The Functional Approach to the Study of Marketing

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Previous articleNext article FreeNotesThe Functional Approach to the Study of MarketingHomer B. VanderblueHomer B. Vanderblue Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Journal of Political Economy Volume 29, Number 8Oct., 1921 Article DOIhttps://doi.org/10.1086/253382 Views: 624Total views on this site Citations: 17Citations are reported from Crossref PDF download Crossref reports the following articles citing this article:Jacek Kamiński Systemic Paradigm in the Tradition of Marketing Science, Economic and Regional Studies / Studia Ekonomiczne i Regionalne 10, no.44 (Oct 2018): 29–42.https://doi.org/10.29316/ers-seir.2017.32Darryl W. Miller Forgotten classics: The Business Guide by James L. Nichols (1894), Journal of Historical Research in Marketing 8, no.44 (Nov 2016): 564–584.https://doi.org/10.1108/JHRM-04-2016-0005Bert Rosenbloom Functions and Institutions: The Roots and the Future of Marketing Channels, Journal of Marketing Channels 20, no.3-43-4 (Oct 2013): 191–203.https://doi.org/10.1080/1046669X.2013.803423Ben Wooliscroft, Thomas L. Powers Early schools of marketing thought and marketplace evolution, Journal of Historical Research in Marketing 4, no.11 (Jan 2012): 190–206.https://doi.org/10.1108/17557501211195127Kazuo Usui Precedents for the 4Ps idea in the USA: 1910s‐1940s, European Business Review 23, no.22 (Mar 2011): 136–153.https://doi.org/10.1108/09555341111111174Eric H. Shaw, Bert Rosenbloom, Boryana Dimitrova The marketing mix paradigm and the Dixonian systems perspective of marketing, Journal of Historical Research in Marketing 3, no.11 (Feb 2011): 53–66.https://doi.org/10.1108/17557501111102418Terry L. Esper, Alexander E. Ellinger, Theodore P. Stank, Daniel J. Flint, Mark Moon Demand and supply integration: a conceptual framework of value creation through knowledge management, Journal of the Academy of Marketing Science 38, no.11 (Feb 2009): 5–18.https://doi.org/10.1007/s11747-009-0135-3Bert Rosenbloom The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation, The International Review of Retail, Distribution and Consumer Research 17, no.44 (Sep 2007): 327–339.https://doi.org/10.1080/09593960701507500Stefan Lagrosen, Göran Svensson A seminal framework of marketing schools: revisited and updated, Journal of Management History 12, no.44 (Oct 2006): 369–384.https://doi.org/10.1108/17511340610692743Eric H. Shaw, D. G.Brian Jones A history of schools of marketing thought, Marketing Theory 5, no.33 (Aug 2016): 239–281.https://doi.org/10.1177/1470593105054898Göran Svensson Holistic and cross‐disciplinary deficiencies in the theory generation of supply chain management, Supply Chain Management: An International Journal 8, no.44 (Oct 2003): 303–316.https://doi.org/10.1108/13598540310490062Göran Svensson Supply chain management: the re‐integration of marketing issues in logistics theory and practice, European Business Review 14, no.66 (Dec 2002): 426–436.https://doi.org/10.1108/09555340210448785Göran Svensson Efficient consumer response – its origin and evolution in the history of marketing, Management Decision 40, no.55 (Jun 2002): 508–519.https://doi.org/10.1108/00251740210430489Kazuo Usui The Interpretation of Arch Wilkinson Shaw?s Thought by Japanese Scholars, Journal of Macromarketing 20, no.22 (Jul 2016): 128–136.https://doi.org/10.1177/0276146700202002Roger Mason Interpersonal Effects on Consumer Demand in Economic Theory and Marketing Thought, 1890-1950, Journal of Economic Issues 29, no.33 (Jan 2016): 871–881.https://doi.org/10.1080/00213624.1995.11505713Ronald Savitt Pre-aldersonian antecedents to macromarketing: Insights from the textual literature, Journal of the Academy of Marketing Science 18, no.44 (Sep 1990): 293–301.https://doi.org/10.1007/BF02723914Eugen Leitherer Geschichte der modernen handels- und absatzwirtschaftlichen Literatur, (Jan 1961): 95–136.https://doi.org/10.1007/978-3-663-02494-1_8