Evolution Of Tourism Research Articles

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service delivery and molding consumer behavior. Additionally, this research delves into the geographical patterns of online luxury hotel bookings, uncovering how regional economic conditions and cultural factors influence consumer behavior. Through a detailed quantitative examination of 2,048 survey responses, this study investigates how AI and ML technologies are employed to optimize digital marketing strategies, focusing particularly on the effectiveness of remarketing and retargeting tactics and their influence on consumer purchasing decisions. By analyzing the distribution of bookings across various districts in Portugal and Spain, the study highlights the disparities in economic prosperity and their correlation with the frequency and nature of luxury hotel stays. This geographical analysis not only provides insights into the current state of the luxury hospitality market but also sheds light on the broader trends of e-commerce adoption in these regions. The study anticipates that the integration of even more immersive technologies such as augmented reality (AR) and virtual reality (VR) will further blur the lines between digital convenience and tangible luxury, suggesting a continued evolution of luxury tourism where technology enhances both the digital and physical aspects of consumer experiences. AI and ML applications, such as chatbots for 24/7 customer service and predictive analytics for tailoring travel recommendations, have greatly improved customer interaction and operational efficiencies. While the industry benefits from technological advancements, there are ongoing challenges such as concerns over data privacy and the need for constant updates to algorithms to keep pace with evolving market conditions.

Agriculture and Tourism: A Historical Perspective on Food Security Strategies in Rural Development

This article examines the historical relationship between agriculture and tourism and its implications for food security strategies in rural development. Food security is one of the foundational pillars for sustainable rural livelihoods. Integrating agriculture and tourism has enhanced resilience and food security in rural development. This study reviews the historical case studies of agriculture and tourism across various regions to trace the evolution of agriculture and tourism and their mutually dependent relationship, as well as the local food culture playing an essential role in a journey to attract visitors and to enhance local economy and employment. Results indicate that practical cooperation between these two sectors can result in resilient food security, heightening community identity, and strengthening environmental awareness. This article also studies rural areas' challenges and the opportunities for integrating agriculture and tourism to improve food security. Ultimately, it emphasizes the importance of a holistic approach incorporating historical insights, community engagement, and innovative strategies.

First fast food, then fast fashion and now ‘ fast health’: how the evolution of medical tourism is rewriting healthcare globally

How do we address the surge in medical tourism?

Spatial Evolution of Sports Tourism Space: A case study of Shandong Province, China

This study adopted the method of literature, mathematical statistics, logic analysis and GIS spatial analysis, taking the spatial elements of sports tourism in Shandong Province from 2009 to 2018 as the research object, clarified the development status of sports tourism in Shandong Province and the distribution status of spatial elements, sorted out the characteristics of the spatial evolution of sports tourism in Shandong Province, and analyzed the influencing factors of the spatial evolution of sports tourism in Shandong Province. To explore the countermeasures for the development of sports tourism in Shandong province, and provide reference for enriching the research plan of sports tourism space in Shandong province and improving the theory of sports tourism space development; It provides empirical reference for optimizing the spatial layout of sports tourism development in Shandong province, balancing the seasonal imbalance of sports tourism in Shandong province, creating high-quality sports tourism brands in Shandong Province, and promoting the development of sports tourism in Shandong province.

Groși, Maramureș: An Attractive Destination during the Covid-19 Pandemic?

"In Romania, the COVID-19 pandemic determined the development of rural areas and consequently, the evolution of rural tourism, one of the most important contributors to sustainable tourism. The current study examines the rural tourism potential of a village in North-Western Transylvania (Romania), Groși. The main goal of this study is to evaluate the potential for sustainable growth by means of rural tourism in this commune. This assessment also considers the potential impact on the social and economic aspects of the destination, as well as the factors that could positively or negatively influence this entire process. The data was gathered using the survey-based inquiry. Therefore, a questionnaire including 32 questions, consisting of three parts in all, was developed. The first part included questions used by the researchers aimed to gather information regarding the respondents’ orientation towards remote rural destinations. The second part of the questionnaire was designed with the end goal of establishing to what extent the respondents are familiar with the resources of Groși, respectively to assess to what extent the destination can benefit from the development of hospitality services. The last part of the survey enabled researchers to collect identification data regarding the 117 respondents of the self-implemented survey. The main conclusions of the study highlight that respondents are mostly pleased or very satisfied regarding rural tourism in the region under analysis. Among the benefits that certainly are to everyone’s liking were found to be tranquility, beautiful landscapes, fresh air, important sights, and local gastronomy. In the end, the main disadvantages of the area and the opportunities of developing rural tourism in Groși commune are presented. Keywords: rural tourism, sustainability, Groși, Maramureș County, COVID-19 JEL classification: L83, Z32, L80."

DESTINOS TURÍSTICOS COM DESENVOLVIMENTO LOCAL ASSIMÉTRICO: OS “CENTROS TURÍSTICOS PLANEJADOS INTEGRALMENTE” DE LOS CABOS E LORETO, BAJA CALIFORNIA SUR (MÉXICO)

Objective: This paper examines the effects of tourism on local development in two IPCs, Los Cabos and Loreto, located in the state of Baja California Sur (BCS), in northwestern Mexico. Theoretical Framework: The Integrally Planned Centers (IPC) are tourism development poles established in Mexico during the 1960s and 1970s to promote economic growth in peripheral coastal regions (then) underdeveloped but rich in natural resources and landscapes. Method: An analytical-descriptive methodology is used, specifically the analysis of principal components, which allows contextualizing the evolution of tourism and development trajectories. Results and Discussion: The results indicate the presence of asymmetric development trajectories, despite the fact that both regions started from the same development initiative, with FONATUR (the Mexican government's tourism board) in charge in both cases. Forty years after its creation, the government's tourism policy yields differentiated results. Los Cabos has become a world-renowned destination, associated with sport fishing, golf, and residential tourism. In contrast, the Loreto-Nopoló-Puerto Escondido tourist corridor has stagnated and is still waiting for its take-off towards sustained development. Research implications: The IPCs of Los Cabos and Loreto, Mexico, are the result of a public tourism policy based on an exogenous development model, fundamentally oriented to "sun and beach" tourism, where economic variables are prioritized, to the detriment of social and environmental variables, which are important elements of sustainable tourism. A markedly uneven growth process is observed between the two IPCs, Los Cabos points out, which, to date, is successful in macroeconomic variables, while in terms of development it is very limited and lower than planned. Originality/Value: In the research, inferential statistical methods are applied, through the analysis of Principal Components, from which the impact of public tourism policies on regional development is measured. This instrument is applied to two tourist destinations that show an asymmetrical development, one of which was constituted as the second international tourist destination in Mexico.

Socioeconomic Factors Driving International Travel Destination for Tourism

ABSTRACT Commercial air transport growth and its technological evolution have played a pivotal role in facilitating increased people movement across nations. While numerous studies have examined the broader international travel demand evolution or specific patterns between locations, understanding the drivers that propel people towards different destinations is essential for both companies’ planning and the formulation of public policies. This study contributes to this endeavor by analyzing three crucial socioeconomic factors that shape our global reality: globalization, countries’ economic structure, and the dynamics within this structure. Through the utilization of panel data regression analysis methodology, the relationships between the evolution of international tourism and these socioeconomic factors are estimated and discussed. The findings highlight strong associations between each perspective analyzed and the historical demand for tourism, which provides valuable insights for developing strategies that harness the positive impacts of globalization, addressing regional disparities, and promoting sustainable tourism growth.

Determination of Ship Length and Draft on the Planning Stage of Cruise Ports in Turkiye

The evolution of cruise tourism, despite facing unprecedented challenges from the Covid-19 pandemic, has shown resilience, with a rapid recovery observed in 2022. This manuscript emphasizes the significance of analyzing cruise ship length and draft data for Turkish ports to facilitate effective development planning. Despite data availability challenges, percentiles of ship lengths and drafts have been established, offering insights into port capacity and future infrastructure requirements. The examination of ship length and draft requirements highlights the diverse needs of ports from Alanya to Trabzon. Continuous monitoring and adjustment of development plans are essential to adapt to evolving industry trends, such as the increasing size of cruise ships. Projections indicate a consistent upward trend in ship sizes, emphasizing the need for forward-looking investment strategies. This study provides a foundation for informed decision-making in port development, offering insights to optimize port efficiency and competitiveness. By assessing regional effects and proposing pragmatic investment approaches, the manuscript serves as a valuable resource for guiding future infrastructure investments in Turkey's maritime industry, ensuring its sustainable growth and competitiveness.

Sustainable Tourism in Romania: Integrating Economic, Social and Environmental Dimensions

Abstract Tourism and sustainable development are two interlinked areas, as tourism in its traditional form can bring significant economic and social benefits, but can also have a negative impact on the environment and local communities. Due to global changes that have occurred in recent years, such as population growth, accelerated urbanisation, climate change and threats to biodiversity, research in tourism and sustainable development is becoming essential to create a more responsible and balanced approach to these activities. In this paper we have focused on presenting the evolution of tourism over the period 1992-2021 and testing linear multiple regression analyses to establish the nature and extent of relationships between tourism, economic, social and environmental indicators, thereby demonstrating the impact of tourism on sustainable development. The econometric applications carried out in this work - a combined model for studying the intention of tourists to return to a tourist destination, a regression model taking into account spatial elements for evaluating the defining characteristics of accommodation units in Romanian tourism and a growth optimisation model taking into account the influence of the environment - allow the quantification of different categories of impact generated by tourism activities.

Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences

ABSTRACT The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism industry and garnering recognition across professional spheres. This study explores the motivations and preferences of users engaging in hospitality and tourism using 5W1H analysis, which stands for five Ws (what, who, when, where, and why) and one H (how). This comprehensive examination sheds light on the evolution and potential advantages of hospitality and tourism and offers insights for future progress. The study reveals that users are primarily driven by their anticipated experiences when participating in hospitality and tourism. Additionally, time- and cost-saving benefits, along with opportunities to discover destinations, play an important role in attracting hospitality and tourism users. Compared to traditional metaverse hospitality and tourism, metaverse hospitality and tourism offer greater flexibility in terms of timing, location, and companionship. However, the two are not in opposition; they complement each other and can develop together.

The socio-ecological impacts of tourism development in the Western Ghats: the case of Wayanad, India

Globally, tourism is advocated as a development tool with the potential to uplift socioeconomic conditions for marginalized populations and contribute to biodiversity conservation. The expectation is that the tourism model of development can bring about positive social changes in diverse communities by broadening livelihood opportunities and concurrently preserving crucial ecosystems, which are regarded as valuable assets in the tourism sector. We investigated Wayanad in the Western Ghats of India, challenging the notion of “tourism for development.” We examined the socio-ecological features of the region, the evolution of tourism and sustainable tourism, and the implications across various sectors. The research employed an empirical approach grounded in the critical examination of socio-ecological systems for tourism governance and sustainability. The data were obtained through in-depth interviews conducted in Wayanad and a review of the relevant literature. The results reveal that despite the prevalent and persuasive arguments favoring tourism, there are extensive multi-sectoral implications in tourism development that negatively affect both the environment and people at large. These impacts include the erosion of agrobiodiversity-linked traditional Adivasi lifestyles, the displacement of local communities, the encroachment of tourism projects into forests and increased human–animal conflicts, the absence of social security measures for marginalized communities, a decline in traditional livelihood options, and an overreliance on the tourism industry and the private sector. These discernible impacts have pushed the fragile region further into a socio-ecological imbalance. Tourism development in ecologically delicate areas should take into account socio-ecological impacts because a region's culture and nature are key components of its attractiveness as a tourist destination. Large-scale landscape planning should involve the perspectives of various stakeholders, including both direct and indirect participants who could be influenced by tourism. The marginalization of Adivasi communities that maintain the region's ecological integrity is unproductive for both the economic and regional development interests of tourism.

From traditional to innovation: A comprehensive Analysis of Tourism's Evolution and its Global influence on New Era Dynamics

Tourism is a multifaceted phenomenon that has undergone significant evolution over time, transitioning from traditional mass tourism models to more diversified and sustainable approaches. This paper presents a comprehensive analysis of tourism's evolution and its global influence on new era dynamics, drawing on a diverse range of literature and research findings. The study examines key drivers, trends, challenges, and opportunities shaping the contemporary tourism landscape, with a focus on the transition from conventional to innovative practices. The analysis reveals a gradual shift towards innovative tourism models that prioritize authenticity, sustainability, and personalized experiences, driven by changing consumer preferences, technological advancements, and global socio-economic trends. This evolution has profound implications for new era dynamics at the global level, including increased connectivity, cross-cultural exchange, and economic growth, but also challenges such as over tourism, environmental degradation, and socio-cultural tensions. To address these challenges and capitalize on opportunities, stakeholders in the tourism industry are urged to embrace innovation, sustainability, and collaboration as guiding principles for future development. Recommendations include promoting sustainable tourism practices, addressing over tourism through destination management, fostering collaboration and stakeholder engagement, and investing in capacity building and education. By adopting a holistic approach to tourism development that balances economic, environmental, and social considerations, stakeholders can navigate the complexities of the tourism landscape and chart a course towards a more sustainable and inclusive future. The findings of this study contribute to a deeper understanding of the dynamics shaping the tourism industry and provide valuable insights for policymakers, industry practitioners, researchers, and other stakeholders seeking to harness the transformative power of tourism for positive impacts on people, planet, and prosperity.

The Evolution of Tourism in Afghanistan: A Review of the Last 50 Years

The aim of this study is to provide a comprehensive review of the evolution of tourism in Afghanistan over the past 50 years, examining the factors, challenges, and opportunities that have shaped the industry's development and impact on the country's cultural, social, and economic landscapes. This review paper employed a systematic approach, including comprehensive searches using electronic databases and search engines, screening of articles based on inclusion criteria, full-text review, systematic analysis of included articles, and synthesis of key findings, methodologies, reports, news, and best practices to provide a comprehensive overview of the Evolution of Tourism in Afghanistan: A Review of the Last 50 Years. The review reveals the profound impact of the political and security situation, the influence of factors on tourist arrivals such as heritage sites and geopolitical factors, the evolution of marketing strategies and promotion efforts, and the challenges and opportunities faced by Afghanistan's tourism industry, including political instability, security concerns, inadequate infrastructure, limited financing, and negative perceptions, with the potential for sustainable development through strengthened security measures, improved infrastructure, enhanced marketing efforts, and international partnerships. In conclusion, Afghanistan has the potential to develop a thriving and sustainable tourism sector by addressing challenges, capitalizing on unique attractions, and fostering collaboration among stakeholders, leading to economic growth, cultural preservation, and employment opportunities. Strengthen security, preserve heritage, enhance marketing, collaborate with agencies, improve infrastructure, foster partnerships, and involve local communities for Afghan tourism development

Analyzing the Evolution of Nepal's Tourism in 2022: Insights and Future Perspectives

This paper focuses into Nepal's internal aviation and tourism industries, underlining the essentiality of strategic planning. It investigates how Nepal's tourism sector has adapted to the global repercussions of COVID-19 and identifies successful strategies to increase tourism revenue following the pandemic. Through the application of both descriptive and inferential statistics, this research analyses data and visually conveys its conclusions. It emphasizes the importance of tailor-made marketing and promotional approaches designed for particular market segments and to exploit local strengths. The document evaluates recovery tactics post-COVID-19, the role of domestic tourism, and the need for upgrades in infrastructure and policies to foster the sustainable development of tourism in Nepal. The necessity for a cohesive approach among federal, provincial, and local governments to facilitate the proper allocation of resources and the execution of tourism initiatives is strongly advocated. The expansion of tourism-related infrastructure, including hotels with high star ratings and improved transport systems, is highlighted as a fundamental factor in supporting the surge of tourists to Nepal. The paper postulates that reinforcing economic development through policies favorable to the tourism industry will have a beneficial impact on international tourism. It urges a policy shift towards the improvement of tourism infrastructure and the adoption of technological innovations in its management.

RESEARCH ON TOURIST SATISFACTION AND BEHAVIORAL INTENTION IN ECOLOGICAL HEALTH TOURISM ACTIVITIES IN BAMA, GUANGXI BASED ON STRUCTURAL EQUATION MODEL

This study endeavors to delve into the intricacies of tourist contentment and proclivities in the realm of ecological health tourism activities within Bama, Guangxi. An exploration of the intricate structural relationships is undertaken, unraveling the quintet of variables encompassing tourists' engagement in Bama's ecological health tourism - namely, the effects of activities, the experiential facet of activities, the pecuniary dimension of activities, coupled with tourist satisfaction and behavioral intent. Employing the methodological framework of constructing a structural equation model, this study leverages IBM SPSS 23.0 software to execute correlation analyses across various variables, including demographic information statistics, reliability and validity metrics. Survey research orbits around the quintet of variables. The findings illuminate that the experiential tapestry woven by tourists partaking in ecological health tourism activities exerts a conspicuously affirmative influence on both their satisfaction and behavioral intentions. Conversely, the financial investment made by tourists in ecologi cal health tourism activities manifests a counteractive impact on their satisfaction and behavioral intentions. Evidently, heightened tourist activity experiences and diminished costs conduce to the facilitation of tourists' aspirations for individualistic tourism activities, thereby enhancing travel satisfaction and behavioral intent. Nevertheless, the potency of tourists' activity effe cts on tourist satisfaction remains suboptimal. Consequently, it is proffered that the propagation of health care paradigms be fortified, coupled with the augmentation of activity experience design. Further, the optimization of cost structures and the enhancement of resource utilization efficiency are recommended, alongside ameliorating activity effects and steering behavioral intent. This comprehensive approach is anticipated to immerse tourists more profoundly into the local ethos of longevity culture, thereby fostering the robust and sustainable evolution of longevity tourism in Bama.

Cruise tourism research: a horizon 2050 paper

Purpose This study aims to empower cruise academia to assert their role as enablers, and potentially drivers, of sustainable, responsible and resilient cruise futures. Design/methodology/approach This contribution represents a synthesis and a critical reflection of cruise-related research-review literature over the last four decades, assessing its impact and potential in terms of influencing the evolution and future developments of cruise tourism. Findings Cruise research between the 1980s and the first decade of this century could be characterised as “ship-centric” and managerially focused. Over the last decade and up to the aftermath of the COVID-19 pandemic, cruise research has become increasingly “cruise-destination centric”, with sustainability emerging as a dominant theme. Diverging somewhat from the public and media emphasis on environmental concerns and risks, academic research tends to focus on the economic aspects of sustainability. Nonetheless, and despite aiming for practical relevance, cruise research tends to remain reactive and lags behind industry trends. Research limitations/implications This paper proposes a shift from a “applied” to an “applicable” research paradigm, inspiring researchers to proactively shape the industry‘s future by embracing “what-ifs” in their thematic scope. Such a paradigm calls for a normativity-enriched methodological diversity, as well as the inclusion of transformational relevance as an indicator of research impact. Originality/value Public perceptions of cruise tourism have changed over the years, evolving from that of a promising holiday niche to a symbol of unsustainable mass tourism. In this context, cruise scholars are offered guidance for transcending the polarising debate of growth versus de-growth/limits while increasing the relevance and transformational impact of cruise scholarship.

BELGRADE AND SARAJEVO. ANALYSIS OF DARK TOURISM SPECTRUM AND SUPPLY IN POST-CONFLICT SOCIETIES OF THE WESTERN BALKANS

In the early 1990s, the Balkans faced some of the most violent military confrontations since the end of the Second World War. As a result of the dissolution of Yugoslavia, the borders have been redesigned on the map of Europe and new states have emerged. Some of these countries have succeeded in becoming members of Euro-Atlantic structures. While Montenegro and North Macedonia became NATO members, and Slovenia and Croatia have integrated into both NATO and the European Union, Serbia and Bosnia and Herzegovina continue to be affected by frozen conflicts and interethnic tensions. The research aims to analyze the evolution of tourism in Bosnia and Herzegovina and Serbia, focusing on the tourist potential of the capitals of these states, Sarajevo and Belgrade, respectively. The novelty of the research is to identify and analyze the potential of dark tourism in Sarajevo and Belgrade. The methodology used implied field research in both countries, in order to identify the tourism potential - with emphasis on dark tourism heritage on both countries. Also, the touristic offer in the two cities was analyzed, focusing on the dark tourism spectrum proposed by Philip R. Stone in 2006.

Evolution of Tourism through Travel Agencies: A Case Study on Bangladesh

The aim of this research paper is to examine the role of travel agencies in the advancement of tourism in Bangladesh. Travel agents are currently assuming a significant role in facilitating this relationship. The aforementioned entities engage in the production of various package tours, distribution of these packaged products, and promotion of tourism in Bangladesh to potential tourist clientele. However, the travel agents in Bangladesh are limited in their ability to fulfil their job to its fullest degree. This is mostly due to the small size of their organizations, insufficient money, a shortage of skilled professionals, a lack of government policy support, and several other restraints that they encounter. It is imperative to address these issues and promptly implement appropriate measures to enhance the performance of travel agencies and facilitate the desired growth of the tourism sector in Bangladesh.

Farming for the Future: Assessing Sustainable Practices among Farm Tourism Sites in Bagabag, Nueva Vizcaya

Farm tourism, an evolving sector within agriculture, has significantly impacted rural economies by transforming traditional farms into tourist destinations. This research investigated farm tourism practices in Bagabag, Nueva Vizcaya, focusing on evaluating sustainable practices and identifying the benefits and challenges faced by farm operators. The introduction addressed the evolution of farm tourism, emphasizing its role in economic diversification and sustainability. Historical and contemporary examples were highlighted to illustrate the connection between farm tourism and sustainable agricultural practices. The study employed a descriptive research design, incorporating qualitative analysis and thematic data treatment. Observations and interviews with farm owners, stakeholders, and tourists were conducted to capture narratives about farm operations and sustainability practices. This methodology aimed to provide a comprehensive analysis of sustainability challenges and benefits within Bagabag’s farm tourism sector, offering context-specific recommendations for enhancing sustainable practices. The results revealed that farm tourism sites in Bagabag utilized diverse sustainable practices, such as organic farming and crop cycling, which enhanced economic and environmental outcomes. These practices contributed to food security, job creation, and community engagement, while long-term goals focused on self-sufficiency and innovation. Despite successes, the farms faced challenges including fluctuating visitor numbers, management issues, and environmental concerns. The study concluded that integrating sustainable practices was essential for the viability of farm tourism, balancing economic growth with social and environmental responsibilities. Recommendations emphasized the importance of innovation, sustainable practices, and effective management to ensure long-term success and appeal to visitors.

Research on the Development Path of E-commerce for Rural Tourism in the Context of Information Technology

Abstract In the digital age, e-commerce has emerged as a transformative force in the domain of rural tourism, infusing traditional practices with renewed dynamism. This study employs the spatiotemporal extreme entropy value method to assess the evolution of rural tourism in China. The investigation delves into the influence of e-commerce on the qualitative enhancement of rural tourism, utilizing a dynamic panel data model to analyze its effects and conducting heterogeneity tests based on geographic and economic criteria. According to the weights assigned by the spatiotemporal extreme entropy method, the quality of rural tourism development in China generally increased between 2013 and 2023, with a notable dip to 0.3005 in 2020. The heterogeneity analysis, implemented through a fixed-effects model, reveals significant positive impacts in both the eastern and central regions at the 5% significance level. Moreover, regions with a medium level of economic development exhibit a robust positive effect, with a regression coefficient of 0.429. The developmental impact of e-commerce on high-quality rural tourism is statistically significant at the 1% level, and all control variables demonstrate significant positive correlations. These findings underscore the substantial role that e-commerce development plays in advancing high-quality rural tourism.