Abstract
The rapid growth and implementation of digital technologies in our lives have dramatically changed the way global competition functions. The infamous COVID-19 pandemic is believed to have accelerated and significantly boosted those global processes. Third-party marketplaces have evidently become the new cutting-edge digital platform to dominate e-commerce which is now an integral part of retail business. This paper pursues a theoretical and practical approach to the pandemic impact on the marketplace evolution globally as well as on the Russian market. The article briefly outlines various expert opinions on marketplaces as a new and constantly changing subject of economic relations, defines the conventional marketplace and considers multiple classifying modi operandi. Assumptions concerning the role of marketplaces during a crisis are made in the conclusion.
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