Система комунікацій підприємств та організацій: основні складові та особливості функціонування

Abstract

The aim of the article is to study the communication system of enterprises and organizations, to define its main components, interconnection and interaction, as well as its role in the process of ensuring an effective management process. In modern conditions, the effective functioning of enterprises and organizations is impossible without an established system of information and communications management. The performance of managerial functions is accompanied by information exchange both within the organization and externally. It is determined that the organization’s communication system contains subsystems of internal and external communications that provide information exchange within the organization and outside of it. Within these subsystems, social, technical, information and managerial subsystems, their constituent elements and characteristics are allocated. The internal communication system of the enterprise is designed to provide access to information in the process of making managerial decisions, while maintaining the optimal level of information protection. In addition, its further purpose is to create a favorable psychological climate in the team, increase the degree of staff involvement and loyalty, and overcome resistance to changes in the organization. The system of external communications is designed, first of all, to ensure the possibility of communication influence on external stakeholders, as well as effective circulation of information flows and information security of the enterprise. A conclusion is made regarding the need to take into account the influence of all factors and conditions of the internal and external environment, the formation of a complex of information transfer methods and tools, the optimization of communication channels, which will allow the most effective communication influence on target audiences.