Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569310043179. When citing the article, please cite: Fred Selnes, (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing, Vol. 27 Iss 9 pp. 19 - 35.
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