Expand Market Share Research Articles

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

Douyin—— the leading application in short video in the next decade

In recent years, along with the comprehensive innovation of communication technology, new media has also achieved rapid development and gradually penetrated into various fields. According to the 48th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center, as of June 2021, the number of Internet users in China has reached 1.011 billion, of which 888 million are short video users, accounting for 87.8% of the total Internet users. According to the survey results of the products most commonly used by short video users from 2020 to 2021, Douyin ranked first with 45.2%. As one of the emerging social media, Douyin short video APP is different from the previous simple graphic social, but the combination of music, special effects and video, so as to closely connect users of different ages, industries and identities. Based on this, this paper will discuss the possibility of Douyin platform to achieve fine operation and further expand market share by optimizing user generated content (UGC) model and analyzing the personality and commonality of audience psychology.

The Business Model Canvas Analysis for Honey Business Development at Situak Ni Loba Siarsikarsik Social Forestry Business Group, Lumban Julu District, Toba Regency

Honey has numerous benefits and considerable potential for development within the Social Forestry Business Group (KUPS). In 2020, honey consumption in Indonesia increased to 60 grams per capita per year, leading to growth in the honey bee business. However, more research is needed to be done on developing business strategies for KUPS in North Sumatra Province. Therefore, this research aimed to formulate development strategies for the honey bee business in Situak Ni Loba Siarsikarsik KUPS, Toba Regency, using the Business Model Canvas (BMC) method. This descriptive qualitative research collected data through direct observation, interviews, discussions, and literature research to map the business model through the nine main elements of BMC, namely customer segments, value propositions, channels, customer relationships, revenue flows, main resources, activities, partnerships, and cost structure. The best strategy identified was to increase the value proposition, expand the strategic partner network, and improve market access. The findings highlighted the need to determine the specialty of the honey produced by the KUPS compared to other products, find cooperation partners for investment, and utilize technology and marketplaces to expand market share.

Sales Channel Strategies of FMCG: A Comprehensive Analysis in Rural Maharashtra

The document focuses on Colgate-Palmolive's sales strategy, specifically in rural Maharashtra, as part of a Sales and Channel Management project. It examines the brand's market position, competitive landscape, and sales initiatives. Colgate-Palmolive maintains a dominant role in oral care and focuses on tailored approaches to different markets, such as affordability strategies for rural areas and digital engagement for urban consumers. The analysis includes a competitor review, highlighting how the company positions itself against Hindustan Unilever, Procter & Gamble, Dabur, and Patanjali. Key objectives are outlined, focusing on both quantitative goals, such as expanding market share and distribution, and qualitative objectives like building brand loyalty and launching new products. Sales initiatives include eco-friendly packaging, community outreach, customer loyalty programs, and the use of digital platforms to engage consumers. Additionally, the document suggests trade initiatives and retailer network improvements, recommending digital tools and gamified approaches to enhance performance. The integration of a Channel Information System (CIS) and various models of retail distribution, including the role of C&F agents, distributors, and general trade, are also discussed. The report concludes with insights on expanding Colgate's market reach and optimizing its distribution strategy. Key Words: Sales Strategy, Rural Marketing, Brand Loyalty, Digital Engagement

The economic impact of social media marketing: A study of consumer goods in emerging markets

The economic impact of social media marketing on consumer goods in emerging markets has become increasingly significant, driven by rapid digital adoption and the growing influence of online platforms. This study explores how social media marketing strategies employed by consumer goods companies contribute to economic growth in these regions. By leveraging data from various emerging markets, the research examines the role of social media in enhancing brand visibility, consumer engagement, and market penetration. The study highlights the ability of social media to reach vast audiences at relatively low costs, enabling companies to build brand awareness and foster consumer loyalty in markets where traditional advertising channels may be less effective or accessible. Through targeted advertising, influencer partnerships, and interactive campaigns, social media marketing has proven instrumental in driving sales and expanding market share for consumer goods companies. This, in turn, has stimulated local economies by increasing consumer spending, creating jobs, and encouraging competition. Furthermore, the study discusses the multiplier effect of social media marketing on economic development, particularly in how it helps local businesses integrate into the global economy. By providing a platform for smaller companies to compete with established brands, social media has democratized access to markets and facilitated the growth of entrepreneurial ventures in emerging economies. However, the study also acknowledges the challenges and limitations of social media marketing in these contexts, such as digital divides, varying levels of internet penetration, and the need for culturally sensitive content. The findings underscore the importance of adapting social media strategies to the specific characteristics of emerging markets to maximize their economic impact. In conclusion, social media marketing has become a powerful tool for driving economic growth in emerging markets by enhancing brand presence, increasing consumer demand, and fostering competitive business environments. As digital ecosystems continue to evolve, the role of social media in shaping economic landscapes in these regions is expected to expand further, offering significant opportunities for consumer goods companies and local economies alike.

Research on Packaging Design Elements for Expanding Market Share of Fruit Juice Beverages in China

Purpose: By examining Chinese consumers’ preferences and needs in fruit juice beverage packaging design, this study provides scientifically grounded strategies and solutions for researching and developing packaging designs in the juice beverage industry. Research design, data, and methodology: This study systematically analyzes the packaging design of fruit juice beverages and introduces a demand evaluation methodology for fruit juice beverage packaging by integrating the Kano model and the Analytic Hierarchy Process (AHP). Results: Based on the calculation results, ‘Nontoxic’ and ‘Clear ingredient information’ were important in Must-Be Quality Element. ‘Portable’ and ‘Lightweight performance’ were the top 2 in One-Dimensional Quality Element. In the Attractive Quality Element, ‘Unique pattern’ was identified as the most important factor. Conclusions: The analysis results of this study suggest the importance of fruit juice beverage packaging design elements preferred by Chinese consumers and are expected to be used as reference material by Korean companies in the future when preparing plans to enter and expand into the Chinese beverage market.

Training on Preparation of Simple Financial Statements and Marketing Strategies for Cendol "Men Tablen"

Business in the cendol sector opens up economic opportunities for many housewives to increase their family income. With relatively small capital and flexible working hours, many mothers can get involved in the cendol business as a way to support their family's financial needs. Through community service activities, cendol MSMEs receive education and training that helps them understand and apply modern marketing strategies, so that they can increase their competitiveness and business growth. The first obstacle is limited capital so that the production process is still limited. Second, this group has never made a financial report so that the development of the business or performance of this group cannot be known. Third, the distribution and marketing of products are still carried out conventionally. Partners do not yet have a qualified marketing strategy, resulting in the coverage of the product market share being very minimal. The advancement of digital technology in the era of globalization without being balanced by the ability to utilize advances in science and technology has hampered business development. The conclusion of the implementation of this community service is 1) Cendol Men Tablen UMKM does not yet have adequate financial transaction records, as well as the desire to expand market share, 2) Socialization related to marketing strategies based on Marketing Mix is considered appropriate to the needs of partners, and 3) Cendol Men Tablen UMKM experiences difficulties in meeting the needs of production support facilities due to limited capital.

Impact of Leverage, Market Share, and Dividend Policy on Firm Value in the Technology Sector

This study investigates the effects of financial leverage, market share, and dividend policy on firm value within the global technology sector. Using data from 120 publicly listed technology companies over the period from 2010 to 2022, a multiple regression analysis is employed to examine how these independent variables influence firm value, as measured by market capitalization. The findings show that financial leverage negatively impacts firm value, as higher debt levels increase financial risk and reduce investor confidence. Market share demonstrates a strong positive effect, with companies holding larger market shares benefiting from economies of scale and competitive advantages, leading to higher valuations. Moreover, dividend policy is found to play a significant role in influencing firm value. Firms with stable and attractive dividend payouts are generally viewed more favorably by investors, which boosts market capitalization. The results suggest that while expanding market share contributes positively to firm value, excessive debt can undermine this advantage. Additionally, maintaining a consistent and attractive dividend policy can further enhance firm value by signaling financial health and stability to investors. This study provides critical insights for technology sector managers and investors, emphasizing the importance of balancing financial strategies, market positioning, and dividend distribution to maximize firm value.

Impact of Enterprise Innovation Capability on Mergers and Acquisitions Performance

Corporate mergers and acquisitions are beneficial for enhancing competitiveness, promoting industrial upgrading, and expanding market share. Since the 18th National Congress of the Communist Party of China, the country has attached great importance to innovation and focused on promoting innovation, placing it at the core of strategic deployment. It can be seen that enhancing innovation capability is particularly important for enterprises. Based on this background, analyzing the relationship between corporate innovation capability and merger and acquisition performance has important academic research significance. This article selects the corporate mergers and acquisitions events of listed companies from 2015 to 2019 as the research object, and empirically tests the impact of corporate innovation capability on corporate merger and acquisition performance through regression analysis. The empirical results show that: (1) the innovation capability of enterprises has a positive promoting effect on the performance of corporate mergers and acquisitions; (2) Both manufacturing and non manufacturing enterprises show a significant positive correlation between their innovation capabilities and M&A performance; (3) There is a significant positive correlation between the innovation capability of enterprises that do not involve major asset restructuring and their M&A performance; (4) Geographical regions can affect the relationship between a company's innovation capability and its merger and acquisition performance.

Brand Loyalty as a Catalyst for Growth: Leveraging Innovative Brand Experience to Enhance Market Success for a Small Clothing Brand

This research entitled “Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks” aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This research focuses on Triple Two Reworks, a local brand that specializes in redesigning used clothing into new fashion products that are aesthetically pleasing and sustainable. This study reveals that brand loyalty plays a critical role in the long-term success of a brand, especially for small clothing brands that often face limited resources and challenges in reaching a wider audience. This research uses a qualitative approach with in-depth analysis of positive Triple Two Reworks brand experiences, as measured through indicators of customer satisfaction and their engagement with the brand. The research results show that superior brand experience can increase customer loyalty and market success. Triple Two Reworks can leverage positive brand experiences through a branding strategy that includes providing a personalized shopping experience, product customization options, and responsive customer support. Additionally, the adoption of sustainable fashion trends and limited-edition collections can attract environmentally conscious and fashionable consumers, thereby expanding market share and increasing competitiveness. This research concludes that by optimizing the brand experience, Triple Two Reworks can build strong customer loyalty and achieve sustainable market growth.

Peran Media Sosial Instagram @Plnup3surabayaselatan sebagai Media Promosi Produk dan Edukasi Kelistrikan dalam Menarik Minat Beli Pelanggan PT PLN (PERSERO) UP3 Surabaya Selatan

The use of social media as a promotional and educational tools is increasingly important in company marketing strategies in the current digital era. This research examines the role of social media Instagram account @plnup3surabayaselatan in supporting product promotion and electrical education to attract buying interest from PT customers. PLN (Persero) UP3 South Surabaya. This research method uses a qualitative approach with data collection techniques through observation and interviews with customers and employees of PLN UP3 South Surabaya as well as content analysis of related posts. Research findings show that Instagram account @plnup3surabayaselatan is less effective in increasing customer awareness about electrical products and services offered by PT PLN (Persero) UP3 South Surabaya. Apart from that, the educational content presented is also less prominent so that the efficient and safe use of electrical energy is not yet fully understood by customers and the wider community. The results of this research provide important insights for companies in designing marketing strategies via social media to increase customer engagement and expand market share in today's digital era.

Analisis Sertifikasi Halal Tape Singkong untuk Meningkatkan Pemasaran UMKM Kuliner di Kampung Tape Desa Candi Binangun Kecamatan Sukorejo Kabupaten Pasuruan

This Halal certification is the process of obtaining halal certification through several levels of inspection to prove that the raw materials, manufacturing processes, and halal product assurance system of a company meet the established standards. Halal certification guarantees the benefit and well-being of the community. This research aims to examine the importance of halal certification in improving the marketing of culinary Micro, Small, and Medium Enterprises (MSMEs) and the impact of marketing MSME products after being certified halal, specifically cassava tape, in Kampung Tape, Candi Binangun Village, Sukorejo, Pasuruan Regency.The research method used is descriptive qualitative with data collection techniques through surveys, interviews, and observations. The results showed that halal certification plays an important role in increasing consumer confidence and opening up new market opportunities for MSMEs. The halal certification process is relatively easy to do online and free of charge, with support from the village government. After halal certification, cassava tape marketing experienced an increase in turnover and product attractiveness. MSME actors consistently use halal-certified raw materials to support business growth. Thus, halal certification has a positive impact on improving the marketing of culinary MSMEs in Kampung Tape, expanding market share, and increasing product competitiveness in the halal food and beverage industry.

Business Model of Insurance Technology Company in Indonesia (Case Study on Premiro.com)

The rapid increase in internet usage in Indonesia has fueled the rise of Insurtech, addressing low literacy, inclusion, and insurance penetration levels. Insurtech companies are pivotal in offering digital-based insurance services to increase insurance users. This research examines the business models employed by Indonesian Insurtech firms, focusing on a case study of Premiro.com. The study also aims to identify the strengths that provide these companies with competitive advantages. Utilizing a descriptive research methodology and a qualitative approach, the research includes interviews and secondary data collection through literature reviews and company information. The analysis employs the Business Model Canvas and Value Design Model frameworks. The study details Premiro's business model elements: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It also examines value drivers, nodes, exchanges, and extracts. Findings reveal Premiro's strength lies in its lean and efficient cost structure. The study offers practical recommendations for Premiro to enhance operational effectiveness, expand market share, and boost competitiveness.

DIGITALISASI UMKM : UPAYA PENINGKATAN USAHA MIKRO KECIL MENENGAH DESA WINDUSARI

In the industrial era 5.0, technology is developing rapidly throughout all levels of society. The benefits of technology can already be felt in everyday life. Such as the activities of Micro, Small and Medium Enterprises (MSMEs), in running their businesses they have digitized by marketing online. The aim of this research is to examine further the impact of digital marketing on increasing the sales volume of MSMEs in Windusari Village. The analysis used is descriptive qualitative using a triangulation model, namely a mixed method of interviewing and observing MSMEs actors. The results of this research indicate that digital marketing has not been fully utilized optimally by MSMEs in Windusari Village. This is because most of the business actors in Windusari Village are elderly mothers for whom technology has not been well absorbed. Even though its use is not yet optimal, digital marketing can make it easier for MSMEs to provide information and interact directly with consumers, expand market share and increase sales volume for MSMEs in Windusari Village.

The Influence of Celebrity Endorser, Country of Origin, and Shopping Lifestyle on Purchase Decision for Somethinc Products

This study’s goal is to analyze and determine the effect of celebrity endorser, country of origin, and shopping lifestyle on purchase decisions for Somethinc products. This study uses quantitative methods with explanatory research. The population in this study used is Indonesians who have used Somethinc products with a sampling of 272 respondents. The sampling procedure used is non-probability with purposive sampling technique. The data analysis technique used in this study is multiple linear regression. The results of this study shows that celebrity endorser, country of origin, and shopping lifestyle both partially and simultaneously have a positive influence on purchase decisions for Somethinc products. The combination of choosing the right celebrity endorser, emphasizing Indonesia's reputation as the country of origin, and a deep understanding of consumers' shopping lifestyle will strengthen Somethinc's overall marketing strategy. The implementation of this strategy can help the company increase sales, build loyalty, and expand market share in the competitive beauty industry.

Analysis of the Impact of Innovation Subsidy Policy on Biological Enterprises

BASF, one of the world's leading chemical enterprises, has been actively engaged in biotechnology in recent years, committed to integrating biotechnology with traditional chemical technology and promoting the development of sustainable solutions. This report aims to analyze BASF's financial statements for 2021, 2022, and others to evaluate the performance of its biotechnology business in four key aspects: solvency, upstream and downstream competition, profitability, and operating capacity, to provide a reference for corporate decision-makers and investors. According to the public information, BASF is financially stable, and its ROCE has increased significantly, reaching 13.5% in 2021, far higher than the cost of capital, which shows the company's strong profitability and good solvency. BASF's biotechnology business has performed well in profitability. The bio-solution business contributes more than 150 million euros in annual sales and continues to grow. BASF's biological control products, seeds and traits business have been registered or are being registered in many countries, showing strong market potential and profitability. BASF also performed well in the operational capability of biotechnology business. The company has established lean corporate headquarters and global business service department to provide efficient and demand-oriented internal services. With the intensification of market competition and the continuous progress of technology, BASF needs to continue to increase R&D investment, expand market share, optimize supply chain management and improve operational efficiency in order to maintain its leading position and achieve sustainable development.

Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.

Research Note: Genetic parameters estimation of egg quality traits in Rhode Island Red and White Leghorn chickens

The continuous increasing demand for egg quality and quantity, and the expanding market share have enabled the egg industry to achieve significant benefits through genetic improvement. This study aims to estimate the genetic parameters and explore selectable breeding traits in the purebred Rhode Island Red (RIR) and White Leghorn (WL), which are 2 high-yielding layer breeds, and better understand their underlying genetic basis and accelerate genetic progress. The DMU software was utilized to analyze 12 egg quality traits, including egg length (EL), egg width (EW), egg shape index (ESI), egg weight (EWT), albumen height (AH), yolk color (YC), Haugh unit (HU), yolk weight (YW), albumen weight (AW), albumen-to-egg weight ratio (AWR), yolk-to-albumen ratio (YAR), and yolk-to-egg weight ratio (YWR). In RIR, the heritability of egg quality traits ranged from 0.196 to 0.427, while the repeatability ranged from 0.395 to 0.668. In WL, the heritability of egg quality traits ranged from 0.203 to 0.347, and the repeatability ranged from 0.424 to 0.656. In both RIR and WL, highly strong genetic correlations were observed between AW and EW, as well as between AW and EWT. The genetic correlations for AW and EW were 0.902 in RIR and 0.864 in WL, while the genetic correlations for AW and EWT were 0.981 in RIR and 0.960 in WL. The egg quality traits in both breeds showed moderate heritability, indicating great genetic potential for improvement through selective breeding. This can help breeders meet the increasingly diverse egg preferences of consumers through genetic selection. Additionally, there is a highly strong correlation between egg width/egg weight, and albumen weight in both breeds. In practical production, it is feasible to estimate albumen weight by measuring egg width and egg weight, which can simplify the method for measuring albumen weight. In conclusions, our finding provided valuable insights into the genetic architecture of egg quality traits in RIR and WL chickens. They help our understanding of the potential for genetic improvement of these traits through selective breeding programs.

Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.

PRODUCT DEVELOPMENT STRATEGIES IN MARKETING MANAGEMENT: THE CASE OF THE FOOD AND BEVERAGE INDUSTRY

This study aims to analyze product development strategies in marketing management, focusing on the food and beverage industry. The research method employed is a qualitative case study, where data were collected through in-depth interviews with product managers and document analysis from several leading companies in the industry. The study identifies various product development strategies implemented, including product innovation, diversification, and adaptation to market trends. The results indicate that continuous product innovation and responsiveness to changing consumer preferences are key factors in maintaining company competitiveness. Furthermore, product diversification that considers market segmentation is proven effective in expanding market share and enhancing consumer loyalty. In conclusion, proactive and adaptive product development strategies play a crucial role in the success of marketing management in the food and beverage industry. This research provides practical insights for product managers and marketers to design more effective product development strategies in line with market dynamics.