European Journal Of Marketing Research Articles

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610130115. When citing the article, please cite: Paul Oakley, (1996), “High-tech NPD success through faster overseas launch”, European Journal of Marketing, Vol. 30 Iss: 8, pp. 75 - 91.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569610123825. When citing the article, please cite: Sönke Albers, (1996), “CAPPLAN: a decision-support system for planning the pricing and sales effort policy of a salesforce”, European Journal of Marketing, Vol. 30 Iss: 7, pp. 68 - 82.

Awareness, Use, and Effectiveness of Models and Methods for New Product Development: Ed J. Nijssen and Karin F. M. Lieshout, European Journal of Marketing (November 10, 1995), pp. 27–44

Awareness, Use, and Effectiveness of Models and Methods for New Product Development: Ed J. Nijssen and Karin F. M. Lieshout, European Journal of Marketing (November 10, 1995), pp. 27–44

An experimental approach to investigating satisfaction and continuity in marketing alliances: Prem N. Shamdasani and Jagdish N. Sheth, European Journal of Marketing (Number 4, 1995), pp. 6–23

An experimental approach to investigating satisfaction and continuity in marketing alliances: Prem N. Shamdasani and Jagdish N. Sheth, European Journal of Marketing (Number 4, 1995), pp. 6–23

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004654. When citing the article, please cite: George Korey, (1986), “Multilateral Perspectives in International Marketing Dynamics”, European Journal of Marketing, Vol. 20 Iss: 7, pp. 34 - 42.

Anbar Abstracts Issue

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and international business; Marketing strategy; Supply‐chain management; Product management; Services marketing; Marketing in the public sector; and Marketing and information technology.

A comparative analysis of new product programmes: European versus North American companies: E. J. Kleinschmidt, European Journal of Marketing (Volume 28, Number 7, 1994), pp. 5–29

A comparative analysis of new product programmes: European versus North American companies: E. J. Kleinschmidt, European Journal of Marketing (Volume 28, Number 7, 1994), pp. 5–29

Product-market strategy and performance : Stanley F. Slater and John C. Narver, European Journal of Marketing (Volume 27, Number 10, 1993), pp. 33–51

Product-market strategy and performance : Stanley F. Slater and John C. Narver, European Journal of Marketing (Volume 27, Number 10, 1993), pp. 33–51

Anbar Abstracts Issue

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and International Business; Marketing Strategy; Supply Chain Management; Product Management; Services Marketing; Marketing in the Public Sector; and Marketing and Information Technology.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569310043179. When citing the article, please cite: Fred Selnes, (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing, Vol. 27 Iss 9 pp. 19 - 35.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000643. When citing the article, please cite: John Fernie, (1992), “Distribution Strategies of European Retailers”, European Journal of Marketing, Vol. 26 Iss: 8/9, pp. 35 - 47.

Anbar Abstracts Issue

This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and International Business; Marketing Strategy; Supply Chain Management; Product Management; Services Marketing; Marketing in the Public Sector; and Marketing & IT.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000648. When citing the article, please cite: Ho-Fuk Lau, (1992), “Internationalization, Internalization, or a New Theory for Small, Low-technology Multinational Enterprise?”, European Journal of Marketing, Vol. 26 Iss: 10, pp. 17 - 31.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000647. When citing the article, please cite: Michael Jay Polonsky, Denise G. Jarratt, (1992), “Rural Outshopping in Australia: The Bathurst-Orange Region”, European Journal of Marketing, Vol. 26 Iss: 10, pp. 5 - 16.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000638. When citing the article, please cite: A. Tansu Barker, Erdener Kaynak, (1992), “An Empirical Investigation of the Differences between Initiating and Continuing Exporters”, European Journal of Marketing, Vol. 26 Iss 3 pp. 27 - 36.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000640. When citing the article, please cite: Kwaku Atuahene-Gima, Paul G. Patterson, (1992), “The Impact of Managerial Attitudes on Technology Licensing Performance”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 52 - 63.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000637. When citing the article, please cite: T.S. Chan, (1992), “Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 18 - 26.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the article, please cite: W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch, Oliver Yau, (1992), “Effective Marketing in Taiwan: Profiles of the Top Performers”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 5 - 17.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110003193. When citing the article, please cite: Charles L. Martin, Phillips W. Goodell, (1991), “Historical, Descriptive and Strategic Perspectives on the Construct of Product Commitment”, European Journal of Marketing, Vol. 25 Iss: 1, pp. 53 - 60.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000619. When citing the article, please cite: Roger W. Brooksbank, (1991), “Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners”, European Journal of Marketing, Vol. 25 Iss: 5, pp. 20 - 29.