Activated carbon (AC) is essential for its exceptional adsorption properties and high surface area in various applications. Adsorption/desorption (A/D) processes with AC can be exothermic or endothermic, necessitating improved heat exchanger (HE) designs due to AC's low thermal conductivity. This study presents an A/D HE design with longitudinal fins in the sorption bed to enhance heat transfer during methanol A/D in AC. Bed heating/cooling uses water flowing through pipes inside the HE. Experimental investigations focus on thermal characteristics and A/D efficiency under diverse conditions, comparing results to a base non-finned HE design. Various experiments measured HE shell temperatures at different water flow rates while varying the sorption bed condition (vacuumed, filled with air, or methanol). The finned HE design showed a 1.8 °C increase in maximum bed surface temperature and a 3-h, 40-min reduction in process time compared to the non-finned HE. Subsequent tests with the finned HE at different water flow rates (5, 10, and 15 l/min) demonstrated superior heat transfer at 15 l/min due to turbulent flow enhancement. Additionally, adsorption ceased at a bed temperature of 54 °C. These findings highlight the efficacy of finned HE for optimizing methanol A/D processes, offering insights into improving heat transfer in AC-based systems.