Змістові характеристики та особливості інвестиційної привабливості роздрібної торгівлі

Abstract

The article updates the issues of providing retail trade entities with investments, including in conditions of instability caused by the consequences of the full-scale war. The purpose of the study is to generalize and further develop the content characteristics and features of the investment attractiveness of the retail trade industry. The approaches of leading scientists regarding the definition of the substantive characteristics of the concept of "investment attractiveness" are summarized. The author's definition of the concept of "investment attractiveness of the retail industry" as a combination of institutional, economic, organizational, psychological and other conditions that provide incentives for increasing volumes and improving the structure of investments is substantiated and provided. It was concluded that during the formation and implementation of the State policy in this area, the peculiarities of the functioning and development of retail trade should be taken into account. The specifics of retail trade are determined in accordance with the leading macroeconomic functions of this industry – exchange of labor results for money, satisfaction of consumer needs for goods and services, impact on the balancing of the internal market and socioeconomic development, stimulation of the development of the production and consumption sectors. In accordance with the specified functions of retail trade, the features of the investment attractiveness of this branch of the national economy have been determined. Among them are the high capacity of the domestic market, developed production sector, transport and logistics infrastructure, high quality of life and purchasing power of the population, access to transport and logistics infrastructure, implementation of local economic development programs, effective economic policy of import substitution, development of local integrated systems, presence of competition and free market, cooperation of trade and subjects of the consumer services system, cooperation with the IT sector, activation of the consumer lending segment.