The choice of a suitable forecasting method carries noteworthy significance for organisations in adequately accomplishing their business targets. The selection of forecasting method becomes more sophisticated when there is a significant impact of seasonality on the business of an organisation. To deal with the situation of selecting the most relevant forecasting method for seasonal data, this paper proposes a framework using analytical hierarchy process (AHP) to rank various forecasting techniques for long time series. Accuracy measures namely Theil's U, mean absolute error (MAE), root mean square error (RMSE) and mean absolute percentage error (MAPE) are used as AHP criteria for performance measurement of various univariate time series methods such as naïve + season level trend (SLT), error, trend, seasonal (ETS), seasonal autoregressive moving average (SARIMA), exponential smoothing state space model with Box-Cox transformation (BATS) and trigonometric exponential smoothing state space model with Box-Cox transformation (TBATS) for seasonal data. The proposed framework is validated through real-time data provided by a public sector company in India. Ranking obtained from the developed AHP framework suggests that SARIMA is ranked top amongst all the techniques for short-term forecasting of seasonal data.
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