Abstract Be Accessible Throughout the Holidays Prospect Identification Identify Major Gift Prospects in Four Steps How ID Process Works Board Cultivation Idea Anonymous Gifts on the Rise Solicitation Tip Empowering Key Players Help Major Gifts Committee Establish a Routine Create ‘Impact Pieces’ Understand Role of Presentation Tools in Solicitation Calls Corporate, Foundation Requests Identify Yourself Properly in Grant Applications Employee Giving University's ‘Legacy Tree’ Encourages Employee Support Sharpen Your Sales Skills Draw In Prospects Games Boards Play Determining Donor Capacity Smaller Nonprofits Can Benefit From Prospect Research Case Study: Prospect Research Boosts Two Nonprofits Add Campaign Dimension Consider a Multi‐phase, Multi‐leader Campaign Campaign Phases Give Stalled Campaign New Life Grant Applications May Raise Issues of Confidentiality Boost Gift Annuities Through Message Repetition Building Donor Relationships Do You Have a ‘Guest Experts’ Program in Place? Campaign Communications Consider Webcam to Illustrate, Celebrate Building Process How a Webcam Works Funding Interest Question Identify Your Prospects' Response Motivators Tips for Making Introductions to Foundations Engage Donors In Your Mission ‘Name a Species’ Program Generates Funds, Awareness Current Naming Options