In addition, its further purpose is to create a favorable psychological climate in the team, increase the degree of staff involvement and loyalty, and overcome resistance to changes in the organization. The system of external communications is designed, first of all, to ensure the possibility of communication influence on external stakeholders, as well as effective circulation of information flows and information security of the enterprise. A conclusion is made regarding the need to take into account the influence of all factors and conditions of the internal and external environment, the formation of a complex of information transfer methods and tools, the optimization of communication channels, which will allow the most effective communication influence on target audiences.