Evaluation Of Reputation Research Articles

Empirical analysis of factors affecting industrial maintenance services selection

The process of selecting industrial maintenance services needs careful consideration of various factors to ensure that the chosen provider can effectively meet the specific needs of the organization/facility. This research paper examines the key factors that play a significant role in the decision-making process for selecting industrial maintenance services. These factors encompass the nature of services required, the expertise and experience of the service provider, cost and budget constraints, availability and responsiveness, establishment of service level agreements, evaluation of reputation and references, compliance with safety regulations, assessment of technological capabilities, flexibility and scalability of services, and sustainability practices. Through a thorough examination of these factors, industrial facilities can make well-informed decisions that align with their unique requirements and priorities.

The Effect of Perceived External Prestige on Deviant Workplace Behavior: Mediating The Role of Job Commitment

The objective of this research is to investigate the influence of job devotion on the association between perceived external status and deviant conduct inside the workplace. Furthermore, the objective of this study is to investigate the function of external prestige as a mediator in relation to these impacts. Perceived external prestige encompasses the subjective evaluation of an organization's reputation as perceived by its employees, customers, and other external stakeholders. Aberrant workplace behaviour, on the other hand, pertains to behaviours that deviate from the established rules and regulations of the business. It analyses the level of commitment shown by employees towards their work or employment.

Intrinsic drivers of the reputation for CSR: a cognitive analysis of consumer expectations

PurposeThe appraisal of corporate reputation based on third-party corporate social responsibility (CSR) indices appears to have been institutionalized. The endorsement of such an approach by sustainability custodians and influencers undermines the uptake of the morality and legitimacy of CSR. This study takes a social realist perspective, which suggests that social phenomena such as CSR and corporate reputation are shaped by social structures and power relations. This study aims to contribute to a deeper understanding of the complex relationship between CSR and corporate reputation and understand ways in which the constructs are influenced by cognitive factors.Design/methodology/approachThis study surveyed 411 respondents across five shopping malls and analyzed the data using path analysis of the structural equation modeling (SEM) technique. The mall-intercept survey sought to critically assess expectations of CSR vis-à-vis evaluation of corporate reputation. Based on a case study of three Johannesburg Stock Exchange listed companies, CSR expectations were measured along the philanthropic, economic, ethical and legal dimensions, while evaluation of corporate reputation was based on product quality, financial performance and social responsibility. SEM path analysis was used to extrapolate the predictive outcomes of CSR on corporate reputation.FindingsReputation for product quality and social responsibility is underpinned by the fulfillment of ethical CSR expectations, while philanthropic gestures enhance the evaluation of financial performance. Legal CSR significantly influences the reputation for social responsibility and product quality. Fulfillment of economic CSR expectations influences the reputation for product quality. However, no relationship was established between economic performance and social responsibility. Involvement in economic, philanthropic and particularly, legal CSR, are not indicative of the reputation for financial performance. Conversely, companies’ involvement in economic CSR does not suggest a higher propensity for social responsibility.Research limitations/implicationsThe predictive outcomes of CSR expectations on corporate reputation can reveal situated understanding of actual perceptions of corporate behavior.Practical implicationsEthical business conduct is synonymously associated with social responsibility while espoused corporate philanthropy signals strong financial performance. The awareness of consumers’ cognitive evaluation of corporate reputation can offer a pathway to corporate communication professionals, policy makers and agencies to rethink and reposition CSR efforts.Social implicationsInsensitivity to taken-for-granted cultural prescriptions and reliance on market-based reputational rankings undermine mutually beneficial stakeholder relationships and the social license to operate.Originality/valueThis study brings to the fore, cognitively dominated indicators of consumers’ perceptions of the reputation for CSR, to foster nuanced and halo-removed approaches to social responsibility. The authors show for the first time how companies’ skewed focus on corporate philanthropic giving paradoxically signals a capitalistic notion of social responsibility and unethical business conduct. This study offers a halo-removed orientation to the appraisal of CSR and corporate reputation.

Goodwill as an accounting and analytical category ensuring evaluation and management of corporate reputation

Introduction. The efficiency of enterprises relies on the accurate assessment and accounting representation of their assets. In the context of the modern society, significant attention is devoted to intangible resources, particularly goodwill, as a key element of corporate reputation. However, the existing accounting-analytical system requires modernization to encompass all aspects of value creation. Goodwill issues captivate the interest of accountants, financiers, and managers, as this unique asset allows companies to gain a competitive edge in their respective industries. Objective. The purpose of the work is to study ways to improve the efficiency and accuracy of accounting for intangible assets, which will allow enterprises to provide reliable financial reporting and take into account important components of goodwill in the internal and external environment; studying the role of goodwill in assessing the value of a business on an ongoing basis; search for ways to improve the accounting and analytical support for the assessment and management of the business reputation of the enterprise, specific changes in the plan of accounts are proposed to improve the accounting of intangible assets, in particular elements of goodwill. Method (methodology). Scientific methods and approaches were used in the work, in particular, a comparison to study the main provisions of IFRS and NP(S)BO, analysis of the difference in approaches to accounting for goodwill and intangible assets between these standards; formalization and generalization of the main technological tasks of the organization of accounting of intangible assets for the implementation of the principles of goodwill in the system of ensuring continuity of activity and maintaining a positive business reputation of the enterprise. Results. In the course of the study, an in-depth analysis of the existing methods of goodwill assessment was carried out and their limitations in taking into account all components of this important category of assets were revealed. In response to this limitation, we have developed our own method that takes into account intangible assets that are not reflected on the company's balance sheet. The proposed methodology calculates goodwill as the difference between the fair value of net assets and their book value, considering revalued asset values and off-balance-sheet intangible assets such as business relationships, peculiarities of activity, and personnel knowledge. A supplementary recommendation includes modifying the Chart of Accounts to account for intangible assets, detailing them at an analytical level. These changes can identify and reflect important goodwill elements previously unaccounted for in financial reporting. The outlined modifications address the need for meticulous intangible asset accounting and contribute to increased reliability of financial reporting, essential for informed managerial decisions and establishing trust among stakeholders.

Assessment of Goodwill According to International and Russian Accounting Standards

Today the problem of accounting and reflecting business reputation (goodwill) in accounting (financial) statements remains relevant, since there are significant differences in the methodology for accounting and reflecting business reputation in Russian and international accounting (financial) reporting standards, as well as in accounting (including appraisal) practice. The article provides an up-to-date definition of the term “goodwill” (goodwill), discusses the features of accounting and reflection of positive and negative business reputation, and provides a comparative analysis of the main methods for assessing goodwill. Further, in detail, with relevant examples, the features of accounting and accounting for the impairment of goodwill in the event of the acquisition of shared ownership are considered. The calculations carried out in this article confirm the expediency of the proposed methodological analogies. The methods of accounting and evaluation of business reputation presented will allow companies’ management to better navigate the current features of goodwill accounting based on Russian and international financial reporting rules.

An Evaluation of Reputation Using Online Auction Data for a Group of American Watercolorists

To understand the relation between artistic reputation and sales prices from popular online auction sites, we analyzed over 3,000 online auction sales of 87 American artists who had expertise in watercolor using the websites eBay, LiveAuctioneers, and EBTH. Traditional indexes of reputation were measured by museum placements, as well as archival holdings, and book references and we also included the number of Instagram mentions. We used hierarchical linear modeling to investigate the relation of reputation with average prices as well as price trends over time, controlling for individual painting characteristics such as size and medium. All of our artistic reputation indicators, including number of Instagram hashtag references, were positively related to the average sales price per artist. Our results extend the literature on the role of artistic reputation to account for social media via Instagram, as well as provide one of the first empirical investigations of popular online art auctions.

A Blockchain-based Trust and Reputation Model with Dynamic Evaluation Mechanism for IoT

The rapid development of the Internet of Things (IoT) has dramatically increased the number of distributed IoT devices and users. Trust and Reputation Model (TRM) is a well-known technique for improving the security of IoT, which detects malicious attacks by evaluating user behavior. Since traditional distributed TRMs lack secure and reliable data sharing mechanisms, some works have integrated the TRMs into the trusted blockchains. Nevertheless, they have not realized the security requirements of the comprehensive assessment of user behavior and dynamic evaluation of reputation. Therefore, this paper introduces a Blockchain-based Trust and Reputation Model (BTRM), which evaluates user reputation from many aspects and can resist multiple malicious attacks in the distributed network. Second, we propose a novel Dynamic Evaluation Mechanism (DEM), which reduces the number of reputation evaluations without degrading network security and builds a trusting foundation between long-term inactive users and the network. Eventually, we deploy the proposed model DEM-BTRM in a prototype system of Hyperledger Fabric and compare it with existing reputation evaluation methods. The results show that the DEM-BTRM can comprehensively evaluate user behavior and dynamically detect malicious attacks.

Social norms in society as an integral factor in the formation and evaluation of an individual's reputation

One of the problems in the study of reputation, which faces specialists in different fields, is the search for factors of formation and criteria for evaluating the value characteristics of subjects, both individualized and collective. For example, experts in the field of game theory are of the opinion that there are game-theoretic models of reputation and norms of activity, and reputation itself, in their research, is, in a sense, a reflection on the norm of activity. In this article, the task is to consider social norms, firstly, as a factor in the formation of reputation, and secondly, as a factor in the assessment of the subject. During the period of education, there is an interiosis of social norms and the formation of value systems, which affects the activity of the subject. Based on the analysis of the subject's activities, one can judge the reputation. The very concept of "reputation" is polysemantic in nature. This allows us to talk about reputation, on the one hand, as a certain phenomenon, an established system of assessments and value characteristics, on the other, as a process of forming such assessments and characteristics. In the latter case, it turns out that "reputation" as a procedural concept turns to us in the form of a process of searching for the value characteristics of subjects and the results of their activities and the decision-making process on what assessment to give to the activity of the subject.The article will show that the compliance or non-compliance of the subject's activity with generally accepted social norms, as well as the value preferences of the evaluating subject, turns out to be one of the fundamental factors for making a decision regarding the reputation of the evaluated subject, both individualized and collective.

What are the Bad Habits and Behaviors of Inconsiderate Doctors in Chinese Inhabitants' Mind? A Cross-Sectional Study.

PurposeThis study aims to 1) investigate inhabitants’ perceptions of doctors’ inconsiderate behaviors during diagnosis and treatment, 2) explore the factors influencing inhabitants’ attitudes toward doctors’ professional reputation, and 3) examine the status of doctors’ inconsiderate behaviors and inhabitants’ attitudes and behaviors toward these doctors in China.Patients and MethodsA cross-sectional online survey was conducted with 2050 participants from over 30 Chinese cities, from March to June 2018. In total, 1598 valid questionnaires were obtained (with an effective response rate of 77.95%). Data were analyzed using descriptive statistics, exploratory factor analysis, and logistic linear regression analysis.ResultsWe developed a questionnaire comprising of 15 items regarding doctors’ inconsiderate behaviors based on inhabitants’ perspectives (Cronbach’s alpha was 0.944). Additionally, we identified the factors that influence the attitudes of inhabitants regarding doctors’ professional reputation, such as frequency of medical consultations, medical expenses, education catalog, and type of medical insurance. A majority of the participants highly valued Chinese doctors’ professional reputation (87.55%), and trusted them (86.29%). However, about 60.27% of the participants reported a pessimistic-like judgment on the current doctor–patient relationship (DPR) in China. Participants believed that Chinese doctors received a high income (20.47%), maintained a high social status (23.46%), and had a heavy workload (59.95%). Furthermore, about 54.88% of participants reported that they would not engage in aggressive behaviors against doctors during a dispute. Lastly, about 26.66% of participants reported that they would act rationally when they were dissatisfied with their doctors.ConclusionImpassive emotions and improper actions of doctors toward patients jointly contributed to the disrepute of Chinese doctors. Although DPR was becoming tense, Chinese inhabitants held a positive evaluation of doctors’ professional reputation. While an improvement in the economic situation and reputation of doctors enhanced the DPR, there remains an urgent need to improve the working environment in regard to future Chinese health reforms.

ОСОБЕННОСТИ ФОРМИРОВАНИЯ РЕПУТАЦИИ ВУЗА В УСЛОВИЯХ ПРИМЕНЕНИЯ СОВРЕМЕННЫХ ЦИФРОВЫХ ТЕХНОЛОГИЙ

In the era of digital transformation not only the commercial en- terprises business models are changing but also the universities ones, in par- ticular, their communication activities change. The article studies the current approaches of higher education institutions to forming a positive business rep- utation and managing reputational risks in the digital media field. It defines the expectations of various stakeholders from the activities of higher education institutions and also considers what universities expect from interaction with partners. Possible points of contact with target audiences are looked into, tak- ing into account such concepts as mission, brand, image and reputation of the university. The activity of several leading foreign universities in the Internet- environment, including social networks, as well as some other tools to form the reputation of the university are reviewed. It was found that despite the im- portance and prevalence of social networks in the world’s leading universities, they are not the only point of contact with target audiences and do not have a decisive role in shaping the reputation of the university. In particular, it was determined what important role publishing and library activities play for the image of the university. The reputational risks of universities in the digital age are also viewed. The article defines the necessity of marketing approach to the evaluation and formation of the university reputation.

Digital war for talent: How profile reputations on company rating platforms drive job seekers' application intentions

Companies searching for talent face intense competition in labor markets, so they might attempt to use their reputations to attract qualified people. Today's job seekers can gather additional reputational cues from online profiles on rating platforms, as well as from general information. Therefore, companies might have multiple reputations. Their profile reputation reflects cues provided by rating platforms (e.g., numerical ratings); their corporate reputation refers to preexisting perceptions and general knowledge of the firm. To the extent that a company's profile reputation and corporate reputation exist in parallel, they likely interact to affect job seekers' application intentions. With preliminary insights gained from qualitative interviews and extensive pretests, the authors conduct an online experiment with 725 job seekers to determine how company profiles on employer review sites might exert signaling effects on job seekers' application intentions. In line with the theoretical predictions, a company's profile reputation affects application intentions, contingent on applicants' prior evaluation of the firm's corporate reputation. That is, the employer's profile reputation matters for attracting talent, but companies with a poor general corporate reputation also can benefit more from a good profile reputation. These nuanced insights in turn offer several implications for human resource management efforts.

The Banality of Digital Reputation: A Visual Ethnography of Young People, Reputation, and Social Media

This article relies on a visual ethnography with young people between 13 and 20 years old. Young people were asked to make visual collages of fictional social media accounts, which are used in this article to analyse the signification of “good” and “bad” reputation in digital youth culture. It explores how reputation is performed visually and aesthetically in digital youth culture. The aim is to contribute to the critical study of digital reputation, it formulates an ethical critique on how the signification of digital reputation has formed alongside values and beliefs that support the growth of platform capitalism, rather than assigning a reputational value and rank responsibly. I conclude how the signification of digital reputation is not only conformist and essentialist but also meaningless. The banality of reputation argues that, in the context of popular social media, there is no real or substantial information made available to distinguish between a “good” or a “bad” reputation, except for stylized banality, a stylistic focus on lifestyle and commodities. The point is that reputation should not be banal and meaningless. Many important political and institutional decisions in a democracy rely on the evaluation of reputation and critical assessment of the information upon which such evaluations are made. Although platform capitalism has made digital reputation meaningless, it is in fact an essential skill to critically orient oneself in digital societies.

الدور الوسیط لسلوک المواطنة التنظیمیة فی العلاقة بین ممارسات إدارة الموارد البشریة الخضراء وتحسین السمعة التنظیمیة أثناء جائحة کوفید-19 - دراسة تحلیلیة

تهدف هذه الدراسة إلى استکشاف العلاقة بين ممارسات إدارة الموارد البشرية الخضراء (التوظيف والاختيار الأخضر، والتدريب والتطوير الأخضر، والمکافآت والتعويض الأخضر، وتقييم الأداء الأخضر و تحسين السمعة التنظيمية أثناء جائحة کوفيد-19، وقياس مدى تأثير سلوک المواطنة التنظيمية کمتغير وسيط بينهما)؛ ولتحقيق ذلک الهدف تم اختيار عينة عشوائية بحجم 700 مفردة تشمل موظفي ومديري إدارة الموارد البشرية في ثلاثة قطاعات هم القطاع الصحي، والبترولي، والتعليمي، الإ ان نسبة الردود کانت 80% أي بحجم 566 مفردة کما تم الاعتماد على نموذج الاستنباطي الفرضي لاختبار الفروض والاستبانة المبنية على مقياس ليکرت الخماسي لجمع البيانات من العينة العشوائية البسيطة. أظهرت النتائج وجود تأثير إيجابي ومعنوي بين کل من التوظيف والاختيار الأخضر، والتدريب والتطوير الأخضر، والمکافآت والتعويض الأخضر وتحسين السمعة التنظيمية، على النقيض فقد أظهرت النتائج الإحصائية عدم وجود تأثير إيجابي ومعنوي بين تقييم الأداء الأخضر وتحسين السمعة التنظيمية. کما أکدت الدراسة على الدور الوسيط الإيجابي الذي يلعبه سلوک المواطنة التنظيمية بين ممارسات إدارة الموارد البشرية الخضراء والسمعة التنظيمية خصوصا خلال الجائحة. عطفا على النتائج التي توصل إليها، قدمت الدراسة مجموعة من التوصيات الإجرائية التي تساهم في تعزيز تطبيق ممارسات إدارة الموارد البشرية الخضراء، بالإضافة إلى تقديم نموذج مقترح لتطبيق هذه الممارسات داخل المنظمات. This study explores the relationship between green human resource management practices (green recruitment and selection, green training and development, green rewards and compensation, green performance evaluation and improvement of organizational reputation during the Covid-19 pandemic. and measuring the impact of organizational citizenship behaviour as a mediating variable between them); To achieve this goal, a random sample of 566 individuals was selected, including employees and managers of the Human Resources Department in three sectors, namely the health, petroleum, and educational sectors. A hypothetical deductive model was also used to test the hypotheses and a questionnaire based on the five-year Likert scale to collect data from the simple random sample. The results showed a positive and significant impact between employment and green selection, green training and development, green rewards and compensation, and improved organizational reputation. On the contrary, the statistical results showed no positive and significant impact between evaluating green performance and improving the organizational reputation. The study also emphasized the positive mediating role that organizational citizenship behaviour plays between green human resource management practices and organizational reputation, especially during the pandemic. According to the findings, the study presented a set of procedural recommendations that contribute to enhancing the application of green human resource management practices and providing a proposed model for applying these practices within organizations.

Business reputation of the company as one of the most important components of the company's success

The paper examines the company's business reputation in detail as one of the most important components of a company's success. Currently, there is no doubt that goodwill is the most important intangible asset of the enterprise, despite the fact that it differs significantly from other intangible assets in its content, methods of acquisition or disposal, valuation methods. The paper presents an analysis of the issue of business reputation and shows its relevance, reveals such concepts as “reputation”, “business reputation”, methods of management and evaluation of business reputation of the company. Today, the problem of reputation management is experiencing a real peak of its relevance. “Reputation – a valuable intangible asset of the company, which accumulates over the years and can be destroyed immediately” – this phrase in one variation or another is constantly heard at conferences, flashes on the pages of business publications, appears in corporate business plans. Experts agree that a good reputation makes a company more attractive to investors, increases its capitalization, increases income, provides a stronger position in entering new markets and supports the general population. Obviously, to achieve a noticeable effect, any actions to manage business reputation, taken by the organization, must be long-term and systematic, be integrated into key business processes. Researchers publish research results that prove the positive impact of reputation on other parameters of the business model. There is no doubt that reputation must be managed. Therefore, this is exactly what was described in detail in the paper.

RETRACTED ARTICLE: Design of online service reputation system for agricultural products sales platform based on P2P network

This article has been retracted from publication in the Taylor & Francis journal, Acta Agriculturae Scandinavica, Section B — Soil & Plant Science. Following publication, concerns were raised by multiple third-parties around the content of the special issue and the decision-making process. Following an investigation by the Taylor & Francis Publishing Ethics & Integrity team in full cooperation with the Editor-in-Chief, it was confirmed that this article included in Special Issue titled “ Envisage Computer Modelling and Statistics for Agriculture”, guest edited by Gunasekaran Manogaran was not peer-reviewed appropriately, in line with the Journal's peer review standards and policy. As the stringency of the peer review process is core to the integrity of the publication process, the Editor and Publisher have decided to retract all of the articles within the above-named Special Issue. The journal has not confirmed if the authors were aware of this compromised peer review process. The journal is committed to correcting the scientific record and will fully cooperate with any institutional investigations into this matter. The authors have been informed of this decision. We have been informed in our decision-making by our policy on publishing ethics and integrity and the COPE guidelines.

Emergence of cooperation with reputation-updating timescale in spatial public goods game

The evaluation and updating of individual reputation plays a significant role in the evolution of game cooperation under the framework of reputation-based indirect reciprocity. However, the reputation-updating timescale is not necessarily consistent with the strategy-selection timescale. In this letter, we explore the effect of reputation-updating timescale on the cooperation behavior of second-order reputation-based public goods game, and it is assumed that the reputation-updating timescale is slower than the strategy-selection timescale. We observe that the low-frequency of reputation updating will result in some delay, and further hamper the emergency of cooperation behavior. Thus, we propose a novel adaptive reputation-update rule by combining the number of cooperative strategy in the historical memory. Through extensive numerical simulations, we find that under the appropriate reputation-updating timescale (not too fast or too slow), the emergence of cooperation behavior will be improved greatly, even the cooperation level is better than that under the conventional second-order reputation-based PGG. Taking together, the current results will be conducive to understanding the emergency of cooperation in theory and design a reasonable reputation-updating rule in practice.

Challenges for science journalism in the Corona pandemic-some observations about amediated world event

Die Massenmedien haben das Virus SARS-CoV‑2 zu einem Weltereignis gemacht. Das Volumen und die Kongruenz der journalistischen Themenauswahl übersteigen nicht nur in Deutschland das bereits hohe Niveau der H1N1-Pandemie 2009 in allen Medien um ein Vielfaches. In diesem Diskussionsartikel werden Herausforderungen für den Journalismus thematisiert, die sich bei der Berichterstattung über die wissenschaftlichen Aspekte der COVID-19-Pandemie ergeben haben.Zu Beginn der Pandemie herrschte aufgrund einer zunächst unzureichenden Faktenlage eine echte epistemische Unsicherheit vor. In vielen Redaktionen mangelte es an professionellen Routinen für einen kompetenten Umgang mit vorläufigen Forschungsergebnissen und für das Erkennen von wissenschaftlicher Reputation von Forschenden. Auch stellte der Umgang mit wissenschaftlichen Fachbeiträgen, die noch kein Peer-Review durchlaufen haben (Preprints), eine erhebliche Herausforderung dar. Wo das Peer-Review entfällt, müssen Wissenschaftsjournalist*innen andere Indikatoren heranziehen, um die Qualität und Relevanz einer Forschungspublikation einschätzen und wertvolle Beiträge von bloßem „Hype“ unterscheiden zu können.Die beobachteten Phänomene während der Pandemieberichterstattung zeigen, wie unverzichtbar professioneller Wissenschaftsjournalismus in der Demokratie ist, weil nur so nichtwissenschaftliche Publika richtige und wichtige wissenschaftliche Inhalte einordnen können und informiertes Vertrauen in Wissenschaft entwickeln können.

PENGARUH BIAYA AUDIT TERHADAP KUALITAS AUDIT DAN DETERMINAN BIAYA AUDIT

PENGARUH BIAYA AUDIT TERHADAP KUALITAS AUDIT DAN DETERMINAN BIAYA AUDIT

Comunicación organizacional y reputación digital en organizaciones privadas y del tercer sector de México y España

La reputación corporativa es un recurso intangible fundamental para que cualquier tipo de organización establezca lazos de confianza con sus públicos. Su gestión debe darse en distintos espacios, con estrategias y herramientas de comunicación acordes a las necesidades de sus públicos. Debido al surgimiento del internet, ha emergido la reputación online como un espacio importante de la gestión de la reputación corporativa, presentando nuevos retos a las organizaciones en su comunicación digital. Por ello, esta investigación se centra en evaluar la reputación digital de organizaciones privadas y del tercer sector de México y España en su red social facebook, con el fin de comparar entre estos dos sectores y países quienes realizan una mejor gestión de su comunicación organizacional. Se realizó a través de un análisis de contenido cuantitativo, en una muestra de 200 organizaciones. Los principales hallazgos fueron que las organizaciones privadas y del tercer de México y España presentan importantes retos en la gestión de su reputación online en su red social facebook.

PROTECTORS OF THE ECONOMIC SECURITY SYSTEM OF AN ENTERPRISE

The issues of formation and evaluation of the business reputation of the enterprise have been updated. Existing methods and approaches to assessing the level of business reputation of companies, their advantages and disadvantages are analyzed and systematized. The problems of estimation of business reputation of water supply companies are covered. It is determined that the assessment should be made taking into account the specificity of activity and sectoral affiliation of enterprises, as well as their form of ownership. The necessity to develop a methodology for assessing the level of goodwill on the basis of calculating the integrated indicators of the level of stakeholders' interaction of water supply companies. An analysis of existing approaches to assessing goodwill has shown that each group of methods, both quantitative and qualitative, has certain advantages and disadvantages. The most appropriate methods for assessing goodwill, such as: assessing goodwill as an excess of market value over the value of its net assets; estimation by the excess profit method; Brand Finance Appraisal; evaluation using a multiplier; method of options; expert method, were identified. The use of qualitative approaches to the assessment of the goodwill of the water supply companies was justified. Using quality methods, you can manage business reputation and measure in which direction it will change over time. It is noted that the implementation of goodwill assessment is complicated by the diversity of interests of both individual groups, and interests within an individual stakeholder group. It is determined that the level of stakeholder interaction is a set of integrated indicators of interaction of each of the stakeholder groups on the basis of which the goodwill and measures taken to form and implement its management strategy are assessed . It is proposed to assess the level of business reputation of water supply companies based on the method of expert evaluation using the integrated indicator of the level of engagement. Keywords: business reputation, water supply companies, evaluation, stakeholders, quantitative methods, qualitative methods.