Due to the challenging demographics in Europe, a new approach to labour migration to the EU is necessary. Such an approach should be more targeted and thus entail a more proactive and integrated stance. Whilst some moves in this direction have been made in recent years, more are required. This article charts one possible route to a more proactive and integrated policy by proposing the creation of European university campuses outside of Europe to act as hubs of academic, cultural, linguistic and labour exchange, similar to the American system. This approach would not only address the current labour force challenges but would also hold the potential to significantly enhance academic and cultural exchange. Many of the required elements are already in place: numerous bilateral universities, for example, already exist, such as the German Jordanian University, as do various European research and cultural institutes. Such campuses, combined with a new circular Blue Card for young non-EU professionals, would have benefits for both the member states and the selected partner countries. The article concludes by proposing the implementation of concrete test cases in the European neighbourhood.
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