Contemporary art design not only pursues the quality of the work itself, but also pays attention to the sensory aspects of people’s needs for art design. Traditional art design methods can be limited by time, space and other objective conditions, and often fail to achieve the designer’s expected effect, and visitors’ experience is not strong. The usage of multimedia technology in art and design can enrich its expression and enhance visitors’ experience. In order to increase the sense of interaction between the platform and users, multimedia technology is incorporated into the interactive art design platform generated by VR technology in this paper. This article combines multimedia technology with interactive technology to construct an interactive platform for art and design, and applies it to the display of Dunhuang murals. Through the analysis of user experience feedback, the effectiveness of art and design display and interaction is verified. Display and interact with Dunhuang murals as interactive platform applications. This test is to extract women’s clothing colors from the same tradition in different times in the color extraction exploration module of the interactive platform, so as to provide accurate information for displaying women’s clothing color changes and comparing interactions. The findings show that the platform is capable of extracting and recognizing the color characteristics of the murals, accurately identifying user signals, and noticing 3D modeling of images via VR technology. This capability provides solid technical and data support for the platform’s interaction module. The interaction design, platform functionality, and layout can support the majority of users in terms of cognition, perception, and interaction, pique their interest, and enhance their experience, according to evaluation of trial user information. The interaction ends abruptly, according to a small percentage of users, and they had a bad experience overall.