Expertise In Management Research Articles

A 28 years surgical experience of 398 sinusal mucoceles: how technologies, techniques and experiences have changed their treatment throughout the years.

Sinonasal mucoceles (SM) are benign, expansive neoformations which require surgical marsupialization to prevent severe complications. The present study reports the larger case history ever published: a 28-years expertise in the surgical management of SM. A retrospective study was conducted on patients surgically treated for SM at the Departments of Otorhinolaryngology of Varese and Pavia, between 1994 and 2022. 398 patients were reported. An endoscopic endonasal marsupialization of SM was performed in 92,5% of cases. 7% of patients underwent a combined approach while 0,5% required an exclusive open surgery. The average follow-up after surgery was 10-60 months. SM overall recurrence was observed in 11,4% of cases. Endonasal endoscopic SM marsupialization is a feasible technique which allows the preservation of the anatomy and physiology avoiding the surgical invasiveness of the external approaches. The well-established surgical expertise in the endonasal endoscopy together with technological improvements widened the indication range of the exclusive endoscopic technique over the traditional open surgery.

Proposed Business Strategic Improvement to Accelerate Waste Management Business Unit at Building Materials Company (Case Study at Cement Inc)

The rising environmental concerns and regulatory measures in Indonesia have created new opportunities for the expansion of waste management services in the cement sector, specifically by utilizing thermal technology. The Waste Management Unit (WMU) of Cement Company presents substantial strategic opportunities for expansion and development. After undergoing a merger and acquisition, Cement Inc experienced a transformation and has now become a state-owned firm. This change offers WMU Cement Inc further opportunities for growth and expansion. The objective of this research is to identify the most effective strategy for the Waste Management Business Unit within the Cement Company using the Analytical Hierarchy Process. The study explores three fundamental research question: (1) What is the current situation for WMU Cement Inc in terms of market, money, customer, and organization? (2) What are the obstacles inside the organization and in the external environment that hinder the acceleration of waste management services in Indonesia, resulting in limited value creation for the company? (3) What are the suggested recommendations and strategic choices for the company to enhance its value absorption? The study used the SWOT (Strengths, Weaknesses, Opportunities, and Threats) and AHP (Analytic Hierarchy Process) framework to perform a comprehensive evaluation and evaluate three strategic options for the waste management division: retaining it within the cement firm, expanding it to the cement group as a whole, or establishing it as an independent entity. The results of this study indicate that the most favorable choice (40.6%) is to establish WMU as a separate entity, which offers greater advantages compared to fully integrating with the parent company (30.9%) and keeping the current business operations (28.4%). By creating WMU as an independent organization, it may effectively avoid market and pricing cannibalization amongst its subsidiaries and optimize operations. WMU Cement Inc possesses the capacity to assume a leading role in waste management services by offering waste solutions to all SIG subsidiary plants and other cement makers, including ITP. The benefits of this method include autonomous operations, targeted management, rapid decision-making, and varied income streams achieved via the cultivation of specialized skills and expertise in waste management. This decision presents a chance to attract targeted investments and collaborations that promote innovation and expansion in waste management.

Design Analysis to Enhance Financial Education for Student Entrepreneurs in University

Telkom University organizes an entrepreneurship program that serves entire students who want to start a business with a selection method to be incubated for one semester or more. Doing business for Student Entrepreneurship (SE) requires financial management expertise because it is very important to ensure that products are in line with expectations and efficient use of resources to maximize business profits. Financial skills are also important in running businesses. From that, the university holds learning finance management in the process of business incubation, but SE feels learning financial management is not interesting. Therefore, this research aims to discuss the needs of financial management for SE, lecturers, and universities with a qualitative approach through focus group discussion. The study's key findings are that SE needs to learn about financial statements. They also expect this to be done automatically on a digital basis that is easy to use, so entrepreneurial students can take advantage of the automatically generated data for proper decision-making and can focus on the creative and innovative aspects of the product. Financial apps for financial statements could potentially be made by digital software developers

Seamless collaboration: The integral role of anaesthesiologists and orthopedicians in patient care

In the dynamic field of orthopedic surgery, the collaboration between anaesthesiologists and orthopedicians is paramount to ensuring optimal patient outcomes. By examining the synergistic relationship between these two specialties, we explore how coordinated perioperative care, from preoperative assessments to postoperative management, can significantly improve clinical results. Anaesthesiologists contribute their expertise in pain management, patient stabilization, and monitoring during surgery, while orthopedicians provide their specialized skills in musculoskeletal procedures. The interplay between these professionals allows for precise surgical interventions and the management of complex cases, particularly in patients with comorbidities. Furthermore, this collaboration extends beyond the operating room, encompassing preoperative planning and postoperative rehabilitation, which are crucial for comprehensive patient care.

Waste management systems in the context of sustainability

The present paper deals with waste management systems in the context of sustainability in selected municipalities. The author's team aimed to find the key waste groups according to the classification groups that have a major impact on the volume of waste and the cost of the system, thus facilitating management decision-making. In order to optimise the management of the entire waste management system from the perspective of the statutory municipality, it was first necessary to reduce the original list of 53 waste items to a significantly smaller number. With the help of waste management experts, criteria for reducing the number of waste input items were defined, resulting in a reduced statistical sample of 27 items. Each item is quantified by the amount of waste per year and the cost of the system per year. The mathematical apparatus consisted primarily of calculating average values as well as marginal slopes of waste quantity and cost. The interrelationships between waste groups were graphically recorded in perceptual maps. The individual analyses were carried out primarily for a statutory city, with secondary comparisons of the results with smaller towns and small villages. The analytical procedures verified that the catalogue of basic components of mixed municipal waste can be significantly reduced for decision-making in secondary resource management. The amount of waste selected in each group significantly impacts the cost of the whole waste management system. Of the original 15 waste groups, only three groups appear to be the main ones. The municipal waste group even has a decisive influence on both the quantity of waste and the cost of the whole system. Thanks to these findings, from the point of view of both the manager and the management of the statutory city, it is possible to focus on this core group, which contains the 13 original catalogue items.

The Use of Big Data in Corporate Accounting and Data Analysis: Opportunities and Challenges

IntroductionThe era of Big Data technologies is restructuring corporate accounting, enabling a wide array of dynamic potential. This project explores how Big Data affects financial management, focusing on forecasting, risk management, and technological advances.MethodsThis work is informed by a large-scale review of scholarly literature, industry reports, and case studies. Databases like Google Scholar, PubMed, IEEE Xplore, Scopus, and Web of Science were used for data collection. Keywords included Big Data, corporate accounting, financial forecasting, risk management, data analytics, AI in accounting, machine learning in finance, and blockchain technology applied to accounting. The review was structured thematically, focusing on financial forecasting, risk management, and ethical considerations affected by Big Data practices in this domain.ResultsBig Data improves financial forecasting accuracy using historical data, market trends, and consumer behavior analytics. In risk management, Big Data facilitates effective proactive actions through thorough risk evaluation. Emerging technologies are anticipated to automate complex tasks, enhance predictive analytics, and improve the security and reliability of financial transactions.ConclusionsBig Data holds significant potential for corporate accounting, though challenges such as managerial complexity, data privacy, and expertise requirements for handling large volumes of data remain. The study highlights the importance of flexibility and technological adaptability, as well as specialized skill sets. It calls for continual dialogue and policy development to meet the ethical challenges presented by Big Data/AI, promoting responsible deployment while ensuring fairness. This review contributes to academic discourse and provides strategic guidance for practitioners in the evolving landscape of corporate accounting

The Predictors of Attracting Large Audience in China: The Study of Social Media Platforms

The objective of this research was to measure the relationship between Douyin creative campaigns, Xiaohongshustories, quality of content, content management expertise and attracting a large audience. The relationship between variables was tested empirically by collecting primary data from respondents. A sample of 225 responses was collected using a Likert scale questionnaire. Statistical Package for Social Sciences (SPSS) version 29 was used for the findings. The study found that Xiaohongshu stories and quality of content are significant predictors of attracting large audiences. However, the impact of Douyin's creative campaigns was insignificant in attracting a large audience. Moreover, the study found that moderating variable content management expertise positively strengthens the relationship between Xiaohongshu stories, quality of content and attracting a large audience. The moderating role of content management expertise was rejected in the relationship between Douyin creative campaigns and attracting large audiences. The study recommended significant findings for theoretical and practical implications, which are necessary for literature and policymaking to improve information sharing and attract large audiences

Improving head and neck sarcoma care: The impact of a specialized multidisciplinary team approach on diagnosis and patient outcomes

ObjectiveGlobally, head & neck sarcoma care pathways remain unclear. In 2018, the London Sarcoma Service (LSS) set up a dedicated head and neck sarcoma (HNS) multidisciplinary team (MDT) with a clear objective to provide formal access to super-specialist expertise in diagnosis, treatment planning and management of HNS. The aim of the study is to provide first results of a dedicated HNS MDT. MethodsAll patients discussed between 2018 and 2022, in HNS MDT, with a new histologically confirmed HNS diagnosis were included in the study. Demographics, anatomic site, morphology, MDT recommendation, treatment details and outcomes were obtained from electronic patient records. ResultsA total of 337 patients were discussed in the HNS MDT of which 178 patients were included in the study, with a median age of 53 years(range 2–94); 67 % were soft tissue sarcomas(STS) and 33 % were bone sarcomas(BS), of which 43 % and 71 % were high grade, respectively. 55 % BS and 39 % STS underwent surgery. 9 % of BS and 7 % of STS received adjuvant Proton Beam therapy. With a median follow-up of 2.16 years, recurrence was observed in 12 %, distant metastasis in 6 % of patients and overall survival was 72 %. ConclusionThe HNS MDT provides expertise on diagnosis and multi-modality management of HNS. STS are more likely to be misdiagnosed. Atypical imaging characteristics should trigger a specialist referral. Adequate surgery at first presentation remains the mainstay of treatment and the strongest prognosticator of overall survival. Formation of an expert working group specific to HNS must work towards streamlining sarcoma care.

Developing evidence-based medication therapy management tools for psychiatric nurses: An evaluative qualitative case study.

Clinical use of psychotropic medications involves diverse risks, addressable by nursing interventions. The research had a dual purpose: developing an "Evidence-Based Medication Therapy Management Guideline" and a "Medication Administration-Tracking Chart" and evaluating their use through an evaluative case study. Evidence-based guideline and chart development and evaluative case study. Initially, Evidence-Based Medication Therapy Management Guideline and Medication Administration Tracking Chart for managing medication in a psychiatric unit were developed. Subsequently, their efficacy was evaluated in a case study involving 10 participating nurses used in the psychiatric unit with 123-bed of a training and research hospital in Turkey. Data was collected through personal forms, interviews, medication charts, and researcher observations, and the analysis employed Merriam's case study method. Three themes (inception, implementation, termination, and sustainers) and 12 sub-themes emerged. Nurses stated that the research tools filled their information gaps, enhancing the medication therapy management process's effectiveness and safety, improving nursing care quality and continuity, and benefiting patient outcomes. Nurses expressed a desire to consistently use the tools in the unit and provided suggestions. Nurses highlighted the tools' potential to enhance medication safety, psychiatric care, and patient outcomes. However, their stance on using evidence-based tools revealed an approach/avoidance conflict, balancing benefits and barriers. Experience emerged as a hindrance in embracing evidence-based clinical tools. This study is among the first to comprehensively develop evidence-based medication management guideline and administration-tracking chart for psychiatric nurses globally and in our country. Routine use of the tools is expected to enhance nurses' expertise in psychotropic medication management, leading to improved patient outcomes in medication-related aspects.

Anaesthetic Challenge in a Child with Hurler’s Syndrome: Encouraging Experience with Neuraxial Blockade

Mucopolysaccharidoses are uncommon genetic diseases with multisystem involvement. The potential for airway difficulties and varying success rate of neuraxial blockade demands considerable expertise in the anesthetic management in these patients. Airway management has evolved significantly in such syndromic patients with the increasing use of video laryngoscopes and Supraglottic airway devices. However, airway catastrophes are not uncommon. This calls for better utilization of neuraxial and peripheral nerve blocks along with the use of newer agents for sedation having a favorable pharmacological profile. Here, we present a case of child having Hurler disease with an inguinal hernia successfully operated under subarachnoid blockade.

Employee assistance program for players in the Chinese Professional Baseball League

Employee Assistance Programs (EAP) offer services that assist in the management of problems faced by employees. EAP can assist in addressing employee-related issues in various workplaces, including the problems faced by professional baseball players. The purpose of this study is to develop the framework for a suitable EAP for the players of the Chinese Professional Baseball League (CPBL). This study chose the modified Delphi method to develop the EAP for players of the CPBL. The selection of members of the expert panel was based on their expertise in human resource management, counseling, EAP, and sports management, as well as retired professional baseball players. The two rounds of nine-week survey were conducted to collect the opinions of the panel experts. The results indicated that EAP for CPBL players fall into four categories: EAP about work, which can help players pursue their career development; EAP about health, which can help players maintain their physical and mental health; EAP about family life, which can help improve the quality of life of players and their families; and other EAP, which can be used to establish communication channels with the teams. There are a total of 40 EAP items developed in this study.

COLLECTIVE INVESTMENT SCHEME AS A TOOL FOR ECONOMIC INCLUSION AND DEVELOPMENT IN NIGERIA

There are two major challenges to doing business in Nigeria: lack of capital and managerial expertise. With the large population of Nigeria, and by implication, the size of her market, Collective Investment Scheme (CIS), as regulated under the Investment and Securities Act (ISA) 2007, provides the necessary platform to overcome the two challenges above. Where the two challenges are overcome, the CIS can be a tool for economic inclusion and development in Nigeria. This study, therefore, examines the Collective Investment Scheme (CIS) in Nigeria, a business package aimed at economic inclusion and development. CIS, regulated by the Securities and Exchange Commission, offers three types of schemes with potential benefits for investors and addressing housing deficits. The CIS is a vital tool for economic inclusion and development of Nigeria. Its domicile in the Nigerian Capital Market (NCM) is to ensure its success as the funds are only invested in securities of choice for profits. The regulatory expertise and wide powers of the Securities and Exchange Commission (SEC) in the regulation of CIS are for the success and sustenance of the scheme via systemic scrutiny of the CIS managers and their operations. However, a comparison with Mauritius reveals some shortcomings. The doctrinal research method is adopted in this study. This doctrinal research adopts a comparative analysis to identify areas for improvement. The study finds that while CIS has advantages, it also has demerits. Recommendations are proffered to enhance the Nigerian CIS scheme, including addressing regulatory gaps and improving investor benefits.

The Impact of Foreign Direct Investment on Economic Growth in Zambia: A Comprehensive Analysis

This study examines the relationship between economic growth, government consumption expenditure, gross national income (GNI) per capita, exports and foreign direct investment (FDI) in Zambia from 1994 to 2023. Using secondary data from the World Bank and regression analysis using Jamovi software, the study finds significant positive impacts of GNI per capita, exports and FDI on Zambia's GDP. The findings underscore the critical role of FDI in driving economic growth through technology transfer, managerial expertise and capital formation, while emphasising the importance of macroeconomic stability and diversified economic policies to maximise the benefits of FDI. The findings provide valuable insights for policymakers in formulating strategies to leverage FDI for sustainable economic growth in Zambia.

Dimensi Pembentuk Ketertarikan Investor Memilih Produk Cilem BSI Kencong

Islamic investment has become an attractive choice for Indonesian society looking to grow their funds while adhering to Islamic law. BSI Kencong, part of Bank Syariah Indonesia (BSI), offers the Cilem investment product designed to meet these needs. This research aims to identify the factors influencing public interest in investing in Cilem at BSI Kencong. The research method employed is qualitative, utilizing literature review and customer testimonial analysis. Data was gathered from various sources, including official BSI publications, Islamic investment literature, and customer reviews. The findings reveal several key factors driving public interest in Cilem investments. Firstly, the competitive profit potential is a major attraction, supported by expertise in investment management and diversification across safe Sharia-compliant instruments. Secondly, the security and trust provided by BSI Kencong, overseen by the Financial Services Authority and the National Sharia Board of MUI, instill confidence in customers. Thirdly, adherence to Islamic principles is crucial, evidenced by Sharia certification from the National Sharia Board of MUI. Additionally, ease of access and transactions play a significant role. BSI Kencong offers various channels including branches, the BSI Mobile app, website, and agents, enhancing customer convenience. Friendly and professional service from BSI Kencong staff adds to customer comfort and satisfaction. Active promotion and education efforts by BSI Kencong increase public awareness and understanding of Cilem products. Positive testimonials from investors demonstrate real benefits, encouraging prospective customers to participate. Lastly, the desire to support the growth of Islamic economy in Indonesia further strengthens public interest in Cilem investments. In conclusion, the combination of factors such as profit potential, security and trust, Sharia compliance, ease of access, professional service, promotion and education, positive testimonials, and support for Islamic economy collectively create a compelling attraction for the public to invest in Cilem products through BSI Kencong.

Anaphylaxis: Definition and criteria.

Anaphylaxis is a systemic allergic reaction that may be severe and life-threatening. With more than a dozen anaphylaxis definitions proposed over the past several decades and several diagnostic criteria in circulation, there is a need for a multinational consensus definition to simplify management across specialties. Anaphylaxis diagnostic criteria are more alike than they are different, and approaches of the National Institute of Allergy and Infectious Disease, World Allergy Organization, and Brighton Collaborative help to add granularity and perspective to patient management. Anaphylaxis occurs across a spectrum of severity within populations, although, among individual patients, there is some evidence to suggest more consistency for an individual allergen. Still, severity is influenced by a number of factors that demonstrate variability: factors that relate to allergen triggers, patient characteristics, and treatments received. Severity of anaphylaxis impacts management, and recent guidelines provide approaches that consider individual factors to inform both strong and conditional recommendations. Conditional recommendations serve as navigational signals for shared decision-making when patient expertise is leveraged to inform individual preferences and values together with clinician expertise in anaphylaxis management to provide patient care bespoke to each patient. As novel approaches to both prevention and treatment of anaphylaxis emerge, an understanding of the significance of strong and conditional recommendations becomes critical to providing individualized and appropriate care for patients at risk for anaphylaxis.

Pharmacy-Led Management of Atrial Fibrillation: Improving Treatment Adherence and Patient Outcomes.

The world's population is ageing, with the number of those over 60 years expected to represent a fifth of the total population by 2050. Increases in chronic long-term health conditions (LTCs) associated with ageing, and requiring regular but often avoidable medical intervention, are pressurising already overloaded, health and social care systems. Atrial fibrillation (AF) is an LTC, which is most frequently diagnosed in the elderly. An often, asymptomatic condition, AF is associated with a 3- to 5-fold increased risk of severe ischemic stroke. Stroke prevention, with risk-stratified oral anticoagulants (OACs) is the standard recommended care for patients with AF. Stroke avoidance is, however, dependent on persistent adherence to OAC medication, with an adherence rate of >80% considered necessary to achieve optimal health outcomes. Suboptimal adherence to OACs is common, with a third of all AF patients not taking their medication as prescribed. This combined with the short half-life of OACs can result in poor clinical outcomes for patients. Policy makers now consider improving adherence to prescribed medicines for LTCs, a public health priority, to ensure better health outcomes for patients, whilst minimising unnecessary health system costs. Prescribing medicines to treat LTCs, such as AF, is not enough, particularly when the patient may not experience any measurable benefit to the treatment and may instead, experience medication-associated adverse events, including a risk of bleeding. Pharmacists who are experts in medicines management are ideally placed to support medication adherence, to educate, and to improve health outcomes for patients with AF. In this review, I will consider the evidence for poor medication adherence in LTCs and in particular adherence to OACs in patients with AF and highlight the role that pharmacists can play in ensuring optimal adherence and showcase pharmacist-led interventions that effectively address this problem.

Special considerations in managing pain and psychosocial distress in patients with opioid use disorder and cancer: the role of the supportive care and psycho-oncology interdisciplinary team.

People with a substance use disorder (SUD) have shortened lifespans due to complications from their substance use and challenges engaging with traditional health care settings and institutions. This impact on life expectancy is especially prominent in patients with co-occurring SUDs and cancer, and often has a much worse prognosis from the cancer than a similar patient without a SUD. Palliative care teams are experts in serious illness communication and symptom management and have become increasingly embedded in the routine care of patients with cancer. We argue that the skill set of palliative care teams is uniquely suited for addressing the needs of this oft marginalized group. We provide a comprehensive review of tools for addressing these needs, including medications that can both treat pain and opioid use disorder (OUD), and highlight psychosocial approaches to treating patients with OUD and cancer in a way that is respectful and effective. Using a trauma informed framework, we focus on the application of harm reduction principles from addiction medicine and the principles of clear communication, accompaniment, and emotional presence from palliative care to maximize support. We also focus on ways to reduce stigma in the delivery of care, by providing language that reduces barriers and increases patient engagement. Finally, we describe a clinic embedded within our institution's cancer center which aims to serve patients with cancer and SUDs, built on the framework of harm reduction, accompaniment and trauma informed care (TIC). Overall, we aim to provide context for addressing the common challenges that arise with patients with cancer and OUD, including the direct impact of psychosocial stress on substance use and cancer treatment, delays in disease directed treatment that can potentially impact further treatment options and outcomes, challenging pain management due to greater opioid debt, and potential loss of primary coping mechanism through substance use in the face of potential terminal diagnosis.

Challenges of the Regional Anesthetic Techniques in Intensive Care Units - A Narrative Review.

Effective pain management is vital for critically ill patients, particularly post-surgery or trauma, as it can mitigate the stress response and positively influence morbidity and mortality rates. The suboptimal treatment of pain in Intensive Care Unit (ICU) patients is often due to a lack of education, apprehensions about side effects, and improper use of medications. Hence, the engagement of pain management and anesthesiology experts is often necessary. While opioids have been traditionally used in pain management, their side effects make them less appealing. Local anesthetics, typically used for anesthesia and analgesia in surgical procedures, have carved out a unique and crucial role in managing pain and other conditions in critically ill patients. This work aims to offer a comprehensive overview of the role, advantages, challenges, and evolving practices related to the use of local anesthetics in ICUs. The ability to administer local anesthetics continuously makes them a suitable choice for controlling pain in the upper and lower extremities, with fewer side effects. Epidural analgesia is likely the most used regional analgesic technique in the ICU setting. It is primarily indicated for major abdominal and thoracic surgeries, trauma, and oncology patients. However, it has contraindications and complications, so its use must be carefully weighed. Numerous challenges exist regarding critically ill patients, including renal and hepatic failure, sepsis, uremia, and the use of anticoagulation therapy, which affect the use of regional anesthesia for pain management. Appropriate timing and indication are crucial to maximizing the benefits of these methods. The advent of new technologies, such as ultrasonography, has improved the safety and effectiveness of neuraxial and peripheral nerve blocks, making them feasible options even for heavily sedated patients in ICUs.

הבית הבורגני בישראל הצעירה במבט גלובלי

Israeli critical research tends to view the Israeli home in the 1950s and 1960s as an institutional tool for shaping society. However, the central focus of individuals on the modern home, its design, and its furnishing during the second decade of the state's existence is evidence of its dominant position and its cultural, emotional, and ethical importance among the emerging Israeli bourgeoisie. As in Western European countries following World War II, the modern Israeli home expressed a desire to disconnect from a violent, crisis-filled and painful past and to build a new, modernist and, most importantly, stable future. Alongside government authorities and planning bodies, citizens, tenants, and families took advantage of design books and the guidance and advice provided by interior designers, architects, and self-proclaimed household management experts in order to participate in the design of the home. The building, the house and the apartment were also designed according to the family's requirements and its character, thus expressing the values of the Israeli bourgeoisie and its desire to integrate within consumer culture. The modern Israeli home became an emotional fortress, a protected refuge for middle-class Israelis against strangers and dangers.

Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners