Expand Market Share Research Articles

SISTEM INFORMASI PENJUALAN PAKAIAN BERBASIS WEB PADA TARGET FACTORY OUTLET

Website “Sistem Informasi Penjualan Pakaian Berbasis Web Pada Target Factory Outlet” aimed at helping Target Factory Outlet to expand market share and increase the credibility of Target Factory Outlet itself. The results obtained are websites with the domain name ‘targetfo.store’ which have been hosted can be accessed by website visitors. The making of the website uses System Development Life Cycle (SDLC) method which is carried out in several phases namely analysis, design, implementation, installation, testing, and maintenance. This website uses several design tools, namely Flowchart, Data Flow Diagram, Entity Relationship Diagram, Context Diagram and Relationship Between Tables. Testing this website uses Black Box Testing and User Acceptance Test(UAT) method. This website is created using HTML and PHP programming languages and uses MySQL as a Database Management Software (DBMS). The website ‘targetfo.store’ has the advantage of having goods import reports, sales reports and financial reports that can be seen by Target Factory Outlet owner.

OPTIMIZING THE CEATIVE BUSINESS INDUSTRY OF WOOD-WASTE CRAFT PRODUCTS

The implementation of activities focused on updating production and e-commerce management on “Borna” aims at resolving some of the challenges and obstacles experienced by Borna. One of them is in the production stage, where wood cutting still uses a jigsaw, making production processes longer and limiting e-commerce that still relies on social media platforms, making marketing networks and sales levels still low. The assistance program to facilitate the resolution of the problem in question was carried out at the end of August 2019, in Binjai. In addition, on the same occasion, appropriate technology assistance was also carried out by handing over a saw machine for efficiency and effectiveness in the process of cutting round, hexagonal and trapezium wood plates. As a complement in updating partner competencies, the implementation team also provides training and assistance in developing the website as one of the main e-commerce platforms to increase partner marketing and revenue. The use of e-commerce websites in expanding market share slowly but surely has made Borna products become more exposed and known and can compete with products originating from Java Island which currently dominate national and international market share. Keywords: Craft Products; Souvenir Wood Waste; Borna; Binjai.

RANCANG BANGUN E-COMMERCE BERBASIS WEB RESPONSIVE DAN MOBILE ANDROID PADA UMKM AIKORI NATURAL LEATHER BAG SEMARANG SEBAGAI MEDIA PROMOSI DAN INFORMASI

The development of the internet in Indonesia is one factor in improving the economy in Indonesia. UMKM Aikori Natural Leather Bag Semarang is a micro company engaged in the creative industry that produces handicraft items made from cow leather. Since its establishment in 2011, the company has only introduced its leather craft products offline. So many customers find it difficult to get information about the latest product collections from UMKM Aikori Natural Leather Bag Semarang. To overcome this problem a web was created using one of the CMS (Content Management System) namely Wordpress which can expand market share and also facilitate UMKM Aikori Natural Leather Bag Semarang in managing product sales. The purpose of this research is to build online-based sales media using Wordpress content management system so that it can expand market share that cannot be reached by the previous system. The method used in this research is the System Development Life Cycle, namely Waterfall, where there are several stages, namely requirements definition, system and software design, implementation and until testing, system testing, operation and maintenance. The results of this research show that a good web can contain the latest information so that it can be accessed by customers anytime and anywhere.

Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

Software warranty cost optimization under imperfect debugging

PurposeThe purpose of this paper is to identify and quantify the key components of the overall cost of software development when warranty coverage is given by a developer. Also, the authors have studied the impact of imperfect debugging on the optimal release time, warranty policy and development cost which signifies that it is important for the developers to control the parameters that cause a sharp increase in cost.Design/methodology/approachAn optimization problem is formulated to minimize software development cost by considering imperfect fault removal process, faults generation at a constant rate and an environmental factor to differentiate the operational phase from the testing phase. Another optimization problem under perfect debugging conditions, i.e. without error generation is constructed for comparison. These optimization models are solved in MATLAB, and their solutions provide insights to the degree of impact of imperfect debugging on the optimal policies with respect to software release time and warranty time.FindingsA real-life fault data set of Radar System is used to study the impact of various cost factors via sensitivity analysis on release and warranty policy. If firms tend to provide warranty for a longer period of time, then they may have to bear losses due to increased debugging cost with more number of failures occurring during the warrantied time but if the warranty is not provided for sufficient time it may not act as sufficient hedge during field failures.Originality/valueEvery firm is fighting to remain in the competition and expand market share by offering the latest technology-based products, using innovative marketing strategies. Warranty is one such strategic tool to promote the product among masses and develop a sense of quality in the user’s mind. In this paper, the failures encountered during development and after software release are considered to model the failure process.

How to Promote the Development and Cultivation of Talents in Power Enterprises

With the development of society and the stable growth of the economy, the management concepts in power enterprises of our country are also constantly improving. Human resource management has become the core of power enterprise management in our country. The relevant management activities of power enterprise must be carried out by around people. Thus, in order to improve their competitive strength and expand market share, power enterprise should focus to the construction of internal advanced technology talents. With this, the internal talent development ability can be improved and the talent strength of the power enterprise can be enhanced.

Why Does Theory of Inventive Problem Solving Matter in Malaysian Food and Beverage industry?

Nowadays, the competition in the food and beverage industry has developed from a single food competition to comprehensive competition in all aspects: from the pursuit of high-quality products to the expansion of market share, to the promotion of the brand effect and to the new shape of pursuing the entire enterprise. Consumers’ demands keep changing with time. These changes are different from demands that occur for classy foods requiring typical features such as nutrition value, the lusciousness of taste, and accessibility, to basic aspects such as improved food safety, food life span, durability, and waste food proper management. Thus, the objective of this research work is to review the TRIZ-theory of inventive problem-solving the matter in Malaysian food and beverage industry. The new product development in Malaysian food and beverage industry needs to accommodate the market demand. This study revealed that the actual product development process could be analyzed by assessing the interactions between consumer demands and expectations, the producer’s technical capacity of the food, and emerging knowledge from scientific researches about food. This has been attributed to the problem of the low quality of input terms of the food industries and productivity growth of Malaysian manufacturing industries, which is input-driven rather than total factor productivity-driven.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then ?H? _ ( 0) rejected and H_i accepted.

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA UMKM DI KOTA TEGAL

Tegal City has many small and medium industries. The development of UMKM in Tegal City increases the absorption of the highest labor compared to other business units (Department of Industry and Trade, Cooperatives and UMKM, Tegal City, 2015). To continue to develop UMKM in Tegal City must be able to improve competitiveness and self quality so that the performance of UMKM can also increase.Educational background is an important capital in determining the quality of human resources so that it will produce high quality and competitive products. Continuity of business development and progress is influenced by the educational background of UMKM entrepreneurs. With quality human resources will create new and innovative creations. Innovative and quality products will certainly increase competitiveness with products from outside. . The use of e-commerce systems in the marketing process of UMKM products is an important factor in improving the performance of UMKM. With e-commerce UMKM entrepreneurs can increase and expand market share and increase sales. This study aims to determine the effect of the ability to prepare financial statements, educational background and interest in using e-commerce on the performance of UMKM in Tegal City.

Implementasi Metode Action Research untuk Peningkatan Daya Saing Umkm Melalui E-Commerce

Bandung city has Binong Jati knitting textile center established since 1965. This region is famous to neighboring countries because its knitted products are exported to Singapore, Brunei Darussalam, and Malaysia. Wanina Store and Karimake Store is a production house located in Binong Knitting Village. Production capacity has decreased significantly due to decreased sales volume so that it affects the level of business profits and impact on the low level of production. These SMEs are still using conventional ways in marketing their products and their knowledge in innovating technology is still low. Both partners are still using traditional marketing methods. They have not taken advantage of the existing marketplace or social media, due to the level of skills in the mastery and utilization of information technology is very low. So, the solution to the problem is (1) create an e-Commerce-based website to increase market share expansion and sales management. (2) provide training on the use of e-commerce that has been made. (3) provide training on the utilization of top 5 popular. The research method used in this research is the action research method and to measure the success of the system that has been implemented using the DeLone & Mc lean framework.Keywords : Action Research, SMEs, e-commerce, Improving, DeLone &Mc Lean.

Lessees’ satisfaction and optimal condition-based maintenance policy for leased system

To avoid the high cost of purchasing equipment, an increasing number of companies are willing to lease rather than own equipment. A lessor aims to improve lessees’ satisfaction, expand market share, increase total profits, and reduce maintenance costs. Owing to the Internet of Things and sensing technology, state detection data on leased equipment can technologically support the implementation of condition-based maintenance (CBM) policies. In this study, we examine optimal maintenance by considering lessees’ satisfaction with leased systems that are periodically inspected. We propose a CBM policy developed to have control limits for a leased system that undergoes periodic inspections, wherein the availability and operational performance are two objective indicators, and the lessees’ expectations concerning availability and operational performance are two subjective indicators. The indicators are used to forecast lessees’ satisfaction and the lessor's market share. Considering the overtime corrective maintenance penalty for each failure, we propose an analytical model to determine the optimal inspection cycle and the preventive maintenance threshold to maximize the lessor's profit. Finally, we use a leased system for cranes as an example in a numerical experiment. The result shows that the policy increases the lessor's market share and total profits.

Current Trends and Opportunities for Halal Restaurants in Thailand: A Conceptual Framework

The food and beverage business is a vital part of the tourism sector. This was among the top five sources of income for Thailand, worth 448 billion baht in 2015, and may continually increase due to the expansion of the tourism industry. More than 20 million tourists visit Thailand every year, so tourist attractions should have a variety of restaurants that should not only have food that tastes great, but also excellent service and hygienic conditions. Therefore, halal certification for food services is required when halal tourism becomes significant. Having halal status would provide a competitive advantage and accommodate the expanding market share among Muslim and non-Muslim customers. However, there is an emerging opportunity for halal restaurants, with the number of halal establishments in some regions of Thailand being inadequate for people who want to try halal food. Furthermore, some halal restaurants run by Muslim owners are not certified by a halal certification body. The objectives of this paper are to review literature on halal certification and to provide recommendations and guidelines on the opportunities in establishing a halal restaurant in Thailand. Finally, we will look into the importance of the halal status in attracting more Muslim and non-Muslim restaurant owners who have not been certified halal yet to apply for the certification.

Create Multi-Sided Platforms to Balance Demand and Capacity

Technology advances continue to create opportunities to streamline business models. GPS, IoT and Cloud computing enable application development that features greater capabilities. By developing Multi-sided platforms, firms can better balance demand and capacity among buyers, suppliers and partners. Nurturing an asset-light ecosystem enables more direct, efficient and real-time commerce. The following study illustrates a path for growth by an incumbent operator. Balancing user requests versus enterprise capacity while bringing on-stream capital expenditures was never easy. Customer’s dissatisfaction and profit setbacks often occur when consumption, production and fulfilment are out-of-balance until a stable equilibrium is determined. The quest to acquire customers and expand market share is prompting firms to innovate with a strategic digital platform to leverage new capabilities, efficiencies and insights. This paper offers a framework to improve business models that face hardships due to shifting customer preferences, popularity fads and mounting infrastructure investments.

Extended consumer responsibility: Syncretic value-oriented pricing strategies for trade-in-for-upgrade programs

Nowadays, consumers play a central role in shaping the right retailing strategy. Motivated by the popularity of trade-in-for-upgrade (TIFU) programs in consumer electronics industries, this study adopts a multi-methodological approach to comprehensively explore TIFU-related behavioral pricing and market competition challenges. Grounded upon consumer psychology and behavior theories, this study develops a generalized consumer choice behavior model which takes into account the potential effect of reference dependence choice behavior. A behavior-grounded analytical model is established. Both analytical and quantitative empirical analyses using multiple empirical data sources are conducted. One distinctive feature of the proposed model is the conceptualization of vendor-buyer collaborative value orientation (termed as syncretic value orientation in this paper) in business objective functions, where we advocate that the extended consumer responsibility (ECR) should be incorporated into the modeling and analysis. In particular, this study derives a generalized form of the analytical model to determine the syncretic value-oriented prices and trade-in rebates under TIFU market competition. The results further reveal that involving the syncretic value in business objectives favors not only a price-leading firm’s expansion of market share but also gaining additional profits with a low-price-low-rebate strategy. Utilizing a low-price-high-rebate strategy, a price follower can seize the opportunity to lead in market share when the price leader solely sets profit maximization as its goal in a competitive market.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.

Strategic Planning of the Mutiara Coffee at Batungsel Village, Pupuan District, Tabanan Regency, Bali

This study aims to analyze the internal and external environment and determine the strategic planning of the Mutiara coffee. The research was conducted in 2018, with data collection techniques through interviews and questionnaires. This research is a type of descriptive research, using survey methods. The population used is the owner and all employees involved in operational activities in the Mutiara coffee company, amounting to 12 people. The sampling technique carried out in this study was census, that is, the entire population was used as the research sample. The method used in the study was using SWOT analysis. SWOT analysis is used to obtain strategic alternatives that will be recommended to the company. The results showed that internal environmental conditions consisted of: ease of obtaining raw materials, quality of raw materials, distinctive taste, strategic location, competitive prices, customer service, less promotion, technology/ processing is still simple, companies rarely conduct research and limited capital; internal environmental conditions consist of: consumer tastes, number of consumer demand, population growth, government policies, many competitors, free trade era, large capital competitors and inflation increases. Mutiara's coffee business strategic planning consists of the SO strategy: implementing a cost strategy advantage, expanding market share; WO strategy: increasing promotion, cooperating with the government; ST strategy: product differentiation, utilizing the resources that are owned; WT strategy: using more modern technology, collaborating with partners.

The government regulation and market behavior of the new energy automotive industry

Environmental issues and cleaner production are getting increasing attentions currently, making the clean production and sustainable consumption with low emissions significant. Traditional energy vehicles are increasingly unsuitable for the development of current society. It's a trend in the current vehicle market to accelerate the substitution of new energy vehicles for traditional energy vehicles. This paper makes a theoretical study on the development of new energy vehicle market supported by the government. First, this paper establishes a Cournot duopoly model which includes domestic and imported new energy vehicle manufacturers. Through the analysis of this model, this paper argues that government support policies such as subsidies and tariffs can effectively expand the market share of domestic new energy vehicles with less technology. Yet this approach is unsustainable, because domestic new energy vehicles with less technology can only survive in the market by shortening the gap with imported brands. Secondly, this paper establishes a Stackelberg model with product price as the decision variable and find that when there is a technical gap, the first mover advantage in the market will no longer exist. Finally, this paper compares two kinds of subsidies for domestic new energy vehicles and shows that the two subsidies are not different from subsidizing consumers or enterprises in expanding market share, and the consumer can obtain higher social welfare level as the subsidy object.

Making Online Shop Based on Web as a Business Opportunity

The purpose of the study were to develop the existence of digital applications such as online stores to offer many new opportunities, especially the opportunity to expand market share area with cheaper operating costs and easier business transactions that can be done anywhere. In making these systems, the steps to be taken include research design, types and methods of data collection, methods of approach, and system development. The result of the research was targeted to support and greatly expand the shop’s marketing area in growing global market competition. The creation of “Camilan Khas Bandung” online store has main target of supporting and greatly expand the marketing area in growing the competitiveness of global markets. Reintroducing traditional snacks of Bandung that has been laid by many people with fast food, also want to sell it with a navigation feature that allows users to search the snacks on the website that has been built.

Sharia Business Unit Spin-off: Strategic Development Model of Sharia Banking in Indonesia

Islamic bank in Indonesia in the last ten years shows a positive trend is quite impressive, the average asset growth of 30% is well above the average growth of conventional banks which only reached 15%. The other side, if the terms of its contribution to the national banking system is still very small, as indicated by the achievement of market share of Islamic banks until the end of December 2016 reached only 5.30% of the total national banking assets. Regarding to the objective conditions, would need the appropriate business development strategy to boost growth and expand market share, so that Islamic banks can increase their role in national economic activities. Spin-Off sharia business unit owned by a conventional bank is one of the business development strategy offered by the Banking Act. This paper aims to identify and measure the effectiveness of the implementation of the spin-off business unit into a sharia/Islamic banks (Sharia Commercial Bank-SCB) that have been carried out by some Islamic banks in Indonesia. The results show that the growth rate of SCB business activity is better than Sharia Business Unit (SBU), but in terms of profitability and efficiency level of SBU is better than SCB.

Pemberdayaan Masyarakat Melalui Pembinaan dan Bantuan Modal Usaha di Utan Kayu Jakarta Timur

The opening of a free market that now spans ASEAN and Asia Pacific region becomes a challenge as well as momentum for Indonesia to be able to show its existence in the international world through various fields such as human resources, market share expansion, and others by offering innovative domestic products. This background is the basis of community service. Specifically, the purpose of community service activities are: (1) to prepare entrepreneurs who are ready to compete healthily, (2) to develop micro and small business (UMKM) of society towards better (3) to foster entrepreneurship spirit for society. Methods in the implementation of community service programs include: (1) preparatory stage, ie by consulting with lecturers intensive as well as observing the target community program, and (2) the stage of implementation of activities, that is doing entrepreneurship and skill training. The outputs of community service activities include: (1) improving entrepreneurship for the target group, (2) increasing the economic level of the target group, and (2) the results of activities in the form of published products and having economic value. Outcome obtained from this activity is the development of rice business of one citizen.