This study examines the use of incorporation rates of thymidine (TdR) and leucine (Leu) in order to estimate bacterial production in the oceanic subarctic Pacific. Incorporation rates at different concentrations suggest that isotope dilution is low when 5 nM TdR is used, but other data indicate at least 3-fold and 2-fold dilution for TdR and Leu, respectively. The ratio of incorporation into the hot acid insoluble fraction, compared to the cold acid insoluble fraction, is 0.66 for TdR and 0.86 for Leu. Empirical conversion factors were measured in experiments during four 1 mo-long cruises. Conversion factors did not vary systematically and were not affected by additions of organic compounds or ammonium. Average conversion factors were 1.74 X 10 cells mol-' of incorporated TdR (SD = 0.89 X 10 cells mol-') and 0.108 X 10 cells mol-' of incorporated Leu (SD = 0.085 X 10'%ells mol-l). It was possible to estimate 'bottle-less' conversion factors during May 1988 when bacterial numbers increased greatly; in situ bottle-less conversion factors were 1.55 and 0.185 X 10'' cells mol-' for TdR and Leu, respectively. Estimates of bacterial production based on the TdR and Leu methods agreed within and 25 % for 0 to 40 m (ca the mixed layer) and 40 to 80 m (bottom half of the euphotic zone). respectively.