DATA MINING AND BUSINESS INTELLIGENCE IN MANAGING THE BUSINESS PROCESSES OF THE PROJECT OFFICE OF AN OUTSOURCING COMPANY

Abstract

The article carries out a comprehensive study of the possibilities of applying modern business analytics and intelligent data analysis methods to optimize project management processes in the conditions of an outsourcing IT company. The work justifies the relevance of the problem associated with the avalanche-like growth of data volumes during the implementation of IT projects and the possibilities of innovative technologies for their intellectual analysis to identify hidden patterns. Scientific works of leading experts in project management and informatization have been critically analyzed, but a lack of comprehensive studies regarding data analysis specifically for project offices was noted. To achieve the research goal, a thorough analysis of the essence and possibilities of business analytics and intelligent data analysis was carried out, their role in managing modern organizations was examined in detail, and the scientific advantages of implementation in project offices of outsourcing companies were justified. The study of the practical use of business analytics and intelligent data analysis tools to solve the specific task of searching for new projects in the marketing activities of the IT outsourcing company was conducted. Effective methods of data collection, processing, and analysis concerning clients, market, competitors, communication channels, etc., were thoroughly analyzed. Thus, the article carries out a comprehensive study of the theoretical foundations and applied aspects of using advanced business analytics and intelligent data analysis tools with the aim of improving and optimizing the marketing activities of the modern project office of an outsourcing IT company by making timely well-founded managerial decisions based on deep analysis of available data sets.