Abstract We study the ultrastrong driving of Rydberg excitons in Cu$_2$O by a microwave field. The effect of the field is studied using optical absorption spectroscopy, and through the observation of sidebands on the transmitted laser light. A model based on Floquet theory is constructed to study the system beyond the rotating wave approximation. We obtain near quantitative agreement between theory and experiment across a 16-fold range of microwave field strengths spanning from the perturbative to the deep strong driving regime. Compared to Rydberg atoms, the large non-radiative widths of Rydberg excitons leads to new behaviour such as the emergence of an absorption continuum without ionization.
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