Museum Exhibitions Research Articles

Phygital Experience Platform for Textile Exhibitions in Small Local Museums

This study introduces a comprehensive phygital framework tailored for small local museums, addressing the unique challenges of textile exhibitions. By seamlessly integrating physical artifacts with advanced digital tools through a user-centered design–thinking approach, the platform transforms traditional museum visits into hybrid experiences. The research addresses challenges faced by small museums, such as limited interactivity, static information presentation, and resource constraints. The findings demonstrate that the phygital platform significantly enhances visitor satisfaction, usability, and engagement. Features like mobile applications, chatbots, and gamification foster dynamic interactions, increasing interest in historical textile collections. The evaluation highlights positive impacts on visitor learning and accessibility, with high usability scores and favorable feedback confirming the platform’s success. By bridging physical and digital realms, the platform empowers small local museums to modernize their exhibition experience offerings while preserving their authenticity and cultural significance. This study contributes to the growing literature on phygital strategies in museum contexts, offering practical recommendations for implementing such platforms in resource-constrained settings. The findings underscore the potential of phygital approaches to foster deeper connections with cultural heritage, ensure broader accessibility, and support sustainable visitor engagement.

Between Viennese Childhood and Shanghai Survival: Gerda Gottfried’s Poesiealbum as a Palimpsestic Object

ABSTRACT How do ordinary objects become Holocaust objects? The materiality of the Holocaust has often focused on the physical remnants with direct links to Nazi violence such as the concentration camps, train cars, and camp uniforms. For Jewish refugees escaping the Nazis, the suitcase has been memorialized as the object symbolizing emigration in museum exhibitions. But each suitcase itself contained other objects that held sentimental value to these displaced people. For Gerda Gottfried, it was her Poesiealbum. This paper traces the journey of Gerda’s notebook at three different moments: Gerda’s childhood in Vienna; escape and survival in Shanghai; and preservation in Vancouver. It intertwines Gerda’s experiences with what was – and was not – recorded within the notebook’s pages. By contextualizing Gerda’s Poesiealbum, this ordinary object reveals a palimpsest that entangles childhood, displacement, and postwar Holocaust knowledge.

Peran Brand Ambassador Dalam Membangun Informasi Di Media Sosial Tentang Museum

Museums are a source of learning for students and the general public. The problem in the digital age is that visitors have access to so much information without having to go anywhere, that boring museum exhibitions and promotions can turn them off. The use of social media as a means of promotion and selecting brand ambassadors plays an important role in increasing wider awareness of the museum. Through good and interesting promotional activities, museums build a good brand image to attract visitors. The purpose of this literature review article is to explain the importance of museum promotion in the digital era through the use of various social media platforms and the selection of brand ambassadors. Descriptive analysis and detailed discussion of the situation in the field are used to strengthen the discussion. Keywords: Museum, Digital, Brand Ambassador, Promosi, Informasi

감성 디자인-AHP 기반 해양 박물관 전시실 디자인 연구

This study was conducted based on a method that combines Emotional Design and the Analytic Hierarchy Process (AHP). By collecting and selecting emotional vocabularies, the study applied Semantic Differential (SD) and Likert scale analysis methods to examine the exhibition spaces of marine museums across four aspects: style, layout, color, and emotion. Emotional Design quantifies users’ emotional and aesthetic needs and integrates them into the design process, while AHP systematically analyzes the emotional requirements of users and assigns weights to clarify the priorities of each design element. The study results indicate that in terms of spatial layout, a continuous spatial arrangement ranked as the highest priority, while in the aspect of spatial color, a diverse range of spatial colors emerged as the most important factor. Regarding spatial style, dynamic-style exhibition room designs were evaluated as the top preference, and in terms of spatial ambiance, a quiet spatial atmosphere received the highest favorability. This study aims to provide a scientific basis for future marine museum exhibition room designs to enhance the visitor experience and emotional connection with the audience. Additionally, it seeks to establish a theoretical foundation for marine museum exhibition room design, thereby improving design quality and contributing to the promotion of marine culture.

Considering AI-Generated Paintings as Artworks in the EU for the Purposes of Museum Exhibitions

The presented article represents an attempt to assess the possibility and perspectives of considering AI-generated works as artworks and objects of museum exhibitions in the European Union. The purpose of the work is to assess whether AI-generated works can be recognized as artwork and if such works can be placed at museums or, on the contrary, if museums are eligible to exhibit and protect works that do not match the definition of the artwork. For the purposes of the article, legal definitions of the artwork and AI are primarily explored to detect possible authorship and legal subjectivity of the artificial intelligence. Accordingly, the next core topic of discussion is the capacity of museums to maintain ai-generated works explored from the perspective of the definition and purpose of museums as institutions. The article contains reasoning and assumptions regarding possible scenarios of the authorship of AI and prognoses about awaited legal challenges in the near future. Not all questions raised by the author are met with unambiguous answers, and they are left open for discussion until further development of legal frameworks and case law acquires a certain direction.

STRATEGIES FOR ADVANCING INTERACTIVE DESIGN IN MUSEUM EXHIBITS

This study endeavors to enrich visitors' museum experiences by incorporating diverse interactive and sensory approaches, transcending the conventional media display paradigms in museums.Drawing on the emotional hierarchy framework, it delves into visitors' psychological and behavioral demands within museum exhibition spaces, categorizing them into instinctual, behavioral, and reflective dimensions. Furthermore, the paper explores the evolution of interactive design in museum contexts and its practical manifestations through illustrative case studies.From the angles of perceived experience, interactivity, and interaction modalities, this work proposes strategies to enhance interactive experiences in museums. It emphasizes that these experiences should harmoniously blend technology with visitors' needs and prior experiences, avoiding a mere technological drive. Instead, it advocates for a «from object to subject» and «from external to internal» exhibition engagement paradigm, achieved through the seamless integration of visitor, scene, and behavior via perceptual experiences. This approach fosters deeper connections and resonance between audiences and museum content.

Research on the Impact of the Digital Environment in Museums on Visitor Cognitive Experience: A Case Study of Western Zhou Dynasty Bronzes

Museums play a crucial educational role, yet traditional exhibition methods often fall short of fulfilling the audience's deep understanding of artifacts, especially for items like Western Zhou bronzes, which hold rich historical and cultural value. With the rapid advancement of digital technology, a fundamental transformation in museum exhibition methods is underway. Particularly in the display of cultural heritage, digital environments offer new possibilities for interaction, altering the ways audiences participate and perceive experiences. The presentation methods within digital displays are particularly pivotal. This study employs methods of literature review, field investigation, and interdisciplinary research to explore the construction of digital environments in museums, aiming to enhance the audience's cognitive experience of Western Zhou bronzes. It analyzes the historical value and symbolic meanings of these artifacts, the current application of digital environments in museums, and their impact on audience cognition. The results indicate that Western Zhou bronzes display their extensive history and rich cultural symbols, reflecting the political and religious structures of ancient society. Digital technology has become a crucial direction for advancing museum displays and educational innovation. It makes exhibitions more attractive and educational, significantly enhancing information transmission efficiency and audience learning motivation. Museum digital environments, through rich sensory experiences and audience-centered interactive designs, effectively enhance audience cognitive experiences, making complex historical content more accessible. Proper use of digital media technology can improve audience learning efficiency and deepen their understanding and appreciation of cultural heritage.

Immersive Experience and Cultural Inheritance: Museum Exhibition Design Based on Metaverse Technology

Based on the current status of museum operations and exhibition display schemes, this paper constructs museum exhibition methods and design proposals utilizing metaverse technology through its innovation and optimization. Further discussions are conducted on the characteristics of metaverse technology and its application strategies, providing novel possibilities for the promotion and content dissemination of museum products.

From Farming on Deforested Land to a Museum Exhibition: the Historical Development of a Velké Karlovice Farmstead no. 201 in the Context of Family Memory

From Farming on Deforested Land to a Museum Exhibition: the Historical Development of a Velké Karlovice Farmstead no. 201 in the Context of Family Memory

Digital Technology Energizes Inter-Museum Cultural Exchange Exhibitions

As an important way to promote global cultural diversity and international understanding, inter-museum cultural exchange exhibitions are of immeasurable value in revitalizing museum resources, deepening public education and promoting international cooperation. Through a combination of literature analysis and case studies, this paper discusses in detail the effects of digital technology in inter-museum cultural exchange exhibitions on deepening public education, leading the dialogue on social issues, alleviating the loss of cultural relics, inheriting national history and culture, realizing data sharing, and promoting cultural exchanges and cultural heritage protection. It aims to give better play to the interpretation and service functions of museum exhibitions, strengthen the long-term preservation and rational utilization of human cultural heritage, and promote the exchanges and sustainable development of civilizations in different countries and regions.

The Influence of Interpretational Background Music on Visitor Experience: An Eye-Tracking Study on a Virtual Art Exhibition

With the advancement of digital technology, virtual museum exhibitions are rapidly growing, in which background music (BGM) is increasingly being used. However, it is not clear whether and how such BGM affects the visitor experience. This study designed a between-subjects factor experiment with three levels (stimulative music [ST], sedative music [SE], and no music [NO]) in a virtual art exhibition. A combination of eye-tracking, questionnaires, and interviews were used to measure the viewing experience of 96 participants. The results showed that the BGM could not only alleviate the visitors’ fatigue by directing their attention to the exhibition itself, but also different BGM could activate different schemas, selectively guiding the viewers’ visual attention to the areas consistent with their schemas, and then enabling them to make the schema-consistent judgments. These exploratory findings are expected to demonstrate the application potential of BGM in future exhibition design.

Negotiation of dominant AI narratives in museum exhibitions

AbstractNarratives of artificial intelligence frame public perceptions and expectations, and have a performative role, potentially leading to increased attention and resource allocation, acceptance of AI, or resistance to the technology. However, research on AI narratives frequently produces generalized and decontextualized accounts. This paper argues for closer examination of the specific processes that shape AI narratives in particular contexts. To explore this, nine AI-related exhibitions held in German museums from 2022 to 2023 were analyzed. The study draws on interviews with curatorial teams and exhibition materials to investigate what narratives of AI museums are formed and how those relate to the dominant AI narratives described in previous research. It is shown that curators are critical of dominant AI narratives and aim to deconstruct common myths and present more nuanced portrayals of AI. Yet, they also face challenges in balancing this critical stance with the need for creating engaging, accessible exhibitions. The analysis reveals that while some curatorial strategies successfully counter AI stereotypes, others fail or inadvertently reproduce mainstream imaginaries. Curators discover that avoiding problematic understandings of AI in the way they had initially intended is challenging or even impossible. In other cases, when elements of mainstream AI discourse resurface in museum exhibits despite the critical stance of the curators, they remain unexamined, or are regarded as insignificant and inconsequential.

Блюдо Сергея Чехонина «Ужас» 1922 года — аллегория революции, уничтожающей православие

The article continues the author’s series of publications about the works of the early Soviet porcelain. As it is known, after the October Revolution of 1917, the themes of the porcelain works produced were gradually reduced to agitation and propaganda for the new government. The dish The Horror, created by the master of propaganda porcelain, ‘miriskusnik’ Sergey V. Chekhonin, already carries the opposite statement of ‘anti-agitation’. The plot of the dish is a great field for imagination and reflection. The unique dish created in a single copy fell out of the cultural context for 95 years and was unknown to the general public. In the article, the author aims to systematize the information of the anti-religious time and study the artist’s interpretation of the plot, as well as the interpretation of the image hiding behind the mask of the red monster. The dish has not been adequately described and studied to date. The published essay by E.F. Gollerbach (1922) gives only a superficial description of the image on the dish. The author of this article for the first time attempts to analyse the painting of the dish in a brief essay on the exhibit in the catalogue of the Hermitage exhibition The Voice of Time (2017). The purpose of this article is to complement the existing ideas about the works of the early Soviet porcelain. The relevance of the research is seen in the growing interest in the art of the 1920s and their reinterpretation in the 21st century, as well as in the fact that the chosen research object was included in the fundamental exhibition of the State Hermitage Museum entitled The Voice of Time, which directly corresponds to the dish by Chekhonin.

Thomas More through temporary museum exhibitions

The pedestal of the statue of Thomas More by Leslie Cubitt Bevis, unveiled in 1969 in Chelsea, includes three inscriptions: statesman, humanist, saint. The person of More and his particularly renowned qualities have been celebrated by at least 20 temporary exhibitions, held in eight different countries, between 1896 and 2024. The standard of these exhibitions reflects the intellectual pre-eminence of the personalities involved in them, as well as the prestige of the institutions in which they have been held. The enduring significance of More is indicated by the high number of visitors to these exhibitions, as well as the attendance of authorities such as Queen Elizabeth II of the United Kingdom, Queen Mathilde of the Belgians, the president of the Council of Ministers of the Italian Republic, Mario Monti, and the president of the Pontifical Council for Promoting the New Evangelization, Monsignore Rino Fisichella.

Research on the Application of Artificial Intelligence in Museum Exhibition Design

With the rapid development of information technology, artificial intelligence has developed rapidly, and is gradually widely used in all walks of life, which has a profound impact on social development. In the field of museum exhibition design, artificial intelligence also plays a role that cannot be ignored. Relevant designers should pay attention to the role of high-tech in the information age in promoting the development of the museum industry, innovatively introduce artificial intelligence technology, and promote the development of the museum to follow the pace of the time and better cater to the needs of the audience. In this context, this paper will first briefly expound the relevant concepts of artificial intelligence and museum exhibition design, then briefly discuss the application principles of artificial intelligence in museum application in museum exhibition design, and finally explore the relevant application paths, aiming to give full play to the application value of artificial intelligence in museum exhibition design, innovative design direction, and create diversified design forms. To provide visitors with a more novel tour experience, improve the recognition of the museum at the social level, and strengthen its role in cultural construction through scientific and technological means.

Exploring Augmented Reality Integration for Enhancing Heritage Museum Exhibits: A Focus on Innovative Display Design

Exploring Augmented Reality Integration for Enhancing Heritage Museum Exhibits: A Focus on Innovative Display Design

A propositive method of documental registration in 3D modeling and digital decal: case study of archaeological sites with rock art in Camalaú, state of Paraíba, Brazil

The article demonstrates the need for digital conservation for the documentation of archaeological records in rock art in pre-colonial sites, located in the semi-arid region of the Brazilian Northeast. At this point, we propose a survey of the documentary record in three-dimensional modeling and digital decal of rock panels and their geoenvironmental contexts. These processes are part of methods for preserving the information generated by research in institutions that safeguard the archaeological heritage, understood as essential to access documentary results, promoting the sharing of information on digital platforms (Open Source and Open Science), with pedagogical purposes, virtual exhibitions in museums, continuous studies for archaeological science and access to the general public. As a result, it is demonstrated that digital photographic processing was essential in the observation of pictorial and conservation data, considering that the majority of the graphic corpus analyzed is in an advanced state of degradation and low visibility. In the aerial photogrammetric survey and image processing, it was possible to generate different products to assist in the analysis of graphic traces, their environmental insertions, and the dissemination of information with three-dimensional modeling.

A study on color visual perception of museum exhibition space based on eye movement experiments.

Color is an essential element in the exhibition space of museums, influencing people's visual experience. To quantitatively study the relationship between color and individual visual perception in museum exhibition spaces, the study used eye-tracking technology combined with a questionnaire, exploring the relationship between color and visual perception in the exhibition environments of history museums in terms of hue, saturation, and brightness of color. Taking the Ruijin Central Revolutionary Base in Jiangxi Province as a historical display space for research, the results show that when the saturation is 69-77%, or the hue is red (0°H), the exhibited. environments have stronger color attractiveness. The study demonstrated that the first fixation duration in eye movement data significantly negatively correlates with the subject's personal preference, comfort, pleasure, and attractiveness. Researchers can use this as an evaluation parameter for visual perception of exhibition space.

Application of Indoor Mobile Robot Technology in the Construction of 3D Multimedia City Museum Exhibition Hall

Application of Indoor Mobile Robot Technology in the Construction of 3D Multimedia City Museum Exhibition Hall

Survey on the Impact of Historical Museum Exhibition Forms on Visitors’ Perceptions Based on Eye-Tracking

Exhibition design in museum space is of great significance in enhancing cultural attraction, visitor experience, and heritage conservation. With the growth of spiritual and cultural needs, the construction of museums has increased, but the quality of exhibitions has been improved to a limited extent. In order to explore visitors’ perceptual experience in terms of display forms, this paper combines eye-tracking technology and subjective evaluation to select three display forms, namely, stand-alone display form, combined picture and object form, and combined 3D object and physical form, for the research. Combining field research, eye-tracking experiments, and subjective questionnaire evaluations, this study explores the relationship between visual perception and emotional experience in different display formats. The results showed that (1) the effects of different display formats differed between visual perception and emotional experience, and (2) there is some correlation between visual perception and emotional experience. Specifically, the number of fixations sessions was negatively correlated with fun, richness, comfort, and attractiveness and positively correlated with authenticity, while the average fixation time was positively correlated with the former and negatively correlated with authenticity. Combining the two dimensions, the study concluded that visitors’ experience satisfaction and preference are high in response to the form combining 3D objects and physical objects; the exhibition form of combining pictures and physical objects produces a higher degree of cognition in a short period of time; and the stand-alone display form has the lowest degree of preference, with poor information retention among visitors. It is hoped that this study will provide some reference for the use of exhibition forms in historical museums.