Marketplace Evolution Research Articles

From Barter to Market: an Agent-Based Model of Prehistoric Market Development

Despite interest in preindustrial markets, archaeological discussions have largely been limited to proposing methods to determine the presence or absence of market exchange in ancient societies. While these contributions are important, methodological limitations have prevented theoretical considerations of the emergence and evolution of marketplaces and market exchange in prehistory. We propose that agent-based modeling provides a window to explore physical conditions and agent behaviors that facilitate the emergence of customary exchange locations and how such locations may evolve into socially embedded institutions. The model we designed suggests that simple bartering rules among agents can generate concentrated locations of exchange and that spatial heterogeneity of resources is the most important factor in facilitating the emergence of such locales. Furthermore, partner-search behaviors and exchange of information play a key role in the institutionalization of the marketplace. The results of our simulation suggest that marketplaces can develop, even with the absence of formalized currency or central planning, as a consequence of collective strategies taken up by agents to reduce exchange partner-search costs and make transactions more frequent and predictable. The model also suggests that, once established as a social institution, marketplaces may become highly conservative and resistant to change. As such, it is inferred that bottom-up and/or top-down interventions may have often been required to establish new marketplaces or relocate marketplaces to incorporate new resources, resolve supply–demand imbalances, or minimize rising economic costs that arise as a result of social, political, and economic change.

Digital transformation of the global economy: online-only brands in the career dimension

Background. The phenomenon of creation and promotion on the marketplaces of Online-Only brands is just making itself known in the global e-commerce, representing one of the most important components of the digital transformation of the global economy.Purpose. To study the synergetic mechanism of the joint evolution of marketplaces and Online-Only brands in the context of the creation and development of a separate type of Online-Only brands - Marketplace-Based Online-Only brands.Materials and Methods. In the course of this research work, various methods were involved: the logical method, the system method, the structural-functional method, the comparative (comparative) method. The choice of materials for this study was carried out on the basis of a content analysis of the following sources: scientific articles posted in a single bibliographic and abstract database of peer-reviewed scientific literature Scopus, thematic publications, analytical reports, electronic resources. Additionally, cases of entrepreneurs and companies operating on marketplaces using online-only brands were analyzed.Results and Implications. Based on the analysis of data from sources, the need to introduce the term "Marketplace-Based Online-Only brands" as a separate type of Online-only brands was identified, the functioning of the synergistic mechanism for the joint evolution of marketplaces and Online-only brands was studied, and it was also proved that their development is possible only in the format of co-evolution.Conclusion. The obtained results allow us to outline further directions of research on the topic and expand the understanding of the mechanisms of co-evolution of marketplaces and online-only brands by practicing managers.

The Influence of the COVID-19 Pandemic on Marketplaces

The rapid growth and implementation of digital technologies in our lives have dramatically changed the way global competition functions. The infamous COVID-19 pandemic is believed to have accelerated and significantly boosted those global processes. Third-party marketplaces have evidently become the new cutting-edge digital platform to dominate e-commerce which is now an integral part of retail business. This paper pursues a theoretical and practical approach to the pandemic impact on the marketplace evolution globally as well as on the Russian market. The article briefly outlines various expert opinions on marketplaces as a new and constantly changing subject of economic relations, defines the conventional marketplace and considers multiple classifying modi operandi. Assumptions concerning the role of marketplaces during a crisis are made in the conclusion.

How do authenticity dramas develop? An analysis of Afterhours fans’ responses to the band’s participation in the Sanremo music festival

Building on Giesler’s ((2008) ‘Conflict and Compromise: Drama in Marketplace Evolution’, Journal of Consumer Research 34(6), 739–53) concept of marketplace drama, I introduce the idea of an authenticity drama. I view an authenticity drama as a sequential process through which, owing to an object’s authenticity being undermined as a result of external market forces acting upon the object, or due to internal changes in the object itself, opposing groups of subjects (e.g. consumers and producers) interact dialectically in order to negotiate and transform their contradictory views of authenticity and inauthenticity over time. Specifically, I focus on popular music and use netnography and in-depth interviews to investigate consumers’ reactions to an independent band’s decision to participate in a commercial, mainstream festival. The findings show that consumers play an important role in both the deconstruction and reconstruction of the band’s authenticity. However, I also provide evidence that brand (in this case, the band) narratives play a fundamental role in orienting this process. I also discuss the theoretical implications of the findings.

A Systematic Literature Review of Flexible E-Procurement Marketplace

During the Web era e-procurement has witnessed a steep rise in marketplace deployment; this has been followed by a substantial number of failures. A number of larger technology providers are now left to support both small and large businesses. Flexibility has been a key enabler in supporting network evolution across a varied number of domains. The aim of this study is to investigate flexibility around marketplace evolution, success and failure. In particular, explore the inter-relationships between architectural flexibility and the evolving Web and Internet. A systematic literature review (SLR) was carried out in order to uncover the changes that have taken place over the past fifteen years. A conceptual model is produced early in the research in order to provide contextual underpinning. We employed a manual search of 5 journals. Of the 22 relevant studies, one addressed research trends around e-procurement in pharmaceutical organizations. Three addressed eprocurement in financial organizations. A number of flexibility categories are uncovered by the SLR and then used as a means to support flexible e-procurement marketplace (EPM) design and adoption, recognising EPM evolution over the volatile study period. Flexibility categories are uncovered and comprise technical, organisational, environmental and strategic (TOES) concerns.

Early schools of marketing thought and marketplace evolution

PurposeThe marketplace evolution associated with the development of the electronic marketplace provides the marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market environment. The purpose of this paper is to use the early marketing literature to develop theoretical propositions related to the internet marketplace.Design/methodology/approachSeminal marketing thought is reviewed and used to provide a conceptual understanding of various aspects of electronic commerce.FindingsPerspectives from the commodity, functional, regional, institutional, and functionalist schools of marketing are used to explain the evolution of the electronic marketplace as well as to provide propositions to guide future research.Originality/valueThe application of historical marketing thought to a contemporary business situation serves to validate the robustness of the early literature and demonstrates its ongoing value and usefulness to the discipline.

Virtual World Architectures

Three-dimensional virtual worlds promise to complement the Web with 3D models of virtual places that are fanciful or that model and mirror the real world. Marketplace evolution is one way to wait and see if and how this will come about. Another approach is to identify current limitations of virtual worlds, deconstruct and study their architectures, and consider how to evolve them to realize their promises. This special issue presents articles that explore architectural issues related to virtual world evolution. The articles cover topics like integration of 3D virtual world viewers with Web browsers, federation of virtual world grids, extensibility of virtual world platforms, adding knowledge-based services, accuracy of virtual worlds, standards, and serious applications built on top of virtual world platforms to support collaboration and training.

Conflict and Compromise: Drama in Marketplace Evolution

How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in anthropology and consumer behavior, I illustrate this historical dynamic through the process of marketplace drama, a fourfold sequence of performed conflict among opposing groups of consumers and producers. Implications for theorizing on market system dynamics and the consumption of performance are offered.

A commitment-oriented framework for networked manufacturing co-ordination

In the rapidly changing world of market place evolution and pressures, many authors have studied new organizational forms. Within these new trends, this paper deals particularly with network organizations. An approach is thus proposed to integrate the overall business organization and to co-ordinate the business processes involved in achieving the overall organization goals. In this study, integration is concerned with the implementation of collaborative information structures, enabling efficient operation management and control among heterogeneous business entities. Thus, based on the contract theory from economic science, philosophical work done on conventions and the multiagent systems paradigm, a commitment-oriented co-ordination framework for business integration is proposed. These concepts present a new comprehensive formalization of business collaboration within networked manufacturing, insofar as they concern the modelling of many kinds of business interactions, including collaborative contingencies management and collaboration performance measurement. In order to illustrate this approach, a multiagent prototype using the commitment-oriented approach is finally presented.

Fixed fee versus unit pricing for information goods; competition, equilibria, and price wars

Information goods have negligible marginal costs, and this will create possibilities for novel distribution and pricing methods. The main concern of this paper is with pricing of goods that are likely to be consumed in large quantities by individuals. For example, will software continue to be sold at a fixed price for each unit, or will it be paid for on the basis of usage? There is substantial evidence both from observing marketplace evolution and from surveys that customers overwhelmingly prefer subscription pricing. It turns out that even if we ignore this factor, per-use pricing is not a clear winner, and therefore when the preference effect is taken into account, subscription pricing is likely to dominate. We model competitive pricing between two companies that supply essentially equivalent services (such as movies or word processing software). One company charges a fixed fee per unit, while the other charges on a per-use basis. Each is interested in maximizing its revenue. We consider instances of the models that have stable competitive equilibria between suppliers along with situations that are unstable and, in the absence of collusion, lead to ruinous price wars.

Integrating Employee Benefits: Giving Up the "Moat Mentality"

Recent research shows that employers can reduce disability through intensive medical treatment and focused return-to-work programs. But because group health and group disability programs commonly do not coordinate delivery, the wrong medical treatment decisions can unnecessarily extend disability and add to employers' benefit costs and loss of productivity. This article lays out theoretical bases and practical fundamentals of employee benefit integration initiatives. It highlights ground breaking research that explores the efficacy of a "sports medicine" treatment model of disability management. It also discusses the statutory and marketplace evolution of integrated benefits and explains why it is important for employers to maintain benchmark information across benefit lines and against broader aggregate experience.

The Functional Approach to the Study of Marketing

Previous articleNext article FreeNotesThe Functional Approach to the Study of MarketingHomer B. VanderblueHomer B. Vanderblue Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Journal of Political Economy Volume 29, Number 8Oct., 1921 Article DOIhttps://doi.org/10.1086/253382 Views: 624Total views on this site Citations: 17Citations are reported from Crossref PDF download Crossref reports the following articles citing this article:Jacek Kamiński Systemic Paradigm in the Tradition of Marketing Science, Economic and Regional Studies / Studia Ekonomiczne i Regionalne 10, no.44 (Oct 2018): 29–42.https://doi.org/10.29316/ers-seir.2017.32Darryl W. Miller Forgotten classics: The Business Guide by James L. Nichols (1894), Journal of Historical Research in Marketing 8, no.44 (Nov 2016): 564–584.https://doi.org/10.1108/JHRM-04-2016-0005Bert Rosenbloom Functions and Institutions: The Roots and the Future of Marketing Channels, Journal of Marketing Channels 20, no.3-43-4 (Oct 2013): 191–203.https://doi.org/10.1080/1046669X.2013.803423Ben Wooliscroft, Thomas L. Powers Early schools of marketing thought and marketplace evolution, Journal of Historical Research in Marketing 4, no.11 (Jan 2012): 190–206.https://doi.org/10.1108/17557501211195127Kazuo Usui Precedents for the 4Ps idea in the USA: 1910s‐1940s, European Business Review 23, no.22 (Mar 2011): 136–153.https://doi.org/10.1108/09555341111111174Eric H. Shaw, Bert Rosenbloom, Boryana Dimitrova The marketing mix paradigm and the Dixonian systems perspective of marketing, Journal of Historical Research in Marketing 3, no.11 (Feb 2011): 53–66.https://doi.org/10.1108/17557501111102418Terry L. Esper, Alexander E. Ellinger, Theodore P. Stank, Daniel J. Flint, Mark Moon Demand and supply integration: a conceptual framework of value creation through knowledge management, Journal of the Academy of Marketing Science 38, no.11 (Feb 2009): 5–18.https://doi.org/10.1007/s11747-009-0135-3Bert Rosenbloom The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation, The International Review of Retail, Distribution and Consumer Research 17, no.44 (Sep 2007): 327–339.https://doi.org/10.1080/09593960701507500Stefan Lagrosen, Göran Svensson A seminal framework of marketing schools: revisited and updated, Journal of Management History 12, no.44 (Oct 2006): 369–384.https://doi.org/10.1108/17511340610692743Eric H. Shaw, D. G.Brian Jones A history of schools of marketing thought, Marketing Theory 5, no.33 (Aug 2016): 239–281.https://doi.org/10.1177/1470593105054898Göran Svensson Holistic and cross‐disciplinary deficiencies in the theory generation of supply chain management, Supply Chain Management: An International Journal 8, no.44 (Oct 2003): 303–316.https://doi.org/10.1108/13598540310490062Göran Svensson Supply chain management: the re‐integration of marketing issues in logistics theory and practice, European Business Review 14, no.66 (Dec 2002): 426–436.https://doi.org/10.1108/09555340210448785Göran Svensson Efficient consumer response – its origin and evolution in the history of marketing, Management Decision 40, no.55 (Jun 2002): 508–519.https://doi.org/10.1108/00251740210430489Kazuo Usui The Interpretation of Arch Wilkinson Shaw?s Thought by Japanese Scholars, Journal of Macromarketing 20, no.22 (Jul 2016): 128–136.https://doi.org/10.1177/0276146700202002Roger Mason Interpersonal Effects on Consumer Demand in Economic Theory and Marketing Thought, 1890-1950, Journal of Economic Issues 29, no.33 (Jan 2016): 871–881.https://doi.org/10.1080/00213624.1995.11505713Ronald Savitt Pre-aldersonian antecedents to macromarketing: Insights from the textual literature, Journal of the Academy of Marketing Science 18, no.44 (Sep 1990): 293–301.https://doi.org/10.1007/BF02723914Eugen Leitherer Geschichte der modernen handels- und absatzwirtschaftlichen Literatur, (Jan 1961): 95–136.https://doi.org/10.1007/978-3-663-02494-1_8